Product Packaging Design Research Articles

Pengembangan Makanan Tradisional Apem Kesesi Menggunakan Metode Quality Function Deployment (QFD) dan Konsep Green Product Sebagai Upaya Meningkatkan Kualitas Produk

Apem kesesi is a traditional wet cake food in Pekalongan district. Apem kesesi cake has the problem of not being long-lasting, the packaging and appearance of the product is less attractive, less hygienic, impractical and the taste is not suitable for the younger generation. Therefore, it is necessary to develop apem kesesi products according to needs to improve product quality. Apem kesesi product development uses the quality faction deployment (QFD) method and the green product concept. Based on survey results, consumers want apem kesesi products that are hygienic, practical, unique, have attractive packaging and are durable. The main ingredient for making apem cake is rice flour. Add tapioca flour to give the apem cake a chewy texture, palm sugar to produce a distinctive taste and aroma, then vanilla to strengthen the taste, and sodium benzoate as a preservative. The product packaging design consists of primary packaging and secondary packaging. Based on validation tests and different tests, the results showed that the product design developed met consumer needs and was better than existing products.

Sustainable and Bio-Based Food packaging design of Chinese agricultural products under the “Internet Plus” mindset

National identity is people's emotional attachment to the country, which is related to personal growth and success as well as the prosperity and stability of the country. The advent of the "Internet Plus" era marks a new ecological evolution in the networked society, significantly impacting personal national identity. On the one hand, the proactive, dynamic, autonomous, and connective nature of "Internet Plus" provides abundant resources and novel platforms to enhance individual national identity. On the other hand, its openness, compatibility, diversity, and anonymity can also challenge and influence personal perceptions of national belonging. This study delves into the nuanced interplay between national identity and the packaging design of Chinese agricultural products within the "Internet Plus" framework, exploring emerging trends, changes, and characteristics. This paper presents an in-depth literature assessment on the comprehensive methodology of Bio-based Food Packaging (B-FP) for food within the cyclical economy. It emphasizes three principal domains: (1) the function of B-FP within a circular goods layout method and material selection during the preproduction life cycle phase; (2) the contribution of B-FP to oval resource administration structures and the item's elimination life cycle phase; and (3) the optimum utilization of B-FP concerning the prioritization of end-of-life therapy. It scrutinizes the underlying issues and deep-seated causes, enriching the theoretical discourse on national identity. Through literature review and surveys, this paper firstly defines and clarifies the concepts of "Internet Plus," national identity, and the B-FP design of Chinese agricultural products. It then investigates the implications of "Internet Plus" for national identity within pastoral product B-FP design, examining its supportive role. Furthermore, survey data is analyzed to evaluate the impact of B-FP design on national identity from various aspects such as structure, visual appeal, and the absence of green design principles. Identifying key challenges and attributing them to factors such as brand competitiveness and rural revitalization strategies, the study ultimately seeks to formulate design strategies for agricultural product B-FP from a national identity perspective within the "Internet Plus" context.

Design method based on extensible semantic representation algorithm and its application in product packaging design

Design method based on extensible semantic representation algorithm and its application in product packaging design

Increasing the Confidence of Local Brand Through Package Design and Information Label

Packaging design issues are rapidly gaining the attention of researchers as evidence indicates that most consumers are making choice decisions based on product package design. Furthermore, product information on packaging, such as ingredients and nutrition information, also increases consumers’ attention since consumers are concerned about healthy products. This study seeks to develop a theoretical model to show the effects of consumer attitudes toward visual food packaging and information labels on brand awareness and purchase intention. Six hundred fifty people completed a self-administered online questionnaire based on the literature. The empirical results show that attitudes toward visual packaging and information labels directly impact brand awareness and indirectly (through brand awareness) influence purchase intention. Surprisingly, the comparison between global and local brands shows no differentiation between global and local brands. It means the local brands can compete with the global brands. Additionally, this research indicated no differentiation between high and low business reputations. It implies that consumers in Indonesia have positive perceptions and the same favorability for any brand. This study provides managers with insights emphasizing the visual packaging design factors and informative labels to form consumers’ brand awareness and influence purchase intention.

