Prevalence Of Beliefs Research Articles

Clinical, histological and receptor profiles of invasive breast cancer and ductal carcinoma in situ in females with germline pathogenic variants in PTEN and implications for germline testing

PTEN hamartoma tumour syndrome (PHTS) is an autosomal dominant hereditary cancer syndrome, caused mostly by germline pathogenic variants in PTEN. Female carriers have an up to 80% lifetime risk of breast cancer. Pathologic features of breast cancer in PHTS have seldom been reported.In a collaboration between all histopathology laboratories in our state and our statewide familial cancer service, we tracked the breast biopsies of 12 females with known PTEN pathogenic or likely pathogenic variants (Jan 1990 to Jan 2018). Two further cases were added by a Victorian cancer genetics unit.Breast cancer, inclusive of invasive cancer or ductal carcinoma in situ (DCIS), was diagnosed in 12 of 14 cases (85.7%). One case had a family history of PHTS and six a family history of breast cancer. The mean age at first breast cancer diagnosis was 41.6 years (range 27-63). Six cases developed more than one breast cancer. Five (42%) developed contralateral breast cancer. Ten of the 12 invasive cancers were of no special type, two were reported as lobular carcinomas. None were grade 1. When reported, all cancers were hormone receptor positive and HER2 negative. All were associated with DCIS. The DCIS spanned all grades.The two cases without breast cancer still required surgery for exuberant benign changes, including papillomas, fibroadenomatoid change, florid ductal epithelial hyperplasia, adenosis and stromal fibrosis.We note that the morphology and receptor profiles of breast cancer in individuals with P/LP PTEN variants are not distinctive. Contrary to prevalent beliefs, these cancers do not conform to the contemporary definition of apocrine breast carcinoma. Greater familiarity of healthcare professionals with the overall clinical and pathologic findings in PHTS and the validated Cleveland Clinic PTEN calculator (http://www.lerner.ccf.org/gmi/ccscore) would improve the recognition of female PHTS individuals with breast cancer. Earlier identification of their cancer predisposition syndrome would benefit these patients and their families who are at high risk of a range of cancers.

Restrictive Diets in Digestive Cancers: Prevalence, Contributing Factors, Foods Concerned and Patients' Beliefs (Prospective Study of 100 Cases)

Cancer is a major cause of disease-related malnutrition; the prevalence of malnutrition and muscle loss is high in digestive cancers and is thought to be associated with a poor prognosis. The aim of this prospective study is to investigate changes in dietary habits following a diagnosis of gastrointestinal cancer that are likely to cause or aggravate malnutrition, to assess the existence of restrictive diets involving the permanent elimination of certain essential aliments (meat, dairy products, etc.), to identify the factors that influence patients to adopt them, and to assess the degree to which patients believe in the effectiveness of these diets in curing cancer.  Materials and Methods: 100 patients aged 18 and over, diagnosed with one of the following digestive cancers: colorectal, gastric, pancreatic, oesophageal, hepatocellular carcinoma or biliary tract cancer; were interviewed using an electronic questionnaire.  Results: Among the patients we interviewed, 69% had adopted a restrictive diet following the diagnosis of digestive cancer. The products permanently eliminated included white sugar and/or sweetened foods in 83% of cases, red meat in 80%, tinned food in 77%, dairy products in 61%, spices in 54%, fried food in 49%, white meat and eggs not produced organically in 44%, processed meat in 33%, and all white meat and eggs in 17% and 14% respectively; This diet was recommended mainly by the patient’s entourage (friends and family) in 81% of cases, by other patients and their relatives (58%) and by personal research on the internet in 36% of cases. In addition, 37% of patients believe that this type of diet contributes to curing cancer.  Conclusion: 69% of patients in the study were on a restrictive diet, and more than a third of them believed that this diet could help cure their digestive cancers. Raising awareness among patients and their families is essential to prevent malnutrition and muscle loss, and thus improve the outcome of the cancer.

Perspectives on Organ Donation among Adolescents and Impacting Factors

Organ donation is a pivotal yet relatively unexplored subject in India, where prevalent myths, misconceptions, and cultural beliefs often shape people's attitudes and perceptions towards organ donation. This research paper delves into the views of adolescents in India on organ donation, as they represent a crucial demographic group that is poised to become future decision-makers and potential donors. Based on a thorough analysis of qualitative and quantitative data collected through surveys, interviews, and focus group discussions, the paper examines the knowledge, attitudes, and intentions of adolescents regarding organ donation. Furthermore, the paper investigates the factors that influence their willingness to donate organs, including their religious and cultural beliefs, family dynamics, educational interventions, and awareness campaigns. The study's results provide valuable insights into the obstacles and enablers of organ donation among young people in India and underscore the significance of targeted educational programs to foster a donation culture and enhance organ donation rates in the country.

