Poster Campaign Research Articles

HPB SO25 - The impact of chest physiotherapy on post-operative recovery from open liver surgery: A quality improvement project

Abstract Background The incidence of postoperative pulmonary complications (PPCs) after open liver surgery is high. Risk factors include age, body mass index, ex- or current smoker, and chronic lung disease. Early postoperative chest physiotherapy (CP), an essential part of any enhanced recovery protocol (ERP), can reduce PPCs, length of stay and healthcare costs. This study evaluated the uptake of CP after open liver surgery and resultant outcomes, following a quality improvement (QI) intervention. Method The project design involved two audit cycles: cycle 1 (C1) and cycle 2 (C2), each of five months duration, of consecutive patients undergoing open liver surgery, before and after a QI intervention (intensive preoperative patient education, poster campaign, increased engagement with physiotherapists regarding the importance of timely CP. Patients undergoing laparoscopic resections were excluded. Outcome measures included whether patients received postoperative CP at all, if so on which post-operative day (POD), for what duration, patient location, incidence of PPCs, and the length of postoperative stay. Statistical analysis was performed using (r 4-4.1) software, using the Chi-squared or Fisher’s Exact test. Results Despite more smokers/ex-smokers in C1(24%) versus C2(8%,p=0.04), only 18/50(36%) C1 patients received CP on POD1, versus 20/36(57%) in C2(p=0.07). Sixteen(32%) C1 patients received no postoperative CP, versus 7(19%) in C2(p=0.19). There were non-significant decreases in PPCs in C2(8%), versus C1(20%)(p=0.13). Three of four patients developing pneumonia in C1, and both those in C2, had no POD1 CP. Wards with higher physiotherapist:patient ratios had more POD1 CP: in C1 12/19(63%)[6/31(20%), p=0.001], and C2 14/15(93%)[6/20(30%) p=0.0001]. Median hospital stay was unchanged (4 days). Conclusion This QI project shows that even with an established enhanced recovery programme, the provision of postoperative chest physiotherapy is not universal. However, it can be improved with an education programme for both healthcare workers and patients.

910 MIND THE BUMP - a Multi-Site Initiative Promoting Allyship for Pregnant Colleagues in Theatres

Abstract Aim Awareness of considerations to keep pregnant colleagues safe in theatres is crucial for equity and diversity. National orthopaedic guidance exists for radiation, cement exposure, gas induction, scrub, and managing symptoms. Lack of knowledge of guidance can cause anxiety for pregnant staff and friction between colleagues. This multi-centre initiative assessed and improved awareness of pregnancy considerations amongst theatre staff, promoting allyship and a supportive environment, Method A questionnaire assessing knowledge of published guidance on pregnancy considerations was completed by orthopaedic theatre staff (surgeons, anaesthetists, nurses, allied health professionals and students) at eight trusts. Educational posters were displayed in theatres and changing areas. The questionnaire was then repeated. Results 290 pre-poster (49.1%:50.2%:0.7% Male:Female:Non-Binary) and 220 post-poster (37.8%:62.2%:0.0% M:F:NB) questionnaires were completed. Pre-poster, the average percentage of correct questionnaire answers was 22.4%, with a significant 47.3% increase post-poster to 69.8% (95%CI 43.8%-50.8%, p=0.0000). Knowledge varied widely across domains, increasing across all topics (radiation 9.0% to 61.4%, scrub 17.2% to 74.5%, cement 30.3% to 72.3%, gas induction 10.7% to 57.7% and symptom management 45.2% to 82.7%). There was a significant post-poster difference of 21.9% (95% CI 16.3%-27.5%, p=0.0000) between female and male scores (females scoring higher), compared to a non-significant pre-poster difference of 4.2% (95%CI -0.4% to +8.8%, p=0.0783). Conclusions This study revealed a low pre-existing knowledge of important pregnancy considerations amongst theatre staff. A simple poster campaign transformed awareness in all staff groups and should be expanded across specialties and nationwide to promote allyship and support for our pregnant colleagues.

