Color Preference Research Articles

Colours in clothes and psychological functioning: the impact on emotions and self-esteem

Background: Colours are the object of study in various areas of humanitarian sciences, such as linguistics, cultural studies, and art. In psychology, the effects of colour on behaviour and emotional states are analyzed. The purpose of this research is to explore the preference for colours in clothes Indian students wear and report the results of the “Colour Challenge Week” project. Methods: Simultaneous mixed methods were used in this study: qualitative (a survey, documents analysis: students’ reports) and quantitative (two standardized tests: The Rosenberg Self-Esteem Scale and the PANAS-SF). Results: The article introduces the survey results among 246 university students aged 18-22 from different states of India. It shows the colours black, white, and blue in clothes are of preference. Pearson’s Chi-Square test was used to examine the Frequency distribution of values. To find the answer to the research question: “What is the impact of colours in clothes on students’ emotions and self-esteem?” a thematic analysis of students’ reports was performed. Conclusions: The exploration of this topic is far from complete and to uncover all relationships further intensive research is required. Future studies are recommended utilizing bigger sample sizes with a more equal proportion of males to females

Modeling the Effect of Greenways’ Multilevel Visual Characteristics on Thermal Perception in Summer Based on Bayesian Network and Computer Vision

The aim of this study is to reveal the effects of multilevel visual characteristics of greenways on thermal perception in hot and humid regions during summer and to explore the potential of visual design to enhance psychological thermal comfort. Data on light (L), color (C), plant richness (PR), space openness (SO), scenic view (SV), thermal sensation (TS), and thermal preference (TP) were collected through questionnaires (n = 546). Computer vision technology was applied to measure the green view index (GVI), sky view index (SVI), paving index (PI), spatial enclosure (SE), and water index (WI). Using the hill climbing algorithm in R to construct a Bayesian network, model validation results indicated prediction accuracies of 0.799 for TS and 0.838 for TP. The results showed that: (1) SE, WI, and SV significantly positively influence TS, while L significantly negatively influences TS (R2 = 0.6805, p-value < 0.05); (2) WI, TS, and SV significantly positively influence TP (R2 = 0.759, p-value < 0.05).

Environmental therapy: interface design strategies for color graphics to assist navigational tasks in patients with visuospatial disorders through an analytic hierarchy process based on CIE color perception

IntroductionEnvironmental therapy theory has been applied in the research of disease prevention, and the effectiveness of using color and graphic designs to assist patients with spatial orientation has been confirmed. Visual-spatial impairments are common symptoms associated with cognitive decline. However, the interaction and driving factors between these impairments and spatial color and graphic designs remain unclear.MethodsThis paper first discusses the correlation between the characteristics of visual-spatial impairments and environmental factors and then investigates the color preferences of such patients based on the CIE 1976 color system and the Analytic Hierarchy Process (AHP). Subsequently, the paper explores spatial design strategies conducive to spatial orientation from the perspective of adaptability to pathological characteristics, utilizing case study analysis.Results(1) Pathological characteristics of visual-spatial impairments (such as difficulties in spatial orientation and spatial neglect) are related to environmental factors; (2) Emotional attachment factors play a key role in patients’ perception of satisfaction with environmental colors; (3) Color associations have the potential to strengthen spatial memory. Additionally, interface designs with high luminance, low saturation, and clear color differentiation facilitate patients’ recognition of space.DiscussionThis paper posits that spatial interface design is a feasible approach to assist with spatial orientation, and it achieves this through a mediating process that progresses from influencing visual stimuli to cognitive memory and then to behavioral orientation. The article provides insights into the operational feasibility of this method.

Color perception and its relation to dental anxiety in children.

