ABSTRACT Story-time serves as an interactive linguistic tool through which parents encourage their children to share narratives. Grounded in sociocultural and narrative theories, this study employed a visual ethnographic approach to explore how parents perceive and engage in story-time interactions within 33 Chinese families. Data were collected through video recordings of story-time sessions and semi-structured interviews. The findings suggest that story-time may function as a play-based educational tool, fostering positive parent–child relationships and supporting child development through activities such as child-centered reading and role-playing. Parent–child interactions were categorized into two primary types: those involving print-based materials and those centered around oral storytelling. Parents emphasized the importance of respecting their children’s preferences by allowing them to choose stories and by developing effective storytelling techniques to maximize the benefits of family story-time. Through these sessions, parents and children engaged in meaningful interactions that strengthened family bonds and contributed to the children’s holistic development.