This study demonstrates the valorization of sugar beet pulp (SBP)-derived pectin to produce bio-based coatings for shrimp preservation. Pectin extraction was assessed at varying temperatures and extraction times to achieve tailored properties (high methoxyl-pectins, degree of esterification-DE >79.0 %) leading to 11.5 % extraction yield, 78.1 % galactouronic acid content and 80 % DE at optimal conditions (pH 1.5, 80 °C, 2 h). Pectin-based coatings supplemented with ascorbic acid (AA) (0.5–2.0 %) led to organoleptically acceptable shrimps with significantly lower total color differences during 28-days of storage, compared to uncoated and pectin-coated counterparts. AA-based coatings delayed shrimp melanosis, expressed as reduced polyphenoloxidase activity (48–86 %). Rich-in-holocellulose solids derived after pectin extraction were used for bacterial cellulose (BC) production, pinpointing the SBP potential as a multi-purpose feedstock. Fed-batch fermentation enhanced BC concentration (by 110 %) and productivity (1.6-fold higher) compared to batch-cultures. Pectin produced within a SBP-based biorefinery could be applied as bio-based coating with food packaging potential.