Print Mass Media Research Articles

Analisis Kesalahan Berbahasa Teks Berita Dalam Website "Detiknews" Edisi Februari 2024 Sebagai Kalayakan Bahan Ajar Membaca Kritis Siswa Kelas X SMA Terhadap Perilaku Sosial Remaja

The development of the times is accompanied by progress in various fields of life, such as science, technology, and economics. Progress is also felt in the scientific field of journalism. One of the terms in the field of journalism that is commonly known by the general public is print mass media, such as newspapers. Today's newspapers are not only printed on paper, but many newspapers have created their own blogs or pages so that news can be read online. The aim of this research is to analyze language errors based on the classification of linguistic categories, namely syntax, which includes the areas of spelling and sentence effectiveness. The data source is several news stories published on the detikNews website in the February 2024 edition. The data was then analyzed using the listening method and note-taking techniques. The results of the research showed that there were 52 errors in the use of spelling and punctuation, which were described as follows: a) there were 11 errors in writing foreign words; b) there were 8 errors in writing numbers; c) there were 13 errors in writing capital letters; d) there were 15 errors in the use of punctuation marks; e) there were 5 errors in writing pronouns. Apart from that, there were 44 errors in the use of ineffective sentences, which are described as follows: a) there were 14 errors in choosing diction; b) there are 10 sentences with no subject or predicate; c) there are 9 sentences with overlapping words; d) there are 11 long-winded sentences. It is hoped that the results of the analysis in this article will increase understanding and deeper knowledge regarding linguistics, namely syntax, including the areas of spelling and word choice and their use, knowledge about the types, as well as providing suitable teaching materials for class X high school students for them to carry out assessments and considerations. about adolescent social behavior critically.

Strategi Kampanye Partai Amanat Nasional Pada Pemilu Legislatif 2024: Pendekatan Teori Marketing-Mix

This article examines to find out the successful campaign strategy of the National Mandate Party (Partai Amanat Nasional, PAN) in increasing its vote in the 2024 Legislative Election. Methodologically, this article uses qualitative method by applying case study approach. In data gathering, it employs library research by mining data from online news channels. In the data analysis, it utilizes the modern platform of NVivo 14 mainly word frequency query. To measure the campaign strategy of PAN, this article applies four indicators of marketing-mix theory: product, price, place, promotion (4P). The finding reveals that in terms of product, PAN promotes a platform of “helping people” with its past record as the reformist party and supported by the legislative candidates’ background of entrepreneurs and artists-celebrities. Regarding the price, the PAN’s campaign budget spent at least 223 billion IDR with its successful campaigns which conducted by each legislative candidate. PAN prefers to rely on the popularity of President of Joko Widodo and legislative candidates. In the context of place, the strategy of local network and canvassing are based on the creativity of each legislative candidates in attracting voters’ sympathy. The leader tour is conducted by visiting influential public figures. Concerning promotion, the campaign publication of PAN relies on printed mass media, television, and social media while event publication is carried out in various regions across the country. Among those four indicators, the price has the most significant impact which causes to the successful campaign of PAN in the 2024 Simultaneous Election.

Medan Bisnis Daily Media Strategy to Win the Competition in the Digital Age

Communication and information technology development forces the print mass media business to transform into digital media. Print mass media that cannot choose the right and fast strategy are forced to go out of business (close). This study aims to analyze Medan Bisnis Daily's media strategy amid media competition in the digital era because the right strategy is essential to maintaining the sustainability of the media business. The research method used is descriptive qualitative research; observation, interviews, and documentation collect data. Then, the data has been tested for validity through triangulation techniques. The results of the study found that the strategies carried out by Medan Bisnis Daily in facing media business competition in the digital era include media transformation from print to online media, human resource efficiency, effectiveness and productivity, quick response to current issues, building cooperation, and work salaries for journalists. This research discusses that the correct media company strategy will provide opportunities for these media companies to stay afloat longer.

