Private Universities In Egypt Research Articles

Improving Faculty Academic Staff Performance via Human Resource Management Practices. Applied study on private universities in Egypt.

Improving Faculty Academic Staff Performance via Human Resource Management Practices. Applied study on private universities in Egypt.

Influence of individuals factors on employees' turnover intention: an analysis on private universities in Egypt

Influence of individuals factors on employees' turnover intention: an analysis on private universities in Egypt

The Impact of Intellectual Capital on Sustainable Competitive Advantage and Organizational Learning with mediating role of University Entrepreneurship: Evidence from Private Universities in Egypt

The purpose of this research is to empirically investigate the relationship between Intellectual Capital and Organizational Learning in the Private Universities in Egypt. The objectives of this research are: to test the relationship between Intellectual Capital and Sustainable Competitive Advantage, to examine the relationship between Intellectual Capital and University Entrepreneurship, to investigate the relationship between University Entrepreneurship and Sustainable Competitive Advantage, to examine the relationship between University Entrepreneurship and Organizational Learning, to investigate the mediation role of University Entrepreneurship between Intellectual Capital and Sustainable Competitive Advantage, to examine the mediation role of University Entrepreneurship between Intellectual Capital and Organizational Learning and to develop a theoretical framework illustrates the relationship amongst selected variables using structural equation modelling. The methodology will be based on quantitative analysis by using a questionnaire tool to gather required data and structural equation model analyses (SEM) using AMOS software. The main conclusions drawn from this study are the direct effect between Intellectual Capital and Sustainable Competitive Advantage is statistically significant, the direct effect between Intellectual Capital and Organizational Learning is statistically significant, the direct effect between Intellectual Capital and University Entrepreneurship is statistically significant, the direct effect between University Entrepreneurship and Sustainable Competitive Advantage is statistically significant, the direct effect between University Entrepreneurship and Organizational Learning is statistically significant. Finally, the study found that the University Entrepreneurship mediates the relationship between Intellectual Capital and Sustainable Competitive Advantage and the study found that the University Entrepreneurship mediates the relationship between Intellectual Capital and Organizational Learning

The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions

ABSTRACT This study aims to extend the boundary of knowledge about internal branding, which touches on two disciplines: marketing and human resources management in an attempt to understand the constructs of internal branding and their impact on the commitment of service providers (higher education teaching staff members) so that they support the brand promise of the university and maintain a competitive edge for private universities in Egypt that function in a very competitive market. Data were collected from 402 members of teaching staff to test the proposed model and hypotheses using Structural Equation Modeling (SEM). The results prove the fitness of the suggested model and that the constructs of internal branding (supervisory support, effective internal communication, clear vision and values) do have a significant impact on teaching staff commitment except for the construct of directed training programs (DTP), contrary to previous literature which might be because teaching staff commitment may require variables other than training programs which in turn rings a bell for private universities’ management to partially reconsider the budgets directed to training for teaching staff or it could be due to cultural differences as previous literature was mostly conducted in different cultures, thus a value addition of this study.

The Role Of Work-Life Balance In Enhancing Career Development: An Empirical Study On Private Universities In Egypt

The Role Of Work-Life Balance In Enhancing Career Development: An Empirical Study On Private Universities In Egypt

The relationship between Perceptual Mapping and Marketing Effectiveness in Private Universities in Egypt

The relationship between Perceptual Mapping and Marketing Effectiveness in Private Universities in Egypt

The impact of Talent management practices on employee performance in private universities in Egypt (the case of the Arab Academy for Science and information technology)

The impact of Talent management practices on employee performance in private universities in Egypt (the case of the Arab Academy for Science and information technology)

How does the mediating role of the use of social media platforms foster the relationship between employer attractiveness and generation Z intentions to apply for a job?

The way Jobseekers apply for jobs has drastically changed due to the rise of digital technology. With the rise of social media Jobseekers nowadays typically utilize social networking sites or other online platforms to look for work and it has made it a vital part of the labor market, especially among the young generation. The aim of this research was to determine the mediating effect of Social Media Platforms on the relationship between Employer Attractiveness and Generation Z intentions to apply for a job. The researchers use a Judgmental sampling method among fresh graduates and final-year students of number of Private universities in Egypt. Structure Equation Modeling were then used to analyze the data. The finding of this research revealed that Social Media Platforms has a mediating effect on the relationship between Employer Attractiveness and Gen Z intentions to apply for a job. Moreover, when it comes to choosing an employer, the younger generations prioritize economic value, social value, Reputation and development-interest factors over the application-diversity, working environment aspects, and management and work life balance. Furthermore, this research revealed that, the significance of certain aspects of a job change depending on the participants' educational level and the study's program. The contribution of this research provides valuable insight into how employers are perceived by young job seekers. They can also be used to develop effective recruitment strategies and improve the communication between HR professionals and candidates.

