The study aims to empirically test the role of artificial intelligence in personalizing student learning through surveys, quantitative and qualitative data analysis, and modeling. To determine the role of artificial intelligence in personalizing the educational process, a survey of students was conducted on the organization of the educational process using artificial intelligence (format, form of education, educational environment, consulting communication tools, motivations). Based on the preferences and requests of students, an experimental program of personalized learning was generated and tested. The participants of the educational process were asked to evaluate the role of artificial intelligence in personalizing learning by the following criteria: motivation to learn, level of educational outcomes, productivity of communication in the teacher-student system, convenience and accessibility of education. Most participants in the educational process noted the positive impact of the experimental personalized learning program developed using artificial intelligence based on their requests due to its convenience and accessibility, as well as the productivity of communication in the teacher-student system. The study's results can be used in the educational process of higher education institutions of other profiles. The prospect of research is to develop recommendations for using artificial intelligence tools to prepare personalized learning programs in higher education.
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