Positive Mental Images Research Articles

The Ideology of Tolerance in King Abdullah’s Speeches: A Critical Discourse Analysis Study

This paper elucidates the ideology of tolerance underlying speeches delivered by HM King Abdullah II. Three speeches were analysed according to Fairclough’s framework (1989). The analysis has revealed the underlying ideological outlook emphasised and constructed in King Abdullah’s speeches to consolidate the value of tolerance, such as eliminating all types of ethnic, religious, and social intolerance; spreading mutual respect, compassion, and peace; and supporting equality and anti-terrorism. Semantic features encompassing presupposition, metaphor, modality, lexical choices, and repetition have been employed to clarify His Majesty’s ideology of tolerance and rebut the claims of extremism, advocating a peaceful and prosperous world for humanity and creating a positive mental image of Islam. The findings show that tolerance discourse is a discourse of power that plays as a persuasive communication of ideological propositions. The findings could benefit researchers, linguists, and students who are interested in interpreting texts of various genres.

Imagining risk taking: The valence of mental imagery is related to the declared willingness to take risky actions

AbstractThe aim of the present research was to investigate the involvement of mental imagery in people's choices under risk. We tested the general idea that decision makers can use visual mental images (visual mental simulations) to pre‐experience how rewarding or threatening future outcomes of risky behavior will be and try out the potential consequences of their risky activities. The paper reports the results of three preregistered studies (including one experiment) showing that the valence of mental imagery is related to the willingness to take risky actions and that people spontaneously use mental imagery as an informative decision input. In Study 1, we found that the more positive mental images people produced when faced with risk, the more willing they were to take risky actions representing different risk domains. Study 2 extended the results of Study 1, indicating that the valence of mental imagery has a causal effect on participants' risk taking willingness. Qualitative analysis based on independent judges' evaluations conducted in Studies 1 and 2 documented that, when requested, participants could easily generate visual mental images illustrating the consequences of their risky choices. Finally, with Study 3, we found that participants declared using mental imagery as a decision input (i.e., a source of information that helps them make choices) even when they were not instructed to do so. However, the frequency of reporting images as decision inputs differed across risky activities.

Human dignity of patients in nursing: A concept analysis.

To understand the concept of dignity in care and use it in practice, nurses need a clear understanding of the dignity of patients, which can help them improve quality of care and provide services of a higher standard. This study aims to clarify the concept of human dignity of patients in nursing. Walker and Avant's method (2011) was used for this concept analysis. Published literature from 2010 to 2020 was identified using national and international databases. The full text of the included articles was reviewed. The main dimensions and attributes include valuing the patient, respecting patients' privacy, autonomy, and confidentiality, having a positive mental image, having a sense of altruism, respecting human equality, observing patients' beliefs and rights, adequately educating patients, and paying attention to secondary caregivers. Nurses should consider the subjective and objective aspects of dignity in their daily care activities by cultivating a deeper understanding of the concept of dignity and its attributes. In this regard, nursing tutors, managers, and policymakers in healthcare should emphasise human dignity in nursing.

Evaluation of the Role of Media and Public Relations in Improving the Positive Mental Image of Environment among Department the Employees of the Public Sector Companies - A Field Study Abstract

Evaluation of the Role of Media and Public Relations in Improving the Positive Mental Image of Environment among Department the Employees of the Public Sector Companies - A Field Study Abstract

The Effects of Tourism Web Development on Prospective Travelers by Considering Persuasive and Liking Principles

The essential foundation for Indonesia's tourism is the use of information technology effectively. One of the ways is building a tourism website with a well-maintained response and Persuasive message. The construction of a tourism website must be measured in quality based on what users feel about the website. This study aims to build a tourism website that can affect user perception and is preferred by users. In addition, the intention is to create a positive mental image of content about tourist destinations that are preached through the tourism website. In this study build a responsive tourism website using general methods or techniques such as fluid grid layouts and media queries-screen resolution. Data collection from participants as respondents through this questionnaire uses a rating scale. Then for analyses is used persuasive index and liking index assessment criteria. Persuasive and Liking methods or principles in constructing this tourism website are well implemented. This research produced a tourism website tested in a white box and a black box. The Black box testing such as alpha testing, is conducted by internal users, and external users conduct beta testing. This tourism website has been implemented. The test results show that the effect level is large and the user's favorite level is high level. The persuasive principle with the liking principle has a strong relationship or correla.