One of the major causes of dental anxiety in children is their first impression of the dental environment. Even minor details, such as the choice of color in a dental setting and the color of dental equipment, can positively influence a child's behavior. The aim of the study was to assess the relationship between the emotions in children and color combinations in a pediatric setting. The study involved 200 children (99 boys and 101 girls) aged between 6 and 12 years who visited the dental clinics at the College of Dentistry, Jazan University, for the first time between November 2017 and January 2018. The participants were divided into 2 groups based on age. The younger children group included participants aged from 6 to 9 years, while the older children group included participants aged from 10 to 12 years. Anxiety levels were recorded using the Modified Dental Anxiety Scale. Colored pencils and images of emoticons were provided to all children, who were instructed to color the negative and positive emoticons with their preferred colors. The analysis of anxiety levels among children in both groups revealed statistically significant differences across sexes in the younger age group, with girls being more anxious than boys (p = 0.003). Additionally, a statistically significant difference was observed in the choice of colors by children of both sexes in 2 age groups (p = 0.001). Most children were inclined towards bright colors and used them to express their emotions. The incorporation of colors in a dental setting could invoke positive emotions in children. Hence, the use of colors in the workplace has the potential to ease anxiety.

The use of visual and olfactory cues by adult Spodoptera frugiperda (Lepidoptera: Noctuidae) while foraging.

The fall armyworm Spodoptera frugiperda (J.E. Smith; Lepidoptera: Noctuidae) is a notorious invasive insect pest. It is very important to understand the foraging behavior of this pest to develop more effective lures to monitor the immigration of this pest. In this study, the use of visual and olfactory cues in the foraging behavior of S. frugiperda was investigated through an attraction experiment in which color (produced from 8 different colored artificial flowers), odor (produced from honey water), and odorous color (produced from artificial flowers supplemented with honey water) were used. When we used 8 different colors to elicit adult responses, S. frugiperda showed a significant color preference despite limited activity (i.e., the total number of visits to the attractant), with black being the most preferred color, followed by orange preferred by both sexes and blue and green preferred only by females. When honey water was used as an attractant, S. frugiperda had relatively greater odor activity than color activity. When we sprayed the artificial flowers with honey, S. frugiperda showed even greater activity in terms of odor color than in terms of color or odor. Compared with male S. frugiperda, female adult S. frugiperda presented greater activity in response to all types of attractants. These findings suggest that S. frugiperda adults rely primarily on olfaction for foraging, with vision as a secondary sense, and that the combined use of olfactory and visual cues increases foraging efficiency. These results provide reference data for designing trapping strategies to monitor and control S. frugiperda.

Slimming shades: investigating the allure of black clothing on women's aesthetics

Colours play a significant role in sexual selection among nonhuman animals. As trichromatic primates, humans lack the pronounced skin colouration observed in certain primates. However, they expand their colour preferences by embracing various hues and styles through clothing and fashion. The attractiveness associated with black lacks a known biological basis but appears to derive from its perceived fashionable nature. One mechanism contributing to the allure of black is its slimming effect. Black absorbs visible light, creating shadows that obscure contours and the illusion of reduced distinctiveness in shapes. This visual effect can give a slimmer appearance than wearing lighter or brighter colours, which may accentuate curves or shapes more prominently. In Study 1, conducted by means of an online questionnaire, women wearing black clothing were perceived as slimmer than those wearing yellow and green clothing. However, the slimming effect was significant when comparing black with yellow and green but not significant when comparing black with white, red, and purple. Study 2 involved tracking the colours of the clothing worn by women for 30 days. The results revealed a significant positive correlation between wearing black clothes and the participants' body mass index (BMI). Our research suggests that the perceived attractiveness of the black colour is due in part to its slimming effect and that women with higher BMI may opt for black clothing to visually mitigate their weight.

Spontaneous Color Preferences and Associative Learning in Protaetia brevitarsis (Coleoptera: Scarabaeidae).

Color vision, which varies among species, plays an important role in foraging, mating, and habitat selection among insects. Protaetia brevitarsis (Coleoptera: Scarabaeidae, Lewis) is an omnivorous beetle that damages both crops and fruit. Here, to understand the effect of vision and olfaction in host selection, experiments were conducted on the spectral wavelength preference, color preference, and associative learning ability of adult P. brevitarsis using LED lights and grapes. In our experiments, adults showed the strongest spontaneous preference toward the red spectrum, particularly 730 nm. Non-preferred lights were used to train adults with a food reward (grapes). Green-trained adults had an increasing tendency to prefer green light, and blue-trained adults had a clear preference for blue light. Furthermore, adults significantly preferred red grapes in the absence of olfactory cues, but their selectivity for grapes differed in the presence of olfactory cues, indicating that vision was not the only factor in foraging decisions, but that olfactory cues also influenced their decision making. The results lay the groundwork for revealing their host localization mechanism and provide promising avenues for biological control in the field.