Distortions to the passage of time for annual events: Exploring why Christmas and Ramadan feel like they come around more quickly each year.

Commonly heard statements such as "Christmas comes around more quickly each year" suggest that the passage of time between annual events can become distorted, leading to the sensation of time passing more quickly than normal. At present however, it is unclear how prevalent such beliefs are and, what factors are predictive of it. To explore the prevalence of beliefs that annual events such as Christmas (Study 1 UK sample) and Ramadan (Study 2 Iraqi sample) feel like they come around more quickly each year. To establish the association between distortions to the passage of time between annual events and emotional wellbeing, event specific enjoyment, memory function and self-reported attention to time. Participants completed an online questionnaire exploring their subjective experience of time in relation to Christmas and Ramadan. In addition, measures of attention to time, memory function, quality of life and event specific emotion were also taken. There was widespread agreement that Christmas and Ramadan appeared to come around more quickly each year. In both countries, this belief was associated with greater prospective memory errors, greater attention to time and greater enjoyment of the event. Furthermore, in the UK greater belief that Christmas comes around more quickly was associated with lower social quality of life and in Iraq, greater belief that Ramadan comes around more quickly each year was associated with lower age and female gender. Distortions to the passage of time for annual events are widespread, occur across multiple cultures and are consistently predicted by prospective function, event enjoyment and attention to time. The absence of an association between older age (above 55 years) and a faster passage of time suggests that caution should be taken when concluding that time passes more quickly with increasing age.

Knowledge and Attitudes Regarding Geriatric Depression: A Descriptive Study Among Adult Saudi Citizens.

Depression is a leading cause of disability and contributes significantly to the overall burden of any disease. In Saudi Arabia, the geriatric population over 65 is continuing to expand and will contribute to a significant portion of the Saudi community. As the population of the elderly continues to grow as a result of longer lifespans, there will be an increase in the number of individuals in this population suffering from undiagnosed geriatric depression. This study aims to assess the general population's attitude and knowledge about the symptoms, signs, and complications of geriatric depressiontoimprove the quality of life of the elderly. This is a cross-sectional study, using a convenience sample of 2,320 participants, between March to September 2022. However, due to age, nationality, and incomplete responses that did not meet our inclusion criteria, 629 participants were excluded, and the sample size narrowed to 1,691. A structured questionnaire was designed to collect data based on a comprehensive literature review. An online survey was distributed to Saudi citizens. The participants were between 18 and 50, both women and men and only Saudi nationals were included. This age group was selected as a convenient, purposeful sample, assuming that this portion of the population will be able to be enrolled in an electronic survey in addition to their direct contact with elderlies as possible caregivers. All analyses were performed using IBM SPSS Statistics software for Windows, version 26.0 (IBM Corp., Armonk, NY). The data were analyzed using a nonparametric test because they were not normally distributed. The study comprised 1,691 participants from diverse regions of Saudi Arabia, with a significant gender disparity observed, including 1,249 females (73.9%) and 442 males (26.1%). The majority of our participants were between 18-29 years, accounting for 55.2% of the sample. Descriptive statistics revealed prevalent beliefs among participants regarding geriatric depression. Notably, 35.1% strongly agreed and 19.3% agreed that depression affects individuals of particular ages, while a significant portion (47.1%) disagreed with the statement that depression in the elderly is a health problem. Additionally, 33.9% disagreed that geriatric depression can lead to suicide, and 33.8% believed it can be prevented. Analysis of actions and behaviors highlighted avoidance tendencies, with only 1.5% of the population strongly agreeing to treat a family member with geriatric depression and a majority (63.7%) avoiding interaction due to fear of harm, including 29.5% who strongly agreed and 34.2% who agreed. Gender differences were evident in emotional responses and knowledge levels, with females exhibiting higher emotional responses (mean score 15.63±2.92) and males displaying greater knowledge (mean score 14.90±3.36). In this study, we investigated the knowledge and attitudes of Saudis toward depression in the elderly. Findings revealed an inadequate understanding of geriatric depression, with many not recognizing it as a health condition and underestimating its severity. Negative emotions and behaviors, such as shame and reluctance to provide support, were prevalent. Gender, education level, and region influenced attitudes and knowledge. These results underscore the need for targeted interventions to raise awareness and challenge the stigma surrounding geriatric depression in Saudi Arabia.

