Historically, natural pigments have been central to artistic expression, from prehistoric cave paintings to techniques employed by ancient and medieval civilizations. Recently, there has been renewed interest in these materials for their unique aesthetic and eco-friendly qualities. This study investigates the use of geotints, natural pigments derived from soils and sediments, in contemporary art through the experience of Terra & Tela studio. The research focuses on the process of creating geotints from soil and sediments samples collected in Tocantins state, Brazil, a region known for its rich geodiversity. The research details the process of geotint production, from material collection to application on canvas, and discusses the artistic and environmental implications of this practice. The project integrated geotints into artistic practice through exhibitions and workshops that highlighted their unique textures and colors. Key findings show that geotints effectively merge scientific concepts with art. Workshops, where participants prepared and used these pigments, demonstrated the approach’s educational value. By linking art with science, geotints provided a hands-on understanding of soil properties and geological processes, enriching both artistic creativity and scientific literacy. This study emphasizes art’s role in bridging scientific knowledge with creative expression.