Product Competitive Advantage Research Articles

A Novel GE-Mackinsey Market Approach: Investment Opportunity for the Biopolymer Packaging Materials

Sustainable development in agriculture seeks to implement a robust bioeconomy strategy by valorizing agricultural resources into value-added products. Compared to primary biomass use, using agriculture residues and wastes can achieve higher reductions in GHG emissions and lower feedstock costs. Bioeconomy has substantial potential for high-value products such as biopolymers, pharmaceuticals, and food and feed additives. Low-value applications like bioenergy, biofuels, and bulk chemicals have a weak potential for bioeconomy development. However, high value-added products, including biopolymers, require an equal focus as other products in the bioeconomy value pyramid that can lift the market to elevate sustainable bioeconomy development. A successful transition through radical innovations must be justifiable, with economic, environmental, and social benefits primarily promoted by stakeholders, businesses, or government organizations. One of the core options would be to know the market potential of the biopolymer products. Here, a methodology for decision-making to evaluate four existing biopolymer packaging materials (Cellulose, PHA, PLA, and starch) in the EU market has been developed using the GE-McKinsey Nine-Box Matrix, considering market attractiveness and product competitive advantage. Market innovations can be fostered by integrating the resource availability and technology advancement indicators to the methodology steps. The methodology considers sustainability advantages for the agriculture sector and promotes the strategic commercialization of biopolymer packaging materials. Product-specific indicators are used to evaluate the market attractiveness and product competitive advantage. The research findings show that PLA biopolymer packaging material has the highest potential for commercialization. The application of this methodology and its results provide a justifiable way of determining the investments in value-added products and allow investors to make the right decision-making choice for bioplastic packaging materials, ensuring their sustainability and profitability in the market.

Harnessing knowledge management for green product competitive advantage with green process innovation as a mediator

Knowledge Management makes businesses sustainable and enhances their competitive edge. Therefore, this study aims to investigate the relationship between knowledge management and green product competitive advantage through the mediating role of green process innovation. To achieve the sustainability goals of Industry 5.0, workplace technology management can play a role in fostering the type of skill development that is necessary in this context. This study used a convenience sampling technique, where 200 responses were obtained via online Google form. The goodness of the sample was confirmed with the help of G∗Power (3.1.9.2) software, which calculated a sample size of 188. This study has empirically tested the four dimensions of the knowledge management process: Acquisition, creation, storage and retrieval, and utilization of knowledge with green innovation (green process innovation) and green product competitive advantage. All dimensions of knowledge management except knowledge creation showed a significant positive effect on green process innovation and an indirect positive impact on green product competitive advantage. This study has analyzed those dimensions of knowledge where knowledge is acquired, created, stored & retrieved, and utilized, and these have not been investigated in earlier empirical research more often concerning the green innovation leading toward the green product competitive advantage. Through this research, the managers will integrate the knowledge management system into the organization's processes to make organizations more innovative by acquiring, storing, and utilizing new knowledge. Organizations will step forward and gain a competitive advantage in line with sustainable development goals and principles of Industry 5.0.

The Influence of Product Innovation and E-Commerce on Competitive Advantage (Survey on Consumers of Compass Shoe Products)

The objectives of this research were to find out and analyze the innovation product, E-Commerce, and competitive advantage of Compass shoes, and the influence of the innovation product and E-Commerce competitive advantage on Compass shoes. The research method used in this research is survey methods, data used in this research are primary and secondary data. The object of this research was consumers of Compass shoes, using an accidental sampling method. The analysis technique used Multiple Regression Analysis. The results proved that an innovative product and E-Commerce influence the competitive advantage of Compass shoes.