Research and Evaluation of Multi-Sensory Design of Product Packaging Based on VR Technology in Online Shopping Environment

The development and application of virtual reality (VR) technology significantly enhances consumer immersion. Exploring a multi-sensory evaluation model for virtual packaging is valuable for integrating VR technology with packaging. This study developed a multi-sensory evaluation model for virtual packaging using the analytic hierarchy process (AHP). Eye-tracker experimentation was conducted to identify consumer attention indicators when interacting with virtual packaging. These indicators were quantified using Saaty’s nine-level importance scale and expert input, resulting in a comprehensive multi-sensory evaluation model. Subsequently, a VR shopping system focused on potato chips and cola as packaging design objects. This system was evaluated using the established model, and the results were analyzed. Based on the findings, improvements were made, and the system was re-evaluated using the modified model. The post-improvement evaluation demonstrated significantly enhanced sensory experiences. These results validate that the developed evaluation model effectively guides multi-sensory design approaches for packaging within a VR environment.

LIFE CYCLE ANALYSIS OF BEVERAGE PACKAGING

Plastic is the leading food and item packaging material due to its lightweight characteristics. However, there have been alarming concerns over the past years since the large-scale introduction of plastic after the Second World War, and a total of 8.3 billion metric tons have been produced. This research aims to compare the environmental impact of the packaging design of several consumer products using life cycle analysis (LCA). Based on the openLCA open-source software, three beverage packaging types were compared: plastic bottles, glass bottles, and aluminium cans. The life cycle inventory (LCI) must be identified based on case studies, literature reviews and relevant assumptions to obtain the result. Then, each beverage packagings flows, process and product system was also required to be identified to run the openLCA software. The three types of packaging was compared within each CML category in terms of impact. The CML stands for "Centrum voor Milieukunde Leiden". It is a research institute of the Centre for Environmental Studies at Leiden University located in the Netherlands and a procedure used to estimate the measure of environmental impact caused by the product. Based on the CML eleven impact categories, the plastic bottle was ranked as the most impactful towards the environment, followed by glass bottles and aluminium cans as the least impactful. Other than that, it may be due to the quantity of material being used, the effect of the material during processing, and the recyclable ability.

Analisis Pembuatan Desain Warna pada Kemasan Masker, Shoecover dan Mobcap di PT. Medika Maesindo Global Temanggung Menurut Standar Surat Edaran Alat Kesehatan dalam Negeri untuk Meningkatkan Minat Customer

The development of packaging design in Indonesia continues to increase quite significantly, especially in products that are used daily such as packaging and other products in circulation. Nowadays, packaging also functions as a very effective and efficient promotional medium because the information on the packaging will be conveyed directly to consumers when a product is seen or purchased by a consumer. In product packaging design, color changes often occur, where the color changes do not comply with the standards of the AKD (Domestic Medical Devices) circular , which sometimes means designers or related parties may misunderstand or interpret the instructions contained in the Domestic Medical Devices circular. . This can result in color changes that are not as expected. The formulation of the research problem is how to use color in the packaging design for Mask, ShosCover , MobCap products according to the standards of the Domestic Medical Devices circular at PT. Medika Maesindo Global?. The aim of this research is to determine and assess color suitability which involves evaluating whether the colors used in the packaging design comply with the standards of the Domestic Medical Devices circular at PT. Medika Maesindo Global.

Deep Learning-Based Hand-Drawn Illustration in Packaging Design of Cultural and Creative Products

Packaging design is a critical component of product marketing and branding, encompassing the visual and structural elements that encase and present goods to consumers. The hand-drawn illustration is a timeless art form that embodies the unique style, skill, and creativity of the artist's hand. This paper presents a novel approach to deep learning techniques for enhancing packaging design through the classification of hand-drawn illustrations. The proposed model is stated as a Weighted Augmented Deep Generative Network (WADGN). The proposed WADGN model uses the augmentation network for the generation of the augmented images for the creative products. With the augmented images features are extracted in the hand-drawn illustration of the products. The extracted features are implemented with the weighted augmented feature vector for the application of the generative deep learning network. The proposed WADGN model uses the feature vector of the deep learning model for the design of creative product design. With the deep learning the creative features of the hand-drawn illustration are classified for the creative package design. Simulation results demonstrated that proposed WADGN model higher performance than the conventional technique such as CNN, LSTM and SVM classifier. The proposed WADGN model achieves the ~21% higher performance than the SVM, ~16% than the LSTM and ~9% improvement than the CNN model.