Modeling the Sustainable Supply Chain Network Design for Food-Agricultural Industries considering Social and Environmental Impacts.

The food supply chain is one of the most sensitive supply chains as it is directly related to the health of humans and society. Therefore, this study aims to evaluate the components of the sustainable supply chain in the food industry. For this purpose, in the first step, several studies and research backgrounds have been conducted by researchers to identify the effective index on sustainability in the food and agricultural supply chain. After reviewing the literature, general indicators of sustainability that affect the agricultural supply chain are specified. Next, by using the fuzzy DEMATEL method, the effectiveness and efficiency of these criteria in three economic, environmental, and social dimensions have been assessed. The results show that in the economic dimension, the use of high technology in the production and the presentation of various citrus forms by using intermediate and conversion industries is the most effective. Criteria for purchasing and using livestock manure instead of using chemical fertilizers have a very high level of effectiveness. In the environmental dimension, reducing or eliminating waste production using recyclable and environmentally friendly materials has the most significant impact. In the social dimension, the positive mental image of customers has a more positive approach to manufacturers who use a sustainable supply chain and has the most impact. The main achievement of this study is that the most important factor in sustainability is the citrus quality control of the agricultural supply chain.

دور بعض الأزمات المستحدثة في تعزيز التحول الرقمي کآلية لتحقيق الغايات التنموية بالمنظمات الأهلية في المجتمع المعاصر The role of some emerging crises in promoting digital transformation as a mechanism for achieving the development goals of community –based organizations in modern socity

الملخص: في ظل التطورات المتزايدة التي شهدها العالـم ظهرت الحاجة الملحة إلى الاستفادة من التقنية کوسيلة مساعدة على تجاوز کثير من التحديات التي تواجه کثير من المؤسسات، حيث فرضت جائحة کورونا المستجد أساليب جديدة للحياة على مجتمعات العالم کله، ومن أبرز التحولات التي فرضتها الجائحة وأهمها هي الاعتماد الکامل على وسائل التکنولوجيا الحديثة في الکثير من الأمور، ويمثل هذا التحول فرصة حقيقية للمؤسسات لخلق حلول وطرق جديدة لمساعدة عملائهم على مواجهة التحديات الراهنة من خلال الاعتماد على منصات وحلول تکنولوجية ، ومن هنا کان لزاما على المنظمات الأهلية استثمار معطيات الإدارة الإلکترونية والتحول الرقمي في تعزيز جهودها التنموية کآلية مبتکرة لتحسين مستوى الأداء والإنتاجية وتقديم المزيد من الخدمات التنموية بشکل أمثل لمختلف فئات المجتمع ، وقد هدفت الدراسة الى التعرف على واقع استثمار المنظمات الأهلية للتقنيات الرقمية في تحقيق أهدافها في ضوء الأزمات المستحدثة ، وقد استخدمت الدراسة منهج دراسة الحالة على جمعية الأورمان وعينة قوامها (69) مفردة تمثل أعضاء مجلس الادارة والمسئولين ، وتوصلت الدراسة لعدد من النتائج أهمها أن التقنيات الرقمية ساعدت المنظمات الأهلية في بناء صورة ذهنية إيجابية عن برامج ومشروعات الجمعية بين جمهور شبکات التواصل، کما أنها ساهمت في سرعة وسهولة الأداء، وشفافية ودقة الإجراءات، و الترويج لثقافة التبرع لتمويل المنظمة، وتوفير منظومة تخاطب المواطن بشکل مباشر عبر المتطوعين ، وجاء من أهم المعوقات عدم وجود ادارة للدعم الفني وتقديم الاستشارات المهنية ، واقترحت الدراسة تعزيز نشر الثقافة الرقمية في مختلف منظمات المجتمع المدني ، تعزيز القدرة المالية لتمويل البرامج والتطبيقات الرقمية. Abstract: In light of the increasing developments witnessed by the world, the urgent need to make use of technology as a means to help overcome many of the challenges facing many institutions has emerged, as the new Corona pandemic imposed new ways of life on the societies of the whole world, and one of the most prominent transformations imposed by the pandemic and the most important of which is full adoption On the means of modern technology in many matters, and this transformation represents a real opportunity for organizations to create new solutions and ways to help their customers face the current challenges by relying on technological platforms and solutions, hence it was necessary for NGOs to invest the data of electronic management and digital transformation in enhancing their development efforts. As an innovative mechanism to improve performance and productivity and provide more development services optimally for different groups of society, the study aimed to identify the reality of NGOs' investment in digital technologies in achieving their goals in light of the new crises. The study used the case study methodology on the Orman Association and a sample of 69 individuals. Representing members of the leasing council and officials, and the study reached a number of results, the most important of which is that Digital technologies helped NGOs build a positive mental image of the association’s programs and projects among the public of communication networks, as well as contributed to the speed and ease of performance, transparency and accuracy of procedures, promoting a culture of donation to fund the organization, and providing a system that addresses the citizen directly through volunteers. Obstacles: The lack of a technical support department and providing professional advice. The study suggested promoting the dissemination of digital culture in various civil society organizations, enhancing the financial capacity to finance digital programs and applications.

