Product Choice Decisions Research Articles

The theory of sustainability values and travel behavior

PurposeThis paper reports the results of research that examines the interrelationships between efficacy of sustainability values (SV) and pro-sustainable behaviors of potential tourists. A partially mediated model is postulated and tested to help explain additional error variance in predicting consumers’ destination choice decisions in tourism, hence voiding a critical research gap. Coined as the “environmentally intellectualist behavior,” a new mediator variable is tested to explain additional error variance in human-value models.Design/methodology/approachThe study is based on data collected from two representative samples of potential tourists from the USA and Canada. Data analyses include exploratory and confirmatory factor analyses that were used to examine the underlying domain structures of SV, followed by a predictive model using structural equation modeling.FindingsThe study findings suggest that values are salient factors that underlie pro-sustainable tourism and travel behavior. Moreover, the results confirm the existence of a higher-order sustainability construct. The study contributes original insights to the field by demonstrating that there are direct and indirect positive relationships between SV, environmental behaviors and decisions of consumers who take a pro-sustainable stance when traveling.Originality/valueBy modeling values as antecedents to attitudes and testing interrelationships between SV and the mediator variables coined as the environmentally intellectual behavior, the authors developed and tested a predictive model to explain destination- and product choice decisions. The model tested herein advances the value theory in two fundamental ways: first, this study demonstrates that SV can be modeled as higher-order factors. Second, values are antecedents to attitude and other variables, therefore must be included in consumer behavior models. Finally, the culture or origin of tourists matters when examining the impact of values on tourists’ choice decisions. Political actions and environmental attitudes can be modeled as mediators to explain additional error variance.

Order in multi‐attribute product choice decisions: Evidence from discrete choice experiments combined with eye tracking

AbstractOver time, research on order effects during information searching and choice tasks has received thorough attention in marketing, psychology, and economics. When early information search influences choice in favor of that information, it is called primacy; the equivalent for later information search is called recency. However, research that disentangles primacy and recency effects during multi‐attribute product choice, as well as studies on the cognitive processes underlying primacy and recency effects are lacking. I address this gap with two choice‐based conjoint experiments combined with eye tracking and by means of multilevel mediation analysis. Consistent with my prediction that to counterbalance the impact of decision irrelevant information on choice through early information search by later information search is mentally too costly, I find that “spatial position” biases choice due to primacy rather than recency. This bias, however, is small. This suggests that for decision irrelevant information, the causal influence of attention on choice generalizes to more complex decisions, though with little impact. Consistent with my prediction that the level of information elaboration moderates the mediation process, increasing task motivation decreases the dominance of primacy.

The strange bedfellows of packaging cues and religiosity

ABSTRACT Packaging is an important marketing communication tool to shape consumers’ product perceptions and choice decisions. Religion also has a role in influencing consumer behavior. This study melds research into marketing communication and religiosity to examine how the presence of religious symbols on product packaging may influence product evaluation and choice decisions. Following a pre-test that identifies symbols associated with Islam, Muslim respondents (n = 96) complete a discrete choice experiment of 2 product (food, non-food) x 2 price level (high, low) x 2 religious symbol (with symbol, without symbol). Across both products, the presence of a religious symbol positively cues product ratings and choice preference. Drawing on symbolic interactionist theory and social distinctiveness theory, the findings suggest that the presence of the religious symbols provides Muslim consumers with a mean to self-identity and to portray the identity to others. As Islam also governs Muslims’ behavior as consumers, marketers should harness the efficacy of religious symbols to develop effective marketing communication strategies, particularly packaging, to target these consumers.

Determinants of Smallholder Crop Commercialization: The Case of Agarfa and Sinana Districts of Bale Zone, Southeastern Ethiopia

