Introduction: Being ascertained as single biggest risk factor for myocardial infarctions and stroke and cause of 10.8% of deaths in India, ICMR has already labelled HTN as silent killer. HTN is predicted to have higher prevalence than Diabetes mellitus and affect 1/3rd of our world population by year 2020. Prevalence of hypertension in India is predicted to be 200 million with only 40% being actually aware of the disease and only 20% of them being treated adequately. Thus, this study was aimed to assess awareness and demographic factors influencing treatment of HTN among rural population of Krishna district Methods: A cross sectional observational analytical study was carried out in out patient department setting of a tertiary level institute in Andhra Pradesh. Five hundred and eleven patients presenting with hypertension as per AHA guidelines were included in the study after informed written consent. Detailed clinical history was sought and thorough examination was performed. Treatment history was verified by reviewing prescriptions. Data regarding demographics, awareness of hypertension, awareness on hypertension therapy and compliance to therapy was collected using predesigned validated questionnaire. Data on compliance of treatment was also obtained. Results: Maximum subjects were noted to be in fifth and sixth decade of their age (60.4%). About a third of them were alcoholic while 3/4th were non vegetarian. Known hypertensive comprised 61.8% of these while 38.2% were diagnosed for first time. DM was observed as co-morbidity in 237 (46.4%) subjects and events of MI/CVA/CAD/AF was found in 33 (6.5%) subjects Commonest factor in undiagnosed hypertension was not visiting the clinic followed by absence of health clinic in vicinity. Significantly higher frequency of incorrect drug combinations, incorrect dosage and poor adherence to drug therapy was noted in newly diagnosed hypertensive subjects. Conclusion: Undiagnosed hypertensive comprised of 38.2% of subjects visiting our health facility. Lack of assess and visit to clinic were the most common factors in undiagnosed cases. Significant inadequacy and non-compliance to treatment was also noted in newly diagnosed case.