This study explores transformations in parenting expertise in Poland, focusing on maternal knowledge perspectives during transitions-to-motherhood. It combines empirical data from two sociological studies: in-depth interviews (with to-be mothers) and expert interviews (with reproductive medicine practitioners; professionals offering antenatal, perinatal, and postpartum care services; and digital parenting advisors). Based on a thematic analysis, we describe the competing visions of parenting expertise in contemporary Poland, treating them as emanations of rapidly transforming knowledge regimes. We demonstrate vestiges of parenting expertise legitimized during state socialism; illustrate stories of granular expertise visible to mothers and experts, embracing the overflow and multiplicity of parenting experts under neoliberal intensification; and identify the potential of a new familistic framing of expertise by observing aspects of traditionalism refactored into expertise in recent years. This study argues that the characteristics of parenting expertise strongly hinge on cultural contexts and the pace of systemic changes that frame the knowledge regimes therein.
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