THE ROLE OF SOCIAL NETWORKS IN IMPROVING MENTAL IMAGE OF PUBLIC RELATIONS DEPARTMENT IN SERVICE INSTITUTIONS – AN APPLY STUDY ON UBER AND CAREEM COMPANIES AS A MODEL –: دور شبكات التواصل الاجتماعي في تحسين الصورة الذهنية لإدارة العلاقات العامة في المؤسسات الخدمية – بالتطبيق على شركتي أوبر وكريم أنموذجا –

The study aimed to identify the role of social networks in the process of improving the mental image in service institutions، and to identify the methods of social marketing followed by the Department of Public Relations via social networks، and the degree of dependence on these networks and the extent of the impact of this dependence on the institution mental image. The researcher used the survey methodology to achieve the goal of the study، and she chose Uber and Careem Companies for transport services as a model for the study. The study’s sample consisted of (400) random Uber and Careem customers that represented Makkah and Madinah residents، and (30) non-random single samples of public relations practitioners in Uber and Careem. The period of time it took to apply the study’s tool extended between 01/10/2019 to 31/12/2019. The study reached to the following results: the existence of an effective relationship between the Department of Public Relations usage of social networks and the quality of its provided services، and the mental image، as both companies’ customers and public relations practitioners agreed upon. This means that the mental image is affected negatively or positively according to the services provided by Uber and Careem via social networks and the quality of such services. The results also showed that the mental image of Uber and Careem that the costumers form during the application period of the study was a positive mental image. It also proved that the provided services are affected by the customers’ formed mental image. In addition، the results proved the multiplicity of strategies and methods that the Public Relations Department relies upon to improve its mental image through social networks. A number of recommendations were presented based on the study’s results، one of these important recommendations is that the Department of Public Relations at Uber and Careem must take the social networks into consideration as the results demonstrated the ability of these networks to influence the mental image. They also have to raise the level of communication with the customers to ensure the preservation of their positive mental image. The study also recommended the importance of conducting more studies at the same subject due to the rapid development of modern means of communication.

هروب الفتیات والصورة الذهنیّة دراسة وصفیّة تحلیلیّة لحالات هروب الفتیات السعودیّات الخارجیّة فی عامی 1439هـ - 1440هـ تویتر أنموذجًا

يتناول البحث واحدة من القضايا التي استغلت لعکس صورة ذهنية سلبية عن المرأة السعودية عالميا، من خلال برامج التواصل الاجتماعي الحديثة. وذلک من خلال وصف وتحليل حالات هروب الفتيات السعوديات الخارجية في عامي (1439-1440) من خلال برنامج التواصل الاجتماعي تويتر . لمعرفة القضايا التي حاولت بعض الجهات والمنظمات استغلال الفتاة السعودية الهاربة لبث صورة ذهنية سلبية من خلالها، فتتغير الانطباعات الذاتية التي تکونت عند الأفراد أو الجماعات إزاء شخص معين، أو نظام ما، أو شعب أو جنس بعينه، أو منشأة أو مؤسسة أو منظمة محلية أو دولية أو مهنة معينة، أو أي شيء آخر يمکن أن يکون له تأثير على حياة الإنسان، وغالبا دون تحقق من صحة الوقائع المروية. والهدف النهائي محاولة تغيير الصورة الذهنية الإيجابية للمرأة السعودية عالميا. وإن کانت حالات الهروب قليلة جدا إلا أنه يمکن من خلال دراسة تلک الحالات معرفة مدى التحريض العاطفي والفکري من خلال وسائل الإعلام الجديد، للوصول إلى القضايا الشرعية والفکرية التي تستغل لتغيير الصورة الذهنية والتأثير على الرأي العام محليا وعالميا. The research deals with one of the issues that have been used to reflect a negative mental image of Saudi women internationally, through modern social media programs. This is through a description and analysis of the foreign escape of Saudi girls in the years (1439-1440 AH) through the social networking program Twitter. In order to find out the issues that some authorities and organizations tried to exploit the fugitive Saudi girl to transmit a negative mental image through her; this is for the purpose of changing the subjective impressions formed by individuals or groups towards a specific person, or system, a specific people or gender, a local or international establishment, institution or organization, a specific profession, or anything else that could have an effect on man’s life, often this happens without verifying the authenticity of the facts narrated. The ultimate goal is to try to change the positive mental image of Saudi women internationally. Although the cases of escaping are very few, however, by studying these cases it is possible to know the extent of emotional and intellectual incitement through the new media, in order to reach the legal and intellectual issues that are used to change the mental image and influence public opinion locally and internationally.

