Value Of Products Research Articles

Servitization in the construction industry: a multiple case study from a value-adding perspective

Purpose The purpose of this paper is to address the urgent need for transformation and upgrading in the construction industry amid the accelerating industrialization process. The focus is on understanding how value-added for construction enterprises can be achieved through servitization. Design/methodology/approach Grounded in the perspective of added value of construction enterprises, this paper uses a multicase analysis method, selecting four internationally renowned construction enterprises as the research subjects. The analysis investigates how these case study enterprises transition toward servitization and explores the trends in servitization in construction. Findings The research results indicate that servitization manifests in two aspects: contractor transition to servitization, and the shift of the construction industry toward integrated delivery. Furthermore, servitization in construction can achieve value-adding through three pathways: increasing product value, creating market demand and providing customized services. Originality/value This study contributes by providing insights into the manifestations of servitization and pathways for value-added. It provides a reference for the overall direction and basic strategy of servitization in construction.

Fatty Acid Composition, Oxidative Status, and Content of Biogenic Elements in Raw Oats Modified Through Agricultural Practices

The chemical composition of raw oat grain is responsible for the high dietary value and health-promoting properties of oat products. This article presents the results of a study investigating the biofortification of grain in two oat genotypes—hulless and hulled—through agronomic treatments: chemical plant protection against weeds and fungi and mineral nitrogen fertilization. The applied agronomic treatments induced different changes in the fatty acid profiles, content of tocopherols, macronutrients, and micronutrients in the grain of hulled and hulless oats. Plant health contributed to higher concentrations of unsaturated fatty acids and potassium in oat grain. In turn, nitrogen fertilization decreased the content of unsaturated fatty acids, potassium, and copper and increased the content of saturated fatty acids, calcium, and manganese in oat grain. At the same time, agronomic treatments reduced the tocopherol content of the grain, which implies that the nutritional value of oats increases in the absence of chemical plant protection agents. The correlations between the content of desirable chemical compounds and agronomic treatments were stronger in hulless oat grain, which may suggest that the agronomic modification of oat-based foods is more effective in this genotype. The content of exogenous alpha-linoleic acid C18:3 n-3 and alpha-tocopherol was higher in grain harvested from the control treatment (without chemical plant protection), whereas grain harvested from fully protected treatments accumulated more essential gamma-linolenic acid C18:3 n-6. The content of gamma-tocopherol and copper in oat grain was higher in the absence of nitrogen fertilization.

Effects of cypermethrin on morphological, physiological and biochemical attributes of Cicer arietinum (Fabales: Fabaceae)

Cypermethrin, a synthetic pyrethroid, is a widely employed pesticide in large-scale commercial agriculture and domestic settings to control pests and boost crop yields. Despite its effectiveness in controlling pests, concerns persist about the potential ecological and human health impacts associated with its use. In the present study, the impact of cypermethrin on different parameters, including growth indices, pollen morphology and pollen fertility, chlorophyll and carotenoid content, hydrogen peroxide (H2O2) scavenging, lipid peroxidation (MDA concentration), superoxide dismutase (SOD), and catalase (CAT) activities, was investigated in Cicer arietinum L. The results showed that plants exhibited decreasing trends in plant height, number of branches, pods, and seeds per plant as cypermethrin concentrations increased. These changes resulted in significant reductions in the overall yield of the plants. The percentage of wrinkled pollen significantly increased with higher concentrations of cypermethrin and longer exposure durations. Exposure to cypermethrin showed significant variations in pollen fertility of C. arietinum at different concentrations and time intervals in comparison to control, which had a baseline pollen fertility of 79.12% ± 4.59. Chlorophyll and carotenoid content of C. arietinum were considerably affected by cypermethrin, indicative of potential disturbances in essential photosynthetic processes crucial for plant health. Further, with increasing concentrations of cypermethrin ranging from 100 mg/L to 500 mg/L, noticeable effects were observed on H2O2− scavenging, MDA concentration, SOD and CAT activities of C. arietinum in dose-dependent manner. Further, it was found that the duration of exposure and concentration of cypermethrin played a crucial role in exacerbating these detrimental effects. The findings of the present study raise concerns regarding the harmful effects of agricultural pesticides like cypermethrin and highlight the need for more research on the nutritional value of products derived from plants and seeds exposed to these agents.

