Popular Cultural Practices Research Articles

Promoting public engagement in interdisciplinary biological systems education by leveraging American sports-inspired bracket contests on social media and web.

The complexity of modern biology poses challenges in fostering interdisciplinary understanding, particularly between practicing scientists and the public. Furthermore, scientists often lack formal training in science communication, despite various motivations to engage the public. The science literacy of the public in the biological sciences can also vary across socio-economic and cultural backgrounds. Leveraging popular culture and informal learning practices to promote active learning offers promising avenues to enhance public understanding of biological systems. Organized sports hold collective recognition across various communities and cultures, serving as a means to bring people together. Notably, the NCAA March Madness event holds widespread national and international popularity, presenting an opportunity to laterally apply this concept to promote science communication within STEM and biology education. An educational social media and web-based contest tool was developed integrating NCAA-inspired brackets with animal biological systems concepts. The tool featured tournament-style matchups based on animal biological systems, interesting animal facts, and a voting system, all housed within a user-friendly interface. To encourage regular user access to the tool, graphic designs were developed for all social media posts to aid in visual recruitment to the voting website. Based on online metrics, the use of social media garnered repeat users across both the public and educators. The latter noted the tool's simplicity and informative content. Application of this social media and web-based bracket contest tool, which leverages informal settings for active learning for use in biology education, can foster science communication to engage audiences, improve comprehension, and promote interdisciplinary biology education.

What has been discussed about Popular Health Education in recent years: a narrative review of the literature.

This narrative review aims to analyze the literature on Collective Health to recognize what has been discussed in Popular Health Education (PHE) from 2019 to 2022. Fifty-nine articles were selected, critically analyzed, and separated into six summary categories: popular education practices as promoters of a participatory vision of health; popular education and the valorization of local popular culture knowledge and practices; popular health education as a strategy to support social reconstruction in the face of setbacks in public policies; the importance of national articulation in popular education as a response to its devaluation; popular education as a liberating project thinking about the democratic formation and the fight against institutional and structural violence; popular education in the university health training process. We achieved significant results that elucidate the importance of PHE within the Unified Health System and the academic education of health professionals, fostering respect for ancestral knowledge and care horizontality. We also reaffirm the need for national articulation and dialogue with grassroots movements to advance Brazil's emancipatory and dignifying health agenda.

O que se tem discutido sobre Educação Popular em Saúde nos últimos anos: uma revisão narrativa da literatura

Abstract This narrative review aims to analyze the literature on Collective Health to recognize what has been discussed in Popular Health Education (PHE) from 2019 to 2022. Fifty-nine articles were selected, critically analyzed, and separated into six summary categories: popular education practices as promoters of a participatory vision of health; popular education and the valorization of local popular culture knowledge and practices; popular health education as a strategy to support social reconstruction in the face of setbacks in public policies; the importance of national articulation in popular education as a response to its devaluation; popular education as a liberating project thinking about the democratic formation and the fight against institutional and structural violence; popular education in the university health training process. We achieved significant results that elucidate the importance of PHE within the Unified Health System and the academic education of health professionals, fostering respect for ancestral knowledge and care horizontality. We also reaffirm the need for national articulation and dialogue with grassroots movements to advance Brazil’s emancipatory and dignifying health agenda.

The Normalization of Vaping on TikTok Using Computer Vision, Natural Language Processing, and Qualitative Thematic Analysis: Mixed Methods Study.

