Preferences For Facial Masculinity Research Articles

No evidence that sociosexual orientation moderates effects of conception probability on women’s preferences for male facial masculinity

Although many researchers have proposed that women will show stronger preferences for male facial masculinity when conception probability is high, empirical tests of this hypothesis have produced mixed results. One possible explanation for these inconsistent findings is that effects of conception probability on women’s preferences for facial masculinity are moderated by additional factors not typically considered in these empirical tests. One such potential moderator is individual differences in women’s openness to uncommitted sexual relationships (i.e., individual differences in women’s sociosexual orientation); women who are more open to uncommitted sexual relationships might show stronger positive effects of conception probability on masculinity preferences, as their sexuality is more overt and sexual attitudes and behaviours are more diversified. Consequently, we analysed data from three independent samples (N = 2304, N = 483, and N = 339) to assess whether sociosexual orientation moderates the hypothesised positive effect of conception probability on women’s facial masculinity preferences. Analyses showed no evidence that higher conception probability increased preferences for facial masculinity or that sociosexual orientation moderated the effect of conception probability on women’s preferences for facial masculinity. While it remains possible that factors other than sociosexual orientation moderate effects of conception probability on masculinity preferences, our null results suggest that the mixed results for the effects of conception probability on facial masculinity preferences in previous studies are unlikely to be a consequence of failing to consider the moderating role of sociosexual orientation.

Women's Mating Strategies and Mate Value Are Associated with Viewing Time to Facial Masculinity.

Sexual selection has shaped women's preferences for ideal physical features in men that signal good health. Facial masculinity is often used as a proxy in signaling health, viability, and disease resistance, and it is thought to be attractive because it advertises heritable benefits. Preferences for facial masculinity are also associated with individual differences in one's sociosexuality and mate value, where women oriented toward a short-term mating orientation and are of high mate value may prefer men with masculine features. The current study examined women's sociosexuality and mate value (i.e., self-rating of overall desirability) in rating attractiveness and visual attention to facial masculinity in men's faces using an eye-tracking task. Overall, women (N = 72) did not show any significant preferences for men with masculinized over feminized faces. However, women who scored high on sociosexuality (i.e., unrestricted sociosexuality) and mate value demonstrated increased visual attention and looking frequency to masculinized over feminized faces. The study highlights the unique role of cognitive mechanisms in visually assessing a potential mate and how individual differences in short-term mating strategies and mate value may moderate those preferences. These findings underscore the importance of examining individual differences in mate preferences research.

The role of hormones in attraction and visual attention to facial masculinity.

The current study investigated the ovulatory shift hypothesis, which suggests that women prefer more masculine traits when estradiol is high, and progesterone is low (E/P ratio). The current study used an eye tracking paradigm to measure women's visual attention to facial masculinity across the menstrual cycle. Estradiol (E) and progesterone (P) were collected to determine if salivary biomarkers were associated with visual attention to masculine faces in a short- and long-term mating context. Women (N = 81) provided saliva samples at three time points throughout their menstrual cycle and were asked to rate and view men's faces that had been manipulated to appear feminine and masculine. Overall, masculine faces were viewed longer compared to feminine faces and this was moderated by mating context, where women viewed masculine faces longer for a long-term relationship. There was not any evidence suggesting that E/P ratio was associated with preferences for facial masculinity, but there was evidence to suggest that hormones were associated with visual attention to men in general. In line with sexual strategies theory, there was evidence to suggest that mating context and facial masculinity are important in mate choice; however, there was no evidence to suggest that women's mate choice was associated with shifts across the menstrual cycle.

When he smiles: Attractiveness preferences for male faces expressing emotions.

The impact of sexual dimorphism on facial attractiveness has been controversial owing to contradictory results, particularly in studies on female preferences. Given that sexually dimorphic facial features, especially more masculine ones, have been previously related to the perception of anger, we investigated the bi-directional influence of emotional expressions and facial masculinity and explored their impact on women's preferences for facial masculinity. We confirmed the effect of facial sexual dimorphism on the perception of emotional cues (happiness and anger) and explored whether smiling or angry expressions influence women's perception of masculinity in male faces. Additionally, we examined women's preferences for emotionally expressive male faces altered along a continuum of masculinity. The results showed that masculinised faces are perceived as angrier, while feminised faces are perceived as happier (Experiment 1), and that angry faces are perceived as more masculine when compared with happy faces (Experiment 2). It is noteworthy that our Experiment 3 uncovered a pivotal finding: women prefer reduced feminisation in happy faces compared with neutral/angry faces. This suggests that the avoidance response observed towards masculinity is attenuated by a smiling expression. The current study introduces a new perspective to be considered when exploring the role of facial masculinity in women's attractiveness preferences.