Smallholder crop commercialization entails enhancing market participation and product choice decision of smallholders based on market signal. The study was initiated to identify the current level and determinants of smallholder crop commercialization in Agarfa and Sinana districts of Bale zone. Unlike the previous studies, this study focused on all crops produced by the households. The study used multistage random sampling techniques to select 188 respondents. Primary data was collected using interview schedule, focus group discussion and key informant interview while secondary data was collected from different sources such as records of line offices, Central Statistical Agency and other publications. Both quantitative and qualitative data were collected for the study. Descriptive statistics, household commercialization index (HCI) and truncated regression model were used for data analysis. Accordingly, HCI shows 16% of households in the sample were fully subsistence oriented while 5.9% of them categorized as low, 30.9% medium, 36.7% high and 10.6% very high levels of commercialization. Truncated regression depicts that level of education, equine holding (TLU), application of fertilizer, irrigation use, frequency of extension contact, use of credit, membership to cooperatives and social network affected level of commercialization positively and significantly while household size, distance from all-weather road and market center affected negatively and significantly. Therefore, to enhance smallholder commercialization, improving and expanding utilization by smallholders to strong institutions such as credit use, adult education, use of irrigation, effective use of production inputs and market oriented extension services should be the key tasks of policy makers and development planners. Keywords: Commercialization, crop, determinants, subsistence production, truncated model DOI: 10.7176/RHSS/11-9-05 Publication date: May 31 st 2021

THE RELATION BETWEEN CULTURE AND PSYCHOLOGICAL PROCESSES OF CONSUMERS: ATTRIBUTES-CONSEQUENCES-VALUES LINKAGES VARIATIONS

Means-end chain (MEC) theory is grounded in a cognitive approach emphasizing connections between the attributes of the product, the consequences of consumption, and the corresponding instrumentality of satisfying consumer values (Gutman, 1982). Taking this hierarchical cognitive structure into account in cross-cultural contexts can lead to deeper understanding of international consumer behavior concerning product choice and consumption decisions. To date, however, international and cross-cultural applications of MEC theory have been conducted primarily by Western researchers with Anglo-Saxon consumers as subjects (e.g., Grunert et al., 2001; Hofstede, Steenkamp, & Wedel, 1999; Mort & Rose, 2004; Overby, Gardial, & Woodruff, 2004; Russel et al., 2004; Valette-Florence et al., 2000). In addition, little attention has been paid to consumers’ cognitive processing styles, which determine different patterns of thinking, in comparative analyses of MECs among consumers from different cultural backgrounds, particularly Western and Eastern cultures. This is despite the fact that a growing corpus of cross-cultural psychology studies confirms cultural differences in styles of thinking, with Western societies characterized by analytic thinking and Eastern societies characterized by holistic thinking (Nisbett et al., 2001). We suggest that this cultural orientation in the different styles of thinking influences the hierarchical cognitive structure on which consumers from Eastern versus Western cultures base their purchase decision-making process. Thus, the question we address in this research is whether analytic versus holistic thinking affects the manner in which consumers cognitively link product attributes to different consequences and values. More precisely, this research aims to contribute to recent MEC research by examining the relation between cultural differences in cognition between Western (French) and Eastern (Korean) cultural members and their MEC linkages underlying wine purchase decision. Our research was undertaken at two different levels of cross-cultural analysis: a chronic cultural difference level and an experimental level in which either the analytic or the holistic thinking tendency is primed.

The Assessment of Market Participation of Agricultural Product Practices in East & West Gojjam, and Awi Zones

Agricultural Market participation means change from subsistence type of production to market oriented with the aim of profit maximization. Market participation is not only the selling of output but it also includes product choice and input use decisions for profit maximization principle. The objective of this study is to assess the practice of market participation of agricultural products in the three zones of Amahara region which is limited in the rural area small holder farmers. The descriptive research was applied and by review of previous empirical studies, research questionnaires were developed for small holder farmers as a means of data collection. To address the objective of the study, 359 questionnaires were prepared and disturbed actual respondents. The result of the study was analysis through descriptive methods (tabulation, frequency and percentage). Therefore, most of the respondents were belongs to under the age of 36-50 and 295 respondents were male participants, 334(93%) of respondents were married, 353(98.5%) of the respondents were orthodox followers,208(57.9%) of the respondents were illiterate, 124(34.5%) of the respondents have 6-7 family members, 161(26.1%) of the respondents have 25-38 years farm experience, 170(47.4%) of the respondents have less than one Hectare of land and majority of the products which is produced in the study areas are teff and maize. Moreover, the Market participation practice in the study areas, 309(86.5%) of the respondents are participated or commercialized & the commercialized product were teff, & average income 8,000-15,000 birr. And also it is triangulated by cross tabulation the Market participation practices . Therefore, the conclusion of these finding suggest in order to make the farmers fully and effectively engaged on market participation, they have got education because they are illiterate and the framers must be engaged on cash crop which generates cash in short period. Keywords : Market participation, Market participation practices, Agricultural products, descriptive analysis, East& West, & Awi zone DOI: 10.7176/EJBM/12-7-08 Publication date: March 31 st 2020