Exploring the Realization Level and the Obstacles Affecting Different Types of Ecological Product Value—A Typical Case from Zhejiang, China

The realization of ecological product value (EPV) is a crucial pathway for green economic development and the practical implementation of both the United Nations Sustainable Development Goals and China’s “Two Mountains Theory”, which emphasizes the need for harmony between ecological protection and economic growth. While China has initiated several pilot projects, there remains no consensus on the classification of ecological products or the measurement of EPV realization levels, largely due to limitations in the existing accounting systems, which fail to address EPV’s complexity. This study introduces a novel framework for measuring EPV realization, categorizing ecological products into pure public, quasi-public, and operational types. It demonstrates the economic value of ecological conservation, providing viable economic incentives for green development. This framework allows governments and businesses to see that protecting and sustainably utilizing natural resources can also yield economic benefits, thus offering a new feasible pathway for green development. Using Zhejiang Province as a case study, the authors present an improved coupling coordination model and a mechanical equilibrium model to assess EPV levels, emphasizing the importance of tailored regional strategies. Additionally, an obstacle degree model is employed to identify and analyze the factors limiting EPV realization. The results show that (1) different types of ecological products follow distinct value realization paths within the “economic–ecological–social” system; (2) EPV realization varies significantly across regions, with a trend of being lower in the southwest and higher in the northeast; (3) obstacles to value realization differ across subsystems, with particular attention needed to improve quasi-public ecological products in the ecological and social domains; (4) factors such as pesticide use and the number of tourist attractions affect EPV realization at the provincial and municipal levels, respectively. This study presents a new EPV measurement framework and highlights the spatial–temporal variability of EPV realization across regions. It provides valuable insights for developing countries and ecologically vulnerable areas seeking to optimize their EPV realization, supporting sustainable development and advancing “Two Mountains Theory” transformation.

Review of hemp components as functional feed and food ingredients: impact on animal product quality traits and nutritional value

This review examined the potential of hemp components as functional feed and food ingredients, focusing on their impact on the quality and nutritional value of animal products. Following hemp legalization, there was growing interest in its potential to enhance animal diets and processed animal products due to its rich nutritional profile, including high levels of polyunsaturated fatty acids (PUFA), essential amino acids, and fibre. Incorporating hemp components into feed for monogastric animals, particularly poultry, improved lipid stability, sensory attributes, and the fatty acid composition of meat and eggs. Hemp supplementation for ruminants, especially in goats, increased PUFA and conjugated linoleic acid (CLA) content in milk, improved meat tenderness, and enhanced oxidative stability. However, research on hemp supplementation for pigs and beef remained limited, indicating the need for further exploration of these species. Hemp cake, rich in protein, fibre, and essential fatty acids, was the most widely used hemp component due to its economic viability, nutritional benefits, and sustainability, contributing to improved meat and milk quality. Regulatory concerns about the transfer of tetrahydrocannabinol (THC) residues in the produced animal products restricted the use of hemp biomass. In processed animal products, hemp components were studied for their potential to enhance nutritional value, replace animal fats, and serve as natural preservatives. Although they improved the fatty acid profile and antioxidant properties of meat products, challenges such as textural changes and increased lipid oxidation needed to be addressed for optimal use. Limited studies on dairy products indicated promising nutritional enhancements, but textural issues could impact consumer acceptance. In conclusion, hemp components show significant potential for improving the quality and nutritional value of animal products. Further research is necessary to address regulatory, sensory, and formulation challenges and to expand their application across different animal species and processed animal products.

Effect of Microwave–Vacuum Drying and Pea Protein Fortification on Pasta Characteristics

The widespread popularity of pasta has driven innovations in formulations and production technologies to enhance its versatility. Techniques such as alternative drying methods and fortification of wheat pasta seek to improve the nutritional value and functional properties of pasta products, thereby increasing their attractiveness to consumers. This study aimed to evaluate the effects of microwave–vacuum drying versus conventional drying on the characteristics of durum wheat semolina pasta, including moisture content, water activity, microstructure, colour, texture, weight gain factor, and cooking loss. Three types of pea protein concentrates (80, 84, and 88% dry matter) were used at levels of 3, 6, and 9% (g/100 g flour). Results indicated that microwave–vacuum drying had a significant impact on the physical properties and cooking quality of pasta. Microwave–vacuum drying caused material puffing, resulting in microstructure with high open porosity (64.1%) and minimal closed porosity (0.1%). This has likely contributed to the short rehydration time (2 min in boiling water) of produced pasta, effectively transforming it into an instant food product. All pasta samples had low water content (<9%) and water activity (<0.4), which ensure food safety. The microwave–vacuum-dried pasta weight gain factor (2.2) was lower than in the conventionally dried pasta (2.8). The firmness of microwave–vacuum-dried pasta was significantly higher (135 g) than that of conventional pasta (16 g). Fortification with pea protein enhanced porosity but did not affect pasta’s culinary parameters, such as weight gain or cooking loss, although it resulted in darker pasta (p = 0.001), especially notable with a 9% pea protein addition.