Environmental corporate social responsibility and green dynamic capability: The moderating role of slack resources

AbstractBusinesses are struggling to gain a competitive edge by ensuring the success of ecologically friendly products. However, a notable deficiency exists in the current body of research on how organizations can improve their green dynamic capabilities and gain a competitive edge. Companies may increase their competitive advantage by actively participating in environmental corporate social responsibility activities. Therefore, this study examines the role of environmental corporate social responsibility (ECSR) in developing green dynamic capabilities (GDC), leading to green product success (GPS) and competitive advantages. Moreover, the moderating role of slack resources (SRC) is examined between ECSR and GDC. This study applied partial least squares structural equation modeling for empirical examinations by gathering data from 375 manufacturing sector managers. The outcomes explained that ECSR favorably affects GDC, and in turn, GDC positively influences GPS and competitive advantages. Moreover, the outcomes also revealed that SRC moderates the positive relationship between ECSR and GDC. The results have significant practical consequences for businesses. Companies should prioritize ECSR since it helps improve ecological efficiency and boosts the company's green capabilities and long‐term viability. Therefore, businesses need to include their GDC in their product creation processes to maintain a competitive advantage in the growing consumer market that places a high value on ecological sustainability.

Local Agricultural Product Packaging Innovation as an Effort to Improve Branding and Sustainable Excellence of Farmer Community Products in Ciburial Village, West Bandung Regency

The Joint Partners of Farmer Groups (Gapoktan) in Ciburial Village, West Bandung Regency, has great potential in selling horticultural agricultural products, one of the Gapoktans already has potential market demand is Cipta Mandiri. Gapoktan Cipta Mandiri has a high demand for organic vegetable products, digital media marketing increases awareness and expands the market quickly. The high demand creates new problems for Gapoktan Cipta Mandiri, namely product packaging that is not yet able to protect the product for long distance delivery, while consumer demand is not only from Bandung and its surroundings, as well as other large cities that are pretty far away, packaging innovations are needed that can protect the durability of organic vegetables, which are accessible from chemicals, where product spoilage is faster than non-organic products. Vacuum packaging innovations with cooling and anti-rotting systems need to be developed to support market demand which is already quite rapid. This innovation is expected to increase the potential for economic independence in other Ciburial village communities besides Gapoktan Cipta Mandiri. This research aims to determine the role of organic agricultural product packaging innovation in improving the branding and sustainable excellence of Gapoktan agricultural products. Ciburial Village, West Bandung Regency. A total of 100 samples were used from a population of 200 organic vegetable consumers in large cities, consisting of online consumers of organic products from Gapoktan Cipta Mandiri, Ciburial. The results of packaging innovation are proven to increase brand awareness and knowledge as well as the superiority of agricultural products by 78.25%. The branding strength formed from packaging innovation increases the product's competitive advantage by 85.16%. The indirect influence through the variable between branding has a path coefficient value that is greater than the direct influence path coefficient value. The branding strategy increases the impact of the packaging innovation strategy on the competitive advantage of Ciburial Village Gapoktan MSME products.

Community of Women Enterpreneurs: The Role of Competitive Advantage in Improving Marketing Performance

The research aims to empirically analyze the influence of digital marketing on marketing performance with product competitive advantage as a mediating variable in the community of women creative industry entrepreneurs in Pedurungan District, Semarang City. The research sample used was 117 people obtained using the census method sampling technique. Data collection was carried out by survey using a questionnaire. The relationship model between variables will be analyzed using path analysis through the SPSS version 26 program. Based on the test results, the results show that digital marketing has a significant and positive effect on marketing performance and competitive advantage as a mediating variable capable of mediating the influence of digital marketing on marketing performance in the community of industrial women entrepreneurs. creative in Pedurungan District, Semarang City.

Tesla’s Pioneering Role in the New Energy Vehicle Industry: Strategies for Success

Tesla, as a leader in the electric vehicle industry, has achieved significant success in technology and market and has actively contributed to environmental protection and sustainable transportation. Tesla's outstanding global electric vehicle market achievements as a new energy vehicle industry leader are explored in this article. Through its unique differentiation and innovation strategy, Tesla has successfully shaped its brand image and become a leader in the new energy vehicle industry. Tesla's product positioning, marketing model, innovative technology, and competitive advantages are examined in the article. Additionally, Tesla's global strategic layout and ecosystem construction have been extensively discussed. Tesla's successful experience provides significant inspiration for the development of the new energy vehicle industry, which includes technological innovation, brand value, international market expansion, and ecosystem construction. Tesla will keep expanding its global market share, introduce more models and services, and contribute more to the development of the electric vehicle market.