Social media posts that portray vaping in positive social contexts shape people's perceptions and serve to normalize vaping. Despite restrictions on depicting or promoting controlled substances, vape-related content is easily accessible on TikTok. There is a need to understand strategies used in promoting vaping on TikTok, especially among susceptible youth audiences. This study seeks to comprehensively describe direct (ie, explicit promotional efforts) and indirect (ie, subtler strategies) themes promoting vaping on TikTok using a mixture of computational and qualitative thematic analyses of social media posts. In addition, we aim to describe how these themes might play a role in normalizing vaping behavior on TikTok for youth audiences, thereby informing public health communication and regulatory policies regarding vaping endorsements on TikTok. We collected 14,002 unique TikTok posts using 50 vape-related hashtags (eg, #vapetok and #boxmod). Using the k-means unsupervised machine learning algorithm, we identified clusters and then categorized posts qualitatively based on themes. Next, we organized all videos from the posts thematically and extracted the visual features of each theme using 3 machine learning-based model architectures: residual network (ResNet) with 50 layers (ResNet50), Visual Geometry Group model with 16 layers, and vision transformer. We chose the best-performing model, ResNet50, to thoroughly analyze the image clustering output. To assess clustering accuracy, we examined 4.01% (441/10,990) of the samples from each video cluster. Finally, we randomly selected 50 videos (5% of the total videos) from each theme, which were qualitatively coded and compared with the machine-derived classification for validation. We successfully identified 5 major themes from the TikTok posts. Vape product marketing (1160/10,990, 8.28%) reflected direct marketing, while the other 4 themes reflected indirect marketing: TikTok influencer (3775/14,002, 26.96%), general vape (2741/14,002, 19.58%), vape brands (2042/14,002, 14.58%), and vaping cessation (1272/14,002, 9.08%). The ResNet50 model successfully classified clusters based on image features, achieving an average F1-score of 0.97, the highest among the 3 models. Qualitative content analyses indicated that vaping was depicted as a normal, routine part of daily life, with TikTok influencers subtly incorporating vaping into popular culture (eg, gaming, skateboarding, and tattooing) and social practices (eg, shopping sprees, driving, and grocery shopping). The results from both computational and qualitative analyses of text and visual data reveal that vaping is normalized on TikTok. Our identified themes underscore how everyday conversations, promotional content, and the influence of popular figures collectively contribute to depicting vaping as a normal and accepted aspect of daily life on TikTok. Our study provides valuable insights for regulatory policies and public health initiatives aimed at tackling the normalization of vaping on social media platforms.

Popular Cultural Resistance of Makassar Students

Popular culture is often interpreted as the practice of pacifism over the instant and commercial superiority of mass culture. Students, as community members, cannot be separated from social reality, which intersects with popular culture on a daily basis. Hegemonic popular culture can become an arena for contesting students' reinterpretation practices to express their resistance to the values that are behind the presence of a cultural trend. The purpose of this study is to reveal first, students' popular cultural practices in relation to changes in orientation as a scientifically oriented, objective, and critical learning agent, and second, how students make resistance efforts from within popular culture to re-create meaning practices in order to avoid domination. cultural hegemony in capitalism. This research uses a descriptive-qualitative approach. Data analysis was carried out through three stages: data reduction, data presentation, and drawing conclusions. The results of the study found two main things. First, popular culture is a social construction of mass media, which is an important part of the birth of mass culture. Second, popular culture is an arena for contestation of the practice of redefining so that it can change the values of cultural capitalism into values of resistance.

Cultural Practices of Ukrainian Youth at the Time of the Russo-Ukrainian War (based on data of the UCF Online Survey)

The article examines the peculiarities of cultural practices among Ukrainian youth in the conditions of a full-scale war. The research identified the most popular cultural practices among Ukrainian youth. It revealed the obstacles that prevent young people from attending cultural events more frequently. Special attention was given to identifying the most desired cultural services. Based on the respondents' answers, a matrix of cultural needs satisfaction was formed, which established a zone of cultural needs deficit. This zone represents those needs that have the highest demand among young people but remain unsatisfied. It includes festivals, cultural-historical excursions, comedy concerts, evenings, art exhibitions, and public lectures. The study also revealed the specifics of consuming cultural online products among young people and the level of demand for cultural events of this format. It was also found that almost every fifth young Ukrainian is currently involved in volunteer projects in the cultural sphere. However, nearly half of the surveyed youth do not participate in such events but express a desire to get involved. This indicates that young people have a demand for participation in volunteer cultural projects, and therefore, it is important to involve youth in various initiatives for the reconstruction and development of Ukrainian culture as a significant agent of social change.

Fuelwood: Energy, Belief System and Popular Cultural Practices in Nigeria

Fuelwood: Energy, Belief System and Popular Cultural Practices in Nigeria

Reenactment in the GDR and the FRG. An Actor-centered Study

While the formative phase of the Anglo-American reenactment scene has already been well researched, a historicisation of reenactments as a popular cultural practice of visualising the past is still largely lacking for Europe. In particular, little is known about the developments in East and West Germany. This is the starting point for our article, which provides an initial reconstruction and classification of the developments in the two German states, which gained momentum especially in the 1970s and 1980s. Our focus is on the subjective experience of contemporary actors, on the basis of which it we trace how various groups of people interested in history in the two German states formed and consolidated and in which ways they were similar or different. It also sheds light on the political and everyday conditions under which people acted. On the basis of these initial actor-centered explorations, the text draws attention to desiderata for further research and suggests research questions for future studies in this field – for example with regard to the transnational relationships and networks of both reenactment scenes and the developments during the post-reunification period.