Pendampingan Pembuatan Legalitas Usaha dan Inovasi Kemasan dalam Upaya Peningkatan Penjualan Bakso Sapi Frozen

This community service activity was carried out with the aim of increasing sales of Omasan Taste frozen beef meatballs through assistance in the business licensing process and updates in product packaging design. Small businesses like Omasan Taste often experience difficulties in obtaining official licenses and creating attractive and safe packaging. Through training, consultation, and assessment, this mentoring aims to assist in the setup and management of business licenses, such as P-IRT licensing and halal certification, as well as improved packaging design. The results showed that having a complete business license can increase customer confidence, while attractive and informative packaging design succeeded in increasing interest in the product. This is reflected in increased purchases and market expansion. In this way, the assistance successfully boosted Omasan Taste's sales through strategies to increase consumer confidence and product competitiveness in a larger market.

Revolutionizing consumer insights: the impact of fMRI in neuromarketing research

This study performs a comprehensive bibliometric (performance analysis) and thematic content analysis of global research in "neuromarketing or consumer neuroscience" and "functional magnetic resonance imaging or fMRI." Utilizing the PRISMA framework and R package software, we analyzed thirty-six Scopus-indexed articles. The USA and California Institute of Technology emerged as leading contributors, with Rangel, A., and Reimann, M., as notable authors. Prominent themes include 'advertising,' 'product,' 'price,' and 'brand', with the “Journal of Consumer Psychology” and “Journal of Neuroscience” being key publications. The most cited article is "Marketing actions can modulate neural representations of experienced pleasantness," with 620 citations. In addition, fMRI has been used to study consumer behavior (impulsiveness, reward, emotion, decision-making, and memory) toward marketing stimuli such as price (WTP), advertising (celebrity endorsement, MSV), product (packaging design), and brand (Halal logo, label, and personality). This study provides an invaluable literature review matrix and detailed insights into the current trends in global neuromarketing research utilizing fMRI. This study highlights the significant impact of fMRI in both academic and commercial realms, offering new insights for targeted marketing and consumer behavior research. It provides valuable guidance for developing more effective advertising strategies, understanding consumer decision-making processes, enhancing business performance, and collaborating academically.

Helping to destigmatise the use of period products for trans, masculine presenting, non-binary and gender diverse (TMNG) consumers through an inclusive communication design framework

This study aimed to understand the experiences that trans, masculine presenting, non-binary and gender diverse (TMNG) people who menstruate have with period product packaging and marketing, and identified opportunities for improvement through an inclusive communication design framework. Semi-structured online interviews were conducted with nine TMNG consumers, allies and advocates. These revealed positive and negative experiences with the current design of period product packaging and marketing throughout the entire ‘user journey’, including purchasing, use and disposal. A thematic analysis of the interviews confirmed that problems exist with the lack of representation through imagery and language on period product packaging and marketing. The resulting three themes were engaged with to develop an inclusive communication design framework that included: the need for an improvement in the physical experience of periods; the need for improved mental health and emotional relationship to periods; and the need for the consideration of broader social issues such as sustainability and accessibility in relation to period product packaging and marketing.

패키지디자인의 미니멀리즘 표현 속성이 소비자의 감성 지각에 미치는 영향 연구

In fierce market competition, product package design is one of the important means for companies to gain market share. Various expressions used in package design play an important role in creating emotional sympathy among consumers and encouraging consumption. Among them, minimalist design expression expresses images or objects with a basic structure, immediately recognizes the essence of the form, emphasizes, and minimizes it, making it easier to understand and accept. Furthermore, it enables form recognition that allows one to feel emotional autonomy by acquiring and performing playful functions. Accordingly, this study focused on studying the impact of minimalist expression attributes in package design on consumers' emotional perception. Through previous research and case analysis, the expressive properties of minimalism are summarized as 'simplicity and clarity' as formative elements and 'symbolism and environmentality' as semantic elements, and at the same time, according to the consumer PAD three-dimensional emotional model, emotional perception The dependent variables were set as ‘pleasure, arousal, and dominance.’ As a result of the analysis, it was found that in minimalism, the attributes of clarity expression all had a positive effect on consumers' pleasure, arousal, and dominance. In addition, it was found that the use of environmentality had a positive effect on consumer arousal and dominance. It should be noted that simplicity and symbolism play a positive role in stimulating consumer interest, but their impact on consumer arousal and dominance is not significant. This study fills in and verifies the research gap on minimalist expression in package design to a certain extent, making the study of a PAD consumer emotion 3D model richer and exploring the expression attributes of minimalism from a new perspective.