The impact of pollution taxation on competitive green product choice strategies

This paper explores the impact of game structure and pollution taxation on the product choice strategies of two duopoly supply chains with two competing manufacturers. We address two game structures, namely a Stackelberg game with one dominant manufacturer and a power balanced Nash game. In the Stackelberg game with one dominant manufacturer, the decision of following the manufacturer is made on the basis of the manufacturer being the Stackelberg leader, while in the power balanced Nash game, the two manufacturers make decisions simultaneously. Our analytical results show that (1) if the two manufacturers have equal bargaining power in determining product choices as well as deciding prices, they will both always choose regular products at equilibrium under a low pollution taxation rate and green products under a high pollution taxation rate. However, if they have asymmetrical bargaining power in determining prices, only the follower manufacturer will choose green products under a low pollution taxation rate and both will choose green products under the high pollution taxation rate. (2) If the two manufacturers have asymmetrical bargaining power in making product choice decisions, the results are similar to those of point (1), except that the two manufacturers will arbitrarily choose ordinary or green products under a moderate pollution taxation rate if they make simultaneous price decisions. Our research also suggests that, to abate product environmental pollution, governments have to introduce a higher pollution taxation rate, regardless of the power structure between manufacturers, to encourage them to produce greener products and increase supply chain members’ profits.

The effect of customer value and power structure on retail supply chain product choice and pricing decisions

Customer value in goods not only affect his purchase decision but also bring about a big challenge for retail supply chain management. A two-stage retail supply chain consisting of one manufacturer and one retailer is investigated in this paper. The manufacturer produces two substitute products which belong to two different generations while the retailer determines his product choice decisions and pricing policies with considering heterogeneous customer demand based on different customer value. The key issues faced by the retailer are which products to purchase, single or both? And how to make pricing policies in different power structures? From three different game theoretical perspectives, we found that the retailer's purchase decision criterions are based on two thresholds, and in each power structure the optimal pricing policies of manufacturer and retailer are obtained. In addition, the impact of power structure has been explored and it shows that different power structures have no effect on the retailer's product choice decision criterions and behaviors, however, they have a great influence on supply chain members’ pricing policies and performances. The revenue sharing contract achieves a Pareto improvement and makes a bigger pie, and the power structure determines the pie split between the supply chain members. Additionally, revenue sharing contract will not affect the retailer's purchase decision criterions and behaviors, either.

An Analysis on Commercialization of Strawberry Cultivation and its Determinants in Marivan County

