Potential For Commercial Success Research Articles

Theoretical foundations for the development of criteria for evaluating audience preferences in modern cinema

The purpose of the article is to highlight the theoretical foundations for the development of criteria for evaluating audience preferences in modern cinema. The research methodology is based on theoretical analysis, synthesis and generalization of scientific sources on the research topic, and the comparative method. The novelty of the research lies in the fact that the author highlights the theoretical foundations of the methodology of criteria and variables for assessing the success and demand of modern films as a foundation for testing and developing a questionnaire to identify audience preferences. As a conclusion, the authors states that there is a need to pay attention to the phenomena of audience choice (for example, the "certainty effect", etc.); "flow experience" within the stage of watching a movie for its emotional perception by the audience. Considering the issues of statistics, assessment of the potential commercial success of a film production and the complex of factors affecting it, it is advisable to cite D. Kahneman's position. This researcher provides an argument for the value of simple formulas for forecasting, operating with a low number of basic criteria. Thus, this author emphasizes the importance of formulas that provide equal weight for each predictive factor, which is due to their indifference to the randomness associated with the organization of the sample. In the context of the statistics of the film business sector, the corresponding hypothesis will look like this: a model for evaluating the future success of projects in certain genres is able to provide a higher level of reliability compared to models that ignore genre originality. Thus, in the study of methods for predicting the commercial success of films, carried out by A.S. Tatarnikov, the great reliability of the predictive model using information on paintings of certain genres of entertainment (in particular, adventure films, comedies, etc.) was confirmed.

Emerging technologies in post-combustion carbon dioxide capture & removal

While climate change has been recognized as a major issue in our century, posing existential threats at the planetary scale and affecting people’s lives worldwide, relatively little in a practical sense has been accomplished to date in terms of concrete action to mitigate this burning issue. Carbon Capture Utilization and Sequestration (CCUS) and its expansion to Carbon Dioxide Removal (CDR) and Negative Emissions Technologies (NET) have been widely accepted as important and necessary pathways to mitigate anthropogenic emissions of carbon dioxide (CO2). Post-combustion CO2 emissions are a major contributor to anthropogenic CO2 emissions and currently constitute greater than 30% of total global CO2 emissions. This paper reviews the existing post-combustion CCUS technologies in terms of their current stage of development, their commercialization potential by 2035, and options for their improvement. Consideration will be given to the fundamental principles upon which the reviewed technologies are based and the information available in the public domain by each technology provider. Of the reviewed technologies, two amine-based absorption technologies (MHI, Shell) have reached technology readiness level (TRL) 9 and are now at the commercialization stage. Several demonstration-based technologies at TRL > 6 are rapidly developing and they feature solvent, adsorption-based, membrane, and cryogenic carbon capture and hence are the focus of this review. Emphasis will be given to deployed and existing projects, as well as the type, size, and duration of the various development efforts for the technologies reviewed. Several research and development stage carbon capture technologies (TRL < 6) are promising and are expected to reach the demonstration stage by 2035, however, for reasons of succinctness and focus they will not be reviewed here. The authors have applied a commercial yet pragmatic lens in their review and commentary of the various technologies in development to gauge their potential commercial success based upon both existing commercialization stage of the technologies being reviewed, as well as their cost reduction potential. Finally, this review reflects the author’s opinions which are not necessarily shared by the technology owners/developers.

Assessment of Potential Commercial Success of Business Jets with Natural Laminar Flow

The present research investigates the potential application of the natural laminar flow wing technology to business jet market segments from light to long-range jets. A database of existing business jets was generated to determine the range extension as a potential driver of customer interest. A conceptual design of several configurations for each market segment was performed to investigate potential improvements in the aircraft flight range, operating costs, and price changes using the technology. An initial sizing module and a low-fidelity multidisciplinary design optimization were used to size all aircraft. Results demonstrated a 13–30% increase in the flight range depending on the aircraft concept. Long-range jets with natural laminar flow could not achieve significant range extension due to a combination of the design airspeed and maintenance costs. A rapid increase in acquisition prices for all aircraft suggested that super-midsize and large jets that combine relatively low empty weight and high range extension could be more favorable options compared to other segments, but a significant reduction of acquisition costs and an increase in operating flight hours are required to make the technology implementation successful.