Re-evaluating the relationship between pathogen avoidance and preferences for facial symmetry and sexual dimorphism: A registered report

Over the past decade, a small literature has tested how trait-level pathogen-avoidance motives (e.g., disgust sensitivity) and exposure to pathogen cues relate to preferences for facial symmetry and sexual dimorphism. Results have largely been interpreted as suggesting that the behavioral immune system influences preferences for these features in potential mates. However, findings are limited by small sample sizes among studies reporting supportive evidence, the use of small stimulus sets to assess preferences for symmetry and dimorphism, and design features that render implications for theory ambiguous (namely, largely only investigating women's preferences for male faces). Using a sample of 954 White young adult UK participants and a pool of 100 White young adult stimuli, the current registered report applied a standard two-alternative forced-choice approach to evaluate both men's and women's preferences for both facial symmetry and dimorphism in both same- and opposite-sex targets. Participants were randomly assigned to either a pathogen prime or a control prime, and they completed instruments assessing individual differences in pathogen avoidance (disgust sensitivity and contamination sensitivity). Results revealed overall preferences for both facial symmetry and dimorphism. However, they did not reveal a relation between these preferences and disgust sensitivity or contamination sensitivity, nor did they reveal differences in these preferences across control and pathogen prime conditions. Null results of pathogen-avoidance variables were consistent across participant sex, target sex, and interactions between participant sex and target sex. Overall, findings cast doubt on the hypothesis that pathogen-avoidance motives influence preferences for facial symmetry or dimorphism.

Adverse Childhood Experiences Predict Preference for Male Facial Masculinity in Gay Men in China

Adverse Childhood Experiences Predict Preference for Male Facial Masculinity in Gay Men in China

Demographic and Geographic Differences in Facial Masculinity Preferences Among Gay and Bisexual Men in China.

This study examined demographic and geographic differences in facial masculinity preferences among gay and bisexual men in China. The final sample included 2595 participants whose data were obtained from four published data sets and one unpublished data set. Demographic variables included sexual self-label, sexual orientation, age, educational level, and occupational status. Geographic variables were classified based on the IP addresses of respondents including North-South division, administrative division, economic regional division, and modernization division. There were significant differences in facial masculinity preferences in demographic variables. Gay men preferred more masculinized faces than did bisexual men. "Tops" preferred feminized faces, whereas "bottoms" and "versatiles" preferred masculinized faces. Participants aged 20-29years preferred more masculinized faces than did those aged 16-19years and older than 30. Also, the results indicated significant differences in facial masculinity preferences in geographic variables. Participants living in South China preferred more masculinized faces than did those living in North China. Concerning administrative division, individuals living in South China (Guangdong, Guangxi, Fujian, and Jiangxi) preferred more masculinized faces than did those living in other regions. Participants living in first-tier cities (Beijing, Shanghai, Guangzhou, and Shenzhen) preferred more masculinized faces than did those living in other cities. The findings implicated context-dependent variability in facial masculinity preferences among gay and bisexual men; facial trait-attribution processes may contribute to these individual differences.

How and why patterns of sexual dimorphism in human faces vary across the world

Sexual selection, including mate choice and intrasexual competition, is responsible for the evolution of some of the most elaborated and sexually dimorphic traits in animals. Although there is sexual dimorphism in the shape of human faces, it is not clear whether this is similarly due to mate choice, or whether mate choice affects only part of the facial shape difference between men and women. Here we explore these questions by investigating patterns of both facial shape and facial preference across a diverse set of human populations. We find evidence that human populations vary substantially and unexpectedly in both the magnitude and direction of facial sexually dimorphic traits. In particular, European and South American populations display larger levels of facial sexual dimorphism than African populations. Neither cross-cultural differences in facial shape variation, sex differences in body height, nor differing preferences for facial femininity and masculinity across countries, explain the observed patterns of facial dimorphism. Altogether, the association between sexual shape dimorphism and attractiveness is moderate for women and weak (or absent) for men. Analysis that distinguishes between allometric and non-allometric components reveals that non-allometric facial dimorphism is preferred in women’s faces but not in faces of men. This might be due to different regimes of ongoing sexual selection acting on men, such as stronger intersexual selection for body height and more intense intrasexual physical competition, compared with women.

