ABSTRACT Some research indicates that regional integration is more likely when power asymmetry exists among neighbouring states. Theoretically, preponderant powers can act as regional leaders because they can promote the development of collective goods that will entice others into partnerships. Other scholars argue that power asymmetry is a necessary, but not sufficient condition for integration. The preponderant power is to be willing to lead efforts. We argue that the US cannot lead North American regional integration when the voting public consumes negative messages concerning its least developed partner, Mexico. Negative portrayals of Mexico, whether justified or not, lower US public support and contribute to limiting the US political capacity to foster region building. The data analysis of a national representative sample (N = 1,133) using an online survey experiment confirms our hypotheses while controlling for various demographic factors and candidate support during the 2016 party election primaries.
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