A new university press as a space to connect the building blocks of Open Science

Watch the VIDEO. The number of new university presses is growing, and they are becoming a more influential phenomenon in the publishing world and in the realm of scholarly communications. These new university presses often challenge traditional scholarly publishing models with their focus on Open Science and open publishing practices. The University of Groningen Press (UGP), the Netherlands, is an example of such a publisher that tries to harmoniously connect the building blocks of Open Science and translate the lessons learned from one area into another. This session will outline our experience with setting up the newest UGP initiative, an open textbook publishing service, based on the expertise and lessons learned from the already well-established open access journals and open monographs publishing initiatives. By including open educational resources in the form of interactive open textbooks in its portfolio, the UGP is transitioning to being an all-around open publisher that enables cross-contamination and mutually fruitful exchange between different fields of Open Science, thus enhancing the synergy between them. Drawing on our experience from the (ongoing) open textbook pilot, we would like to demonstrate that a new university press could serve as a natural playground for connecting these building blocks of Open Science, thus allowing for a more sustainable transfer of know-how, better dissemination of knowledge, and closer engagement with the wider “open” agenda. Being an open-access publisher, the UGP offers a publishing platform for journals, books, series, and textbooks by university faculty and researchers. The open access publishing model enables any researcher, student, or interested reader around the world to find and access scholarly information without barriers. At the same time, the UGP’s publishing decisions are not dependent on the potential commercial success of a title but rest on scientific relevance, thus enhancing the academic and societal impact of such publications. This way, every scholar gets an opportunity to publish high-quality open monographs, articles, and lately also textbooks, thus contributing to wider dissemination of research and more equitable access to education. Along with other new university presses, the UGP has been reflecting and at times spearheading the changes in scholarly communication, research and education cultures. This includes the incorporation of Open Science practices supported by technical innovations. Transition to Open Science and greater uptake of open practices requires a shift in the academic and publishing culture that would be impossible without joint actions from all sides and without facilitating mutually beneficial exchanges within the open movement. As a result of this session, by turning to our open textbook publishing case study, we would like to spark a conversation around the role of new university presses in the greater Open Science framework as a space for connecting its multiple facets. Together with the audience, we hope to generate new ideas and solutions to potential challenges such initiatives face along the way.

Transmedia Narrative in Chinese Literary Network Discourse (Online Novel “Founder of Devil’s Way”)

The issue of new forms of storytelling that have emerged due to the convergence of the media is considered. It is noted that cross-media narration is formed due to the fact that a particular work is widely popular among users of network platforms. It is shown that the owners of the latter acquire the rights to works that have a large readership, since at present the number of subscribers, fans is a marker of potential commercial success. On the example of the online novel “The Founder of the Way of the Devil” by Masyan Tongsiu, it is shown that modern users are of great interest not only in the content of the text, but also in the transformation of the original work into animation, film and television dramas, and games. In addition, the authors raise the problem of the place of tanbi in the field of traditional culture. The authors come to the conclusion that, on the one hand, tanbi is popular with online writers and young readers, and is a commercially successful literature. On the other hand, due to the appeal to the topic of same-sex love, as well as due to the low quality of many works, this type of narrative causes an ambiguous attitude among society and authorities. It is argued that the future of network literature is seen behind transmedia narration.

Response surface methodology optimization of blended fruit nectar: cashew apple and açai

ABSTRACT There is a growing market for beverages made with mixed fruits, mainly tropical ones. The objective of this work was to develop blended nectars based on açai and cashew apple pulps and to evaluate them by using sensory consumer tests according to a response surface methodology. Nine formulations were prepared by using different total pulp concentrations and açai-to-cashew apple pulp ratios. The formulation with 30.0% of total pulp and an açai-to-cashew apple pulp ratio of 0.84 (that is to say, 13.7% of açai pulp and 16.3% of cashew apple pulp) was the most accepted by consumers (lowest pulp assayed). This mixed nectar showed high vitamin C and anthocyanin contents, and exhibited an attractive dark violet color, suggesting potential commercial success. The data obtained in this study can be used for large-scale production of new mixed fruit nectars, which suggests that they may represent an exciting option for consumers.