Extended Abstract 1. INTRODUCTION Agricultural development is an important factor in any comprehensive rural development plan and because of its role and stance in the rural economy as the main activity, has a substantial contribution and obligation in rural development, especially in developing countries. It can provide formal and informal employment for those with both adequate and limited education and skill, and has proved to be a sustainable channel for poverty-stricken households in generating income. This potential role of agriculture in reducing poverty is particularly important according to the fact that the incidence of poverty is more evident in rural areas. The size of agriculture within the local economy is sometimes used to define rurality; therefore, any successful rural development strategy will be associated with agricultural development component while they are not a same thing. 2. METHODOLOGY The present study aims to identify and introduce the commercialization components of strawberry cultivation as the main agricultural product of Marivan Township and evaluate its determinants causally. A stratified random sample including 191 strawberry cultivators have been interviewed to gather the needed data, based on a self-designed and validated questionnaire. The dependent variable of strawberry cropping commercialization has been operationalized considering the area under cultivation, cropping specialization, cropping intensification, under cultivation area addition, crop yield, sale proportion and packing, as its sub criteria. A set of economic, social, technical, and institutional factors, as the independent variables, were operationalized and measured differently using appropriate questions. These variables are the economical and livelihood situation of the family, informal vocational trainings, satisfaction and hopes with the job and its future, facilities and infrastructural possibilities, institutional and governmental supports, awareness and application of updated knowledge, technical factors (machinery, modern irrigation, and waged labor utilization), land quality and management, losses control and product’s security. 3. DISCUSSION The measurement and evaluation of commercialized strawberry cultivation, as a dependent scale, was done using statistical data processing procedures. By eliminating biased observed variables, the final validated scale measuring crop intensity and crop specialty followed by other components like crop yield, marketed production, and cultivation expansion by the crop’s income. Following the measurement scale of commercialization, statistical regression analysis approach was used to interpret its causal relationships with independent variables. Economical and livelihood situation of the family, technical factors (machinery, modern irrigation, and waged labor utilization), land quality and management, product’s security, informal vocational trainings, satisfaction and hopes with the job and its future, and finally institutional and governmental supports, have been the final sets of significant effective factors in commercialization of strawberry cultivation in the studied area, respectively. 4. CONCLUSIONS The social and economic viability of many rural communities in developing countries depends ever highly on farming activities and entails its development. Provision and promotion of food security, creation and durability of job and income opportunities, and development of farming as well as non-farming activities are some aspects of mentioned peripheral rural communities’ redemption from their involving integrated poverty. In terms of the process of agricultural development, there is a worldwide trend for agricultural industry to replace the traditional pattern with a commercialized one. Commercialization is essential for agricultural development, which, amongst other things, entails mechanization of agriculture to reduce the cost of production and to increase the yield of crops. In some instances, agricultural commercialization may take place even without mechanization. Agricultural commercialization refers to the shift from subsistence production to an increasingly complex production and consumption system based on the market. Apart from marketing of agricultural outputs, it includes product choice and input use decisions based on the principles of profit maximization. A low degree of commercialization involves production essentially for subsistence purposes, with very little surplus to be sold in the market. In considering commercialization, production is specialized and based on modern technology, and income stabilization and profit making are among the major concerns of farmers rather than such issues as food security. Specialized cropping regards to the different regional and geographical properties is one of the major approaches to optimize the productive potencies of disperse smallholders. Some of the non-compromising requisites are as strengthening of production systems by input (seeds, fertilizers, machines, equipment etc.) and output (products) flows, development of conductive social structures, development of research, education and advisory institutions, development and enhancement of infrastructures such as all-weather roads, power, communication and irrigations systems, transportation, warehousing and marketing facilities, and processing industries.

Latent Homophily or Social Influence? An Empirical Analysis of Purchase Within a Social Network

Consumers who are close to one another in a social network often make similar purchase decisions. This similarity can result from latent homophily or social influence, as well as common exogenous factors. Latent homophily means consumers who are connected to one another are likely to have similar characteristics and product preferences. Social influence refers to the ability of one consumer to directly influence another consumer's decision based upon their communication. We present an empirical study of purchases of caller ring-back tones using data from an Asian mobile network that predicts consumers' purchase timing and choice decisions. We simultaneously measure latent homophily and social influence, while also accounting for exogenous factors. Identification is achieved due to our dynamic, panel data structure and the availability of detailed communication data. We find strong influence effects and latent homophily effects in both the purchase timing and product choice decisions of consumers.This paper was accepted by Sandra Slaughter, information systems.

Is an Unskilled Really Unaware of it?

Two psychologists, Justin KRUGER from the University of Illinois, Champaign-Urbana, Illinois and David DUNNING from Cornell University, published their study named “Unskilled and Unaware of It: How Difficulties in Recognizing One's Own Incompetence Lead to Inflated Self-Assessments” in 1999 (Kruger & Dunning). The summary of their work concludes that “…incompetent individuals have more difficulty recognizing their true level of ability than do more competent individuals and that a lack of metacognitive skills may underlie this deficiency” (Kruger & Dunning, 1999.pg. 31). Many studies which have followed Kruger and Dunning, including their own follow-up studies, have looked at students'self-assessment toward their own tests or learning abilities. A few studies have adopted this study to different fields such as consumer product choice (Burson, 2004) and economic agents and decision errors (Ferraro, 2010). Although the educational perspective was exploredin the original study, the leadership in an educational setting was not investigated. The current study focuses on a review of relevant literature regarding Kruger and Dunning's work, in addition to applying their theory via a case study of a specific leadership position in an institution of higher education.