Culturally Relevant Physical Activity in the Behavioral Risk Factor Surveillance System in Hawai'i.

Culturally relevant physical activity is a promising field for chronic disease prevention and management. Native Hawaiians and Other Pacific Islanders have higher rates of physical inactivity than other racial or ethnic groups and increased risk of chronic disease. The study objective was to provide population-level data from Hawai'i on lifetime experiences in the Native Hawaiian Indigenous practices of hula and outrigger canoe paddling across demographic and health factors to identify opportunities for public health intervention, engagement, and surveillance. Questions about hula and paddling were added to the Hawai'i 2018 and 2019 Behavioral Risk Factor Surveillance System (N = 13,548). We considered level of engagement by demographic categories and health status indicators, accounting for the complex survey design. Overall, 24.5% of adults engaged in hula and 19.8% in paddling in their lifetime. Prevalence of engagement was higher among Native Hawaiians (48.8% hula, 41.5% paddling) and Other Pacific Islanders (35.3% hula, 31.1% paddling) than among other racial and ethnic groups. In adjusted rate ratios, experience in these activities was strong across age groups, education, sex, and income levels, particularly among Native Hawaiians and Other Pacific Islanders. Throughout Hawai'i, hula and outrigger canoe paddling are important and popular cultural practices with high physical activity demands. Participation was notably high for Native Hawaiians and Other Pacific Islanders. Surveillance information around culturally relevant physical activities can benefit public health programming and research from a strength-based community perspective.

Analysis of the Socio-Economic Conditions and Living Arrangements of Aged Widows of Rural Sindh

Abstract This paper presents outcomes of a study that was conducted to assess myriad problems faced by old widows in rural areas of second largest province of Pakistan, Sindh. As already, there is inadequate data on the social, economic and living arrangements of aged widows of Rural Sindh. Through this research survey, gap of information on social, economic, and living arrangements of Sindhi rural aged widows is filled by primary survey data. The sample of 384 Respondents of age 60 and above was chosen by infinite population formula and respondents for collecting data were selected by using convenience sampling technique from the six rural districts of Sindh. Descriptive statistics were applied to analyze data. The results suggest that there is strong preference of son and who is considered as old age protection for aged widows, and even today residing with son is regarded as popular cultural practice in Rural Sindh. The high number of aged widows was economically dependent on their sons. Absence of old age pension, no parallel remuneration and lack of skills in aged widows are some factors which are strongly influencing and creating very severe socio-economic consequences for widows in later age. Also, because of urbanization, the extended family culture is transforming to nuclear family drastically and ultimately, it is affecting largely on the living arrangements of aged widows.

Cyclic Concepts of Russian History in Modern Historiography

In post-Soviet historiography, the concept of the cyclic pendulum, or inversion, of Russia’s development has become widespread. According to it, Russia, unlike the West, is characterized not by progressive, but by spasmodic pendulum development: progress is replaced by reaction, movement goes in a vicious circle. The article verifies four variants of the concept and makes conclusions about its strengths and weaknesses. Three most significant shortcomings are noted. The first is anti-historicism: fundamental changes that took place in the Russian society are ignored, which contradicts the principle of historicism. The second is Eurocentrism: the West is idealized and regarded as the highest manifestation of civilization, as a model for imitation and comparison, and deviations from this model, reforms that do not lead to Westernization, are condemned. The third is apriorism, weak empirical validity: explanations in most cases are hypothetical, even guesswork. The main methodological strategies are comparison, analogy, good examples, deduction as a selective ordering of facts to substantiate a certain hypothesis. Historians, as a rule, consider such methods to be unreliable, opening up opportunities for many ill-founded hypotheses. The concept objectively reflects the characteristic features of the Russian historical process: the presence of cycles; the pulsating nature of the reform; widespread authoritarian management style; low general culture of the population; the great role of traditional institutions, popular political culture and specific cognitive practices; strong historical inertia — dependence on the past path, due to civilizational stereotypes. However, the shortcomings inherent in the Russian society are exaggerated, and achievements are minimized. The imbalance creates a bias, and the representation of the course of Russian history is inadequate.