Judging Popular Novels as Creative Products: Which Creative Attributes Contribute to their Success?

Abstract The purpose of the present study was threefold. First, to explore whether a German version of the Creative Product Semantic Scale can be applied to novels, a hitherto poorly investigated creative product. Second, to determine which of the emerging attributes might affect the potential for success of a novel. Third, to check whether the novels judged are distinguishable in terms of their creative attributes. In an online study, participants judged four popular novels from recollection: Harry Potter and the Philosopher’s Stone, The Hobbit, Twilight, and Inkheart. A factor analysis of items based on the Harry Potter subsample indicated four major dimensions: Resolution, Novelty, Style and Complexity. Among the dimensions, Resolution was the only dimension predicting potential for commercial success in a multiple regression. Novels were not distinguishable on the basis of the dimensions judged, indicating that the present CPSS did not have enough discriminatory power to detect differences among novels from the same genre. Additional measures indicated judgments had been relatively stable since the reading experience. Furthermore, a large proportion of participants was presumably biased in their memory, due to having watched the respective movie adaptation. This was suggested by a false memory check. Surprisingly however, there were no detectable differences in judgment between those who passed and those who failed the false memory check.

Advances in Functional Chitin Materials: A Review

Chitin is a promising natural polymer to produce functional materials due to the attractive combination of abundance, price, favorable biological properties, and biodegradability. However, multiple literature examples often confuse processing of chitosan, the deacetylated version of chitin, due to chitosan’s much higher solubility in traditional solvents. Nonetheless, despite current challenges to solubilize natural chitin, there is still a large body of literature demonstrating multiple ways to manipulate this polymer into materials of desired forms and properties. Here we review one such area where chitin promises both technological superiority and potential for commercial success, the use of chitin in biomedical research. We discuss techniques which have been utilized to process chitin and to prepare chitin-based functional materials, particularly in the production of fibers, films, beads, and hydrogels. Emphasis is given to the most recent methods and a compilation of a compelling collection of exampl...

The Emergence of Silicon Photonics as a Flexible Technology Platform

In this paper, we present a brief history of silicon photonics from the early research papers in the late 1980s and early 1990s, to the potentially revolutionary technology that exists today. Given that other papers in this special issue give detailed reviews of key aspects of the technology, this paper will concentrate on the key technological milestones that were crucial in demonstrating the capability of silicon photonics as both a successful technical platform, as well as indicating the potential for commercial success. The paper encompasses discussion of the key technology areas of passive devices, modulators, detectors, light sources, and system integration. In so doing, the paper will also serve as an introduction to the other papers within this special issue.

Classification Models Via Tabu Search: An Application to Early Stage Venture Classification

We model the decision making process used by experts at the Canadian Innovation Centre to classify early stage venture proposals based on potential commercial success. The decision is based on thirty seven attributes that take values in (-1; 0; 1). We adopt a conjunctive decision framework due to Astebro and Elhedhli that selects a subset of attributes and determines two threshold values: one for the maximum allowed negatives (n) and one for minimum required positives (p). A proposal is classified as a success if the number of positives is greater than or equal to p and the number of negatives is less than or equal to n over the selected attributes. Based on data of 561 observations, the selection of attributes and the determination of the threshold values is modeled as a large-scale mixed integer program. Two solution approaches are explored: Benders decomposition and Tabu search. The first was very slow to converge, while the second provided high quality solutions quickly. Tabu Search provides excellent classification accuracy for predicting commercial successes as well as replicating the experts' forecasts, opening the venue for the use of Tabu Search in scoring and classification problems.