Do Financial Barrier Beliefs About Marriage Predict Building Wealth? Latent Growth Curves of Emerging Adults’ Financial Barrier Beliefs, Assets, and Debt

AbstractScholars have found that among emerging adults, financial barrier beliefs about marriage—like believing financial independence should be achieved prior to marriage—appear to be common. Despite the prevalence of beliefs about finances regarding marriage readiness, scholars have not established whether and how these financial barrier beliefs about marriage predict emerging adults’ debt and assets over time. Through the lens of marital paradigms theory, we sought to address this gap by examining whether and how the initial level and changes in financial barrier beliefs about marriage predict changes in young emerging adults’ debt and assets across four waves of data from 1,033 young U.S. emerging adults. We found that, on average, financial barrier beliefs about marriage increased, assets were relatively stable, and debt increased over the early years of emerging adulthood. We also found that increases in emerging adults’ agreement with financial barrier beliefs like ‘finances are a barrier to marriage’ over time were associated with a decrease in assets over time. However, neither the initial level nor changes in financial barrier beliefs about marriage predicted changes in debt over time. In short, our findings provide some evidence that beliefs like a certain amount of money should be saved before marriage, somewhat paradoxically, do not appear to help young emerging adults build their assets.

The Jinn – The Culprit of the Arabic World

The article attempts to ponder on the prevalent religious beliefs, urban (vernacular) legends, everyday customs and traditions related to the figure of the jinn and its origins. The study will discuss the mentioned from the point of view of official Sunni Islam, in order to better unweave the disposition Islam towards superstitions and vernacular beliefs. The aim of study is to provide the generic Islamic concept about the jinn and to place it into a context within the framework of individual interpretations of the interview subjects who reside in Kuwait, are Sunni Muslims, men, and women, between the age of 18-65. The applied resources were the Holy Quran, websites marked authentic for Quran interpretations, and contemporary and past literature written on the subject. Further, several interviews with the local Arabic community, blogs, articles of urban legends, and Ruqyah are the backbones of the present paper.

Study on the Incense Burners Unearthed from the Tomb of Marquis of Haihun of the Han Dynasty: Focusing on Boshanxianglu with Phoenix and Tortoise Designs

This paper explores the stylistic features and artistic significance of the “Boshanxianglu with Phoenix and Tortoise Designs” unearthed from the recently discovered Han dynasty burial site (92~59 BCE) of Liu He, the Marquis of Haihun, located in Nanchang, Jiangxi Province, China. It discusses the incense burner’s function, consumer group, and cultural context that contributed to its widespread adoption.Liu He, the grandson of Emperor Wu, held the titles of King of Changyi and Marquis of Haihun. He was also deposed as an emperor. The sixteen bronze incense burners found in his tomb are a testament to the prevalent beliefs in immortality and the aspirations of the royal family. The symbolism of the phoenix and tortoise on the “Boshanxianglu with Phoenix and Tortoise Designs” encapsulates the themes of longevity and immortality, hinting at a journey to the celestial realm. As Confucianism-based rationalism gained traction during the later Han dynasty, notions of ascension evolved, leading to a decline in the popularity of incense burners adorned with phoenix and tortoise motifs. This type of incense burner was discovered in upper-class males’ study chambers or reception areas, suggesting their predominant usage among men.In Nangnang, a Han commandery on the Korean Peninsula, various incense burners influenced by Chinese styles were used. The standout discovery of the “Boshanxianglu with Phoenix and Tortoise Designs” at the Sŏgamni No. 9 site, suggests a tailored approach to incense selection and usage based on individual preferences, purposes, and consumption habits within Nangnang society.

Emergency First Responders' Misconceptions about Suicide: A Descriptive Study.

In 2022, suicide was the second leading cause of external death in Spain (the first among young people aged 15-29 years). This study aims to analyze the presence of myths among emergency first responders and identify the most prevalent false beliefs among them. The research is a observational and descriptive study carried out using a questionnaire composed of a total of 25 myths, with the response options being true or false. A total of 543 professionals took part in the study. All of them could intervene before, during, and after a suicide attempt. The main finding of the study is that more than 50% of the participants accept as true the statement "There are more serious and less serious problems", underlining the idea that caring for patients could be related to the importance the health professional gives to the patients' problem. Myths such as "The suicidal person wants to die" and "The suicidal person is determined to die" are also evident. The subjective thought the first responder has about suicide could affect their acts, and there is a need to train first responders in suicidal behavior to be able to create an adequate approach.