Visual image of "happy childhood" in the newspaper "Kazakhstanskaya pravda" (1960 s)

Introduction. This study analyzes visual sources on Soviet childhood, placed in the periodical "Kazakhstanskaya Pravda". This topic has not been covered in the national historiography. The content of the periodical in the field of childhood is analyzed for the first time. For a long period, the newspaper was the main daily printed mass media of the Communist Party at the republican level, reflecting the state policy. The research was carried out in the context of visual anthropology. Through the analysis of visual content the mechanisms and technologies of formation of the Soviet identity of the new younger generation are revealed. Visual sources, expressed mainly by photographs, presented children in the format of "happy Soviet childhood". The newspaper "Kazakhstanskaya Pravda" necessarily touched upon children's topics timed to dates: New Year and New Year vacations, International Children's Day, Knowledge Day, etc. As a rule, these articles were accompanied by photographs serving both informative and propaganda functions. Children and accompanying adults on the photographs were the embodiment of the Soviet image. Visual children content placed in the main republican newspaper demonstrated not the existing reality, but the desired one, thus constructing social expectations.

Factors of early breastfeeding initiation among Filipino women: A population-based cross-sectional study

BackgroundEarly breastfeeding initiation (EBI) within the first hour after birth has the potential to reduce neonatal mortality. However, the prevalence of EBI still falls short of the 70 % target set by the WHO for 2030. Limited research has been conducted on this issue. Therefore, the study aimed to assess the prevalence and factors of EBI in the Philippines. MethodsThis study is a secondary analysis of the data from the Philippine National Demographic and Health Survey (PNDHS) in 2017. Women survey participants aged 15 to 49 (n = 3750) who had given birth within the two years prior to the survey were included in this study. A p-value < 0.05 was used to define statistical significance when identifying the factors associated with EBI using hierarchical logistic regression analysis. ResultsWomen who were more likely to practice EBI were those from the Cordillera Administrative Region, who read newspaper/magazines, and delivered infants at 2 or later birth order. On the contrary, women from Central Luzon, CALABARZON (Cavite, Laguna, Batangas, Rizal, and Quezon provinces), Central Visayas, Eastern Visayas, and the Autonomous Region of Muslim Mindanao; who listen to the radio at least once a week; and give birth through cesarean section were less likely to practice EBI. ConclusionChanneling breastfeeding messages through printed mass media and provision of specialized breastfeeding support to mothers with cesarean section delivery may help in reducing the barriers to early breastfeeding initiation. Targeted interventions and strategies that promote breastfeeding practices, particularly among primigravida women and in regions with lower rates of EBI contribute to increased rate of optimal breastfeeding.