Phosphor Screens Color Preferences Depending on Night Vision Experience and Luminance Level.

One of the most important factors affecting visual performance during vision aided by night vision goggles (NVGs) is image quality, which depends mainly on the image-intensifier technology used. Although NVGs with green image color (P43 phosphor) are only accepted in military aviation, white image (P45 phosphor) seems to be equally well-regarded by aviators. The aim of our study was to determine if the experience of using NVGs with the green screen affects image preference for that color, and if the screen color preference is related to luminance level. Subjects (127 military pilots, 26-56 yr, M = 37.2; 62 pilots with flight experience with NVG use) were asked to observe a model terrain board at two different luminance levels (corresponding roughly to ambient conditions during starlight and one-half moonlight) while using two types of NVGs (green P43 and white P45 phosphor screens). The pilots were asked to answer a questionnaire about their preference for NVG display color. The findings showed a significant difference between screen color preference and pilots' experience with the green-phosphor-based NVGs (43.5% vs. 23.1% for white screens). However, there was no relationship between screen color preference and luminance level. Previous NVG experience seems to play an important role in shaping a user's individual preference for a certain phosphor screen color, although green and white phosphor screens both provide satisfactory visibility. Nevertheless, when deciding, it is advisable to experiment with both colors and select the one that suits the user's preferences and needs. Lewkowicz R, Dereń-Szumełda J. Phosphor screens color preferences depending on night vision experience and luminance level. Aerosp Med Hum Perform. 2024; 95(10):749-757.

Population structure and natural selection across a flower color polymorphism in the desert plant Encelia farinosa.

Clines-or the geographic sorting of phenotypes across continual space-provide an opportunity to understand the interaction of dispersal, selection, and history in structuring polymorphisms. In this study, we combine field-sampling, genetics, climatic analyses, and machine learning to understand a flower color polymorphism in the wide-ranging desert annual Encelia farinosa. We find evidence for replicated transitions in disk floret color from brown to yellow across spatial scales, with the most prominent cline stretching ~100 km from southwestern United States into México. Because population structure across the cline is minimal, selection is more likely than drift to have an important role in determining cline width. Given that the cline aligns with a climatic transition but there is no evidence for pollinator preference for flower color, we hypothesize that floret color likely varies as a function of climatic conditions.

Patient perspectives towards skin of color clinics: results from a survey study.

Skin of color clinics (SOCCs) are dermatology clinics that provide specialized care for patients with melanated skin. Little is known about patient perceptions and attitudes toward these clinics. We sought to perform a survey study to assess the opinions of patients of color previously seen in our dermatology department toward SOCC. A 14-question survey was sent by email to patients of color seen at our institution between January 1, 2015 and December 31, 2021. Out of 264 participants who completed the survey, 176 (66.7%) indicated they would prefer to be seen in a SOCC and 88 (33.3%) preferred to be seen in a general dermatology clinic (GDC). Clinic choice varied significantly by ethnicity, with Black/African American participants being the most likely to prefer SOCC over GDC than other races/ethnicities. Those interested in SOCC were primarily motivated by a search for expertise in the skin of color (SOC) and did not have a preference for the skin color of the SOCC dermatologist. Those interested in GDC were happy with their current care. This study was limited by the single-center design and sample bias. Our results overall provide positive patient feedback for the creation of SOCCs as centers for expertise in SOC. The preference for SOCC varied by race/ethnicity, highlighting that clinic choice is best left to the patient.