‎‎ The impact of the quality of banking services on achieving customer satisfaction by building a positive mental image، A field study on banks operating in Sana’a- Yemen: أثر جودة الخدمات المصرفية في تحقيق رضا العميل من خلال بناء صورة ذهنية إيجابية – دراسة ميدانية في البنوك العاملة في صنعاء – اليمن –

This research aims at measuring the effect of the quality of providing banking services in achieving client satisfaction by building a positive mental image in banks that are in Yemen- Sana’a. To achieve the aims of the study; the researchers used the questionnaire as a main data collection instrument, and then process it using SPSS, the researchers used the descriptive analytical approach to answer the questions of the study and test the hypotheses, the findings of the statistical analysis showed a positive role between the quality of the provision of banking services in its dimensions and mental image, client Satisfaction Where the higher the quality of banking services, the greater the mental image the satisfaction, Based on the findings, the study recommended banks that are working in Yemen to sync technology to go simultaneously with the banking market so as to enhance and improve the quality level of services required clients through developing plans and strategies for the banking market, clarifying caring it and following- up its application.

Employing Celebrities in Commercial Advertising Design

Employing the social personalities (celebrities) in all fields (artistic, sports, media, etc.) is an important media and visual communication means of identification for the companies and institutions in order to convey the advertising idea in accordance with the creative, aesthetic and functional principles aimed at promoting products and gaining the symbolic value for the company. This study investigates the employment of social personalities in the commercial advertising design in order to pinpoint the importance of employing celebrities and their representation in the advertisement to convey the meaning that signifies the advertisement goal. Thus the question of the study is: What are the mechanisms of employing celebrities in the design of commercial advertising? The importance of the research is its contribution to guide the employment of celebrities to the relevant parties. The aim of the research is to identify the mechanisms of employing the celebrities in the advertisement design. The research time limits extend from 2016 to 2017, with the selection of Asia cell and Zain Iraq as a field for the study. The theoretical framework contains a section which is (the functionality of commercial advertising). The research procedures included clarifying the method used by the researcher which is the descriptive approach used in order to reach the results, conclusions, recommendations and proposals. The results mentioned that: The employment of celebrities in the advertising is an interaction with the recipient, that when most recipients are exposed to the advertisement they are not ready to actually buy the product so it is important to get the information of this product stored in their memory in order that the situation would be convincing to buy, thus recalling the information that was announced. The celebrity employment strategy is considered the most successful way to achieve the goal of the commercial advertisement. The researcher, through the results , reached at a conclusion that : celebrities in advertising represent products, companies or enterprises and draw a positive mental image of the product or service and link the beauty and credibility of the personality to the qualities of the product and create positive and lovely tendencies in the minds of recipients towards the advertisement.

The Historical Development of the Tourist Guidance Profession

The research aims to develop a positive mental image about the nature of work of a tourist guide, and to discuss the historical development stages of the profession of tour guidance in Egypt, starting from the ancient Egyptian era through the Greek and Roman times until today. The researcher also elaborates on how a tourist guide has changed in the modern era, from someone who just directed foreigners in archaeological sites to a well-educated person who has sufficient knowledge of archaeology and history. Additionally, the researcher highlights the periods when tourist guides had a prestigious status in the Egyptian society, and the time when their economic conditions started to deteriorate. He also talks about the establishment of the first association of tour guides which was followed by the founding of the first syndicate of tour guides. Moreover, the researcher mentions the important role of a tourist guide in the Egyptian modern history and the extent to which it influenced tourism in Egypt. He assured that the absence of efficient tourist guides would definitely lead the whole tourist sector to collapse. Therefore, he concluded that it is necessary to protect and improve the profession of tour guidance in Egypt by removing any legislative obstacles it faces, and by providing Egyptian tourist guides with the convenient social, economic, and healthy conditions of living they deserve