Children-at-play Prints and the Affective Nature of Political Caricature in Edo in 1868

This article re-examines the expression of political satire in children-at-play prints issued in Edo in the spring and summer of 1868. The prints envisioned key events of the Boshin War through the lens of Edo’s popular culture. This article argues that the satirical meanings of these prints were not primarily grounded in an adversarial position towards the government but in the wish to affirm the values of townspeople’s culture at a time of political instability. This was achieved by projecting an affective gaze onto Edo children, their games, and the popular cultural practices these pertained to.

Bonding with the Lord: Jagannath, Popular Culture and Community Formation ed. by Jyotirmaya Tripathy and Uwe Skoda

Reviewed by: Bonding with the Lord: Jagannath, Popular Culture and Community Formation ed. by Jyotirmaya Tripathy and Uwe Skoda Tracy Coleman Tripathy, Jyotirmaya, and Uwe Skoda, eds. Bonding with the Lord: Jagannath, Popular Culture and Community Formation. New Delhi: Bloomsbury, 2020. Building on work undertaken in the Orissa Research Projects—ORP I in the early 1970s, ORP II in the early 2000s—this collection of essays further expands the scope of Jagannath studies. While the publications following ORP I focused on Puri and examined the religio-political history of Jagannath, and works resulting from ORP II shifted the focus to various peripheral traditions in Odisha and their connections with Puri, the present volume explores "what Jagannath means in everyday contexts" (xvi). As the editors state in their theoretically rich introduction, "while not derecognising the historical Jagannath, what is attempted here is a novel look at the deployment of Jagannath in contemporary and popular cultural practices involving the sensorium in the widest sense. The project of culturalising and vernacularising Jagannath … not only materialises Jagannath in people's everyday practices but also democratises Jagannath scholarship, hitherto confined to institutional and textual articulations" (xvii). Far from "desacralising Jagannath and reducing devotees to consumers" (xviii), such an approach recognizes multiple registers and "multiple ways of experiencing sacred and secular Jagannath" and "highlight[s] people's agency" in the production and mediation of Jagannath culture (xix–xx). The volume is divided into three sections: (1) mediating Jagannath, including four chapters examining sight, sound, cinema, and performative spiritual discourse (prabachana) as modes of mediation; (2) practicing Jagannath, where three chapters explore food/prasad culture, household rituals, and devotional music as modes of practice; and (3) re-placing Jagannath, with three chapters focused on temples outside Odisha—in Chennai, New Delhi, and Agartala in Tripura; a final chapter by editor Uwe Skoda reflects on scholarly communities of practice and collaboration between European and Indian scholars in advancing Jagannath studies, and on their work thus far, including manuscripts and archives, publications and conferences, and exhibitions. Together these multidisciplinary studies exploring "bonding with the Lord" make a notable contribution to bhakti studies, asserting the significance of affect in embodied forms [End Page 444] of devotion entailing emotional and physical bonding among devotees and between devotees and Jagannath. In addition to the strong introduction that provides a theoretical framework for the volume overall, the chapters in section one, titled "Mediating Jagannath," identify central themes of omnipresence, accessibility, and intimacy underlying the analyses in every chapter. Just as Jagannath's state cult is associated with watchfulness and protection (9), so his internationally recognized eyes become the site of bonding in darshan and bhakti (6). As his familiar image circulates in the global marketplace far from Puri and Odisha, the "quintessential Jagannath" embodies the "presence of the sacred not only in the secular but also in the ordinary" (21). Divine presence becomes intimately accessible not only visually, but also aurally, in vernacular devotional songs (janana), made more popular, portable, and affordable as music technology advanced in the twentieth century (chapter 2). Similarly in film (chapter 3) and prabachana (chapter 4), vernacular media reach literate and illiterate alike, eventually traversing the Internet as well, enabling Odias in the diaspora to cultivate bhakti for Jagannatha. In all such forms of "material religion," the senses are engaged (78), inviting devotees everywhere, and in their everyday lives, to be "in communion with Jagannath" (82), and to encounter divinity in all that is ordinary (84-85). Illustrating these underlying themes, two chapters are especially compelling. In chapter 5, "Eating with Eyes: The Food Economy of Jagannath Culture," Umasankar Patra examines prasad that is cooked and sold in Odisha's urban temples and spiritual centers beyond Puri. Patra argues convincingly that such commercialization of "deterritorialized" prasad represents a democratization of Jagannath culture "driven by the 'periphery' to subvert the centralization of authority symbolised in the Puri temple" (92-93). In chapter 9, "Delhiwallah Jagannath and the Odia Diaspora," Gautam Choubey provides a social history of Delhi's temples at Hauz Khas and Thyagraj Nagar, examining how Jagannath culture "facilitate[s] secular enterprises such as occupational migration, community formations and even cultural revival in a foreign environment" (180). Evidence...