Determination of Color Preferences and Trend Colors in Hotel Room Interior Design

Buildings and environmental colors create differences in perception, both psychologically and physically. Colors interact with and have an impact on the form, space components, surroundings, materials textures, space lighting, the size of the surfaces, and the function and aesthetics of the space. Color preference varies according to personality traits, age and gender, habits and experiences, fashion, and style. The research is aimed to determine the color preferences and trends in hotel interior designs. Many hotel projects are designed and completed throughout the world every year. In this context, project designs awarded in international competitions were selected. To collect the data for the study, details of award-winning hotel interior designs available through competition websites are reviewed and the Adobe Color analytical tool is employed to characterize the color schemes reflected in the designs. Adobe Color is more successful than other tools in creating color schemes, such as the color wheel, gradient extraction, and theme extraction, suitable for all color selection methods, including colorful, bright, muted, deep, and dark options. As a result of this study, based on the designs awarded in 2022, it was determined that blue, red, and green colors were most frequently used, respectively. Furthermore, the data suggest that all colors were used in pastel tones, with light shades of blue mixed with different grays being used more frequently, while red and green generally were used in darker tones. The results were significantly correlated with the theoretical research and studies on user preferences.

Visual consistency between display simulation and real scene observation: a case study for color preference assessment for illuminated scenes

Visual consistency between display simulation and real scene observation: a case study for color preference assessment for illuminated scenes

The Color Harmony Estimation Model Construction Based on Two Layers of MLE and BPNN in the Color Matching Field

In the field of art, color matching is widely used in various art designs, such as images, posters, clothing, and interior home design. Among them, harmonious color matching is the decisive factor in whether a design is popular or not. To solve the problem of estimating color harmony, this study analyzes from the perspective of color pairs and uses the two-layer maximum likelihood estimation method to make preliminary predictions of color harmony by statistically modeling paired color preferences in existing datasets. After obtaining the preliminary estimation of color harmony, multiple linear regression is selected for denoising processing. Subsequently, the preliminary prediction results were refined using a backpropagation neural network, extracting various color features in different color spaces, and ultimately obtaining accurate harmony estimates. The results indicate that, compared with existing methods, the proposed method can simulate the aesthetic cognition of different users towards different color themes. Under the same statistical method, the model can maintain good harmony estimation and experimental results. This method can promote the development of related research fields, such as quickly evaluating the color harmony of an image, and one click color changing in scenes such as clothing, home, 3D models, etc. according to different user needs.

The user-centered design and development of a childhood and adolescent obesity Electronic Health Record tool, a mixed-methods study.

Childhood and adolescent obesity are persistent public health issues in the United States. Childhood obesity Electronic Health Record (EHR) tools strengthen provider-patient relationships and improve outcomes, but there are currently limited EHR tools that are linked to adolescent mHealth apps. This study is part of a larger study entitled, CommitFit, which features both an adolescent-targeted mobile health application (mHealth app) and an ambulatory EHR tool. The CommitFit mHealth app was designed to be paired with the CommitFit EHR tool for integration into clinical spaces for shared decision-making with patients and clinicians. The objective of this sub-study was to identify the functional and design needs and preferences of healthcare clinicians and professionals for the development of the CommitFit EHR tool, specifically as it relates to childhood and adolescent obesity management. We utilized a user-centered design process with a mixed-method approach. Focus groups were used to assess current in-clinic practices, deficits, and general beliefs and preferences regarding the management of childhood and adolescent obesity. A pre- and post-focus group survey helped assess the perception of the design and functionality of the CommitFit EHR tool and other obesity clinic needs. Iterative design development of the CommitFit EHR tool occurred throughout the process. A total of 12 healthcare providers participated throughout the three focus group sessions. Two themes emerged regarding EHR design: (1) Functional Needs, including Enhancing Clinical Practices and Workflow, and (2) Visualization, including Colors and Graphs. Responses from the surveys (n = 52) further reflect the need for Functionality and User-Interface Design by clinicians. Clinicians want the CommitFit EHR tool to enhance in-clinic adolescent lifestyle counseling, be easy to use, and presentable to adolescent patients and their caregivers. Additionally, we found that clinicians preferred colors and graphs that improved readability and usability. During each step of feedback from focus group sessions and the survey, the design of the CommitFit EHR tool was updated and co-developed by clinicians in an iterative user-centered design process. More research is needed to explore clinician actual user analytics for the CommitFit EHR tool to evaluate real-time workflow, design, and function needs. The effectiveness of the CommitFit mHealth and EHR tool as a weight management intervention needs to be evaluated in the future.