Recognizing the impact of value-belief-norm theory on pro-environmental behaviors of higher education students: considering aspects for social-marketing applications

PurposeThis study aims to examine how higher education can mold pro-environmental actions among students with educational social-marketing leads; it probes into the direct influence of four value orientations toward pro-environmental beliefs, norms and behaviors.Design/methodology/approachThis quantitative research sought deductive reasoning. Data gathering took place in January 2023, following a cross-sectional framework. The researcher visited various private universities in Egypt, which used effort to change the practices among students toward sustainable developments, distributing digitally administrated questionnaires to students on campus. Through convenience nonprobability sampling, 581 questionnaires were collected and statistically analyzed, using SPSS.FindingsThis study shows that altruistic and biospheric value impact students’ personal beliefs toward pro-environmental behaviors; students’ personal beliefs significantly impact the norms that are present on campus; the norms found on campus impact significantly students to behave as green passengers, recyclers and utility-savers.Practical implicationsHigher education institutions play a significant role in promoting the manifestations of rationality and objectivity among students about environmental challenges and sustainable development. Eco-friendly behaviors are rooted in values; thus, understanding the initial values among students is critical in developing coping strategies and social marketing initiatives that inspire the needed conservational behaviors.Originality/valueBy aligning the value-belief-norm theory with two disciplines (higher education on sustainability and social marketing), this study builds upon the theory, identifying the underlying value-structures that inspire students’ necessary environmental and sustainable behaviors to improve societies for future generation rightness. This study provides more nuanced insights into a better educational intervention for shaping students’ manners toward environmentalism to improve communities worldwide.

The impact of diversity on job performance: evidence from private universities in Egypt

Employees from diverse backgrounds have been claimed to perform better; nevertheless, this link has been studied sparingly in the Egyptian setting. This paper addresses this gap by experimentally analyzing the link between employee performance and gender, educational background, and ethnic background. To investigate this link, a usable model was created, and data was collected from 269 academic staff members at private Egyptian institutions. PLS analysis was used, and the result revealed that educational and ethnic backgrounds have a positive effect on employees’ job performance whereas, the impact of gender background on employee’s job performance was found to be insignificant. Furthermore, the research findings disclose that the education and ethnic background of the employees mediates the relationship between employees’ job performance and gender diversity. Future research is yet to validate these results.

The Linkage between University Social Responsibility and Sustainable Corporate Reputation: Evidence from Private Universities in Egypt

The Linkage between University Social Responsibility and Sustainable Corporate Reputation: Evidence from Private Universities in Egypt

The Effect of Emotional Intelligence on Job Satisfaction through the Mediating Effect of Transformational Leadership in Public and Private Universities in Egypt

The Effect of Emotional Intelligence on Job Satisfaction through the Mediating Effect of Transformational Leadership in Public and Private Universities in Egypt

Brand Positioning as a mediator in the relationship between Social Media Quality and Brand Loyalty An Applied Study on the Private Universities in Egypt

Brand Positioning as a mediator in the relationship between Social Media Quality and Brand Loyalty An Applied Study on the Private Universities in Egypt

Using Job Demands–Resources Theory to Predict Work–Life Balance among Academicians in Private Universities in Egypt during the COVID-19 Pandemic

Employers are divided into those who support their employees to achieve work–life balance and others who believe that employees should devote anything in their life to fulfilling work obligations. Employees in different occupations struggle to balance their work and life adequately. Especially during the pandemic, the barriers between work and life diminished. This study proposes that self-efficacy could be a potential moderator under personal resources. Drawing on the Job Demands–Resources Theory (JD–R) and Conservation of Resources Theory (COR), this study empirically tested the role of emotional demands and supervisor support in predicting the academicians’ perception of work–life balance in Egypt during the COVID-19 pandemic. Data were collected from 504 academicians employed in the top 10 private universities in Egypt. Results reveal that emotional demands and supervisor support were related to work–life balance. Self-efficacy moderated the relationship between supervisor support and work–life balance. However, self-efficacy did not moderate the relationship between emotional demands and work–life balance. Our findings provide new insights, contribute to the literature on the work–life balance topic among academicians during the pandemic, and enhance the universities’ understanding of implementing strategies to help achieve a work–life balance.

Investigating the Factors Influencing Turnover Intention: A Case Study Analysis in Private Universities in Egypt

The goal of this research is to provide a conceptual framework for turnover intentions in higher education, especially in Egyptian private colleges. A qualitative research technique was employed to build the conceptual framework. The study's sample included 15 people from private universities.

