Beaches are set as important attractions for tourists of several origins, especially in places that have in sun-and-beach tourism their great potential. In those environments, there is a range of formal and informal commercial activities that meet the needs of the public who spend some time at those sites. Therefore, the work of stall entrepreneurs is essential for providing full assistance to consumers. This study aimed to highlight the socioeconomic, academic, professional characteristics of stall entrepreneurs on Ponta de Pedras beach, in Santarém, Pará. To this end, exploratory research was carried out with a qualitative and quantitative approach. Data were collected through face-to-face interviews using semi-structured questionnaires, containing questions about socioeconomic aspects and the academic and professional characteristics of the interviewees. The results include most male interviewees, working as stall entrepreneurs for an average of one to five years, having no other occupation before that and having no other source of income other than that achieved in the stalls, which is up to two minimum-salaries.