Predictors Of Repurchase Intention Research Articles

Exploring The Impact of Perceived Greenwashing on Repurchase Intention of Green Personal Body Care Products

Nowadays, brands from various industrial sectors have started to release new product line or branding strategy that focuses on preserving nature, one of the examples being green personal body care. The vague and excessive claims made by the brands evoked negative sentiment called perceived greenwashing as the consumers have a negative perception that the brand was deceiving them. This phenomenon is called greenwashing. The research aimed to understand the relationship between perceived greenwashing among Indonesian consumers with its consequences, such as word of mouth, green personal body care, attitude, and repurchase intention. A survey was conducted among Indonesian green personal body care consumers, receiving 108 valid responses in total. The data was later analyzed using descriptive analysis and PLS-SEM. The findings suggested a negative relationship between perceived greenwashing with word of mouth and green brand image. The two constructs were also the predictor of attitude toward green personal body care products. Attitude is the predictor of repurchase intention. The green brand image was also found to mediate the relationship between perceived greenwashing and attitude, also perceived greenwashing and repurchase intention. Keywords: green personal body care, perceived greenwashing, word of mouth, green brand image, repurchase intention

Factors Affecting the Repurchase Intention of Organic Tea among Millennial Consumers: An Empirical Study.

The study aims to identify the factors affecting consumers’ intention to repurchase organic tea in an emerging country such as Bangladesh. The study adopted the Stimulus-Organism-Response (SOR) theory, which uses seven constructs as the predictor of repurchase intention. This is a quantitative and empirical study that adopted cross-sectional survey methods. The convenience sampling method was used to collect data from 340 young respondents who visited supermarkets in Dhaka between October and November 2021. In order to analyze the obtained primary data, the structural equation modeling (SEM) approach was used. The findings revealed that product satisfaction, perceived values and brand trust are the predictors of repurchase intention. Surprisingly, we did not find that promotional efforts effected repurchase intention. The study also identified food quality and information quality as the antecedents of perceived value and product satisfaction, while the antecedents of brand trust were product satisfaction, food quality, brand image, information quality and promotional effort. The study suggested numerous theoretical and policy implications to improve repurchase intention of organic tea in the context of emerging economies such as Bangladesh.

The Determinants of Online Vegetables/Fruits Repurchase Intention: Stimulus-Organism-Response Model and Theory of Planned Behaviour

The aim of this study is to review of concepts, theories and models related to consumer intentions. In doing this, the objective is to explore and explain the determinants of online vegetables/fruits repurchase intention based on literature review which used Stimulus-Organism-Response (SOR) Model and Theory of Planned Behaviour as basic concepts approach to put forward hypotheses for next research on consumer intention. Many research in the past examined variables as antecedents and predictors of repurchase intention. This literature study refers to the repurchase intention framework with a content of reputation, emotion, perceived risk, subjective norms, attitude, and perceived behavior control. The authors explore variables on these concepts, data for this study were generated through secondary data from many sources including paper, journal, textbooks, databases, and websites, etc. The literature review found that there is a positive relationship between reputation and emotion towards online repurchase intention, and perceived risk give a negative influence to online repurchase intention. The reputation of e-retailers is very important as it has a positive impact on online repurchase intention of e-shoppers in the future. Subjective norms have a direct significant impact on buying intentions. Subjective norms influence attitudes toward buying intentions. That attitudes and perceived behavior control are better predictors of intentions when the social environment is more conducive and supportive to perform a behavior. The present study found that perceived behavioral control significantly influences willingness to online repurchase intention toward fresh vegetables or fruits. Hence, the study provides the summary of existing literature related to repurchase intention for better understanding and helps to frame the hypothesis for future research. While some outcomes may be significant to marketing practice, the overall goal of such research is to achieve a better understanding of consumer behavior.

Brand awareness as predictors of repurchase intention: Brand attitude as a moderator

This study empirically investigates the moderating effect of brand attitude on the relationship between brand awareness and repurchases intention. The study proposes that the brand attitude acts as a quasi-moderator of the relationship between brand awareness and repurchase intention. The results support the predictions of the study. The results indicate that brand attitude moderates the relationship between brand awareness and repurchase intention such that when brand attitude is high, the relationship between brand awareness and repurchase intention is positive, and vice versa, when the brand attitude is low, the relationship between brand awareness and repurchase intention is negative. Furthermore, the results reveal that brand awareness and brand attitude has a positive relationship to repurchase intention. In other exploration results, found consumer-specific characteristics affect brand awareness. Consumer characteristics (e.g., ages, gender, and frequency of consumption (in times per month)) are not significantly and positively related to brand awareness, furthermore consumer characteristics is significantly and positively related to brand attitude

The Effect of Self- and Public-Based Evaluations on Brand Purchasing: The Interplay of Independent and Interdependent Self-Construal

ABSTRACTThis study demonstrates that predictors of repeated brand purchases vary based on self-construal. A cross-national online survey was conducted in the United States and Japan. Using multi-group structural equation modeling, predictors of repurchase intention were compared between these nations, and were also compared between consumers with independent self-construal and those with interdependent self-construal. Results showed that self-based evaluation (self-brand connection) is a significant predictor of repurchase intention in independent self-construal cultures. In contrast, public-based evaluation (group-norm influenced brand evaluation) is a predictor of repurchase intention in interdependent self-construal cultures. The influence of self-construal on global branding is discussed.

Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry

PurposeThe purpose of this paper is to examine the antecedents of repurchase intentions in the Pakistani airline industry. Though research on repurchase intentions has traditionally focused on service quality and satisfaction, recently scholars have proposed that word of mouth (WOM) and thin Pakistan’s airline industr trust also play a vital role in driving repurchase intentions for all services businesses.Design/methodology/approachThe study employs structural equation modeling to examine the hypothesized relationships among antecedents of repurchase intention drawing on a data set of 383 customers listed as “frequent flyer members” within Pakistan’s airline industry.FindingsThe results revealed that service quality and trust are directly associated with repurchase intentions as well as through the mediator of customer satisfaction. The findings hold important implications for marketers and academics.Originality/valueThis study makes original contribution to the body of knowledge in the services marketing sector by investigating the effects of service quality and trust through the mediation of customer satisfaction and brand image, and the moderation of WOM factors on predictors of repurchase intention.

Antecedents of Repurchase Intention: The Case of Private Label Brands in Kerala

This paper examined the effect of brand loyalty, customer satisfaction, brand trust, customer involvement, perceived value, and brand commitment on consumers' intention to repurchase private label brands in Kerala. The results indicated that the combined effect of the stated variables on repurchase intention was statistically significant, but the individual effect of each variable on repurchase intention varied significantly. Perceived value appeared to be the most important predictor of repurchase intention followed by commitment. Brand loyalty, brand trust, and customer satisfaction showed negative but statistically significant correlation. Customer involvement did not show statistical significance, though the correlation value was positive. The result indicated that the retail operators should urgently revamp their marketing efforts to build loyalty, customer involvement, trust, and satisfaction to strategically position their private label brands above competitors to achieve market competitiveness and sustainable advantage.