Classification models via Tabu search: An application to early stage venture classification

We model the decision making process used by Experts at the Canadian Innovation Centre to classify early stage venture proposals based on potential commercial success. The decision is based on thirty-seven attributes that take values in {-1,0,1}. We adopt a conjunctive decision framework due to Åstebro and Elhedhli (2005) that selects a subset of attributes and determines two threshold values: one for the maximum allowed negatives (n) and one for minimum required positives (p). A proposal is classified as a success if the number of positives is greater than or equal to p and the number of negatives is less than or equal to n over the selected attributes. Based on a data set of 561 observations, the selection of attributes and the determination of the threshold values is modeled as a large-scale mixed integer program. Two solution approaches are explored: Benders decomposition and Tabu search. The first, was very slow to converge, while the second provided high quality solutions quickly. Tabu search provides excellent classification accuracy for predicting commercial successes as well as replicating Experts’ forecasts, opening the venue for the use of Tabu search in scoring and classification problems.

Bridging the Gap Between Chemistry and Biotechnology - Large Molecules with Potential, How Could Biotechnology Complement Chemistry?

Chemical synthesis of small molecules is well established and enzyme-mediated chemical synthesis is a growing area, with great potential to be expanded in the future. The recombinant production of proteins has become routine. But molecules of intermediate size remain generally much more difficult to be produced in a sustainable way. Oligopeptides, oligosaccharides and oligonucleotides are three areas orphaned by biotechnology. The industrial manufacturing of all three oligomer types uses almost exclusively chemical synthesis, although conceptually biotechnological methods exist. This review gives an introduction to the market and applications of all three product classes as well as manufacturing options. The future situation could become difficult for all three, but particularly rapidly for peptides, where a number of products are discussed for markets other than the parenteral (injectable) pharmaceuticals. Cost and e-factors of actual chemical methods are by far too high to allow such commercial application, and ecologically and economically sustainable manufacturing methods are urgently needed. The review also shows that similar problems may arise for future pharmaceutical oligonucleotide and oligosaccharide drug products, as aspects of sustainability and cost of goods may significantly limit their broad availability and thereby their potential for commercial success. Keywords: Applications, biotechnology, chemistry, fermentation, markets, oligonucleotides, oligosaccharides, peptides, recombinant organisms, sustainability.

The Knight of the Burning Pestle performed by the Shakespeare’s Globe (Sam Wanamaker Playhouse) (review)

Reviewed by: The Knight of the Burning Pestleperformed by the Shakespeare’s Globe (Sam Wanamaker Playhouse) José A. Pérez Díez The Knight of the Burning PestlePresented by Shakespeare’s Globeat the Sam Wanamaker Playhouse, London, England. 02 20-03 30, 2014. Directed by Adele Thomas. Designed by Hannah Clark. Music by Nigel Hess. Choreography by Siân Williams. Fights by Kevin McCurdy. With Giles Cooper (Michael), Phil Daniels (Citizen), John Dougall (Venturewell), Samuel Hargreaves (Boy), Dennis Herdman (Tim), Sarah McRae (Luce), Pauline McLynn (Wife), Hannah McPake (Mistress Merrythought), Matthew Needham (Rafe), Dean Nolan (George), Brendan O’Hea (Host), Paul Rider (Merrythought), Dickon Tyrrell (Humphrey), and Alex Waldmann (Jasper). The recent opening of the Sam Wanamaker Playhouse at Shakespeare’s Globe in London seems to herald a new period in the wider appreciation, [End Page 289]at least in the UK, of Renaissance drama beyond the better-known Shakespearean repertory. The new playhouse is a very small venue in which the potential commercial success of a given play is not as determinant a factor in programming it as it is in the larger main house, in which a sustained inflow of cash from the box office is needed to keep the unsubsidized theater afloat. In addition, having a permanent Jacobean-style indoor playing space will permit performances all year round, as well as a new series of chamber music concerts, recitals, and chamber operas. Most importantly, the theater will enable fresh research into candlelit indoor performance in a way that has hitherto been impossible in any major professional theater. The first production staged in this playhouse was The Duchess of Malfi, directed by Dominic Dromgoole with Gemma Arterton in the title role (on which, see Peter Kirwan’s review in this issue). The choice was appropriate, as it is a well-known play that provides numerous opportunities to investigate the various lighting effects of which the indoor playhouse is capable. The second production, however, attempted to take the experiment in a different direction, and to give an answer to some of the questions posed by Malfi. Among these, the most important was a generic one: if the occasionally stifling intimacy of the small venue and the sophisticated changes in its lighting succeeded in evoking the bleak fictional world of that tragedy, could they work as well for a riotous, joyous comedy such as The Knight of the Burning Pestle? The lighting semiotics essayed in the space have so far been quite simple. In Malfiand Pestle, the light levels were generally raised for comic or public moments and lowered for tragic, serious, or private scenes. Under the hypothesis that the indoor theaters would have had windows that allowed sunlight to filter into the room, some electric light can be let into the auditorium through the doorways and a set of windows at the back of the galleries. When necessary, the curtains can be drawn on the doorways and the windows blocked with wooden shutters from the outside, leaving the auditorium lit solely by beeswax candles. In Malfimost of the play was staged under very low light levels, while in Pestleonly selected scenes—the appearance of Jasper’s ghost to Venturewell, Luce mourning Jasper in the coffin before he “revived”—were given this treatment. As the audience came in, the actors playing George and Tim were lighting the candles, beckoning the chandeliers down from the ceiling with much hallooing, and offering a series of physical gags, including a moment when Tim’s breeches started to smoke as if they had caught fire from one of the candles. The Citizen and his Wife came into the [End Page 290]pit with Rafe, and took a seat in the front row. The electric lights were lowered and then, under the warm light of the candles, Brendan O’Hea started speaking the prologue. When it was abruptly interrupted by the Citizen, the electric lights from the corridor came back on and the Wife climbed on stage to issue her instructions to the company. In common with the rest of the ensemble, the Citizen, the Wife, and Rafe wore Jacobean costume, not attempting to disguise the fact that they...