Rumors and Conspiracy Theories in Bulgarian Social Media During COVID-19 Pandemic

This study examines the socio-psychological phenomenon of rumors during the global pandemic of 2020-2022, focusing on the case of Bulgaria. Messages from a closed online group (254 participants) with a thematic profile related to traditional remedies were analyzed. Content analysis revealed the most prevalent beliefs about the COVID-19 pandemic, such as “10% of vaccinated individuals will die within 5 years” and “the pandemic is aimed at destroying small businesses,” among others. It is argued that rumors and conspiracy theories thrive during times of social crisis and uncertainty. Moreover, it is highlighted that individuals often tend to hold onto false beliefs even when presented with evidence that contradicts them. The study concludes that four factors play a significant role in maintaining misconceptions: (1) the need to reduce stress, (2) low levels of education, (3) cultural memory and traumatic past experiences that shape present judgments, and (4) the phenomenon of mental schemas, making it harder for individuals to change their established beliefs and opinions. These four factors contribute to people’s resistance to accepting new information that contradicts their familiar mental schemas. By providing accurate information and facilitating open discussions about existing misconceptions, communication specialists can help counter conspiracy theories that undermine the efforts of governments and public institutions.

The expressive function of public policy: renewable energy mandates signal social norms.

Addressing collective action problems requires individuals to engage in coordinated and cooperative behaviours. Existing research suggests that individuals' propensity to work together depends in part on their belief that others support the cause in question. People form their expectations about prevalent beliefs and behaviours from many sources. To date, most of the literature has focussed on how socialnorm perceptions are inferred from peers or summary statistics. We explore an understudied source of norm information: the passage of policies by democratically elected institutions. Institutional signals, such as the setting of defaults, national laws or policies, can act as coordination devices, signalling or prescribing social norms to large audiences. However, their expressive function is likely to depend on whether the institution is seen as accountable to the public. In two highly powered, pre-registered experiments (N = 11 636), we examine the role of policy signals as a source of social norm information. In Study 1, Americans randomly assigned to learn that their state passed a 100% renewable energy mandate believe that a greater percentage of their state's residents support such a mandate. In Study 2, we replicate this effect for national policy and show that the influence is moderated by information about whether the government represents the will of the people. This article is part of the theme issue 'Social norm change: drivers and consequences'.

Body politics, reproductive rights, and digital media advocacy within stigmatized contexts: a critical discourse analysis of Weibo discussions on IUDs in modern-day China

ABSTRACT This article explores prevalent beliefs surrounding the use of IUDs among Chinese women and how such discourses intersect with issues of gender, culture, and politics. Incorporating a critical health communication perspective and the framework of body politics, we conducted a critical discourse analysis of 420 Weibo posts discussing IUDs. We investigated the nuanced ways in which Chinese women reflect upon, resist, and redefine prevailing stigmatizing narratives regarding women’s reproductive health and contraception, which often overshadow discussions on medical risks and women’s autonomy in fertility choices. The analysis reveals that contemporary women’s online discourses resist traditional gender roles and historical glorification of one-child families by empathizing with their mothers and reconstructing the collective memory of China’s family planning era. Simultaneously, their narratives reinforce the national policy of promoting childbirth and patriarchal discipline by highlighting proactive IUD removal to enable pregnancy and fostering competition among women, without interrogating the underlying structural issues.

Publishing Registered Reports in Management and Applied Psychology: Common Beliefs and Best Practices

Management and applied psychology scholars are confronted with a crisis undermining trust in their findings. One solution to this crisis is the publication format Registered Reports (RRs). Here, authors submit the frontend of their paper for peer review before data collection. While this format can help increase the trustworthiness of research, authors’ usage of RRs—although emerging—has been scarce and scattered. Eventually, common beliefs regarding the (dis)advantages of RRs and a lack of best practices can limit the broad implementation of this approach. To address these issues, we utilized a systematic review process to identify 50 RRs in management and applied psychology and surveyed authors with ( N = 86) and without experience ( N = 161) in publishing RRs and reviewers/editors who have handled RRs ( N = 59). On this basis, we (a) scrutinize prevalent beliefs surrounding the RR format in the fields of management and applied psychology and (b) derive hands-on best practices. In sum, we provide a fact check and guidelines for authors interested in writing RRs, which can also be used by reviewers to evaluate such submissions.

