Countering the passive representation of rivers in many previous accounts of later prehistory – as static vessels for spectacular deposits, highways for transport and communication, and backdrops for settlement and farming – this paper asks if and how rivers actively shaped prehistoric lives. Rivers have long been hailed as conduits for prehistoric materials and ideas. However, positive archaeological correlates of the processes involved are notoriously difficult to identify and have rarely been scrutinised in detail. Using the example of Late Bronze and Early Iron Age pottery in the east of England (1150–350 bc), we examine in detail how prehistoric pottery-making traditions cohered around river valleys over an extended time period and were thus, to a certain extent, generated by rivers. Drawing on wider evidence for the flow of people and things in this region we build a broader multi-dimensional account of how people, objects, and practices moved in a period of diverse lifeways in which the makeup of human mobility is not well understood. In doing so, we hope to tether abstract arguments about the active role of rivers and other non-human elements in shaping past lives and to approach the often missing ‘middle ground’ – small-scale movements at local and regional scales – in existing archaeological discussions about mobility.