Simplicity Matters: Unraveling the Impact of Minimalist Packaging on Green Trust in Daily Consumer Goods

This study delves into the complex dynamics of consumer attitudes toward sustainable products, particularly within the fast-moving consumer goods category, highlighting the significant correlation between elegant and minimalist design aesthetics and the establishment of green trust in sustainable product offerings. Interestingly, while visually complex packaging may capture visual attention, it does not generate higher levels of green trust compared to simpler alternatives within the same product category. The findings underscore the importance of simple packaging design in mitigating consumer skepticism toward manipulative intentions and enhancing trust in sustainable products. Furthermore, this research reveals that individuals with higher levels of expertise possess deeper insights in perceiving complexity as a potential form of manipulation, thereby exacerbating skepticism toward sustainable products. In summary, the research outcomes guide sustainable product packaging design, emphasizing alternative solutions to convoluted designs that may lead to confusion. The effectiveness of simple design expression in sustainable products is emphasized, fostering the transition toward sustainable business efficacy and long-term development.

Developing Mushroom MSMEs (Micro, Small, and Medium enterprises) in Mangirejo Hamlet to Facilitate Community Empowerment in Maintaining Economic Stability

Small and medium-sized micro enterprises (UMKM) are one of the economic activities that can improve the economy of the community. The empowerment of UMKM as an attempt to improve the economy of the post-Covid 19 pandemic community was also carried out by the citizens of Dusun Mangirejo district of Saradan, Madiun district. The initial purpose of cultivating this mushroom was to create positive activities for mothers around the UMKM site. In addition, this activity is also expected to increase the input of the UMKM. The strategy used by UMKM managers is that they have not used labelling, product packaging and have not mastered design. The solution to be achieved is to use technology as a means of marketing, in addition to the labelling and peckaging of products to expand the product distribution market. Activities in the implementation of dedication include socialization of product labeling, product packaging design skills training, and socialisation of product marketing with media sosial. Results of activities show that socialization and training activities have a significant impact on UMKM Sido Lancar. This is evident in the ability of UMKM perpetrators to design simple logos, design product packaging labels, as well as their ability to promote through media sosial.

The social savvy entrepreneur: Lean start-up branding and social media for MSMEs

Micro, Small, and Medium Enterprises (MSMEs) are integral to Indonesia's economy, facing diverse challenges during the pandemic. This paper addresses the hurdles encountered by MSMEs, emphasizing the imperative of bolstering their branding and digital marketing competencies for enduring resilience. Despite their significance, many MSMEs, notably those in rural regions like Karangrejek Village, lack the requisite skills and resources for effective digital platform utilization, necessitating comprehensive support initiatives. Pandemic-induced issues encompass capital constraints and product marketing dilemmas, particularly evident among Karangrejek Village MSMEs. Post-pandemic recovery demands intensified aid to facilitate comprehensive revival, crucial for fostering local economic potential and community welfare enhancement. To address these challenges, a sustainable community service initiative will be launched, focusing on augmenting MSMEs' branding and digital marketing capacities. The program aims to stimulate optimal economic growth, especially in the post-Covid-19 era. It encompasses training sessions on leveraging digital media for product branding, expanding market reach through product marketing strategies, mentorship in product packaging design, and harnessing social media platforms. Through this initiative, MSMEs can fortify their resilience and contribute significantly to the community's economic prosperity.

The Application of Emotional Colours and Their Pattern Elements in Product Packaging

This study aims to explore that in contemporary product packaging design, emotional colour, as an important means of conveying emotions visually, can stimulate consumers' emotional resonance and enhance the attractiveness of product packaging. Through the analysis of the association of different colours in the consumer's psychology, combined with the design of pattern elements, the product packaging is more personalized and emotional characteristics. Reasonable use of emotional colour and pattern elements in product packaging design can effectively enhance product brand awareness and consumer purchase intention. In order to achieve the objective object of the product a transcendence and enhancement, so as to give the product itself a richer emotional value, enhance the competitiveness of the product market, for product promotion and marketing provides a new perspective and strategy.

