Dementia is a challenge for society, and care provision in particular is a major task. People with dementia are often cared for at home, and the professional care situation in Germany is tensed – for example, relatives are often involved in care themselves or provide care alone, which means a high physical and psychological burden. Despite their important role in care, they have no established lobby to represent them in health and social policy. An important channel for raising public awareness nonetheless is media coverage, through which the general public can be reached. Therefore, this study addresses the question whether relatives of people with dementia are visible in the coverage or which actors are visible in general. For this purpose, a quantitative content analysis of German print coverage was conducted. The results show that relatives tend to be underrepresented and appear more as case studies; structurally, they are not represented at all in the media coverage by associations or institutions. This is where future communication measures can come in to increase visibility in a targeted manner.