ABSTRACTThe European Union (EU) is often depicted as global regulatory power. This contribution contends that this depiction, while not unfounded, is misleading. It aims to clarify under what conditions the EU converts its regulatory capability into influence. Specifically, it seeks to resolve the puzzle of the EU's poor performance in the setting of global food safety standards within the Codex Alimentarius Commission. The argument is deceptively simple. The EU's limited influence is due to it being a preference outlier. In a context where standards can be agreed by voting, the stringency of the EU's regulations, rather than being a source of influence, is a liability. This extreme case demonstrates that the EU's ability to exercise international influence is affected by the constellation of preferences and the distribution of power. This contribution, therefore, contributes to the emerging literature that contends that the EU's international effectiveness can be understood only with explicit reference to the international context within which it is operating.
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