Effects of visual diet on colour discrimination and preference.

To what extent is perception shaped by low-level statistical regularities of our visual environments and on what time scales? We characterized the chromatic 'visual diets' of people living in remote rainforest and urban environments, using calibrated head-mounted cameras worn by participants as they went about their daily lives. All environments had chromatic distributions with the most variance along a blue-yellow axis, but the extent of this bias differed across locations. If colour perception is calibrated to the visual environments in which participants are immersed, variation in the extent of the bias in scene statistics should have a corresponding impact on perceptual judgements. To test this, we measured colour discrimination and preferences for distributions of colour for people living in different environments. Group differences in the extent of blue-yellow bias in colour discrimination were consistent with perceptual learning in local environments. Preferences for colour distributions aligned with scene statistics, but not specifically to local environments, and one group preferred distributions along an unnatural colour axis orthogonal to that dominant in natural scenes. Our study shows the benefits of conducting psychophysics with people at remote locations for understanding the commonalities and diversity in human perception.

Perceived Quality in the Automotive Industry: Do Car Exterior and Interior Color Combinations Have an Impact?

Since in the automotive field colors play an important role, the present study tried to answer the following questions: is the perceived quality (PQ) of the vehicle interior color different after visually exploring the car body color? If so, how? Here, exploiting immersive virtual reality simulations and eye-tracking technology, participants were asked to visually explore an unbranded car in different exterior/interior color combinations and rate its PQ. Fixation duration (time eyes are fixed on a target) was considered as an implicit measure of visual attention allocation while PQ evaluations were considered as explicit measures of individual preferences for car colors. As for eye-tracking data, the results showed that white and red car exteriors affected the attention to interiors with the fixation duration being longer for gray than black interiors. Moreover, the subjective evaluations of car PQ predicted eye-tracking patterns: as the negative evaluation increased, the fixation duration on car interiors also increased. Overall, these preliminary results suggested the need to further explore the relationship between PQ and attentional/motivational processing as well as the role of subjective aesthetic preferences for color combinations in the automotive field.

Pengaruh Imbangan Terigu, Tepung Garut (Maranta arundinacea L.) dan Tepung Wortel (Daucus carota L.) terhadap Karakteristik Kulit Pangsit Kukus

The purpose of this study was to obtain the best results of the ratio of flour, arrowroot flour, and carrot flour to the characteristics of steamed dumpling skins. This research was conducted at the Chemistry Laboratory of the Faculty of Agriculture, Ma'soem University, Chemistry Laboratory at the Bakti Asih Bandung School of Analysis, Bandung Sibaweh Chemistry Laboratory from June to August 2023. This study used a randomized block design (RBD) with a total of 5 treatments, namely treatment A (70:30:0), treatment B (70:25:5), treatment C (70:20:10), treatment D (70:15 :15), and treatment E (70:10:20). The characteristic parameters observed were chemical parameters consisting of water content, carbohydrate content, and beta-carotene content, and sensory parameters were carried out by 25 panelists for the level of preference for color, aroma, taste, and elasticity. The results showed that the best treatment resulted from treatment D with a balance of 70 Wheat : 15 Garut Flour : 15 Carrot Flour which was produced from the effectiveness test. Steamed dumpling skin treatment D balance 70 Wheat : 15 Arrowroot Flour : 15 Carrot Flour with organoleptic values ??for color, aroma, firmness and taste respectively 3.36 (neutral), 3.08 (neutral), 3.48 ( neutral), 3.08 (neutral) and chemical content in the form of water content of 22.88%, carbohydrate content of 28.01% and beta carotene content after steaming of 0.15 mg.

