n this study, we look at how herd mentality affects the efficiency of mutual funds. It is well-documented that investors often engage in herding behaviour in the financial markets, when they blindly follow the actions of others rather than evaluating information independently. Yet, there has been a dearth of empirical research into its particular consequences for mutual funds. To analyse the impact of herding behaviour on fund performance, this research uses a thorough dataset of mutual fund returns and investor flows. The first step of the research is to use literature-established metrics to determine whether mutual fund investors herd. After that, we use risk-adjusted returns, volatility, and alpha to evaluate the herding behaviour vs. fund performance connection. The research further delves into the ways in which herding affects the performance of funds by looking at things like trading fees, liquidity restrictions, and market circumstances. Herding behaviour has a substantial impact on mutual fund performance, according to preliminary data. However, the exact nature of this impact varies across fund kinds and market conditions. Although herding may provide short-term gains in price momentum and liquidity-driven returns, it eventually causes mispricing and reversals if it continues. In addition, less liquid asset classes may have their long-term performance eroded by herding-induced trading costs and portfolio churn. These results have consequences for fund managers and investors alike. By learning the ins and outs of herd mentality, investors may make better investing choices that stay true to their long-term value drivers and avoid the traps of herd mentality. To lessen the impact of market emotion on fund performance, fund managers should be aware of investors' herding tendencies so they can create portfolios and use risk management methods. Keywords – Herding Behavior, Mutual Funds, Investor Behavior, Market Sentiment, Performance Measurement
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