«ПАЛІТРА ДРУКУ»: МІЖДИСЦИПЛІНАРНИЙ ЖУРНАЛ ДЛЯ «ОДНОДУМЦІВ» КНИГОВИДАВНИЧОЇ ГАЛУЗІ

&lt;p&gt;&lt;strong&gt;&lt;em&gt;The purpose of the research&lt;/em&gt;&lt;/strong&gt;&lt;em&gt; is to outline the socio-functional purpose of the analyzed press, in particular its advertising and promotional functions, and the issues and topics relevant for the given period; to reveal the relationship between the typological characteristics of the publication and the genre palette of publications.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;Research methodology&lt;/em&gt;&lt;/strong&gt;&lt;em&gt; – the research used a complex of scientific methods: historical – to determine the nature of the transformation of the press as an object of study in Ukrainian journalism and press studies; contextual – to study the influence of socio-political, cultural, market factors on the formation of the system of thematic and classification complexes of the magazine; analytical-synthetic processing of information and generalization – to identify typological, functional and structural features of the journal of the outlined subject; content analysis with elements of discursive analysis - to establish the interdependence between typological characteristics and the classification organization of the publication, their content; for the outline and interpretation of an array of texts of various genres and various topics, on the basis of which the main trends in the formation of the contemporary literary and publishing process and the book market in general are considered; comparative - for the analysis of the annual press printing of different years; descriptive-analytical – to identify factors characteristic of the journalistic way of reflecting on the defining phenomena and processes of the contemporary book market; systemic – to determine the place of the analyzed «Print Palette» in the system of book periodicals of the contemporary Ukrainian press in general, its role in forming the foundation for modern thematically specialized media.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;Results.&lt;/em&gt;&lt;/strong&gt;&lt;em&gt; It is summarized that in 1994, a scientific and practical magazine was founded – «Palette of printing» (Lviv), which turned out to be one of the most durable among the magazines of the «generation of the 1990s»: the publication existed for more than 15 years &lt;/em&gt;&lt;em&gt;–&lt;/em&gt;&lt;em&gt; until 2006, respectively. And although, together with the monthly publication of the Book Chamber of Ukraine named after Ivan Fedorov «Bulletin of the Book Chamber» founded in 1996, it formed a typological group of periodicals of a scientific and practical nature that is close to the one under study, oriented mostly to specialists of several related specialties: of publishing, printing and book distribution, however, the materials of «Print Palettes» were readily read by non-specialists as well – the «book» subject always attracted its cultural «aura», and many publications were of a popular science rather than a scientific nature. With this in mind, we included the magazine «Palitra Pricha» in the circle of research presses as an example of adaptability to market conditions, effective use of the possibilities of specialized press printing as a carrier of advertising information.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;Novelty.&lt;/em&gt;&lt;/strong&gt;&lt;em&gt; New approaches to the analysis of the book press of the period of independence are outlined. After all, the book press published in Ukraine during the 1990s and 2000s is an interesting object of research, it is these media that occupy a special place in the history of the Ukrainian press and in the repertoire of press publications.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;The analysis and study of the magazine «Palitra Pricha» deepens the understanding of the principles of functioning of specialized book-themed mass media in Ukrainian society.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;Practical value.&lt;/em&gt;&lt;/strong&gt;&lt;em&gt; The obtained results can be used in the educational process in institutions of higher education, which prepare specialists according to the educational programs of the fields 061 «Journalism» and for further scientific investigations regarding the study of the history of book presses of the specified period.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;Key words:&lt;/em&gt;&lt;/strong&gt;&lt;em&gt; book press, book press printing, specialized press, book subject, cultural subject, printed mass media, target purpose, addressability, genre-thematic characteristics, advertising and promotional functions.&lt;/em&gt;&lt;/p&gt;

Edukasi Pengenalan dan Pembelajaran Jurnalistik Olahraga pada Mahasiswa Prodi Penjas melalui kunjungan ke Media Harian Fajar dan Media Rakyat News Makassar

The world of journalism has progressed very rapidly. Along with the changes and the development of the times, journalistic activities also experience a very dynamic process which is marked by the emergence of internet media. Not only that, the branch of journalism also changed, including the birth of sports journalism. Print mass media must adapt to these changes and developments. They are no longer just focusing on the print edition, but have started working on the online version of the media. The focus of journalistic learning is learning outcomes. So as to provide student experience in achieving careers other than being a Physical education teacher. The Physical Education Study Program is one of the study programs that has a journalistic curriculum, especially related to sports journalism so that students are able to hone their talents, interests and abilities to become journalists. The 65 students who were given experience related to sports journalism, immediately visited the Editors of Fajar Daily and Rakyat News. The outputs obtained from this service are (1) establishing partner collaboration with Fajar Daily Editors and Rakyat News to support sports journalism lectures. (2) improvement of sports journalism course syllabus. (3) Direct experience for students as journalists