‘The right to fall in love and kiss without consequences’: on racialized Muslim women, ‘mixed’ intimacies, and Dutch sexual exceptionalism

ABSTRACT What does political concern with ‘mixed’ intimacies articulate about the nation? This article unpacks this question by analysing a Dutch poster campaign on self-determination, organized by the Rotterdam municipality and a feminist NGO, that visualized ‘mixed’ couples intimately kissing. It uses a visual analysis of the posters, combined with a post-structural policy analysis of a variety of documents that were essential to the production of this campaign. First, the article argues that the campaign centred on the racialized figure of the Muslim woman, problematizing her self-determination through a framework of liberal-secular notions of freedom and agency. Then, by historicizing the Dutch preoccupation with ‘mixed’ intimacies as a mode of (colonial) governance, the article accounts for how the campaign engages with particular kinds of ‘mixing’ to underscore Dutch sexual exceptionalism. The article argues the campaign can be seen as part of the contemporary configuration of the Dutch ‘Muslim Question’, mobilizing the intimate lives of racialized Muslim women to problematize Muslims as deviant populations. Overall, this article explores how representations of, and discourses on ‘mixed’ intimacies can be used as prisms to study the gendered and racialized state management of population, as well as (shifting) imaginaries of the nation in the Netherlands.

How does a school-based intervention impact students’ social cognitions on reducing sedentary behavior over 14 months?

ABSTRACT Despite sedentary behavior being ubiquitous in students and detrimental to health, interventions specifically targeting it are mostly restricted to leisure time screen time reduction. With six weekly sessions alongside a poster campaign and an additional teacher intervention, the Let’s Move It trial delivered environmental and psychological strategies to increase physical activity (PA) and reduce sedentary behavior (SB) in vocational schools, an understudied environment for behavioral interventions. Participants in the intervention arm considerably reduced sedentary time post-intervention. To investigate how social cognitions about restricting SB, as defined by the Reasoned Action Approach, change in intervention and control arms, self-reported data on social cognitions was collected as part of a cluster-randomized controlled trial from 1166 students (59% female, mage = 18.7 years, range: 16–49) in six vocational schools before, post-intervention, and 14 months post-baseline. Data were analyzed using mixed between-within repeated measures ANOVA. We found greater improvements in intention (F(1, 833) = 9.69; η2 p = 0.01; p = .018) and descriptive norms (F(1, 831) = 13.25; η2 p = 0.016; p < .001) in the intervention than control arm, but these effects depended on the included control variables. Generally, intervention effects leveled off from post-intervention to follow-up. The Let’s Move It intervention for SB reduction showed modest, short-lived effects on social cognitions, indicating that changes in behavior are likely due to other factors like changes to the classroom environment. Optimally, SB reduction interventions should not only change behavior but produce robust changes in conscious intentions to restrict one’s sitting, so that positive effects generalize to other contexts.

You Might Be Causing Harm If … : A Poster Campaign from the McCluskey Center for Violence Prevention Research and Education

You Might Be Causing Harm If … : A Poster Campaign from the McCluskey Center for Violence Prevention Research and Education

Application of a Poster and Slogan Campaign to Prevent Smoking, in Conjunction with a Health Education Program

Adolescent smoking is dangerous. This study examined the self-assessment of risk factors to expose student teachers to smoking, compared the scores of health belief model structures in experimental and control groups, and summarized the poster and slogan campaign to prevent smoking. The experimental and control groups (n=30 each) were selected using eligibility criteria and simple random sampling. Three-part questionnaires were used to collect information that was analyzed based on mean, minimum, maximum, percentage, and paired sample t-test data. The key findings were: 1) student teachers in the experimental and control groups had smoked 1&amp;ndash;2 cigarettes in the past (20% and 6.67%, respectively). In addition, for both the groups, cigarettes were readily available at convenience stores in residential areas (63.34% and 83.34%, respectively), their fathers smoked (16.67% and 20%, respectively), and their peers persuaded them to smoke (16.67 % and 23.30 %, respectively); 2) the health belief model demonstrated that both the experimental and control groups at 8 weeks had comparable pre-post findings for susceptibility (p=.000 and p=0.049, respectively), perceived severity (p=.000 and p=0.063, respectively), perceived benefits (p=.000 and p=0.065, respectively), perceived barriers (p=.000 and p=0.703, respectively), and cure to action (p=.000 and p=0.070, respectively); and 3) The main study &amp;quot;Online Health Education Program to Prevent Tobacco Use for Student Teachers during COVID-19 Pandemic in Thailand: Design, Challenges, and Outcomes&amp;quot; worked on anti-smoking posters and slogans. The 8-week education program with events could enhance experimental group health beliefs. Thus, student teacher smoking prevention efforts should incorporate posters and slogans.