TRENDS IN THE DEVELOPMENT OF SOCIO-CULTURAL INFRASTRUCTURE ASSIGNMENTS OF RURAL TERRITORIES

The article deals with the problem of developing the infrastructure of socio-cultural purpose of rural territories, which is relevant for the socio-economic system of the region. The purpose of the study is to study the features and trends of the development of socio-cultural infrastructure in rural areas. The author examines the dynamics of indicators of socio-cultural infrastructure of rural areas based on the analysis of data from Rosstat, the Federal State Statistics Service, statistical collections of the Russian Federation and the Vologda Oblast. The study of the state and main trends in the development of socio-cultural infrastructure of rural areas in modern conditions. The loss of the ability of rural municipal institutions to meet the socio-cultural needs of the population was noted. The article also offers an analysis of the results of the sociological survey of the National Research Center of the Russian Academy of Sciences "Socio-cultural portrait of regions" conducted with the participation of the author in 2019 and 2021, the purpose of which was to study the socio-cultural characteristics of the population of the Vologda region, data are provided for two major cities of the region (Vologda and Cherepovets) and by districts. The method of conducting the survey is a questionnaire at the respondent's place of residence, the sample size is 1500 people, the sample is representative, the error does not exceed 5%. The questionnaire questions used in the study study the cultural practices used by the residents of the region, the analysis focuses on the place of residence (urban and rural areas). An analysis of the results of a survey of residents of the Vologda Oblast revealed changes in the composition of leisure needs, as well as in ways to meet them among the rural population. In particular, in 2021, there was an increase in the interest of the population of rural areas in the use of previously less popular cultural practices (museums, cinemas, theaters). The analysis leads the author to think about the expansion of the list of preferred cultural practices among the inhabitants of rural areas. The obtained data and the results of the study can be used by federal and regional authorities in the development of management decisions; drawing up strategic programs for the development of socio-cultural infrastructure and the sphere of culture and leisure.

Sociolinguistic upsets and people of color in social media performances

Abstract Particularly since the refugee “reception crisis” in 2015, Finland has started transforming into a more diverse and multicultural society. These societal changes have also been accompanied by sociolinguistic change, as well as language ideological debates and tensions, often manifesting in explicitly racist and xenophobic bursts of upset. In this article, our focus is on social media as a space where such societal and sociolinguistic upsets are articulated and re-worked. Drawing on recent sociolinguistic and discourse analytic work on transformative and critical popular cultural practices in social media, and studies on rap and belonging, we discuss how, in a mediatized society such as Finland, social media serve as a forum for antagonism and conflict, but also as a site for ‘talking back’. As our illustrative cases, we investigate two heteroglossic social media performances by entertainers and artists of color. In our analysis, we will show how these performances highlight and contest ideological notions of the way particular language resources are considered a key to Finnishness, as well as their role in the racialization and othering of people of color.

Decolonizing the Sneaker: Sneaker Customization and the Racial Politics of Expressive Popular Culture

Epitomized by the athletic sneaker industry's lucrative mining of Black bodies and Black culture, the colonization of the racial “Other” by the forces of Western consumer culture has become a defining feature of late capitalism. However, we propose that contemporary consumer culture also offers possibilities for everyday decolonizing practices, specifically those associated with sneaker customization. Drawing on 15 interviews with racially-marginalized sneaker customizers, we explored how individuals used sneaker customization to initiate critical and creative dialogues with the sneaker industry and other late colonizing forces. We found that participants used sneaker customization to assert their humanity through: signaling their personal/group identity; articulating political subversions and solidarities; and seeking to uplift disadvantaged communities. We conclude by encouraging sport scholars to critically engage the possibilities for decolonizing politics as infused within everyday popular cultural practices.

