HighlightsIn this article, we use rank to understand the price of chemical elements. We observe that the role of the volume from global mining production dominates in materials economics.In this article, we explore simplifying mechanisms in materials economics for conceptionally organizing the flows of chemical elements into society. We use the concept of rank, which plays a crucial role in information theory where power laws are involved, and is a useful measure for seeking extremal principles. Borrowing from an analogy to Zipf’s law leads to a power-law relationship between abundance and rank that—pressing the Zipf’s law analogy further—may suggest that the price paid for elemental materials optimizes efficient utilization. Factors such as weight, volume, and moles in the earth's crust or in global mining production of elements are used in our analysis. For this research, 42 elements with price and production data for the year 2010 (a relatively typical year) were considered. We observe that the role of the volume from global mining production dominates in materials economics and indicate that elements such as Te and He should be sold at prices at least ~ 100–1000 times more than their present price for efficient utilization.Graphic abstract