Goji berry is acknowledged for its notable medicinal attributes and elevated free radical scavenger properties. Nevertheless, its susceptibility to mechanical injuries and biological disorders reduces the commercial diffusion of the fruit. A hyperspectral imaging system (HSI) was employed to identify common defects in the Vis-NIR range (400–1000 nm). The sensorial evaluation of visual appearance was used to obtain the reference measurement of defects. A supervised classification model employing PLS-DA was developed using raw and pre-processed spectra, followed by applying a covariance selection algorithm (CovSel). The classification model demonstrated superior performance in two classifications distinguishing between sound and defective fruit, achieving an accuracy and sensitivity of 94.9% and 96.9%, respectively. However, when extended to a more complex task of classifying fruit into four categories, the model exhibited reliable results with an accuracy and sensitivity of 74.5% and 77.9%, respectively. These results indicate that a method based on hyperspectral visible-NIR can be implemented for rapid and reliable methods of online quality inspection securing high-quality goji berries.