A Review of Value Realization and Rural Revitalization of Eco-Products: Insights for Agroforestry Ecosystem in Karst Desertification Control

Amid global rural decline, the main approach to rural revitalization (RR) is to transform rural ecological resources into development advantages by means of ecological product value realization (EPVR). The fragility of the karst ecological environment limits the development of the karst countryside, and agroforestry is an important way to achieve the ecological protection and economic development of the karst countryside. At present, research on EPVR and RR is rapidly developing. Although there is an increasing number of publications on EPVR and RR separately, the literature on their comprehensive analysis is lacking, and how the karst agroforestry ecosystem can be improved is unclear. The objective of this is to provide an overview of the current research status and challenges of EPVR and RR in order to optimize agroforestry ecosystems in karst desertification control (KDC). This paper systematically analyzed 263 relevant articles on EPVR and RR, and the results are as follows: (1) The number of studies increased exponentially after 2017. The research has primarily focused on the relationship between EPVR and RR, as well as the EPVR and the formation mechanisms of the eco-industry and value accounting of eco-products, which account for 95.53% of the total literature. China has published the most research in this area. At the intercontinental scale, this research is mainly concentrated in East Asia, Europe, and North America. (2) The main progress and landmark achievements in the research on EPVR and RR are summarized. Four key scientific questions that need to be addressed in the future are presented. (3) The above information highlights the three key areas for improving the agroforestry ecosystem in karst desertification control (KDC): the value accounting of eco-products, EPVR, and RR. This study found that EPVR and RR can improve the karst agroforestry ecosystem and further promote rural development, providing significant insights for the overall revitalization of rural areas worldwide and the scientific control of karst desertification.

Imbalanced Value Perception Enhances Secondhand Luxury Purchase: Evidence From Chinese Consumers

ABSTRACTThe secondhand luxury market has experienced significant growth in the past few years. Unlike the well‐known knowledge on consumers' luxury consumption, the motivations for purchasing secondhand luxury items remain underexplored. To address this gap, the present study examines how and when Chinese consumers' perceived values affect their purchase intention of secondhand luxury products. We propose that the imbalanced luxury value perception is superior to the balanced one in boosting customer purchase. This hypothesis received convergent support from two studies adopting different methodologies. Specifically, Study 1 was a lab experiment that verified that the imbalance value perception, that is, either a salient financial or symbolic value of a secondhand luxury product, can increase consumers' purchase intention. However, when the two values are highlighted, purchase intention decreases instead. Furthermore, Study 2 adopted a questionnaire survey to test the moderating effects of product risks. Specifically, when the level of product quality (fit) risk is high, a financial‐focused (symbolic‐focused) imbalanced value perception is most effective in improving consumers' purchase intention. This study contributes to the literature on luxury value and risk perception and benefits the marketing practice of secondhand luxury.

On the issue of impact of income inequality on the socio-economic development of territories

The issues of economic inequality and justice were considered in the works of the philosophers of Ancient Greece. Over time, the problem of income inequality has not lost its relevance, which is confirmed by domestic and foreign studies. Until 2015, the capital of the Russian Federation had the highest value of the Gini index, which indicates a high degree of inequality in income distribution in the territory of this subject. Over time, the situation has changed, in particular, by increasing the incomes of the least well-off groups of the population, providing them with subsidies and payments. The purpose of the study is to analyse to what extent these changes have an impact on the socio-economic development of the region. With the help of econometric calculations, the degree of dependence between the equity index and the value of the gross regional product per capita has been determined. It is revealed that there is an inverse relationship between the considered indicators, that is, a reduction in income inequality has an impact on the growth of regional production. The high value of the coefficient of determination indicates the high quality of the constructed model. The possibility of using the simulation results in practice is confirmed by calculations of the average approximation error and the Fisher criterion.