177 University students’ attitude toward horses improved with participation in an equine activity

The Michigan State University Horse Teaching and Research Center (HTRC) is open to the public every day. In 2022, 865 Michigan State University students took part in classes at the HTRC, representing only a fraction (1.74%) of the 49,696-student population. This study explored how student participation in a horse activity influenced their attitude toward horses. MSU students (n = 115) were recruited for this study using a campus wide poster campaign, Facebook posts, club and class announcements. Students were randomly divided into 3 activity groups: Guided walk primarily taking place on a farm lane with no opportunity to observe horses (n = 37); a self-guided tour of HTRC with the opportunity to both observe and interact with horses (n = 38); and grooming a horse (n = 40). Students completed a pre and post activity survey immediately before and after their 30-min activity. Both surveys included 8 questions regarding attitudes toward horses using a 5-point Likert scale. Five questions were modeled after the Pet Attitude Scale and 3 questions described what students might experience during their activity (do you like observing, caring for, or petting a horse). A repeated-measures ANOVA in SPSS showed that mean horse attitude scores improved significantly between pre and post test overall (F(1, 112) = 39.879, P < 0.005) and there were no differences between activity groups. During registration,student demographics were collected, and students answered questions about their previous horse experience. Most students participating in this study were undergraduates (78.2%, n = 90). Participants represented 14 colleges across campus, with the College of Agriculture and Natural Resources leading student participants at 36.5% (n = 42). Students described their horse experience as either inexperienced (34.8%, n = 40), novice (31.3%, n = 36), intermediate (14.8%, n = 17), experienced (9.6%, n = 11), or advanced (7.0%, n = 8). Most participants (82.6%, n = 95) strongly agreed they would recommend others to visit the HTRC. Participants in the study also planned to participate in a horse activity in the next year (70.4%, n = 81) based on their experience in this study. While it is estimated the HTRC has 30,000 visitors each year, there is not any information as to whether MSU students utilize the farm outside of classes and organized events. These results support the idea that a visit to the campus horse farm can have a positive impact on a student's attitude toward horses. This can be important as the equine industry investigates opportunities for individuals to engage in more horse-related activities.

Development and Beta-Testing of the CONFIDENCE Intervention to Increase Pediatric COVID-19 Vaccination

Innovative strategies are needed to improve pediatric COVID-19 vaccination rates. We describe the process for developing a clinic-based intervention, CONFIDENCE, to improve pediatric COVID-19 vaccine uptake and present results of our beta-test for feasibility and acceptability. CONFIDENCE included communication training with providers, a poster campaign, and parent-facing educational materials. We assessed feasibility and acceptability through interviews and measured preliminary vaccine intention outcomes with a pre-post parent survey. Interviews were analyzed using rapid qualitative methods. We generated descriptive statistics for variables on the parent survey and used Fisher's exact test to assess pre-post differences. Participating providers (n=4) reported high levels of feasibility and acceptability. We observed positive trends in parents' (n=69) reports of discussing vaccination with their provider and the parental decision to accept COVID-19 vaccination. Our next steps will be to use more rigorous methods to establish the efficacy and effectiveness of the CONFIDENCE intervention.

From Secret Fashion Shoots to the #100projectors

From Secret Fashion Shoots to the #100projectors

An Analysis of Fabric Recycling Campaign Kloth Cares Mask Product Poster

In this globalized world, women also play an essential role in improving the economy. However, not everyone is lucky. Therefore, various initiatives are underway to bridge the economic gap for underprivileged women. The objective of this study is to analyze the element of visuals that had been applied in the Woman Up recycling campaign poster and to find what elements of the design represent women and fabric recycling in the poster campaign. There is much awareness of posters on recycling however, posters on recycling fabric waste and empowering women are tough to find. The contribution of this study will help the graphic designer to design artwork comprehensively by using these findings as a reference and impact the visual to capture more awareness for the audience besides supporting the campaign Women Up by Kloth Cares by a commitment to improving the livelihood of women from the vulnerable community. By using a visual approach, therefore three posters were taken and evaluated through Feldman Theory to propose visual arts criticism including Description, Analysis, Interpretation, and Judgment.