Product Leadership and Competitive Advantage of Commercial Banks in Kenya

Purpose: Due to increased competition, the Kenyan banking system has had erratic performance in recent years. As a result, the major question is whether Kenyan commercial banks can use value disciplines to help them maintain their competitiveness. The study aimed to investigate the effect product leadership on competitiveness of Kenyan commercial banks.
 Methodology:. The research used a descriptive research design. The study comprised of businesses rendering commercial banking services in Kenya. A non-probability method of sampling was utilized. Structured questionnaires were used as applicable. The study targeted all the 42 Kenyan commercial banks/lenders. The 42 commercial bank managers were targeted as the unit of observation and the 42 commercial banks as the unit of analysis. Since the population in the current study was small but adequate for study research, that is, 42, the study used a census survey (thus no sampling was done) and thus the targeted population were still the commercial banks. Questionnaires were the instruments of data collection. The SPSS application was used to help with this analysis (v.25.0). Descriptive analytics and inferential metrics were used to analyze the data. Charts, graphs, tables, diagrams, and illustrations were used to present the findings.
 Results: The findings indicated that product leadership has a positive and significant relationship with the competitive advantage of Kenyan lenders (β =0.359, p=0.000). This implies that gains in a single unit of product leadership result in a 0.359-unit shift in the competitive edge of Kenyan lenders.
 Contribution to policy and practice: The study reveals a positive and significant connection between product leadership and the competitive advantage of Kenyan commercial banks/lenders. This suggests that banks that focus on developing innovative products, offering unique value propositions, and staying ahead in terms of product offerings are more likely to attain a competitive advantage. This finding contributes to knowledge by emphasizing the importance of product innovation and differentiation for achieving a competitive edge in the banking industry.

Pengaruh Inovasi Produk dan Keunggulan Bersaing terhadap Keberhasilan Usaha pada UMKM Industri Makanan dan Minuman di Kota Medan

This research aims to determine the influence of product innovation and competitive advantage on business success in Food Industry MSMEs in Medan City. The MSME Food and Beverage Industry is one of the businesses most in demand by young entrepreneurs. However, there are also risks in running this business due to extensive competition in the Food and Beverage Industry, where many MSMEs in the Food and Beverage Industry experience failure due to extensive competition and lack of innovation in the products offered. The research focuses on Medan City MSMEs because these MSMEs are one of the largest provinces producing MSMEs in the Food and Beverage Industry, with a population of 1,828 MSMEs. The sample in the research was 95 MSMEs in Medan City which were taken using the Slovin formula. The data collection technique used in this research was carried out by distributing structured questionnaires using the SPSS v.28 application. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test) and coefficient of determination R2. The research results show that there is a positive and significant influence of product innovation on business success, there is a positive and significant influence of competitive advantage on business success and there is a simultaneous positive and significant influence of product innovation and competitive advantage on the success of MSME businesses in Medan City.

An Analysis of Product Innovation and Competitive Advantage in Selected Plastic Manufacturing Industries in Onitsha, Anambra State, Nigeria

This study examined product innovation and competitive advantage in selected plastic manufacturing industries in Onitsha. The precise goals of this study are to ascertain the contribution of sensing capability, seizing capability, and transformation capability to the achievement of competitive advantage. The dynamic capability theory underlies this investigation. The study used a descriptive research design for its study. Personnel from four specific Onitsha plastic factories make up the study's population of 168. Taro Yamane’s formula was employed to get a sample size of 120. The study's data were produced using a structured questionnaire. Primary data were collected from the respondent. The data gathered were analyzed using multiple regression method. The study found that sensing capability, seizing capability and transforming capability had significant positive relationship with competitive advantage. The study concludes that product innovation has significant positive relationship with competitive advantage in plastic manufacturing industries in Onitsha. The study made several recommendations, including that businesses constantly strive to invest in diverse new product ideas and improve the existing products in order to get a competitive advantage over rivals.