Mental Images in Body Integrity Identity Disorder (BIID) and in Body Dysmorphic Disorder (BDD): An Exploratory Study

AbstractLittle is known about mental images (cognitive representations with sensory qualities) in body integrity identity disorder (BIID). This study aimed to determine whether individuals with BIID experience mental images and, if so, whether they differ to those experienced by individuals with body dysmorphic disorder (BDD) and healthy controls. A semi-structured interview on mental images and their qualities was delivered to a sample of 22 individuals with BIID and 19 with BDD, and 22 healthy controls. Both the BIID (n = 15, 68.2%) and BDD (n = 14, 73.7%) groups reported significantly more mental images than healthy controls (n = 3, 13.6%), but no differences between the two clinical groups were found. While mental images in BDD were focused on ‘flawed’ body parts, images in BIID involved the desired handicap. Mental images in BIID were experienced as less distressing and more sexually arousing compared to BDD. No further differences were found between the groups (e.g., regarding sensory multimodality, dominance of a specific body part). Although the two groups reported a similar frequency of mental images, images appear to serve different functions across conditions. Clinically, it may be necessary to target the positive mental images in BIID to improve treatment outcome.

Spontaneous childbirth-related mental images among pregnant women: a mixed-method study

ABSTRACTBackground: Mental imagery may reflect the present, past or future. Childbirth is often anticipated with joy but also in some cases with fear, which may negatively impact on the childbirth experience. So far, research on birth-related mental imagery in pregnancy is lacking. This study aimed to investigate in detail the phenomenology of spontaneous childbirth-related mental images and the association between main imagery characteristics (valence, positive/negative percentage ratio and impact on behaviour and decision-making) and fear of childbirth.Methods: A concurrent triangulation mixed methods design was employed. Thirty-seven nulliparous, French-speaking women, aged ≥ 18 years in their third trimester of pregnancy completed self-report questionnaires assessing fear of childbirth, spontaneous use of mental imagery, prenatal depression and trait anxiety, and participated in a mental imagery interview to assess spontaneous childbirth-related mental images. Women with a prenatal diagnosis of malformation were excluded.Results: All participants reported having spontaneous mental images of their impending childbirth. The images captured were rich in detail and included a variety of sensory modalities. More positive mental images were associated with less fear of childbirth (r = –0.533, p = .008) and women who had a higher proportion of negative mental images had a higher fear of childbirth (r = 0.428, p = .005). The impact of the most negative mental images on behaviour and decision-making was positively correlated with fear of childbirth (r = 0.342, p = .038).Conclusion: Our results indicate that negative spontaneous childbirth-related imagery is associated with fear of childbirth. Intervention techniques could be developed that focus on enhancing positive childbirth-related mental images during pregnancy and thus fostering a more positive childbirth experience.

The Role of Intellectual Image of the Commodity in Increasing Sales: A Case Study of Maestro Pizza Company

The research dealt with the role of the intellectual image of the commodity in increasing sales, through the study of Maestro Pizza, as a local company with rapid growth and development. The main reasons for dealing with this issue were the study of the experience of this company and the reasons for its rapid success, although it is young in the market, and also in light of the great competition in the Saudi market. The main objectives of the research were to identify the factors affecting the intellectual image of consumers. The research was based on the analytical descriptive methodology, and its time limits were: 2013-2017 and in Riyadh, Saudi Arabia. The most important research hypotheses (the relationship between customer service and intellectual image of consumers). The study has reached to a number of findings, the most important of which are: Quality of service is one of the most important factors that create loyalty among consumers. A number of recommendations have been reached, including: the need to promote and develop the promotional activities of the company and to benefit from its ability to build a positive mental image.

Increased rostral anterior cingulate activity following positive mental imagery training in healthy older adults.

The ability to form positive mental images may be an important aspect of mental health and well-being. We have previously demonstrated that the vividness of positive prospective imagery is increased in healthy older adults following positive imagery cognitive training. The rostral anterior cingulate cortex (rACC) is involved in the simulation of future affective episodes. Here, we investigate the effect of positive imagery training on rACC activity during the imagination of novel, ambiguous scenarios vs closely matched control training. Seventy-five participants received 4 weeks of positive imagery or control training. Participants underwent a functional magnetic resonance imaging scan, during which they completed an Ambiguous Sentences Task, which required them to form mental images in response to cues describing ambiguous social events. rACC activity was positively correlated with the pleasantness ratings of images formed. Positive imagery training increased rACC and bilateral hippocampal activity compared with the control training. Here, we demonstrate that rACC activity during positive imagery can be changed by the cognitive training. This is consistent with other evidence that this training enhances the vividness of positive imagery, and suggests the training may be acting to increase the intensity and affective quality of imagery simulating the future.