Views of democracy and society and support for political violence in the USA: findings from a nationally representative survey

BackgroundCurrent conditions in the USA suggest an increasing risk for political violence. Little is known about the prevalence of beliefs that might lead to political violence, about support for and personal willingness to engage in political violence, and about how those measures vary with individual characteristics, lethality of violence, political objectives that violence might advance, or specific populations as targets.MethodsThis cross-sectional US nationally representative survey was conducted on May 13 to June 2, 2022, of adult members of the Ipsos KnowledgePanel. Outcomes are weighted, population-representative proportions of respondents endorsing selected beliefs about American democracy and society and violence to advance political objectives.ResultsThe analytic sample included 8620 respondents; 50.5% (95% confidence interval (CI) 49.3%, 51.7%) were female; and weighted mean (± standard deviation) age was 48.4 (± 18.0) years. Nearly 1 in 5 (18.9%, 95% CI 18.0%, 19.9%) agreed strongly or very strongly that “having a strong leader for America is more important than having a democracy”; 16.2% (95% CI 15.3%, 17.1%) agreed strongly or very strongly that “in America, native-born white people are being replaced by immigrants,” and 13.7% (95% CI 12.9%, 14.6%) agreed strongly or very strongly that “in the next few years, there will be civil war in the United States.” One-third of respondents (32.8%, 95% CI 31.7%, 33.9%) considered violence to be usually or always justified to advance at least 1 of 17 specific political objectives. Among all respondents, 7.7% (95% CI 7.0%, 8.4%) thought it very or extremely likely that within the next few years, in a situation where they believe political violence is justified, “I will be armed with a gun”; 1.1% (95% CI 0.9%, 1.4%) thought it very or extremely likely that “I will shoot someone with a gun.” Support for political violence and for the use of firearms in such violence frequently declined with increasing age, education, and income.ConclusionsSmall but concerning proportions of the population consider violence, including lethal violence, to be usually or always justified to advance political objectives. Prevention efforts should proceed urgently based on the best evidence available.

Why Were There No Jokes After the 2021 Meron Crowd Crush? On Israeli “Joking Relationships”

Abstract: The vast research literature on disaster jokes demonstrates that no calamity is too horrific to be followed by jokes that typically recontextualize traumatic events and channel the threatening voices that these events provoke. Why, then, did no jokes circulate after the deadliest civil disaster in Israel’s history, which occurred on Mount Meron during the Lag Ba’Omer celebrations in April 2021? Drawing upon the ethnographic concept of “joking relationships,” this essay documents representations of ultra-Orthodox Jews ( Haredim ) in contemporary Israeli memes and explains the restraint that Israeli society shows toward this group with whom the Meron disaster is associated. The absence of jokes is employed here as a prism through which one can gain insight not only into prevalent Israeli beliefs, emotions, and perceptions but also into the function of jokes in delineating internal social boundaries.

Understanding How Personal Climate-Conscious Beliefs Influence Air Travel Behavior and Modeling Its Potential Impact on Air Travel Volumes

As concerns about the impacts of travel-related carbon emissions continue to grow, understanding how air travel volumes may change in response to public perceptions, industry actions, or governmental intervention is critical for forecasting impacts on the airline industry. This paper aims to determine: (a) how prevalent personal climate-conscious beliefs are in the United States; (b) whether these beliefs, specifically carbon emission-consciousness, are linked to air travel behavior; and (c) how carbon emissions-focused changes in the airline industry might influence air travel and expenditures. This was achieved by (a) collecting and analyzing a unique U.S. nationally-representative climate-conscious and long-distance travel survey and (b) conducting eight Monte Carlo simulations to demonstrate how carbon emissions-focused changes in the airline industry could change air travel and expenditures on a subset of the U.S. population for simulated agents of Georgia, Nebraska, and Washington. This research’s findings suggest that increases in ticket pricing, absence of carbon emission-reducing actions by airlines, and/or increase in public concern for airplane emissions could reduce U.S. air travel volumes. While both work and vacation travel volumes—and associated expenditures—could reduce, vacation volumes could see a greater reduction on average than work travel. Overall, results suggest that carbon emissions concerns may reduce U.S. air travel volumes if certain actions, or inactions, are taken. It is thus suggested that further research be done on the influence of personal climate-conscious beliefs on air travel behavior to better inform the air travel industry, lawmakers, and other decision-makers.