Investigating the acceptance of applying chat-bot (Artificial intelligence) technology among higher education students in Egypt

Chat-bot as an (AI) technology has taken great attention in recent years and especially in the education sector. before applying such new technology. it is vital to Understand the determinates that affect the behaviour intention for a student to accept or reject this technology in higher education, to understand this behaviour intension, the current research applied the unified theory of acceptance and use of technology (UTAUT) with excluding for two moderators from the original model which are experience and Voluntariness of use. Additionally, this research excluded facilitating conditions and behaviour use as it aimed to investigate only the intension behaviour of the students. This study also aimed to examine the role of demographic factors (gender and age) effect on the model research independent variables and the behaviour intension variable. Therefore, the researcher put the objectives of the study that are represented in, developing a framework for the acceptance of chat-bot technology on the behaviour intension of students in higher education in Egypt. To achieve these objectives, the researcher collects data about the required variables by making a questionnaire. This questionnaire targeted students at the Arab academy for science and technology and maritime transport (AASTMT). AASTMT was selected because it represents one of the oldest private universities in Egypt that apply artificial intelligence technology in its educational system. The final sample consisted of 385 responses. data were analyzed through data testing, descriptive analysis, correlations, regression, and structural equation modelling (SEM). Results indicated a significant impact of performance expectancy, effort expectancy and social influence on students' behaviour intention to accept the chat-bot technology in their higher education in Egypt. Moreover, the results have shown that there is no moderating role of demographic factors (gender and age) proved in the relation between performance expectancy, effort expectancy, social influence, and behaviour intention

The Impact of Enhancing the Academic Performance on Student Satisfaction of Private Business Faculties: New Business Model for Egyptian Private Universities

The main purpose of the research is to test the direct and the indirect impact of the academic performance (represented by the academic staff, curriculum and the teaching assistants) on the overall satisfaction of business students in Egyptian private universities. Nowadays, student (customer) satisfaction is regarded as one of the main priorities to face intense competition between the new private universities in Egypt,and to attract high school graduates to join through favorable word of mouth. This is a quantitative study where primary data was collected using self-administered questionnaires from a sample of 1600 students from different business majors and with different GPA levels from four different business faculties in four Egyptian private universities in Greater Cairo. The suggested conceptual model was tested using the Structural Equation Modeling technique and the Lisrel software Ver8.54. Several goodness of fit indices shows the adequacy of the model. Satisfaction with TA’s plays the mediator construct, whereitisbelieved that students depend heavily on teaching assistants. Management of business private Universities in Egypt can make use of the empirical results of this research to enhance their understanding of the factors that impact student satisfaction and thus create differentiation in the provision of the university.

The Antecedents and Consequences of Work–Family Balance among the Academic Women in the Private Universities in Egypt.

The Antecedents and Consequences of Work–Family Balance among the Academic Women in the Private Universities in Egypt.

Incorporating Nearpod in undergraduate financial accounting classes in Egypt

ABSTRACTThis paper presents the results of a Classroom Action Research (CAR) on the use of Nearpod, an online platform that facilitates the use of interactive teaching material using mobile devices, to conduct a formative assessment in the classroom. There are two aims of this study. First, exploring the effectiveness of using Nearpod to conduct in-class Multiple-Choice Question (MCQ) quizzes in an introductory undergraduate financial accounting class. Second, exploring its influence on the teaching and learning experiences at one of the top private universities in Egypt. In addition, the research attempted to find out how the instructor’s use of Nearpod in the classroom affected students’ interest in the subject matter and course material when compared to conventional paper and pen quizzes. Results from students’ survey and focus groups indicated that using Nearpod heightened students’ interest in the class and positively affected their learning.

How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity

PurposeThe purpose of this paper is to integrate branding and higher education literature to conceptualize, develop, and empirically examine a model of university social augmenters’ brand equity.Design/methodology/approachDrawing on an empirical survey of 401 undergraduate students enrolled in private universities in Egypt, this study model was tested using structural equation modeling.FindingsThe findings reveal that university social augmenters’ reputation, coach-to-student interactions, and student-to-student interactions influence students’ satisfaction with social augmenters. The results also suggest that students satisfied with university social augmenters are more likely to exhibit outcomes of brand equity – namely, brand identification, willingness to recommend, and willingness to incur an additional premium cost.Practical implicationsThe results offer managerial implications for university administrators in their quest to enrich students’ university experiences and build strong sub-brands within the university setting. University social augmenters are found to have strong brand equity manifestations and may hold the potential to differentiate university brands in an industry dominated by experience and credence.Originality/valueThis research contributes to the extant literature by filling two gaps in university branding literature. First, previous research has never unified separate streams of literature related to augmented services and brand equity. Second, limited conceptual and empirical research on university branding in general and university social augmentation in particular has been conducted in emerging markets, which has resulted in conceptual ambiguity for the key factors constructing students’ university social experiences.