The wurtzite structure is one of the most frequently found crystal structures in modern semiconductors and its inherent spontaneous polarization is a defining materials property. Despite this significance, confusion has been rampant in the literature with respect to the orientation of the spontaneous polarization inside the unit cell of the wurtzite structure, especially for the technologically very relevant III-N compounds (AlN, GaN, and InN). In particular, the spontaneous polarization has been reported to either point up or down for the same unit cell orientation, depending on the literature source—with important implications for, e.g., the carrier type and density expected at interfaces of heterostructures involving materials with the wurtzite structure. This perspective aims to resolve this ambiguity by reviewing available reports on the direction of the energetically preferred polarization direction in the presence of external electric fields as well as atomically resolved scanning transmission electron microscopy images. While we use ferroelectric wurtzite Al1−xScxN as a key example, our conclusions are generalizable to other compounds with the same crystal structure. We demonstrate that a metal-polar unit cell must be associated with an upward polarization vector—which is contrary to long-standing conventional wisdom.