First mover advantage in launch of platform based variants: a leader-follower game with upper bound on prices

Product choice and pricing are critical decisions taken by firms while launching new products. Firms need to consider the effect of competition while taking the above decisions. Extensive literature is available for pricing, positioning and launch sequence determination of differentiated products under competition. But, there is need to understand the leader-follower behaviour of firms with differentiated products. The classical game theoretic models do not consider bounds on prices. Hence, applying these models for product choice and pricing decisions in a real-life industrial setting may result in infeasible product choices and generate misleading results. To overcome this gap between theory and practice, we develop game theoretic models for sequential decision making by two firms using reservation price as upper bound on prices by formulating it as a quadratic programming problem. Our approach generates interesting insights on the competitive behavior of firms and shows that leaders can indeed enjoy first-mover advantage under certain conditions.

Predicting Purchase Timing, Product Choice, and Purchase Amount for a Firm's Adoption of a Radically Innovative Information Technology: An Analysis of Cloud Computing Services

Cloud computing is a radically innovative information technology (IT) that has been widely commercialized, but understanding its adoption by a firm has been a mystery. Cloud computing offerings include servers, storage and data product services, and desktop cloud solutions for small businesses. Because prior knowledge about cloud computing adoption is quite limited, this paper attempts to fill the gap in the adoption–provider framework by identifying the drivers that help a firm adopt a radical innovation in a business-to-business scenario. We developed an integrated model that links the purchase timing, product choice, and purchase amount decisions of the different types of cloud computing services. The theory of relationship marketing consisting of “commitment” and “trust” constructs has been extended to include the “need” construct to explain the adoption behavior of the cloud computing services. We empirically tested the proposed framework using data from a large IT company. Results indicate that the proposed model predicts the purchase timing with an accuracy of 78%, type of choice with an accuracy of 81%, and purchase amount with a mean absolute percentage error of 28% for the cloud computing services. The paper highlights the contribution, limitations, and future research for both researchers and practitioners.

When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity

The dominant perspective on organizational buying behavior suggests that buyers tend to rely on objective criteria when making product choice decisions and that the potential influence of subjective cues, such as brands, on buyer decision making decreases with increasing risk. An alternative perspective, confirmed in this study by in-depth interviews with various managers, suggests that brands serve as a risk-reduction heuristic, whereby the influence of brands on decision making increases as a function of risk. Building on risk and information processing theories, this research builds on these complementary perspectives to propose that risk and brand sensitivity relate in a U-shaped manner, where brand sensitivity is highest in relatively low- or high-risk situations. The results of scenario- and survey-based field studies—involving 206 and 180 members of buying centers, respectively—suggest that both perspectives have merit and support the proposed nonlinear relationship. Moreover, the findings reveal that the risk-brand sensitivity relationship is moderated by competitive intensity, such that the linear (negative) and quadratic (positive) effects are stronger when competitive intensity is low.

Beyond plain vanilla: Modeling joint product assortment and pricing decisions

This paper investigates empirically the product assortment strategies of oligopolistic firms. We develop a framework that integrates product choice and price competition in a differentiated product market. The present model significantly improves upon the reduced-form profit functions typically used in the entry and location choice literature, because the variable profits that enter the product-choice decision are derived from a structural model of demand and price competition. Given the heterogeneity in consumers’ product valuations and responses to price changes, this is a critical element in the analysis of product assortment decisions. Relative to the literature on structural demand models, our results show that incorporating endogenous product choice is essential for policy simulations and may entail very different conclusions from settings where product assortment choices are held fixed.

Commercialisations In Agriculture

Policy discourses around agricultural commercialisations tend to separate producers into different types of farm (small farms, large farms) growing different types of crops (food crops, cash crops) with simple distinctions made between ‘subsistence' and ‘commercial' or ‘export' agriculture. Lack of clarity about what commercialisation actually means may give rise to misconceptions, evoking certain fears that can obstruct the passage of policy into practice. Writing on commercialisation highlights a number of aspects to what it means to be commercialised. However, the lynchpin of most, if not all, definitions of agricultural commercialisation is the degree of participation in the (output) market, with the focus very much on cash incomes. However, there are other dimensions to agricultural commercialization. First, there is the degree of participation in input markets. As farms become more commercial, they tend to rely less on own-produced inputs (e.g. manure, retained seed) and services from mixed farming systems (e.g. animal traction) and instead depend more on markets to supply their inputs (improved seed, inorganic fertiliser, crop protection chemicals) and services (mechanised equipment for ploughing, planting, weeding, harvesting etc – either hired/rented or purchased). Thus, on the input side we might define commercialisation as value of inputs acquired from market/ agricultural production value Some writing on commercialisation highlights the importance attached to the profit motive within the farm business as an indicator of commercialisation. Agricultural commercialization means more than the marketing of agricultural output, it means the product choice and input use decisions are based on the principles of profit maximisation. Looking beyond purely the agricultural activities of a household, some authors (e.g. von Braun and Kennedy (1994) propose household commercialization as a measure of integration into the cash economy, which they define as the proportion of total value of goods and services acquired through cash transactions or the share of gross income from all market sources. In recent time commercialization of smallholder agriculture has got increased attention by policy makers. However, more often than not large farm bias may develop in practice even though policy appears to be pro-smallholder on paper. Actions to encourage smallholder commercialisations could include more attention to food crops, pro-actively encouraging asset accumulation processes and making markets work for poor farmers in poor areas. However, to ensure that pro-smallholder policy documents lead to pro-smallholder policy on the ground, policy makers should create enabling environment for smallholders and strengthen the service delivery process. Yet, creating a good enabling environment and ensuring sufficient, timely and efficient service delivery is crucially dependent on policy processes. Ethiopian Journal of Economics Vol. 16 (1) 2007: pp. 3-42