УКРАЇНСЬКА ПЕРІОДИКА: ВИКЛИКИ ВОЄННОГО ЧАСУ

The article analyzes the functioning of printed mass media – local periodicals, regional press, and all-Ukrainian newspapers and magazines during the first period of full-scale Russian invasion. Three groups of periodicals are distinguished. Local publications that have stopped publishing and stopped media business for an indefinite period of time. Newspapers that temporarily closed their activities changed the location of the editorial office and resumed publication in an online format in a relatively short period of time. Accordingly, the media preserved and established the communication with the audience. Periodicals with a place of permanent deployment in the territory under the control of the Ukrainian state reoriented themselves in accordance with the conditions of wartime, promptly reacted to the increase in the cost of paper, the disruption of logistical connections, to challenges related to the acquisition of components and consumable printing materials, etc. The sudden and almost total cessation of income from advertising products have become a challenge for periodicals. The local press and publications at the regional and all-Ukrainian levels reoriented informational content on military topics, in the first issues they chose a depressing angle for its coverage. The content of the printed editions underwent drastic changes from the third or fourth issue of the newspaper and magazine, and the topics of the speeches expanded significantly. The content and information have become informative, analytical and other saturation of publications again dominated the periodicals about heroic resistance and the encouraging course of events in the main theater of military operations. In the first year of the war, most Ukrainian periodicals held their own in the information market, adapted to its challenges and continue providing society with balanced, verified, reliable information about the situation in the country and at the front. The stability of editorial teams during the war turned out to be higher than the expectations of the expert media environment.

The end of print media?

The existence of print mass media keeps the quality of journalism. In this case, journalism is not just pursuing new/actual news but presenting deep information that can be accounted for intelligently. The moral responsibility of the print mass media in this context makes the nation enlightened. Society is not easily dragged into the fast-paced news, instant information, and first-to-appear information hunting. Print media journalism presents meaningful journalism.

Freedom of expressıon ın the context of regulatory provısıons and case law used by the European Court of Human Rıghts

The article examines the features ensuring the right to freedom of expression and opinion under national law. The importance of these freedoms is emphasized in view of their enshrinement in international regulatory documents. It was mentioned that the importance of the right to freedom of expression is also emphasized by the fact that these rights are enshrined in legal documents of international level. The author gave attention to such international documents as the International Covenant on Civil and Political Rights, the European Convention for the Protection of Human Rights and Fundamental Freedoms (ECHR) and the Universal Declaration of Human Rights. The author made a detailed analysis of the Article 10 of the European Convention for the Protection of Human Rights and Fundamental Freedoms. It was noted that Article 10 of the Convention can be structured into two parts. The author stated that the first part is the right to freedom and expression of views, the second is a comprehensive list of legal limitations of the investigated law. The concept of right to freedom to follow ones views, to receive information and to impart information were defined in details. Attention was paid to how the right to freedom of expression is enshrined in the national legislation of Ukraine, espessially in the Constitution of Ukraine, the Law of Ukraine “On Information” and the Law of Ukraine “On Printed Mass Media (Press) in Ukraine”. Several landmark decsssons of the European Court of Human Rights were given, for instanse, Nagla versus Latvia and Sunday Times versus United Kingdom (no. 1). Eventually, the author concluded that it is important to establish certain guarantees of the right to freedom of opinion and expression that is, the consolidation of certain conditions