Analysis Shelf Life And Hedonic Test Original Kemojo With Purple Sweet Potato Kemojo

Kemojo is a traditional Riau cake formed like a frangipani flower, with a soft, green inner texture, non-porous, dense, but slightly dry outside, and a brownish hue. Kemojo is a traditional cuisine that includes wheat flour, eggs, granulated sugar, margarine, coconut milk, and pandan leaves. It is frequently served at weddings, circumcisions, fasting, and Eid. The purpose of this study was to examine the shelf life and hedonic test of traditional kemojo cake with purple sweet potato kemojo cake in terms of color, aroma, texture, and taste. The approach used is a hybrid method, which integrates qualitative and quantitative data. According to the study, the original kemojo cake and purple sweet potato kemojo cake have a shelf life of 3 days at room temperature (23˚C to 29˚C) with a closed ivory box. The hedonic test analysis results for the original kemojo cake and purple sweet potato kemojo cake were collected by administering a questionnaire to 50 consumer panelists and comparing the t-count to the t-table. If the t-count exceeds the t-table, then the hypothesis is accepted. If the t-count is less than the t-table, Ho is rejected. Specifically, color 3.256 ≥ 2.009, aroma 1.373 ≤ 2.009, texture 3.107 ≥ 2.009, and taste 697 ≤ 2.009. The data analysis results reveal a significant difference in color and texture preferences between the original kemojo cake and the purple sweet potato kemojo cake. The aroma and taste of the classic kemojo cake and the purple sweet potato kemojo cake are comparable.

Increased color preference through the introduction of luminance noise in chromatic stimuli

Humans exhibit consistent color preferences that are often described as a curvilinear pattern across hues. The recent literature posits that color preference is linked to the preference for objects or other entities associated with those colors. However, many studies examine this preference using isoluminant colors, which don’t reflect the natural viewing experience typically influenced by different light intensities. The inclusion of random luminance levels (luminance noise) in chromatic stimuli may provide an initial step towards assessing color preference as it is presented in the real world. Employing mosaic stimuli, this study aimed to evaluate the influence of luminance noise on human color preference. Thirty normal trichromats engaged in a two-alternative forced-choice paradigm, indicating their color preferences between presented pairs. The chromatic stimuli included saturated versions of 8 standard hues, presented in mosaics with varying diameters under different luminance noise conditions. Results indicated that the inclusion of luminance noise increased color preference across all hues, specifically under the high luminance noise range, while the curvilinear pattern remained unchanged. Finally, women exhibit a greater sensitivity to the presence of luminance noise than men, potentially due to differences between men and women in aesthetic evaluation strategies.

How Does Listening to “Fetal Heartbeats” Affect the Feelings of Pregnant Women?

OBJECTIVES: This study was conducted to evaluate the impact of listening to fetal heartbeats (FHBs) on the feelings of normal and high-risk pregnancies (HRPs), and to learn the colors and geometrical figures representing their feelings. STUDY DESIGN: This retrospective study consisted of 291 pregnant women who applied for a non-stress test (NST). Participants were divided into two groups; 1: Normal pregnancies (Group1) and 2: HRPs (Group2). Demographic variables, feelings in response to listening to FHBs (negative, neutral, positive), grade mark (0-10) of feelings, color (warm, neutral, cold), and figure (simple, complex) preferences were retrospectively evaluated. RESULTS: Of the 291 women, 172 (59.1%) Group 1 participants were compared to 119 (40.9%) Group 2 participants. Group 1 and Group 2 had similar feelings (p>0.05), however, the rate of negative feelings was higher in Group 2 (11.6% vs. 20.2%). Higher marks were observed in Group 2 with happiness and peace/relaxation after listening to FHBs. Fear was the lowest mark in women with positive/neutral feelings in both groups. Women in Group 1 preferred warm colors regardless of their feelings. Women in Group 2 who have positive feelings chose warm colors, whereas women who felt neutral or negative more commonly chose cold (55.5%) and neutral (41.7%) colors (p=0.017). Independent of feelings, simple figures were predominately preferred (p=0.04). CONCLUSION: NST is more than a perinatal surveillance method and listening to FHBs has a positive impact on the feelings of pregnancies. Warm colors were commonly related to positive feelings. Simple figures were preferred regardless of feelings.