Power Of Pr Research Articles

The power of PR

The power of PR

PR Power in Planning

Nonprofit Communications ReportVolume 21, Issue 6 p. 8-8 Briefs PR Power in Planning First published: 08 May 2023 https://doi.org/10.1002/npcr.32197Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL No abstract is available for this article. Volume21, Issue6June 2023Pages 8-8 RelatedInformation

PR Power in Planning

PR Power in Planning

Harnessing the power of PR for business success in medical aesthetics

With more aesthetic clinics arriving on the scene, standing out from the crowd and building a great reputation has never been more important. But is an inconsistent (or non-existent) PR strategy damaging your business? Can you navigate between PR and advertising to find the right way to engage with your customers? Julia Kendrick outlines how you can employ trusted techniques to achieve business success

Maximizing the power of PR

Purpose – Provides an interview with Alex Singleton, author of The PR Masterclass. Design/methodology/approach – Provides an interview with Alex Singleton, author of The PR Masterclass. Findings – Discusses the current state of PR. Practical implications – Offers advice on how the PR industry can develop best practice, suggesting that membership of a professional body is a must for any PR professional, and should be adopted more widely. Originality/value – Draws on Singleton's experience in both journalism and PR to outline the need for PR professionals to write engaging, newsworthy copy, that takes into account the needs of the journalist as well as those of the business.