Eski Köye Yeni Zihniyet: İhap Hulusi Görey’in Grafik Tasarımlarında Köycü Söylem

İhap Hulusi Görey (1898-1986), grafik tasarımlarıyla Türkiye’nin kitle iletişim tarihinde önemli yer edinmiş sıra dışı bir sanatçıdır. Kamu kurumu afişlerinden özel işletmelerin basın ilanlarına kadar birçok farklı türde gerçekleştirdiği çalışmalarla Cumhuriyet’in görsel hafızasının şekillenmesine büyük katkı sağlamıştır. Görey’in gerçekleştirdiği tasarımlar; görsel, işitsel ve basılı kitle iletişim araçlarının zayıf olduğu Erken Cumhuriyet Dönemi’nde (1923-1950), yeni kurulan rejimin mesajlarını halka götüren bir mecra hâline gelmiştir. Görey’in tasarımları, %85’i köylerde yaşayan ve okuryazarlık oranı %5 civarında olan imparatorluk bakiyesi bir toplumda tutum ve davranış değişikliği yaratmanın en etkili aracı olur. Görey, üst sınıf bir aileden geliyor olmasına rağmen köylünün psikolojisini çok iyi tahlil etmiş; yaptığı grafik tasarımlarda görsel ve sözel mesajları empatik bir dille kodlamıştır. Romantik bir bakış açısıyla tasarlanan bu çalışmalar, Erken Cumhuriyet Dönemi’nin köylülere yönelik ikircikli tavrının tüm handikaplarını taşır. Görey’in tasarımlarında idealize edilmiş bir kompozisyon içerisinde sunulan Türk köylüsü, hem yeni kurulan rejimin gerçek sahibi hem de Cumhuriyet elitlerinin davranış mühendisliği projesinin nesnesi olarak konumlandırılmıştır. Bu çalışmanın amacı, Mehmet Asım Karaömerlioğlu’nun köycülükle ilgili argümanlarından yola çıkarak Cumhuriyet’in köylülere yönelik çelişkili söyleminin Görey’in grafik tasarımlarındaki yansımasını ortaya koymaktır. Bu çerçevede, amaçlı örneklem kapsamında kriter örneklem olarak seçilen Görey’e ait on tasarımın Eleştirel Söylem Çözümlemesi (ESÇ) yapılmıştır.

Investigation into the processes used in the production of printed health messages in South Africa

Effective communication processes that include and invite audience participation are crucial forquality health care in a country. In South Africa the importance of this has been an issue ofconsiderable discussion and debate. Critics have pointed out that many of the printed healthmessages and health communication campaigns that use the printed medium in South Africa areineffective. To a great extent this failure is ascribed to the lack of audience involvement in thedevelopment and production of such messages.This article reports on an investigation undertaken to examine the extent of this problem. Theprocesses used to develop and produce printed mass media health communication messages inSouth Africa are investigated by means of an in-depth exploration of the literature discussing andevaluating the production of health messages. This is complemented by an empirical explorationof selected printed messages covering a wide range of issues.Little evidence was found in the study of the reciprocal nature of communication where producersand communicators of health messages engage in sustained dialogue with their target audiences.The conclusion is drawn that audience participation is not the norm in the production processesof printed mass media health messages in South Africa.

EDUKASI PENCEGAHAN, PENANGANAN COVID-19, DAN PEMAHAMAN PEMANFAATAN VAKSINASI BAGI WARGA DESA LINGGA SIRNA KECAMATAN SARIWANGI KABUPATEN TASIKMALAYA

The lack of public awareness in implementing Health protocols in the prevention and handling of Covid-19 is the reason for providing education or knowledge of citizens on the importance of maintaining health protocols. The objectives of this community service program are 1) to increase public knowledge and provide correct information on how to prevent and handle Covid-19, 2) to help realize government programs so that they can run the Clean and Healthy Lifestyle (PHBS) and Healthy Living Community Movement (PHBS) program. GERMAS) which is programmed by the government such as washing hands in running water, using hand sanitizer, using mouth masks, maintaining distance, 3) assisting the government in disseminating correct information about how to prevent and handle COVID-19 through mass media, both print media such as brochures. / leaflets and electronically through social media, 4) increase the sense of security and comfort for the community to carry out activities outside the home such as worshiping in public places and other activities, because disinfectants have been sprayed regularly in certain places, 5) assisting the government in implement a vaccination program mass by providing correct information and knowledge about the vaccination program as a preventive effort to prevent and handle covid-19 and 6) the realization of people who are aware of the importance of maintaining health. The method of activities carried out is using the Participatory Rural Appraisal (PRA) approach, Observation, Focus group discussion (FGD) approach, counseling, mentoring/monitoring, providing follow-up and program evaluation. The results of this activity showed a very positive response from the residents of the Linggasirna Community, Sariwangi District, Tasikmalaya Regency with this activity, we even received a report from the village head that more than 60% of residents who had vaccinated so far had only 15% of the total population. inhabitant. The outputs of this activity are: 1) publication in local print mass media, and 2) producing scientific publication articles published in accredited National Journals with ISSN.