Analyzing the packaging design evaluation based on image emotion perception computing

Nowadays, a wide variety of labels of items are widely available, and human consumption is increasingly tailored to meet their individual needs. So, many businesses are starting to focus on improving the functionality of modern packaging. Sensorial paradigms and emotional reactions could change during the user-product interaction lifecycle. The designer's emotional imagination and past experiences are the backbone of conventional product package design, which has limitations due to unmanageable content and an absence of professional advice—the majority of previous research on emotional image analysis aimed to forecast the most common viewer emotions. Since the feelings a picture evokes are quite individual and vary from viewer to viewer, this overarching feeling isn't always enough for practical uses. The research presented an approach to packaging design evaluation based on image emotion perception computing (PDE-IEPC), which combines emotion perception technology with a deep LSTM (Long short-term model), resulting in an immersive and dynamic experience for the human senses. Emotion Perception Computing's Dynamic Multi-task Hypergraph Learning (DMHL) approach considers graphical data, social context, spatial evolution, and location, among other criteria, to evaluate packaging designs efficiently based on their emotional impact. Image-Emotion-Social-Net is a large dataset used to evaluate multidimensional and categorical attitude representation. The dataset is sourced from Flickr and contains over 1 million images presented by over 9000 users. Personalized emotion categorization is an area where research on this dataset shows that the suggested strategy outperforms many modern techniques. The experimental results show that the proposed method achieves a high packaging design quality rate of 94.1 %, a performance success rate of 97.5 %, and a mean square error rate of 2 % compared to other existing methods.

Peningkatan Produksi dan Daya Saing Kopi di Desa Sumanding Kecamatan Kembang Kabupaten Jepara

One of the coffee farmers and processors in the Kembang Jepara district, Mr. Eko Siswanto, made a business called Vinzoei with coffee products branded The Boyo (Mitra), which has problems in the field of low production capacity. This is because partners process coffee using third-party services, which causes long queue times and high production costs. The product packaging design is still very traditional and unattractive. To overcome these problems, the methods used include outreach, mentoring, monitoring, and evaluation. The results of the increase in benefits from this regional partnership program are an increase in production capacity by 25%, an increase in coffee quality control knowledge by 100%, an increase in assets in the form of a grinder tool by 100%, an increase in product packaging design by 100%, an increase in knowledge about good business management by 100%.

비즈니스 트리즈를 활용한 식품제조업체 성과 향상 방안에 관한 연구

This study was conducted using business TRIZ to develop strategies for the continuous growth, development, and performance improvement of 6th industry certified food manufacturing companies located in the Gyeongbuk region. For this purpose, a survey was conducted targeting 6th industry certified companies in Gyeongsangbuk-do, through which the problems faced by food manufacturing companies and their causes were identified. Based on these problems and causes, key tasks were established, and core issues were derived. Subsequently, these core issues and causes were matched with business TRIZ parameters and applied to a matrix to derive solutions. Based on these solutions, specific measures for improving the performance of 6th industry certified food manufacturers in the Gyeongbuk region were proposed. Firstly, there is a need to expand the organic and eco-friendly product lines and diversify the product lineup to cater to different consumer segments. Secondly, establishing a consumer review and feedback system is crucial, and it is important to improve and re-launch products based on the feedback obtained. Thirdly, launching new products in colors based on market trend analysis and developing product packaging designs that reflect regional characteristics are necessary. Fourthly, expanding product sales through collaboration and joint marketing with local enterprises, as well as partnerships with large franchise corporations, is essential. Lastly, the development of mobile applications for product ordering and promotion, along with promoting and boosting sales through temporary stores, is intended to foster the development of 6th industry food manufacturers in the Gyeongbuk region.

The Application of Hand -painted Illustration in Modern Product Packaging Design

With the development of the times, the application of hand -painted illustrations in modern packaging design is becoming more and more widely used, making the packaging of goods more and more artistic. In this article, by analyzing the role of hand -painted illustrations in modern product packaging design, and combining its artistic characteristics, the application value of hand -painted illustrations in modern product packaging design, so that products can better attract consumers' attention.