Does Self-rated Attractiveness Predict Women\u2019s Preferences for Facial Masculinity? Data From an Arab Sample

ObjectivesBecause more attractive women may be better able to attract and/or retain masculine mates, many researchers have proposed that women who consider themselves to be more physically attractive will show stronger preferences for men displaying masculine facial characteristics. Empirical evidence for this putative association between women’s self-rated attractiveness and preference for facial masculinity has come almost entirely from studies of Western women. Thus, we investigated whether this pattern of results also occurs in a sample of non-Western women.MethodsWe investigated the relationship between self-rated attractiveness and facial-masculinity preferences in a sample of Arab women (N = 281). Facial-masculinity preferences were assessed from attractiveness judgments of masculinized versus feminized versions of face images.ResultsBy contrast with previous findings for Western women’s self-rated attractiveness, we observed no compelling evidence that Arab women who considered themselves to be more attractive showed stronger preferences for masculine men.ConclusionsOur results suggest that previously reported associations between self-rated attractiveness and masculinity preferences might be somewhat culture specific, potentially reflecting cultural differences in typical mating strategies.

Concern About Contracting COVID-19 Predicts Men's Preference for Female Facial Femininity, But Not Women's Preference for Male Facial Masculinity.

ObjectivesHumans have evolved a behavioral system that responds to perceptual cues suggesting the existence of a pathogenic threat in other individuals and the environment. While previous investigations have reported that individuals’ sexual preferences are influenced by a pathogen threat, the empirical support for face preference is mixed (i.e., the association of pathogenic threat and individuals’ preferences for masculine and/or feminine faces is equivocal). The COVID-19 pandemic provides the opportunity to investigate the association of pathogenic threat and men’s and women’s preferences for sexual dimorphism of faces in the opposite sex in a real-world pathogenic situation.MethodsData were collected during COVID-19 pandemic (March 2020) from men and women in the United States, and women in Iran, on preferences for masculinity in men’s faces using women participants, and femininity in women’s faces using men.ResultsResults showed that concern about an actual pathogenic threat (i.e., contracting COVID-19) predicts men’s preference for female facial femininity, but not women’s preference for male facial masculinity (for both U.S. and Iranian women).ConclusionBy using an actual pathogenic threat, our results support previous findings that men’s preferences for female faces are shifted to less feminine faces under pathogenic threat. Moreover, our results provide support for the distinction between the behavioral immune system and pathogen disgust, at least for men’s preference for feminine female faces.Supplementary InformationThe online version contains supplementary material available at 10.1007/s40750-020-00158-w.

Non-Pregnant and Pregnant Women\u2019s Femininity Preferences in Male Faces: Tests Based on Within- and Between-Sex Sexual Dimorphism Facial Manipulations

Past research on women’s preferences for male facial masculinity in Western cultures has produced inconsistent results. Some inconsistency may be related to the use of different facial stimulus manipulations (e.g., between-sex sexual dimorphic facial manipulation or within-sex sexual dimorphic facial manipulation) that do not perfectly avoid non-facial cues, and pregnancy status may also influence women’s face preferences. We therefore recruited pregnant and nonpregnant Chinese women and manipulated the sexual dimorphism of male facial stimuli to explore the influences of manipulation methods, non-facial cues, and pregnancy status on face preferences. Results showed that: (1) in contrast with a general masculinity preference observed in Western cultures, both pregnant and nonpregnant Chinese women preferred feminized and neutral male faces generally; (2) pregnant women’s preference for feminized male faces was stable across manipulation methods, while nonpregnant women preferred feminized male faces except under between-sex sexual dimorphism manipulation; and (3) manipulation methods, rather than non-facial cues, influenced participants’ face preferences. Specifically, women showed the strongest preferences for femininity when face stimuli were manipulated by within-sex sexual dimorphic facial manipulation, followed by unmanipulated faces and between-sex sexual dimorphic facial manipulation. This effect was stronger for nonpregnant women in the unmanipulated condition and for pregnant women in the between-sex sexual dimorphic facial manipulation. This research provides empirical evidence of women’s preferences for sexual dimorphism in male faces in a non-Western culture, as well as the effects of facial manipulation methods, pregnancy status, and the interactions between these factors.

Differential effects of resource scarcity and pathogen prevalence on heterosexual women's facial masculinity preferences.