English

Nigerloxin (2-amido-3-hydroxy-6-methoxy-5-methyle-4-(prop-1&rsquo;enyl) benzoic acid) is a Lipoxygenase and Aldose reductase inhibitor produced by Aspergillus niger MTCC 5116. It is produced only under solid state fermentation (SSF) and the inoculum required for the inhibitor production is developed in submerged condition. As this is a newly discovered enzyme inhibitor with potential commercial success against diabetic complications, such as neuropathy and cataract, its complete fermentation process parametric study is not reported.&nbsp; In this study, the role of physical parameters (spore suspen-sion, initial pH, incubation temperature and agitation) in spore germination and pellet size in inoculum development broth in submerged fermentation for the enhanced production of nigerloxin through SSF has been studied. It was concluded that 500 &micro;l of spore suspension in the inoculum development broth at pH 7, incubated at 30&deg;C and 200 rpm gave an ideal&nbsp; pellet size 1.23 mm resulting in 6.0 mg of nigerloxin/g dry weight of wheat bran in SSF. Key words: Nigerloxin, spore germination, solid state fermentation, Aspergillus niger.

특허가치 평가지표 선정을 통한 기술 사업화 가능성 판단 : 리튬이온전지분야

This study aims to identify an assessment system based on multiple patent indices that can predict the likelihood of success in the commercialization of a patented technology in advance. In addition, we examine the effectiveness of our predictive model in identifying valuable technologies early on. We analyzed 3,063 secondary battery technologies patented in the US over the past 10 years. Our analysis identified 22 of the 25 most promising patented technologies, corresponding with the top 50% of industry-patented technologies that directly and indirectly succeeded in commercialization. These results support our claim that it is possible to identify attributes for the assessment of patent commercial potential to a significant degree. Our system presents a useful assessment index in the forecasting and determination of potential commercial success of patented technologies.

A new tool for prospect evaluation in shale gas reservoirs

In recent years, unconventional gas (particularly shale gas – SG) has played an increasing role in satisfying gas demand both in North America and beyond. Despite extensive development, minimal work has been done to develop tools and methodologies for SG prospect analysis. Due to the complexity and variability among SG prospects, it is crucial to not only investigate all possible prospects, but also to investigate all areas within the selected prospect to pick pilot locations which offer the best potential for commercial success. In addition, due to the complexity of SG reservoirs, many authors have suggested that stochastic techniques should be used to assist in quantifying the risk and uncertainty of the analysis.This paper discusses a new tool that was developed specifically for SG exploration and development. This tool combines the latest production data analysis and rate forecasting techniques with a simple, yet rigorous stochastic method for analyzing pilot well locations. The paper discusses the rate forecasting techniques used in the tool, as well as the tool development and application. Both simulated and field cases are provided to demonstrate the new methodology. This paper is an extension of the work presented by Williams-Kovacs and Clarkson (2011).