Impact of product maturity on competitive advantage: a study of Unilever, Nigeria

In recent years the concept of competitive advantage has taken center stage in discussions of business strategy; that is why, one of the major challenges organizations face today is how to have a competitive advantage. In most cases a stand-out product will do the job, since products are perceived as both highly relevant and meaningful, the ability of any one product to stand out in a competitive category will guarantee the success of such an organization. While there are numerous ways to differentiate brands, identifying meaningful product-driven differentiators can be especially fruitful in gaining and sustaining a competitive advantage. Product maturity is when a firm or brand has grown to the point where it outperforms rival brands in the provision of a feature(s) such that it faces reduced sensitivity for other features. This study used a sample of 150 respondents to provide evidence of the relationship between product maturity and firms’ competitive advantage in Nigeria. The study employed the ordinary least square (OLS) regression analysis. This study finds a positive and significant relationship between product maturity and firms’ competitive advantage, as well as a positive and significant relationship between product differentiation and competitive advantage. This study therefore recommends that managers should continue to address competitive advantage with strategic balances using product maturity.

Understanding Corporate Green Competitive Advantage through Green Technology Adoption and Green Dynamic Capabilities: Does Green Product Innovation Matter?

Our study explores the association between the adoption of green technology and the development of green dynamic capabilities to achieve green competitive advantage. This research concentrates explicitly on the mediating function of green product innovation. The study is grounded in the dynamic capabilities theory and seeks to improve understanding regarding how organizations can attain a competitive edge by employing green practices and capabilities. Data were obtained from 312 manufacturing business managers in Bangladesh. We utilized the partial least squares structural equation modeling (PLS-SEM) method to examine the data and evaluate the proposed hypotheses. The empirical evidence suggests that both green technology adoption and green dynamic capabilities significantly impact firms’ green product innovation and competitive advantage. Additionally, the findings indicate that green product innovation is a mediating variable in the association between green technology adoption-green competitive advantage and green dynamic capabilities-green competitive advantage. This research adds to the current body of literature by presenting empirical findings highlighting the crucial role of green technology and dynamic capabilities in promoting green competitive advantage. Our results reveal that it would be beneficial for organizations to prioritize adopting eco-friendly technologies and cultivating dynamic capabilities to improve their overall green performance. The present study contributes significantly to the literature by offering insights into the strategies managers and policymakers can employ to attain sustainable competitive advantage in the manufacturing sector.

THE ROLES OF PRODUCT INNOVATION CAPABILITY IN MARKETING PERFORMANCE

This study examines the role of product innovation capability in mediating the effect of market sensing capability on marketing performance. The sample data consist of 338 SMEs in the food product industry in Central Java, Indonesia. A model consisting of five hypotheses was proposed and tested. The statistical tests cover the following variables: market sensing capability, product innovation capability, competitive advantage and marketing performance. Structural Equation Modeling was used in the model and hypotheses testing. The results show that the five hypotheses have a positive and significant effect. Product innovation capability has the greatest influence on marketing performance, suggesting its important role in improving marketing performance. The results suggest that in increasing product innovation capability, SMEs must perpetually create and offer new ideas by considering market trends. Second, SMEs must be innovative in creating new food products in terms of both taste and packaging. Third, SMEs need to be the first to offer new products. Finally, SMEs must utilize the advancement of technology to develop food products and their variations.

The Effect Of Product Innovation And Competitive Advantage On Sales(Case Study of Syarah Bakery Shop, Bengkulu City)

This study aims to determine "The Influence of Product Innovation and Competitive Advantage on Sales (Case Study of Syarah Bakery Shop, Bengkulu City)". This type of research is quantitative research, research on data measurement and object statistics through calculations. The population in this study were consumers of the Bengkulu City Syarah Bakery Shop. The sampling technique was carried out by nonprobability sampling, so there were 96 respondents in this study. Data collection techniques in this study are observation, interviews, and questionnaires. Research results show that Product Innovation has a positive and significant effect on Sales, Competitive Advantage has a positive and significant effect on Sales, Product Innovation and Competitive Advantage together have a positive and significant effect on Sales.

