Improving IT communication systems, through the evolution of future product data management (PDM) applications, is a theme that has received attention due to its perceived benefits in developing global supply chain success factors. This paper discusses the developments and capabilities of such systems, found within global fashion supply chain relationships and environments. Major characteristics identified within the data suggest that PDM technology appears to be improving the speed of data transfer; however, evidence also suggest that the technology is evolving quicker than consumer understanding, and arguably costs more to implement, train staff and maintain. Nevertheless, PDM technology increases communication efficiency and helps to enhance social economic and corporate development. The article discusses the findings and also presents the issues regarding human interaction, iconography, infrastructure necessity and individual communication enhancements using a variety of technology processes. PDM technology adoption is still a prevalent topic for the long-term developments of global strategy and communication amalgamation.
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