Influences on ethical and socially responsible shopping: evidence from the UK grocery sector

Given the growing importance of ethical and socially responsible (ESR) issues in retailing, this research uses empirical evidence from the UK grocery sector to investigate the significance of these factors on shoppers' store and product choice decisions. A number of different ESR shopping motivations are identified including global and local issues in store decisions, together with product heritage, animal and human rights, and advertising and communications issues in product decisions. Results suggest that both ESR and other influences are important in explaining shopping intentions, and that these vary according to shopping occasion, particularly whether the shopper is undertaking a main or top-up shop. Whilst in some circumstances ESR motives remain paramount to the decision, in others shoppers are prepared to forgo some element of this to overcome situational imperatives. Customer service, product quality and promotions are important motivators of shoppers even when they are looking for ethical and socially responsible solutions. Implications for retailers and research, the limitations of the study, and directions for future investigation are presented.

The construct of food involvement in behavioral research: scale development and validation ☆

The construct of involvement has been found to influence brand loyalty, product information search processing, responses to advertising communications, diffusion of innovations, and ultimately, product choice decisions. Traditionally, involvement has been defined as being a characteristic of either a product or of an individual. In the present research, we make an assumption that an individual's ‘food involvement’ is a somewhat stable characteristic and we hypothesized that involvement with foods would vary between individuals, that individuals who are more highly involved with food would be better able to discriminate between a set of food samples than would less food involved individuals, and that this discrimination would operate both in affective and perceptive relative judgments. Using standard scale construction techniques, we developed a measure of the characteristic of food involvement, based on activities relating to food acquisition, preparation, cooking, eating and disposal. After several iterations, a final 12-item measure was found to have good test–retest reliability and internal consistency within two subscales. A behavioral validation study demonstrated that measures of food involvement were associated with discrimination and hedonic ratings for a range of foods in a laboratory setting. These findings suggest that food involvement, as measured by the Food Involvement Scale, may be an important mediator to consider when undertaking research with food and food habits.

From Subsistence to Commercial Production Systems: The Transformation of Asian Agriculture

American Journal of Agricultural EconomicsVolume 79, Issue 2 p. 628-634 Proceeding From Subsistence to Commercial Production Systems: The Transformation of Asian Agriculture Prabhu L. Pingali, Prabhu L. Pingali director Economics Program, CIMMYT, MexicoSearch for more papers by this author Prabhu L. Pingali, Prabhu L. Pingali director Economics Program, CIMMYT, MexicoSearch for more papers by this author First published: 01 May 1997 https://doi.org/10.2307/1244162Citations: 99AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Citing Literature Volume79, Issue2May 1997Pages 628-634 RelatedInformation

Comparison of a behavioral model of physicians' drug product choice decision with pharmacists' product choice recommendations: A study of the choice for the treatment of panic disorder

The purpose of this study was to examine and compare the decision process for physicians and pharmacists when considering medications to treat patients with panic disorder. A second‐order confirmatory factor analysis modeling physicians' prescribing influences revealed high factor loadings for efficacy considerations and side effects in conjunction with patient characteristics. A multisample analysis using the physician model revealed that pharmacists also consider the same factors important. Both health care professionals were concerned about the patient's quality of care, recovery, and medication efficacy.