Electricity is essential to Pakistan's economy and, it helps to improve the living standards of people. However, the state has long suffered from problems like imbalances in the supply of energy, excessive energy use, and frequent power outages. The present study focused on investigating the relationship between energy-saving behavior, consumption, and subjective well-being in households in urban areas of Punjab, Pakistan. Using Structural Equation Modeling (SEM), the research analyzed how different features of electricity use and energy-saving practices affect the quality of life for families in the region. According to research findings, a strong intention to save electricity is also linked to enhanced subjective well-being. When families have an intention toward conserving energy, they feel a more positive change in overall households' subjective well-being while electricity consumption which is measured in terms of electricity bills, negatively affects the household well-being. The current research concludes that some families can experience a financial benefit from lower energy bills, and others would need assistance switching to more environment-friendly energy habits. Governments must adopt price-control mechanisms and electricity subsidies for low-income groups to encourage ethical energy usage and well-being, while also undertaking awareness programs aimed at a varied audience.
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