ABSTRACT: The text examines the political-ideological dynamic and the contents of the business hegemony in high school politics in Pernambuco. The analysis deals with the intellectual organizers in politics, the private hegemony devices, the political-ideological orientations, and the behavior of sectors and subordinate representatives regarding Procentro and, later, the Programa de Educação Integral (Full Education Program). For such, official documents and private institutions were analyzed, making use of Gramscian categories, with passive revolution and transformism as standouts. The conclusion is that the business hegemony in politics is expressed in a movement of modernization-restauration of managing rationality, revising ideological aspects that are secondary to the business hegemony in order to incorporate, residually, demands from the subordinates. That results, in terms of appearances, in a more “social” and “inclusive” project of management which, in turn, translates into transformism phenomena as expressions of passivation of opposition to the management model. It also stands out that the movement of modernization-restauration analyzed in Pernambuco is part of a historical block headed by progressive sectors in politics and civil society that characterizes a Brazilian-style passive revolution and its social liberalism (CASTELO, 2011).
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