Antioxidant activity and whitening effect of vitamin C and superoxide dismutase from Rosa roxburghii Tratt

Abstract With growing concerns about the negative impact of environmental pollution on skin health, there is an increased demand for natural active ingredients to combat free radicals and excessive melanin production. We focus on the Rosa roxburghii Tratt (RR) as a potential source of skin-lightening compounds. Vitamin C (Vc) and superoxide dismutase (SOD)-rich extracts (RRVC and RRSOD) were extracted from RR using macroporous resin column chromatography and graded ammonium sulfate precipitation. The antioxidant and skin-lightening effects of these extracts were evaluated. RRVC and RRSOD showed strong inhibitory activity against various radicals and tyrosinase. When formulated together, their antioxidant and skin-lightening abilities were significantly enhanced, with an optimal ratio of 5:32 (RRVS). In vivo studies on C57BL/6J mice revealed that these two extracts and their formulations effectively lowered oxidative stress levels in a model of D-galactose-induced aging in mice. Furthermore, they inhibited melanogenesis, and tyrosinase activity in B16 cells and reduced UV (ultraviolet radiation)-induced melanin deposition in mouse ears. The combination of RRVC and RRSOD had a more potent melanin-scavenging effect compared with the individual extracts. These findings suggest that RRVC and RRSOD extracts, especially when combined in the optimal ratio, can whiten skin, both enhancing the value of RR products and offering natural alternatives for skin lightening.

Tourism Development Impact on Economic Growth and Poverty Alleviation in West Java

Poverty alleviation is on the agenda of regional development in West Java. One of the priority sectors is tourism development, which supports inclusive economic growth and is expected to address poverty. Through various unit analyses, the study analyzed how tourism development in West Java impacts economic growth and poverty alleviation. These included indicators such as the number of tourist visits, hotel room occupancy rate, the number of hotels and restaurants, average length of stay, and the tourism sector's contribution to Original Local Government Revenue (PAD). Economic growth was assessed using indicators such as Gross Regional Domestic Product (GRDP), unemployment rate, Gini Index, and regional investment value. In contrast, the poverty variable used the percentage and number of people living in poverty, poverty line statistics, Poverty Depth Index, and Poverty Severity Index. Inferential statistical analysis, specifically Partial Least Square (PLS), was conducted using a quantitative approach and data from BPS - Statistics of West Java. Hypotheses were formulated based on the literature review, asserting that tourism development significantly and positively impacted economic growth and poverty alleviation in West Java. Results showed that tourism development significantly boosted economic performance, directly influencing economic growth. Additionally, high economic growth correlated with reduced poverty rates, highlighting the importance of inclusive growth for alleviation. Key indicators played crucial roles in poverty alleviation, including the number of hotels and restaurants, the tourism sector's contribution to regional revenue, GRDP, and regional investment value. These findings provided valuable insights for policymakers and stakeholders to develop effective strategies for leveraging tourism potential to promote inclusive economic growth and alleviate poverty in West Java.

Information disclosing strategy and additional online customer reviews

ABSTRACT Product information asymmetry exists between firms and online customers. Online customer reviews offer product quality information and reduce information asymmetry. Many customers review products online upon receipt and again after use. Initial and additional reviews can be consistent or conflicting, which affects other customers’ perceived product value. Firms use different strategies for disclosing product featured quality information, such as exaggerating or depreciating product quality. Different strategies can lead to different customer perceptions, which can affect additional reviews. In addition, even with the same strategy, differences in the degree of information quality can affect the perceived value of customers.

Regional Comparison of Attachment Strategies for Designing Long-Life Products

In order to reduce mass disposal, it is necessary to design and develop products with long lifetimes. However, few studies have investigated long-life design in terms of value lifetime compared with physical lifetime. Product value consists of use value, Kansei value, and economic value, and the product value lifetime is considered to be reached when any one of these values is lost. Few studies have considered the Kansei value (that is, the perceived or emotional value of a product) and the regional differences in sensitivity to products. In this study focusing on attachment, we analyzed attachment strategies for the design of products with long value lifetimes and examined the regional differences in sensitivity to product attachment. We identified design strategies that are strongly correlated with attachment in Vietnam and Thailand. We also found that Japanese users are less attached to their products than users in Vietnam and Thailand. The findings of this study will contribute to the design of long-life products with high Kansei values.

Aqueous Electrocatalytic Hydrogenation Depolymerization of Lignin β-O-4 Linkage via Selective Caryl-O(C) Bond Cleavage: The Regulation of Adsorption.