The present research focused on how environmental harshness may affect heterosexual women's preferences of potential male mates' facial characteristics, namely masculinity-femininity. The evidence on this issue is mixed and mostly from Western samples. We aimed to provide causal evidence using a sample of Turkish women and Turkish male faces. A video-based manipulation was developed to heighten environmental harshness perceptions. In the main experiment, participants were primed with resource scarcity, pathogen prevalence or neither (control). They then saw masculinised vs. feminised versions of the same faces and indicated the face that they would prefer for a long-term relationship and separately rated the faces on various dimensions. In general, masculinised faces were perceived as slightly more attractive, slightly healthier and much more formidable. A multilevel Bayesian model showed that pathogen prevalence lowered the preference for masculinised faces while resource scarcity weakly elevated it. The overall drop in attractiveness ratings in cases of high perceived pathogen prevalence, one of the strongest effects we observed, suggests that during epidemics, the formation of new relationships is not a favourable strategy. Implications for evolutionary theories of mate preference are discussed.

The eye wants what the heart wants: Female face preferences are related to partner personality preferences.

Women prefer male faces with feminine shape and masculine reflectance. Here, we investigated the conceptual correlates of this preference, showing that it might reflect women's preferences for feminine (vs. masculine) personality in a partner. Young heterosexual women reported their preferences for personality traits in a partner and rated male faces-manipulated on masculinity/femininity-on stereotypically masculine (e.g., dominance) and feminine traits (e.g., warmth). Masculine shape and reflectance increased perceptions of masculine traits but had different effects on perceptions of feminine traits and attractiveness. While masculine shape decreased perceptions of both attractiveness and feminine traits, masculine reflectance increased perceptions of attractiveness and, to a weaker extent, perceptions of feminine traits. These findings are consistent with the idea that sex-dimorphic characteristics elicit personality trait judgments, which might in turn affect attractiveness. Importantly, participants found faces attractive to the extent that these faces elicited their preferred personality traits, regardless of gender typicality of the traits. In sum, women's preferences for male faces are associated with their preferences for personality traits. (PsycInfo Database Record (c) 2020 APA, all rights reserved).

Women’s Preferences for Men’s Facial Masculinity and Anticipations of Grandparental Care Provision

Women vary in the extent to which they prefer facial masculinity in a male partner, and much research has focused on explaining this variation systematically, with reference to the significance of men’s facial masculinity. Masculine-faced men provide some benefits (either real or perceived) as a romantic partner, but are perceived as less investing as parents. Accordingly, we investigated whether a UK-based sample of women (n = 366) had stronger preferences for male facial masculinity if they anticipated that their own parents would provide more time, money, and emotional investment in future grandchildren (i.e. the women’s future offspring), thereby alleviating any potential shortfall from the child’s father. In line with our hypothesis, we found that women had stronger preferences for men’s facial masculinity if the women anticipated that their fathers would provide more financial investment in their future grandchildren. We also found that women anticipated time, money, and emotional investment from their parents (particularly their mother) in their role as grandparents; given existing research findings on grandparental investment, participants’ anticipations are likely to be at least somewhat realistic.

Reproductive strategies may predict women's preferences for male facial masculinity

According to life history theory, individuals face a fundamental trade-off between mating and parenting effort in terms of reproductive strategies. Partner selection is instrumental for the implementation of reproductive strategies. Male masculine facial features serve as honest cues of good mate quality while feminine facial features serve as cues of good investment in offspring. To further investigate the influence of reproductive strategies on women's preference for male facial masculinity, we recruited 223 women to select the most attractive face out of two sexually dimorphic male faces and applied age at menarche, sexual debut, and mating and parenting effort as indicators of reproductive and mating strategies on the Internet. The results showed that early age at menarche and mating effort were significantly positively associated with women's preference for masculine faces. However, there were no associations between age at sexual debut, or parenting effort and women's preference for male masculine faces. These findings might indicate that reproductive and mating strategies are reliable indicators of women's preference for masculine male faces.

Do more attractive women show stronger preferences for male facial masculinity?

Researchers have suggested that more attractive women will show stronger preferences for masculine men because such women are better placed to offset the potential costs of choosing a masculine mate. However, evidence for correlations between measures of women's own attractiveness and preferences for masculine men is mixed. Moreover, the samples used to test this hypothesis are typically relatively small. Consequently, we conducted two large-scale studies that investigated possible associations between women's preferences for facial masculinity and their own attractiveness as assessed from third-party ratings of their facial attractiveness (Study 1, N = 454, laboratory study) and self-rated attractiveness (Study 2, N = 8972, online study). Own attractiveness was positively correlated with preferences for masculine men in Study 2 (self-rated attractiveness), but not Study 1 (third-party ratings of facial attractiveness). This pattern of results is consistent with the proposal that women's beliefs about their own attractiveness, rather than their physical condition per se, underpins attractiveness-contingent masculinity preferences.