Visual communication design: Poster as an important way to encourage social distance in Jakarta when the epidemic 19

Health campaigns especially regarding the COVID-19 epidemic need to be highlighted as dangerous viruses that cause fever, coughing, shortness of breath, chest pain and death. The health ministry wants the government to move public awareness in this direction. The research aims to examine the visual communication of a poster design to encourage social distancing due to the pandemic of COVID-19. This study has analyzed the key elements of health campaign posters in Jakarta. The poster remains becoming an active platform to inform display information, data, schedules or offers and to persuade people, causes, places, events, products, companies, services, groups or organizations in Jakarta. Previously the health poster campaign was not enough to attract parents’ attention to educate their children about having a healthy lifestyle. This study uses a qualitative approach to collect all the data needed. This includes case studies through visual analysis of local content and national poster design from a health campaign from the Jakarta health ministry. The results show that local and national poster designs have different elements of the design results that affect different posters. This result can be set as a guideline for the government in Jakarta to design a poster with good design aesthetic elements. It will also guide future graphic designers to improve the ability of their poster campaign.

#Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game

ABSTRACT In the wake of #MeToo, the ad industry is coming to terms with its own issues of sexual harassment. We therefore explore the institutional work of actors who are constrained by these gendered institutional arrangements and consider how they might be involved in changing the sexist attitudes and behaviours prevalent in ad agencies. We consider the work of Les Lionnes, a collective of women working in French advertising agencies, who form a boundary organisation to address sexual harassment in the French advertising industry. By conducting critical discourse of their 2019 poster campaign, together with a netnographic study of their social media sites and an interview with its founder, we identify how advertising is used to expose the sexist attitudes and behaviours embedded in discourse and challenge the continued legitimacy of institutional logics. The success of this work may be further enhanced when it is aligned with a wider social discourse, such as #MeToo. We therefore conceptualise the advertising undertaken by Les Lionnes as institutional work which seeks to expose sexual harassment and abuse within the ad industry. We call this novel form of advertising #Metoovertising.

Intersensorial translation of coughing-and-sneezing in an epidemic social context

The British Ministry of Health’s poster campaign Coughs and Sneezes Spread Diseases brought World War II to the British home front by making it personal and served as a visual call to arms for civilians. Although involving visual materials, the campaign provides a case for examining how posters engage people’s extra-visual senses in responding to this call. By using the concepts of intersensoriality and synaesthetic metaphor, we discuss the possibility of enhancing the audience experience of print posters by associating verbal and visual language with the rest of the senses. Premised on the assumption that it is possible to establish an interrelation between the senses related to sneezing, we argue that, once synchronized, all associated senses may increase the perception of propaganda experienced in the poster campaign.

Bacteria, garbage, insects and pigs

Abstract The present paper focuses on the symbolic meanings of metaphors and their potential social effects. Specifically, it examines the case of the Jewish Ultra-Orthodox “Ḥardakim” poster campaign distributed throughout Ultra-Orthodox communities in Israel in 2013. Following social group theory, the paper interprets the symbolic meanings of the main metaphors in the campaign in order to reconstruct the lifeworld of this religious group. On that basis, it offers a discussion of how metaphors were strategically utilized in order to draw social boundaries, uphold social norms and sanction group members who deviate from those. The paper’s empirical contribution is a case study of how symbolic meanings of metaphors as a part of propagandistic discourse targets and exploits social identities in order to mobilize collective emotions thereby provoking certain actions. It contributes theoretically by arguing that deeming norm-deviant group members internal threats is an efficient propaganda tool for maintaining intragroup behavioral codes.

"I fear to use family planning": how communication campaigns reinforce family planning misconceptions in Uganda

This paper analyzes the intersubjective audience interpretations of health communication campaign messages promoting modern family planning. Based on the encoding and decoding theory, the authors used focus group discussions and in-depth interviews to examine how women, men, and couples in Uganda decoded three radio and seven poster campaign messages. A thematic analysis of the data reveals how the respondents’ negotiated or oppositional decoding of the key campaign messages was due to the fear of side effects, partner disapproval, and socio-cultural norms. The authors conclude that despite near-universal awareness about family planning, the country’s low contraceptive prevalence is exacerbated by information transmission approaches that are not responsive to the audience’s fears and information needs.

