ABSTRACT In traditional contexts, enterprises often hesitate to engage in data sharing due to the associated heightened risks and transaction costs. Blockchain technology, leveraging its encryption algorithms and smart contracts, effectively alleviates these challenges, thereby encouraging enterprises to actively participate in data sharing. The adoption of reasonable reward and penalty mechanisms can prevent opportunistic behaviours and stimulate data sharing among businesses. It is noteworthy that blockchain technology and data alliance have a mutually substitutive effect in terms of risk and communication costs, while they complement each other in regulatory and transaction costs. The integration of blockchain technology with data alliance can enhance collaborative revenue and reduce various costs. When distributing collaborative revenue, it is crucial to adhere to the guiding principle of ‘prioritizing efficiency while considering fairness’. Collaboration becomes a reality when all parties collectively achieve a substantial overall revenue threshold. Subsequently, in-depth exploration of fair resource allocation principles is crucial to ensure the equitable distribution of resources.
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