The article analyzed different concepts of the regulation of the artificial intelligence in the context of the competition between EU and China. In just the last few years artificial intelligence has evolved from academic research and futuristic discussions into the most dynamically developing practice. The speed and scale of implementation of this technology, and even more so, the prospects, are confusing an increasing number of people ‒ from politicians and businessmen to ordinary citizens and the developers of these AI systems themselves. As a result of a comparative interdisciplinary study of the approaches of the European Union and China to the topic of artificial intelligence, common and distinctive features that are determined by value differences have been identified. The main difference, according to the Europeans themselves, is ethics based on the European understanding of human rights. Modern China, challenging global primacy, is promoting its concept in this area. The examples of problems of ethics, competition, and security show the differences in the regulation of AI implementation processes, as well as the uncertainty that increasingly determines the actions of European politicians. This may contribute to an ideologically determined loss in competition in the field of artificial intelligence. It is possible that, despite solemn statements, Europe will have to use elements of the Chinese pragmatic approach to the problem.
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