Are Capitalized Software Development Costs Informative About Audit Risk?

SYNOPSISCapitalization of software research and development costs (SDC) under SFAS No. 86 is the only exception to SFAS No. 2 that calls for immediate expensing of R&amp;D costs. Although intangible assets have become increasingly relevant for firm valuation, they remain largely unexplored in audit research. This is an important topic because intangible assets, especially those that are internally developed, pose greater challenges in assessing audit risk relative to tangible assets. Capitalization of SDC offers a unique opportunity to study how auditors assess audit risk associated with the recognition of this intangible asset. While capitalized SDC could shed light on software products' potential commercial success and inform the auditor about the client's business risk, the accounting flexibility allowed by SFAS No. 86 also increases the risk of earnings management, and thus implies higher audit risk. Using audit fees as a proxy for audit risk, our results indicate that capitalized SDC are negatively associated with audit fees for firms where capitalization is inconsequential to beating analysts' forecasts, and also for firms with low analysts' following. These results support the notion that capitalized SDC signal lower business risk, especially for firms with low earnings management risk or high private information.

Rhythm of carbon and nitrogen fixation in unicellular cyanobacteria under turbulent and highly aerobic conditions

Nitrogen fixing cyanobacteria are being increasingly explored for nitrogenase-dependent hydrogen production. Commercial success however will depend on the ability to grow these cultures at high cell densities. Photo-limitation at high cell densities leads to hindered photoautotrophic growth while turbulent conditions, which simulate flashing light effect, can lead to oxygen toxicity to the nitrogenase enzyme. Cyanothece sp. strain ATCC 51142, a known hydrogen producer, is reported to grow and fix nitrogen under moderately oxic conditions in shake flasks. In this study, we explore the growth and nitrogen fixing potential of this organism under turbulent conditions with volumetric oxygen mass transfer coefficient (KL a) values that are up to 20-times greater than in shake flasks. In a stirred vessel, the organism grows well in turbulent regime possibly due to a simulated flashing light effect with optimal growth at Reynolds number of approximately 35,000. A respiratory burst lasting for about 4 h creates anoxic conditions intracellularly with near saturating levels of dissolved oxygen in the extracellular medium. This is concomitant with complete exhaustion of intracellular glycogen storage and upregulation of nifH and nifX, the genes encoding proteins of the nitrogenase complex. Further, the rhythmic oscillations in exhaust gas CO2 and O2 profiles synchronize faithfully with those in biochemical parameters and gene expression thereby serving as an effective online monitoring tool. These results will have important implications in potential commercial success of nitrogenase-dependent hydrogen production by cyanobacteria.

A Different Perspective on Retirement Income Sustainability: The Blueprint for a Ruin Contingent Life Annuity (RCLA)

The purpose of this article is twofold. First, we motivate the need for a new type of stand-alone retirement income insurance product that would help individuals protect against personal longevity risk and possible "retirement ruin" in an economically efficient manner. We label this product a ruin-contingent life annuity (RCLA), which we elaborate-on and explain with various numerical examples and a basic pricing model. Second, we argue that with the proper perspective a similar product actually exists, albeit not available on a stand-alone basis. Namely, they are fused and embedded within modern variable annuity (VA) policies with guaranteed living income benefit (GLiB) riders. Indeed, the popularity of GLiB riders on VA policies point towards the potential commercial success of such a stand-alone vehicle.

DYNAMIC INDUCEMENTS IN R&amp;D INVESTMENT: MARKET SIGNALS AND NETWORK LOCATIONS.

This research shows that alliance networks shape how firms respond to uncertainty-reducing information generated outside a network. Product awards signal the potential commercial success of the awa...