With increase in consumer demand vehicle OEMs are developing quieter vehicles at a design stage using acoustic simulation tools to reduce development cycle times avoiding costly proto builds and test iterations. Present work describes application of statistical energy analysis (SEA) simulation approach for in cab noise prediction and noise reduction through sound package optimization for LCV vehicle. In first step complete vehicle in-cab SEA model is prepared with baseline sound package concept. It consists of comprehensive definition of structural panels, interior and exterior cavities. Noise control treatment is modelled as multi-layer poro-elastic materials. Airborne noise excitations for sources engine, transmission, intake and exhaust muffler are applied. Source strengths for above sources were derived from dyno-coupled powertrain noise tests in the anechoic chamber. Load case of rated speed was considered neglecting tire and wind noise during simulation. Contribution analysis was carried out to find out sensitivity of different panels on interior noise at various frequencies. It was observed that bottom middle floor panel and rear glass panel were major noise contributors. Noise mitigation was carried out by optimizing floor panel sound package and intake air filter within given space constraints. These modifications resulted in overall 2 dB in-cab noise reduction