STRATEGIST’S COGNITIVE PERSPECTIVES, INNOVATION, AND COMPETITIVE ADVANTAGE: AN EMPIRICAL STUDY IN VIETNAM

The main aim of this study is to investigate the relationship between strategists’ intuitive and analytical thinking, innovation, and corporate competitive advantage. This study not only proposes the new model to the academic world but also provides the empirical investigation on the direct and indirect effect of a strategist’s analytic reasoning perspective and strategist’s generative reasoning perspective on innovation and competitive advantage as well as the mediating role of innovation between the strategist’s cognitive perspective of reasoning and corporate competitive advantage. This study conducted questionnaires of 382 samples in state-owned companies, FDI, and private companies in Vietnam. Structure equation modelling was applied through smart PLS to analyse the valid data. The results provide substantial evidence of significant relationships between strategists’ cognitive perspectives of reasoning, innovation, and competitive advantage in the context of State own, FDI, and private companies in Vietnam. Besides, the findings also show that there are non-relationships in the direct effect between product innovation and competitive advantage and between marketing innovation and competitive advantage. Moreover, the research results imply various managerial implications regarding how organizations successfully increase their competitive advantage by increasing their leader’s cognition in management.

Enhancing Performance Through MSME Entrepreneurship, Product Innovation Capabilities and Competitive Advantage in Kudus Regency's Culinary Sector


 
 
 
 Research aims: This study is to determine performance improvement through MSME entrepreneurship, product innovation capabilities and competitive advantage in the culinary field of Kudus district.
 Design/Methodology/Approach: This research is a descriptive research. Data was collected from the population of MSME owners and actors in the culinary industry in Kudus Regency. Target sampling is done to target prospective respondents with certain characteristics. Respondent criteria are: Have a micro business that offers culinary products and has been established or operating for at least 1 year and the respondent has a minimum educational background of high school or equivalent. This research was conducted in Kudus Regency by involving 270 respondents. This study also explores factors that can affect business performance, namely: Entrepreneurial orientation, Product innovation capability, and Competitive advantage.
 Research findings: The results of the research show that based on the results of the research there are many things that can be considered important in the Entrepreneurship Orientation process, especially how culinary MSME actors in Kab. Kudus is able to be Entrepreneurial Oriented by cultivating its product innovation capabilities, so that it can create and make new improvements to the merchandise presented so that with continuously developing innovation it can create the right merchandise that is not easily imitated through competition so that someone
 Theoretical contribution/Originality: The novelty of this study is that this test uses the Service Dominant Logic approach. Entrepreneurial Orientation is a multidimensional behavioral concept consisting of an innovation component, an opportunity-taking component, and a proactive attitude component. In the context of this study, there can be aggressive gains.
 Practitioner/Policy implication: Both the government and especially the Kudus area to better improve entrepreneurial performance
 Keywords: MSME Entrepreneurship, Product Innovation Capability, and Performance Improvement
 
 
 
 
 Research aims: This study is to determine performance improvement through MSME entrepreneurship, product innovation capabilities and competitive advantage in the culinary field of Kudus district.
 Design/Methodology/Approach: This research is a descriptive research. Data was collected from the population of MSME owners and actors in the culinary industry in Kudus Regency. Target sampling is done to target prospective respondents with certain characteristics. Respondent criteria are: Have a micro business that offers culinary products and has been established or operating for at least 1 year and the respondent has a minimum educational background of high school or equivalent. This research was conducted in Kudus Regency by involving 270 respondents. This study also explores factors that can affect business performance, namely: Entrepreneurial orientation, Product innovation capability, and Competitive advantage.
 Research findings: The results of the research show that based on the results of the research there are many things that can be considered important in the Entrepreneurship Orientation process, especially how culinary MSME actors in Kab. Kudus is able to be Entrepreneurial Oriented by cultivating its product innovation capabilities, so that it can create and make new improvements to the merchandise presented so that with continuously developing innovation it can create the right merchandise that is not easily imitated through competition so that someone
 Theoretical contribution/Originality: The novelty of this study is that this test uses the Service Dominant Logic approach. Entrepreneurial Orientation is a multidimensional behavioral concept consisting of an innovation component, an opportunity-taking component, and a proactive attitude component. In the context of this study, there can be aggressive gains.
 Practitioner/Policy implication: Both the government and especially the Kudus area to better improve entrepreneurial performance
 
 
 
 
 
 
 
 

Effects of environmental innovation design and organizational culture on product competitive advantage

Various countries successively notice major disasters and climate anomaly resulted from the counterattack of nature that they have to emphasize the timing of environmental protection, energy saving & carbon reduction, and sustainable development issues. It continuously ferments sustainability-related green issues. In face of international environmental regulations and consumers’ environmental awareness, enterprises therefore encounter larger challenge and impact. In this study, a total of 360 questionnaires were distributed to supervisors and employees of Taiwan's high-tech industry, and 283 valid questionnaires were returned, with the retrieval rate of 79%. According to the results to propose conclusions, it is expected to help enterprises immediately adopt effective and flexible strategies & actions in the sustainable development process to ensure the competitiveness.