Cannabis use prevalence, patterns, and reasons for use among patients with cancer and survivors in a state without legal cannabis access.

Cannabis use among patients with cancer is common, yet data are limited regarding use patterns, reasons for use, and degree of benefit, which represents an unmet need in cancer care delivery. This need is salient in states without legal cannabis programs, where perceptions and behavior among providers and patients may be affected. A cross-sectional survey of patients with cancer and survivors at the Hollings Cancer Center at the Medical University of South Carolina (no legal cannabis marketplace in SC) was completed as part of the NCI Cannabis Supplement. Patients (ages 18 +) were recruited using probability sampling from patient lists (N = 7749 sampled; N = 1036 completers). Weight-adjusted Chi-square tests compared demographics and cancer details among patients using cannabis since diagnosis versus those not using cannabis, while weighted descriptives are presented for cannabis use prevalence, consumption, symptom management, and legalization beliefs. Weighted prevalence of cannabis use since diagnosis was 26%, while current cannabis use was 15%. The most common reasons for cannabis use after diagnosis were difficulty sleeping (50%), pain (46%), and mood changes and stress, anxiety, or depression (45%). Symptom improvement was endorsed for pain (57%), stress/anxiety/depression (64%), difficulty sleeping (64%), and loss of appetite (40%). Among patients with cancer and survivors at a NCI-designated cancer center within SC, a state without legal access to medical cannabis, prevalence rates, and reasons for cannabis use are consistent with emerging literature in oncology populations. These findings have implications for care delivery, and work is needed to inform recommendations for providers and patients.

Navigating the challenges of neuro-oncology in Africa: addressing diagnostic and treatment barriers in the region: a correspondence

Navigating the challenges of neuro-oncology in Africa: addressing diagnostic and treatment barriers in the region: a correspondence

Measuring the Impact of COVID-19 on Attitudes towards SOPs: A Study of Smart Lockdown across Generations in Pakistan

Countries all across the world are struggling to prevent a pandemic caused by a novel coronavirus called COVID-19. However, for a country like Pakistan, which already faces challenges such as an economic shutdown, a shortage of healthcare financing, and prevalent false beliefs, the only known approach to stop the spread of COVID-19 is through prevention and social isolation. Since public awareness of COVID-19 is essential to its containment, a survey was designed to assess its people's level of information and attitudes towards SOPs and smart lockdown across generations during COVID-19. The general population of Pakistan was asked to fill out an online questionnaire that has been pre-validated. SPSS v18 was used for the statistical analysis of descriptive data. Scores of > 4 (range: 0-8) were given for adequate knowledge, and scores of > 3 (range: 0-5) were given for good perception. To determine what elements contribute to having sufficient understanding, a logistic regression analysis was conducted. There was a wide diversity of ages and levels of education among the 102 people from selected three generations who filled out the survey. The majority of respondents had good perceptions and a sufficient level of knowledge. Gender, age, education, income and occupation of the participants, all showed statistically significant variations in knowledge and perception. Multivariate analysis revealed that higher levels of education and female were significant predictors of sufficient knowledge regarding the disease and perception. Thus, adherence to preventative protocols and accurate information dissemination depends on the success of educational activities that emphasize the cure of the disease and relevant evidence about the disease.

Vaccine Communication: Appeals and Messengers Most Effective for COVID-19 Vaccine Uptake in Ukraine.

Throughout the COVID-19 pandemic, vaccine communication has been a challenge, particularly as some populations may be highly distrustful of information from public health or government institutions. To better understand the different communication needs in Ukraine, an online survey panel of 168 Ukrainian participants viewed six COVID-19 vaccination ads with three variations on vaccine messaging appeals (potential economic impacts of COVID-19 infection COVID-19 disease outcomes, and social norms related to vaccination) and two different messengers (a peer or a health provider). The ad featuring a health outcome appeal delivered by a healthcare provider was most favored (n = 53, 31.6%); however, across demographic categories, including vaccine hesitancy categories, participants expressed high levels of approval for all six variations of the COVID-19 vaccine ads. When participants ranked reasons why someone may not accept the COVID-19 vaccine, the most prevalent beliefs identified were that the vaccine was not safe, and that the vaccine was not effective. Findings from this study suggest that vaccine appeals focused on health outcomes delivered by healthcare providers are preferred by most individuals in Ukraine; however, individuals are motivated by a myriad of factors suggesting that for vaccine messaging to be most effective, communication should be varied in both appeal and messenger.