The cleavage of the benzene-oxygen (Caryl-O(C)) bond of the lignin β-O-4 linkage is expected to relieve condensation of the degradation product and improve the product value. Nevertheless, the electrochemical breaking of the Caryl-O(C) bond has not been achieved yet due to the high dissociation energy (∼409 kJ mol-1) and the easy over-reduction of aromatic compounds. Here, we report an aqueous electrochemical reduction strategy for breaking Caryl-O(C) bonds via the regulation of molecular adsorption. The density functional theory (DFT) calculations and quartz crystal microbalance (QCM) measurements reveal that the residual Cu(I) in the CuO electrocatalyst enhances the adsorption of the 2-phenoxy-1-phenylethyl alcohol (PPE) by the Caryl-O(C) bond and lowers the energy barrier of the protons attacking the oxygen atom in the β-O-4 linkage. Thus, compared to the Cu electrocatalyst (with a hydroquinone yield of 47.4% and a benzyl alcohol yield of 24.8%), the CuO nanorod exhibits a much higher yield of hydroquinone (95.3%) and benzyl alcohol (88.6%) at a potential of -0.4 V vs reversible hydrogen electrode (RHE) in an undivided cell. Moreover, the reaction pathway and the cleavage of the Caryl-O(C) bond are identified through a combination of in situ synchrotron-radiation Fourier transformed infrared spectroscopy (SR-FTIR) and DFT calculations. This effective method is utilized for poplar lignin electrolysis, yielding 10.9 wt % of guaiacylglycerol, with an outstanding selectivity of >63.0%. This work provides an efficient and mild method of cleavage of Caryl-O(C) bonds in lignin valorization.

Amino Acid Profile of Goat Milk Kefir with Lacticasei bacillus casei AP and Oat Milk during Storage

Background: Accurate and up-to-date information about amino acid profile is crucial in the production and promotion of dairy products and fermented milk because both components contribute to the nutritional and market value of the dairy products. Methods: This study aims to evaluate the amino acid profile of goat milk kefir supplemented with Lacticaseibacillus casei AP, oat milk or both during 14-day storage using the gas chromatography method. Result: The results demonstrated that Lacticaseibacillus casei AP and oat milk incorporated into kefir production significantly affected amino acids (aspartac acid, glutamic acid, tyrosine, valin, phenylalanine, ileusin and leucine).The dominant amino acids in the treatments were phenylalanine (46.66 ppm), glutamic acid (40.40 ppm) and lysine (23.91 ppm). The storage time only significantly reduced the amount of valine. Conclusively, incorporating Lacticaseibacillus casei AP, oat milk or both into goat milk kefir did not negatively affect the amino acid profile during storage time.

EVALUATION OF THE QUALITY OF WHOLE GRAINS AND LEGUMES

Grain products are a fundamental element in ensuring food security for the population. In recent years, the demand for whole grain products has significantly increased. Whole grain products are highly nutritious due to their balanced content of amino acids and other macro- and microelements. The aim of this study is to investigate the chemical and amino acid composition of whole grain raw materials such as triticale grain of the «Dauren» variety, buckwheat grain of the «Dikul» variety, and lentil grains of the «Sakura» and «Shyrayly» varieties. The chemical research revealed that whole leguminous crops have a high protein content, which is approximately twice as high as that of whole grains, with protein content values of 28,75% and 24,67%, respectively. The analysis of the conducted studies showed that the amino acid composition of the proteins in whole grains and whole leguminous crops is characterized by a high content of essential amino acids. Leguminous crops have a higher content of arginine and lysine compared to whole grains. Whole leguminous crops have a higher protein content than whole grains, making them important for increasing the nutritional value of food products when mixed. Additionally, various processing methods and their effects on preserving nutritional properties were studied.

Inovasi Kuliner Ramah Anak di Desa Banjarsari Melalui Pengembangan Produk Tape Mochi Layak Hilirisasi

The culinary innovation for children in Banjarsari Village through the development of Tape Mochi products suitable for downstreaming aims to enhance the appeal and added value of local products. This program combines traditional and modern methods in creating Tape Mochi, an innovative product that integrates tape as the main ingredient with the child-friendly texture of mochi. Methods include recipe research and development, product trials, technical training for producers, and evaluation through consumer feedback. Results indicate increased interest and satisfaction among consumers regarding Tape Mochi. The implementation of this product is expected to support local culinary diversification, boost the village economy, and introduce children to traditional foods in an engaging manner.