Product Development Strategy and Competitive Advantage of Selected Food and Beverage Firms in Lagos State, Nigeria

Organizations nowadays work in a dynamic and intensely competitive environment, and to stay ahead of the competition's trends, key market players are using a variety of strategic alternatives to drive development and gain an advantage over competitors. Depending on the strategies they employ to compete, food and beverage (F&B) businesses may succeed. Due to the non-adoption of product development strategy, many have had difficulties in securing a favorable competitive advantage. Therefore, the purpose of this research was to investigate how product development affected the comparative advantage of a few Nigerian food and beverage companies in Lagos State. 12,495 regular workers of six chosen F&B businesses in Lagos State, Nigeria, were the population of the research, which used a survey design. 491 people were chosen as the sample size using the researcher advisor sampling table. A credible and trustworthy survey with a Cronbach alpha value higher than 0.7 was also used to gather data at the same time. Descriptive and inferential methods were used to analyze the data. Utilizing the Statistical Package for Science Solutions (SPSS) version 24 for linear regression analysis, it was possible to ascertain the effects of the variables. According to the study's results, product development substantially impacted competitive advantage (β = 0.957, t = 55.078, R2 = 0.874, p-value 0.05). According to the study's findings, competitive advantage was impacted by the product development approach. The research made a strong case for food and beverage (F&B) companies to prioritize their efforts in product innovation. The development of items that would provide Food and Beverage (F&B) companies a competitive advantage over their competitors in the market requires careful consideration of the appropriate product specifications. Keywords: Competitive advantage, Diversification, Foods and beverages, Growth strategy, Marketing efficiency, Product development.

Relasion Capability and Product Innovation in Increasing Competitive Advantage the Covid-19 Pandemic (PT. Hanan Boga Rasa)

At this time, the COVID-19 pandemic is currently sweeping the world, especially our own country, namely Indonesia itself, which has had various impacts, including the economy. The impact of the Corona virus on the economy in Indonesia results in a potential economic growth of 0.4%, which is a bad scenario. With the existence of COVID-19, many were affected, which resulted in many companies terminating their jobs (PHK, Sumarni, and Panday, 2020). Research was conducted to find out whether relational capability and product innovation had an influence on competitive advantage during the COVID-19 period. 19. The method used by researchers using quantitative methods with a sample size of 35 fashion creative industries in the city of Bandung. Researchers used multiple linear regression analysis techniques and hypothesis testing (F and T tests). This study used the SPSS version 25 program. From the results This study shows that there is a significant and positive influence between relational capabilities and competitive advantage, but not between product innovation and competitive advantage during the COVID-19 period.
 

Does Learning Orientation Drive New Product Competitive Advantage and Success? A Conceptual Framework and Research Propositions

Since so many new products fail in the marketplace after their launch, identifying the determinants of new product competitive advantage and performance is critical. New product development (NPD) requires the acquisition, dissemination, and utilization of information that is supplied through organizational learning. Learning-oriented organizational cultures facilitate discovery and creativity processes that go into the NPD. In spite of its significance, the concept of a learning orientation has not been explored sufficiently at the project level in the NPD context. This study aims to fill this void in the literature by articulating a conceptual framework that depicts the direct and indirect relationships between organizational learning orientation and new product competitive advantage. Memory level and memory dispersion mediate the relationship between these two constructs at the project level. The evidence supporting the proposed research framework suggests that learning-oriented organizations create strong organizational memories that lead to higher levels of new product competitive advantage and success. The theoretical and practical implications of this study are discussed and future research suggestions are provided.