ABSTRACT Digitalization affects media businesses, media marketplaces, and with every single user the entire society, as well. But which of the new technologies, media distribution and usage will last? “Location-based services” (LBS), allowing to localize mobile devices to provide media content tailored to the user’s current context, appear to be a sound approach to meet the demands of fast, flexible and individualized communication. However, due to rapid technological developments, their future – still – remains uncertain. This contribution assesses relevant international LBS-experts in a two-round Delphi study. Findings indicate a strong emphasis on future challenges for (potential) LBS providers and developers, mainly addressing an intraorganizational level – especially with regard to workflows of traditionally oriented media enterprises. Further barriers brought up were privacy and security issues. Regarding the motivation to install LBS apps, scientists consider reliability, ease of use, and fulfillment of human needs to be of importance. Regarding hardware components, the indoor-deployment of LBS was – rather surprisingly – deemed much more promising than an outdoor use. Concerning trends in research, user-centered studies integrating psychological perspectives were brought up, as well as research on socio-ethical implications of LBS.