Newspaper digital transformation in Medan: Analysis of SWOT and existence

The era of digital technology demands adjustments for print mass media entrepreneurs to maintain the continuity of their production and marketing. On the other hand, many people still depend on their interest to continue reading the printed version of the newspaper, given the limitations of internet access and the affordability of using a smartphone. This study aims to determine the existence of newspapers or printed newspapers in the city of Medan and the factors that influence their development and implications for public literacy through printed newspapers. This research method uses qualitative research using a content analysis approach by observing the production figures of printed newspapers, the amount of advertising revenue, and critical analysis of literacy issues. The results showed that the daily printed newspapers in Medan, which amounted to 30 newspapers, were in critical condition and estimated to be closed in 2040. The advertising supply at the heart of newspapers declined drastically to the lowest level. The political economy theory of media put forward by Garnham clearly shows that the mass media, including the printed mass media of newspapers, is closely related to economic problems. This means that the mass media of letters will not be able to live without the support of economic power, and of course, it has implications for the level and quality of literacy of those who read through printed newspapers.

DIDACTIC POSSIBILITIES OF INFORMATION TECHNOLOGIES IN THE TRAINING OF FUTURE TEACHERS OF UKRAINIAN

The article reveals the didactic possibilities of information technology in the training of future teachers of the Ukrainian language. Screen and sound means as a kind of information technologies and requirements for their use are singled out. Considerable attention is paid to the use of video film both in academic classes and in extracurricular activities; its functions are revealed. Didactic requirements to technical means of training are defined. The significance and specifics of mass media in the formation of worldview and critical thinking of future teachers of the Ukrainian language are revealed. The specifics of the use of printed mass media and the peculiarities of their use in Ukrainian language classes are determined. Attention is paid to the personal computer as one of the means of information technology. It has been compared with other media (film, television, press, video). The functions of the computer as a tool of cognitive activity and a means of learning are highlighted. Its advantages and disadvantages are revealed. The need for a flexible rational combination of computer and traditional teaching methods is noted. The advantages of multimedia, features of electronic educational programs, in particular electronic textbook, are characterized. Didactic criteria and functions of the electronic textbook are revealed. The difference between the electronic textbook and the traditional linear one has been established. Its significance for distance learning and features of distance learning via the Internet are proved. Active methods of distance learning as a means of computer-mediated communication are proposed: debates, modeling, role-playing games, discussion groups, brainstorming, forums, and project groups. The specifics of the use of information technology by Ukrainian language teachers in the educational process are determined.&#x0D; Keywords: didactic opportunities; information technologies; training; future teachers; Ukrainian language; electronic textbook; screen and sound means; media; Internet.

Psychological features of Russia’s media image

In the recent years in the field of theoretical and practical scientific knowledge the quality aspects of information have been highlighted as having the most influence on the audience. In that regard the most attention is being given to discourse representation; its role in social constructing is being thoroughly analysed. Studies of media discourse are conducted in terms of interdisciplinary approach. The main aim of our research is to identify psychological contents of Russia’s representation in Russian federal print mass media. We developed a 3-stage method which is a modification of content analysis method. Our research showed the possibility of psychological analysis of the discourse representation’s direction onto reflection/construction. The conducted analysis allowed us to identify structural characteristics of Russia’s media image and to describe their dynamics. We outlined the specifics of information presentation which may define the pattern of influence on the audience. The research illustrates the possibilities of conducting comparative analysis of media images of different countries. Keywords: Media Image; Russia; Discourse; Psychological Influence; Representation;

Moral Judgment Construction in The Extraordinary Democratic Party Congress News on Suara.Com