Product development of sweets chocolate cube using value engineering method

Cocoa is one of the plantation commodities that has an important role in economic activities as a foreign exchange earner. Indonesia is ranked first in Asia with the highest consumption of chocolate, which is 7.3 kg per capita. Chocolates are seen by consumers as a comfort food or stress relief. For consumers who buy chocolate for their own consumption, consuming chocolate in a small size causes consumers to act more impulsively to consume larger quantities. Consumption of chocolate in small sizes (one bite size) gives the impression that the product has a premium image and higher quality. The purpose of this study was to identify the characteristics of chocolate that influence the decisions of product purchasing and to develop one-bite-sized chocolate cubes using the value engineering method. The study used 433 respondents with the criteria of chocolate consumers aged 15-40 years. Based on the research, chocolate bars and molded chocolate are the types of chocolate most often consumed with a frequency of 2-3 times a month. Consumers have the highest complaints when consuming chocolate, namely melted chocolate which makes hands dirty due to its big size and is too hard to bite. Based on the consumer needs analysis, consumers want the development of milk chocolate cube candy with nuts filling. Four alternative cube milk chocolate concepts with a cocoa mass percentage of 50% were prepared using 2 variations in the number of cocoa beans and cocoa fat (40%:10% and 35%:15%) and 2 variations of nuts (almonds and cashews). Based on the hedonic test results, milk chocolate cubes with a formula of 10% cocoa butter and cashew nut filling had the highest product value of 0.013 compared to other formulas. Chocolate color and ease of eating are the attribute weights with the highest weights. It can be concluded that the milk chocolate cube formula is 40% cocoa beans; 10% cocoa butter, cashew nut filling is the selected formula with a production cost of IDR 985.00/g.

Growth and Performance of Perovskite Semiconductor CsPbX3 (X = Cl, Br, I, or Mixed Halide) for Detection and Imaging Applications.

The material family halide perovskites has been critical in recent room-temperature radiation detection semiconductor research. Cesium lead bromide (CsPbBr3) is a halide perovskite that exhibits characteristics of a semiconductor that would be suitable for applications in various fields. In this paper, we report on the correlations between material purification and crystal material properties. Crystal boules of CsPbX3 (where X = Cl, Br, I, or mixed) were grown with the Bridgman growth method. We describe in great detail the fabrication techniques used to prepare sample surfaces for contact deposition and sample testing. Current-voltage measurements, UV-Vis and photocurrent spectroscopy, as well as photoluminescence measurements, were carried out for material characterization. Bulk resistivity values of up to 3.0 × 109 Ω∙cm and surface resistivity values of 1.3 × 1011 Ω/□ indicate that the material can be used for low-noise semiconductor detector applications. Preliminary radiation detectors were fabricated, and using photocurrent measurements we have estimated a value of the mobility-lifetime product for holes (μτ)h of 2.8 × 10-5 cm2/V. The results from the sample testing can shed light on ways to improve the crystal properties for future work, not only for CsPbX3 but also other halide perovskites.

Investigating the Toxicity of Malachite Green and Copper Sulfate in Brine Shrimp: in-vivo and Computational Study

Colour is crucial for enhancing the appetizing value and consumer acceptance of food products. The commonly used food colourants and food preservatives such as Malachite Green (MG) and Copper Sulfate (CS) can cause severe health problems. This study investigates the toxicity of these food-grade colourants through acute exposure using in vivo cytotoxicity using the brine shrimp model including 3D surface analysis (3DSA) and in-silico studies Brine shrimp were treated with various concentrations of MG and CS. The cytotoxic effect was confirmed by brine shrimp lethality assay and 3DSA. Molecular docking and Molecular Dynamic simulation were done using hAChE binding cavity. Results showed that concentrations (2.5-10µg/ml) of MG and CS significantly decreased locomotor behaviour within 1hour, while higher concentrations (10-100µg/ml) caused high mortality rates. Morphological studies revealed that there is a significant reduction (p<0.05) in shrimp length treated with MG and CS. The 3DSA indicates that there is an inappropriate surface of the shrimp morphology. Interestingly, MG-treated shrimps had shown significant inhibition of AChE in homogenates, indicating cholinergic nerve-mediated toxicity. Computational studies showed MG confined active binding with human acetylcholinesterase (hAChE), with a binding energy MMGBSA of -51.3kcal/mol. MD simulation confirmed reversible binding stability inside the hAChE pocket. It can be concluded that acute exposure to brine shrimps with MG and CS exhibited cytotoxicity as evidenced by the increase in mortality of the shrimps. This study further warrants the investigation of MG and CS residues from commonly used fruits and vegetables and their putative toxic effect using in-vivo studies.