Since its first public forum in 1984, the issue of discriminatory pricing of British journals to the North American market has received considerable attention through discussions, articles, and a conference on “Learned Journal Pricing and Buying Round” which was held in London on March 22, 1985. Subsequently, some British publishers modified their pricing structure. As a follow-up to the authors' 1984 study, 1986 price lists of selected British publishers were examined to see what changes had occurred in the two years. In 1986 North American libraries were paying 39.3% more for their journals than domestic U.K. customers, and 18.5% more than “other overseas.” This is a drop of 45.3% and 49.2%, respectively, from 1984. The decreasing differential to the U.S. was partially offset by increased costs to other market segments. By comparing price lists for 1984 and 1986, it was determined that prices to the U.K. rose 21% between 1984 and 1986, “other overseas” by 17.3% and U.S. prices rose 9.4%. Market-based pricing, that is setting a differentiated price based on what the seller determines a market will pay, is still an active pricing mechanism for many British and now other foreign publishers such as VCH of West Germany. Marketing decisions such as prohibiting “buying round,” establishing exclusive distributorships in the United States, and differential pricing by geographic location all contribute to increased costs to U.S. and other North American libraries. United action by librarians forced a reduction in prices in German periodicals in 1933. The authors encourage librarians to make themselves heard and encourage publishers to establish fair and equitable prices for their journals worldwide.