Sports Marketing Strategy in Achieving the Marketing Objectives of the Economic Enterprise: A Case Study (Djezzy - Fans of USMA Club)

The study aims to find out the role of sports marketing strategy pursued by the economic enterprise in achieving its marketing objectives, through the measurement of the effect of sports sponsorship on recognition, then its impact on promoting the positive mental image of the enterprise. The study seeks to measure the impact of sports sponsorship on the purchase decision. To achieve the objectives of the study, a questionnaire is distributed to a group of 200 fans of USMA club which is sponsored by Djezzy. A lot of statistical methods are used to achieve the objectives of the study. The results show that sports marketing has an important role in achieving the marketing objectives of the enterprise.

Web-surfers’ conative reactions to the website’s dominant hue: mental imagery’s role

Purpose The purpose of this paper is to contribute to a better understanding of web-surfers’ conative reactions to websites’ dominant hue by taking into account mental imagery’s role. Design/methodology/approach A conceptual model considering mental imagery as a mediator of web-surfers conative reactions to websites’ dominant hue was tested. It also supposes that mental imagery promoted by websites’ dominant hue is moderated by web-surfers’ involvement towards the product sold. To validate this model, an online experiment was conducted with a sample of 400 web-surfers. Findings Results reflect the importance of “vividness/clarity” and “valence” dimensions of mental imagery. In fact, hues congruent with the website’s content seem to be more able to generate vivid and positive mental images which affect positively web-surfers’ conative reactions. However, this relationship is reversed when web-surfers are strongly involved with the product sold. Research limitations/implications Although this study focused on a particular product category, the obtained results can help the research community to understand better conative reactions of web-surfers to websites’ dominant hue through the consideration of mental imagery’s role. Practical implications Findings can help managers to better the performance of their commercial websites through the choice of the adequate background hue. Originality/value This study highlights the importance of mental imagery prompted by dominant website’s hue taking into account its congruence degree with the website’s content. It provides empirical evidence about its mediating role.

Visual mental imagery and symptoms of depression - results from a large-scale web-based study.

BackgroundMental imagery may influence the onset and maintenance of depression, but specific mechanisms have not yet been determined.MethodsNine hundred twelve participants completed questionnaires on positive and negative mental images, as well as images of injury and death that lead to positive emotions (“ID-images”), and depressive symptomatology. The assessment was carried out online to reduce effects of social desirability.ResultsPositive images were reported by 87 % of the sample, negative images by 77 %. ID-images were present in one-third of the sample. A connection with depression severity was found for the absence of positive mental images and the presence of negative images as well as ID-images. Higher depression scores were associated with more frequent and vivid negative images, greater imagery distress, and a higher proportion of negative relative to positive images.ConclusionsMental images are clearly related to depression. Future research should focus on ID-images and their connection to suicide-risk in depressed patients.

Collage as a Method of Inquiry for University Women Practicing Mahavakyam Meditation: Ameliorating the Effects of Stress, Anxiety, and Sadness

Spiritually focused interventions are increasing within social work/helping professions practice and research. Specifically the incorporation of meditation is taking root. This article conceptualizes a particular mantra meditation system, combined with visualization, called Mahavakyam Meditation (MM), and explores how it ameliorated the stress, sadness, and anxiety for women attending university. MM differs from the application of other mantra meditations in western therapeutic approaches with its unique emphasis on the creative potential of thought. MM includes two components: repetition of four proclamations, and creating a positive mental image of a goal not yet accomplished but imagined and believed as if it were already achieved. In this qualitative arts-based exploratory study, the author adopted a collage method as a form of analysis and representation to understand university women’s experiences of applying meditation and visualization as an alternative mental health strategy. Findings indicated that participants realized a reduction of their distressing symptoms in a number of ways: a broadened perspective, the ability to reject adverse self-talk, increased awareness and feelings of tranquility, joy, and self-acceptance, an increased belief in the capacity to achieve goals, and enhanced contemplation on and motivation to fulfill those goals. The collage method was well suited to the experiential MM.