Interconnects in the VLSI floorplan play an essential role in determining a particular chip’s speed and parametric losses. For researchers, balancing between optimization of area and wirelength has been the central focus. This paper has proposed an improved memetic algorithm according to the floorplan problem in which the Genetic Algorithm is used for global exploration and an inherent efficient local search method for improving the result in the search region. The representation used for the floorplan is O-Tree (Ordered Tree) implemented through the Code-Based Location Search and Position (CBLSP) methodology. For wirelength calculation, the Half Perimeter Wire Length (HPWL) methodology is utilized. The mentioned techniques are checked on MCNC benchmark circuits with different preferences for wirelength and area. It has been found that the proposed methodology has generated the best and near to best results for area. In terms of wirelength, the proposed methodology has shown improvement with a range of 3.97%–65.47%. For multi-objective optimization with the area and wirelength (α = 0.5, β = 0.5), significant improvement in wirelength with a 25.1% decrease for the APTE benchmark, 47.4% decrease for HP Benchmark, and 10.7% decrease for the AMI33 benchmark circuit has been recorded.