Indonesia's ethics and political decency were torn apart in the case of the Democratic Party's internal conflict. This is due to the existence of an element of the government as a regulator who took over the position of the general chairman of the Democratic Party. News about this internal conflict appeared in various constructions by print mass media, electronic radio, television, and online media. The purpose of this study was to determine the social construction of Suara.com's coverage of the Extraordinary Congress (KLB) of the Democratic Party. For this reason, discourse theory and the social construction of reality are used. The research method analyzes text media framing model Zhongdang Pan-Gerald M. Kosicki. The research subject is the Suara.com news portal, while the research object is related to the Extraordinary Democratic Party Congress from March 5 to March 31, 2021. The research results from the syntactic structure, Suara.com journalists provide a portion, which does not feature one party and reports publicly about the Extraordinary Democratic Party Congress equally from both camps. The script written fully with 5W+1H from both sides is not directed and deserves to be read. Thematic structure, facts are written based on information from both parties. Some are sourced from written statements and analysts from political experts. The rhetorical system, the choice of words or style to emphasize the meaning from both sides, is balanced by the photos shown. Suara.com packaged and framed the news of the Extraordinary Democratic Party Congress by not highlighting the Moeldoko and Agus Harimurti Yudhoyono (AHY) camps but emphasizing the moral hazard aspect in political behavior. With this construction, Suara.com continues to voice the public interest rather than the interests of the capital owners or their political alliances.

Save media!

Print mass media face a big problem. One of them is the decline in subscribers, and the print mass media also loses advertisers. The migration of readers from print to online is not only during a pandemic but has occurred since the last few decades. However, when the Covid-19 pandemic hit, the print media became more difficult. The media reduces production costs by laying off employees. The press also reduced the number of pages to stay afloat in difficult times.

РЕКЛАМНА КОМУНІКАЦІЯ У ФАХОВОМУ АНАЛІЗІ ЛІНГВІСТА-ЕКСПЕРТА

The article analyzes modern parameters of advertising communication in the context of linguistic expertise and legal linguistics. Advertising is considered as an information product, intended to form and maintain the opinion of advertising consumers, to influence the recipient for marketing purposes, and therefore may become a subject of analysis of linguist-expert. Advertising communication is often interpreted as a powerful tool of influence on the mass consciousness, which leads to legal evaluation of the texts of advertising. The author defines professional limits of the linguist-expert who works with the advertising text, as well as described parameters of conflict in the advertising, its status in the legislative field and media reality. It is proposed to separate a special type of linguistic expertise of the advertising text (by functional-communicative parameter), which allows further search of the media linguist and legal linguist on the mentioned problem. Special attention is paid to the legal status of linguistic expertise of the advertising text, which is regulated by a number of laws of Ukraine ("About advertising", "About information", "About printed mass media (press) in Ukraine", etc.) and accompanying legal documents, regulations, agreements about international cooperation and others. The attention is focused on different types of advertising (informational, image, explanatory, reminding, etc.) and types, legally correlated (external, internal, social, commercial, etc.) texts. The legislative established types of advertising – conscientious and unscrupulous, discriminatory, comparative, etc., which language characteristics become the subject of analysis of linguist-expert are also commented. Thus, advertising as a powerful source of verbal and non-verbal manipulation strategies, which can be misled by potential consumers, is considered not only from the position of media analysts, but also legal linguistics and linguistics expertise.

Religious Dynamics in Mass Media: A Study on Popular Articles in Kompas and Republika Newspapers

This paper examines the religious dynamics image in contemporary Indonesia was presented by the printed mass media. Using van Dijk's critical discourse analysis method, and the hierarchy of influence media content of Pamela Shoemaker and Stephen Reese, this paper examines the content of popular articles in the Kompas and Republika for the period 2013-2017. These two print media were chosen because they are two different ideological poles. Kompas was born from Catholic activists and supported by several military officers. Meanwhile, Republika was founded by Islamic activists with government support. The themes of popular articles in both media revolve around issues of the state and democracy, political dynamics and Islamic parties, and spirituality. The religious discourse contest at Kompas and Republika was filled with Muslim scholars and leaders of Islamic mass organizations. Kompas does not provide enough space for new writers so that its popular articles are filled by monotonous scholars. On the other hand, Republika has promoted many new writers. However, Republika also features internal writers. Popular articles from Kompas and Republika put forward a moderate religious face. However, Republika seems to emphasize the Islamic side more, while Kompas appears to be more inclusive.