In Ireland We ‘Love Both’? Heteroactivism in Ireland’s Anti-Repeal Ephemera

Resistances to sexual and gender rights are shifting and need new theorisations. This article develops the analytical concept of heteroactivism by exploring its relation to abortion debates in Ireland. Heteroactivism as an analytical category examines resistances to sexual and gender rights that seek to reiterate the place of the heteronormative family (both in terms of gender norms and heterosexuality) through activisms that can stand against new legislative orders. The article investigates three texts to explore how the ‘Vote No’ campaign in Ireland discussed ‘loving both’, but in the main thrust of the poster campaign instead focused on the foetus as an ‘unborn child’. Using textual and visual analysis, we show the creation of Ireland through seeking to ‘love both’ and create a distinction from the dangers, and foreign contagion, of England. The article concludes by arguing that ongoing work is needed to explore heteroactivism and its diverse manifestations, including in abortion debates.

Assessment the role of village extension worker in North Kordofan Rural Development Project (NKRDP), Sudan

This study was conducted in North Kordofan State. The study covers both Um Ruwaba and Bara localities (NKRDP area). The main objective is to investigate the role of village extension worker (VEW) on increasing the awareness of the communities towards IPM techniques that used to improve production and minimize hazard in the environment in the project area. The study based on primary and secondary data. The primary date was collected from field through constructed questionnaires filled with participant farmers and VEWs by direct interviews. Stratified random sampling technique was used to select 142 participants as sample size. NKRDP was the main sources of the secondary data as well as the institutional sources (MOA and PPD), references and previous studies. The study used SPSS for descriptive statistics and Chi-Squire test was used to test the role of VEWs services. The results showed the allocation and presence of VEW at the project villages. The results have also highlighted the different extension methods used by VEW, such as home and field visits, meetings, FFS, leaflets, and Poster and extension campaign. The results have showed positive role of VEW as sources of pesticides instated of the village traders. Results also indicated the increasing in farmer’s awareness towards the importance and use of seed dressing. The study had also shown an increase in the awareness of the farmers in the IPM of the watermelon bugs campaigns by 90% and the participation for the reason to control the pest by 76%. Results of Chi-squire test revealed significant differences between parameters measured. Finally, the study recommended the establishment of an extension system that can be developed for an effective integrated pest management.

“Consent is sexy”: A poster campaign using sex-positive images and messages to increase dyadic sexual communication

Objective: “Consent is Sexy” (CIS) is a poster campaign incorporating sex-positive messages to promote consent and increase sexual communication among college students. We assess reactions to the campaign and associations between campaign recall and communication attitudes and behaviors. Participants: Male and female undergraduates at a Midwestern university were recruited (N = 284). Methods: A cross-sectional survey was conducted. t-Tests, logistic and multiple linear regressions were used to analyze the data. Results: Over half (56%) of participants recalled the campaign and reactions were positive. Students who recalled CIS had more positive attitudes towards sexual communication (p = .04) and greater perceived behavioral control (PBC; p < .01). Conclusions: Results show many students paid attention and reacted positively to CIS posters and results offer dissemination insights. Consent campaigns should continue to cultivate positive attitudes and PBC in regards to sexual communication.

The Use of Quilt Imagery in Fargo’s Advertising: Embracing and Subverting a Midwestern Cultural Symbol