MADURA POPULER: SUARA ANAK MUDA PULAU KAMBING

Abstract – The islanders who are geographically separated from the mainland island of Madura have long been absent from the attention of popular culture. They tend to be considered alienated people and left behind from the high culture of the Madurese people. In fact, the popular culture brought and spread by the popular class of Madurese is a clue to their openness to the outside world or the development of the times. Madura's popular class consists of young people, either individuals or collectives, who are passionate about a variety of popular cultural products and practices. This research will be concentrated on the popular class in Kambing Island, Sampang regency, Madura. The research methods used collaborate between cultural studies and case study. The main data sources come from informal conversations, the experience of walking around the location, and participant observations with Kambing island youngsters. Based on field work analysis shows the pleasure of goat island young people towards popular culture refers to fandom or idolization culture, mobile phone use, and fashion style. The popular culture of the young people of Kambing Island is formed because of the political power of friendship and the rhythmic world of their everyday life. Â

Superstition and Statecraft in Late Qing China: Towards a Global History

Abstract The late nineteenth-century age of empire was also an age of anti-superstition. In China, Western missionaries, diplomats and travellers labelled practices that resisted Western technologies and ideas as ‘superstitious’. This article examines how a group of Qing scholar-officials, all members of the diplomatic corps, interpreted and ultimately defended these customs. Conventionally viewed as tragic figures unable to transcend a ‘Sinocentric’ world view, they were deeply embedded in the global circulations of empire. During their time in Europe and the United States, they compared Western culture and the development of capitalism with the changes they saw in China. For these cosmopolitan actors, Chinese popular cultural practices offered potential sources of anti-imperial resistance to Western presence in China. Yet they also had differing, at times conflicting, visions for how the Chinese state should relate to the ‘superstitious’. Some argued that they needed to be kept in place, undisturbed from the onslaught of Western influence; others believed the ‘superstitious’ could be mobilized as an anti-imperial force.

How the “Commercialized Performance of Affiliative Race and Ethnicity” Disrupts Ethnoracial Hierarchy: Boundary Processes of Customers’ Encounter with South Asian Waitpersons in Hong Kong’s Restaurants

This study analyzes how the “commercialized performance of affiliative race and ethnicity” (CPOARAE) generates boundary processes that disrupt established ethnoracial hierarchies. The CPOARAE involves three parties: managers of a service workplace, workers lowly positioned in the ethnoracial hierarchy, and ethnoracial majority customers. The managers hire workers to carry out affiliative racial and/or ethnic performance to make customers feel that they are being served by workers who belong to highly positioned ethnoracial groups. I analyze the symbolic boundary disorientations of Han-Chinese Hongkonger customers, which result from customers’ confrontation with ethnoracial ambiguity during CPOARAEs. These boundary processes show that despite being a capitalistic product and a popular cultural practice, CPOARAEs have the potential to disrupt and remake ethnoracial hierarchy. This study’s data are primarily collected from multiple in-depth interviews with 24 customers and participant observation in several restaurants, and secondarily from interviews with managers and workers.

Criticism of Modernism in Turkish Textbooks

Eğitim, örgün ve yaygın ağlarda toplumun değerleri, anlam-değer dünyası, refleksleri gözetilerek yürütülen bir süreçtir. Toplumsal değişim ve dönüşümler etkiledikleri tüm diğer faktörler gibi eğitimi de etkilemektedir. Eğitim surecinde hem öğreticiler hem öğrenciler açısından temel kaynak ders kitabıdır. Ders kitapları akademik içerikler kadar sosyal, kültürel içerikleri de bünyesinde barındırmaktadır. 19. yüzyıldan bu tarafa sosyal bilimlerin neredeyse tüm alanlarında gündem olan modernizm eğitimin de gündeminde yer almaktadır. 20. yüzyılda zirvesine ulaşan modernizm, yeniliklerle beraber maddi, manevî çözülmeleri de getirmiştir. Bu bağlamda eğitimin kurumsal politika belirleyicileri bu çözülmelere önlemler almıştır. Bu araştırmada kod çözme, yüzey yapının arkasındaki semantik katmanlara ulaşma olarak tarif edilen eleştirel söylem analizi yöntemi kullanılmış; MEB onaylı Türkçe ders kitaplarında modernizmin çözücü, bozucu etkilerine yönelik inşa edilen söylemler analiz edilmiştir. Araştırma bünyesinde modernizmle ilişkili yabancılaşmanın, popüler kültürün ve popüler kültür etkisindeki dil pratiklerinin, kapitalizmin inşa ettiği ben merkezli insan tipinin eleştirildiği; hedef kitlenin davranış ve tutumlarının metin söylemiyle manipüle edilmeye çalışıldığı; hedef kitlenin zihinsel şemalarının şekillendirilmeye çalışıldığı tespit edilmiştir.