No evidence that partnered and unpartnered gay men differ in their preferences for male facial masculinity.

Women's preferences for masculine characteristics in men's faces have been extensively studied. By contrast, little is known about how gay men respond to masculine facial characteristics. One area of disagreement in the emerging literature on this topic is the association between gay men's partnership status and masculinity preference. One study found that partnered gay men showed stronger preferences for masculine faces than did single gay men, while another study found that partnered gay men showed weaker preferences for masculine faces than did single gay men. We re-examined this issue in a sample of 618 gay men, finding no significant difference between partnered and single gay men's masculinity preferences. Together with the mixed previous findings, our null result suggests that the effect of partnership status on gay men's face preferences is not robust.

A multivariate analysis of women's mating strategies and sexual selection on men's facial morphology.

The strength and direction of sexual selection via female choice on masculine facial traits in men is a paradox in human mate choice research. While masculinity may communicate benefits to women and offspring directly (i.e. resources) or indirectly (i.e. health), masculine men may be costly as long-term partners owing to lower paternal investment. Mating strategy theory suggests women's preferences for masculine traits are strongest when the costs associated with masculinity are reduced. This study takes a multivariate approach to testing whether women's mate preferences are context-dependent. Women (n = 919) rated attractiveness when considering long-term and short-term relationships for male faces varying in beardedness (clean-shaven and full beards) and facial masculinity (30% and 60% feminized, unmanipulated, 30% and 60% masculinized). Participants then completed scales measuring pathogen, sexual and moral disgust, disgust towards ectoparasites, reproductive ambition, self-perceived mate value and the facial hair in partners and fathers. In contrast to past research, we found no associations between pathogen disgust, self-perceived mate value or reproductive ambition and facial masculinity preferences. However, we found a significant positive association between moral disgust and preferences for masculine faces and bearded faces. Preferences for beards were lower among women with higher ectoparasite disgust, providing evidence for ectoparasite avoidance hypothesis. However, women reporting higher pathogen disgust gave higher attractiveness ratings for bearded faces than women reporting lower pathogen disgust, providing support for parasite-stress theories of sexual selection and mate choice. Preferences for beards were also highest among single and married women with the strongest reproductive ambition. Overall, our results reflect mixed associations between individual differences in mating strategies and women's mate preferences for masculine facial traits.

Preference for Male Facial Masculinity as a Function of Mental Rotation Ability in Gay and Bisexual Men, but Not in Heterosexual Men and Women in China.

This study examined the association between mental rotation ability and facial masculinity preference in gay and bisexual men in China. The participants (436 gay/bisexual men, 132 heterosexual men, and 254 heterosexual women) completed an online Shepard and Metzler-type mental rotation task and a forced-choice preference task of 10 pairs of masculinized/feminized male faces. The results revealed that mental rotation ability was significantly associated with preference for masculinized faces in both gay and bisexual men. There were no significant correlations between mental rotation ability and facial masculinity preference in both heterosexual men and women. The findings imply homogamy in partner preference in gay and bisexual men in terms of masculinity.

Mothers are sensitive to men's beards as a potential cue of paternal investment

Mating strategy theories assert that women's preferences for androgen dependent traits in men are stronger when the costs of reduced paternal investment are lowest. Past research has shown that preferences for facial masculinity are stronger among nulliparous and non-pregnant women than pregnant or parous women. In two studies, we examine patterns in women's preferences for men's facial hair – likely the most visually conspicuous and sexually dimorphic of men's secondary sexual traits – when evaluating men's masculinity, dominance, age, fathering, and attractiveness. Two studies were conducted among heterosexual pregnant women, mothers, non-contractive and contraceptive users. Study 1 used a between-subjects sample (N = 2103) and found that mothers had significantly higher preferences for beards when judging fathering than all other women. Pregnant women and mothers also judged beards as more masculine and older, but less attractive, than non-contractive and contraceptive users. Parous women judged beards higher for age, masculinity and fathering, but lower for attractiveness, than nulliparous women. Irrespective of reproductive status, beards were judged as looking more dominant than clean-shaven faces. Study 2 used a within-subjects design (N = 53) among women surveyed during pregnancy and three months post-partum. Judgments of parenting skills were higher for bearded stimuli during pregnancy among women having their first baby, whereas among parous women parenting skills judgments for bearded stimuli were higher post-partum. Our results suggest that mothers are sensitive to beardedness as a masculine secondary sexual characteristic that may denote parental investment, providing evidence that women's mate preferences could reflect sexual selection for direct benefits.