The Use of Quilt Imagery in Fargo’s AdvertisingEmbracing and Subverting a Midwestern Cultural Symbol Catherine Kelly (bio) Over its first three seasons, Noah Hawley’s television series Fargo (FX, 2014–) presents a surreal account of the Midwest. Notably, some of the series’ promotional materials replicate the aesthetics of celebrated folk art practices such as needlework. More specifically, the show’s print and digital advertisements spark audience interest by illustrating violent scenes with, respectively, a knitted sweater aesthetic for season one and quilt design for season two.1 These promotional materials connect to the show’s inspiration, Joel and Ethan Coen’s 1996 film Fargo. One of the original film’s promotional posters employs a cross-stitch design to illustrate a dark turning point in the story.2 The television series’ award-winning poster campaign for its second season is particularly noteworthy as it offers an atypical depiction of quilts that both embraces and subverts needlework’s historical significance in the Midwest (see figure 1).3 In addition, because quiltmaking has traditionally been an outlet for women’s independence, advocacy, and self-expression, the advertisement’s focus on the quilt itself implies the importance of the female characters’ roles and actions in the show. Quiltmaking’s Midwestern History and Significance In order to understand the implications of Fargo’s second-season quilt advertisement, it is important to provide an overview of how and why quilt-making is a noteworthy practice in the Midwest. The art of quilting involves sewing together three layers to form a blanket. The top layer usually includes sewn designs or patchwork (i.e., pieces of material stitched together). The middle layer is composed of batting (e.g., cotton, wool, or synthetic fibers) [End Page 127] that provides insulation and thickness, and the bottom layer is either one solid piece of fabric or patchwork pieces similar to the top layer. This art is practiced across the world, but it holds an especially strong connection to the American Midwest. Historically (especially in the nineteenth century), people migrating from eastern states to the Midwest and beyond used quilts to ease their journey as this form of needlework provided cushioning and warmth. Quilts also served as a remembrance of the families and places left behind and strengthened the relationships among those who quilted during and after their travels.4 More general and contemporary practices include the use of quilts to decorate walls and beds, as well as to commemorate a historical or family milestone. Quilts also strengthen family bonds as relatives often pass them down throughout the generations. Besides facilitating travel and upholding familial ties, quilts are particularly significant in the Midwest because some of the most renowned quiltmaking innovators and businesses originate within this region. For example, in the early twentieth century, Indiana-raised Marie Webster managed—along with family and friends—the Practical Patchwork Company, which was one of the first to mass distribute quilt patterns, tutorials, and samples. In 1915, Webster published the first book in the United States about American quilting practices, entitled Quilts: Their Story and How to Make Them. This book subsequently inspired many other quiltmakers.5 According to E. Duane Elbert and Rachel Kamm Elbert, Webster’s “work was the first serious attempt to study the American quilt, and it remained the only book in the field for many years.”6 Of additional note, in the 1970s, Ernest B. Haight of Nebraska “pioneered machine-piecing methods that eventually revolutionized the use of the sewing machine in the last two decades of the twentieth century,” thus reducing the time to make a quilt by hand.7 The Midwest is also the location for the most prominent quiltmaking businesses and institutions. For instance, Stearns and Foster was established in Cincinnati, Ohio, in the mid-nineteenth century, and it “is one of the oldest and best-known quilt supply companies in the United States.”8 In regard to scholarship, the International Quilt Study Center & Museum at the University of Nebraska—Lincoln holds the United States’ most extensive compendium of quilts and quiltmaking tools, and the University of Nebraska is a leading institution in quilt studies by offering a graduate-level certificate in this subject.9...

Assessing antibiotic stewardship using the surgical site infection prevention bundle.

Antibiotic prophylaxis is crucial in head and neck surgery to prevent infection from clean contaminated wounds. Scottish Intercollegiate Guidelines Network (SIGN) guidance, the gold standard of practice, recommends that administration of broad spectrum antibiotics is discontinued after 24 hours post-operation. A three-audit cycle quality improvement project was conducted to assess clinical practice against SIGN guidance at a large London teaching hospital. Three change initiatives were implemented to improve antibiotic stewardship. First, an update of Trust guidelines with an associated poster campaign to educate staff and improve awareness. Second, introduction of a specific 'prophylactic antibiotics in head and neck surgery' bundle on the electronic hospital-wide prescribing system. Third, an update to an antibiotic prescribing guide (Microguide). Over a 3-year study period the number of patients receiving antibiotics beyond 24 hours declined significantly (88% in 2015, 76% in 2016, 25% in 2018), demonstrating improved compliance with SIGN guidelines overall. Despite this, staff documentation of indications for extended antibiotic use remains suboptimal (58% in 2016 and 44% in 2018) as does the number of specimens sent for microbiological analysis (52% in 2016 and 0% in 2018). Appropriate prophylactic antibiotic prescribing can improve morbidity and mortality rates in head and neck cancer patients. Three change initiatives have been demonstrated which can help to improve prescribing compliance in line with SIGN guidance. Ongoing auditing is required to maintain the longevity of improvements made and encourage staff documentation of indications for extended antibiotic use and microbiology specimen analysis.