Pluralistic Ignorance Research Articles

Psychology of Personal Political Engagement in Russia: Unpacking Perceived Community Culture, Pluralistic Ignorance, and System Justification

This study explores the relationship between Russian citizens’ self-reported political engagement and their system justification beliefs, perceptions of the system justification beliefs of other citizens, and perceptions of their community culture. We assessed personal political engagement through self-reported past behavior of 1,143 participants. The results revealed a negative relationship between individual personal system justification scores and political engagement. However, the analyses suggested that this relationship emerged because of pluralistic ignorance among the citizenry—their tendency to assume that others hold stronger system justification beliefs than they do. This possibility seemed especially likely among those who perceived themselves to inhabit vertical collectivist communities. These results suggest that beliefs about the system justification beliefs of others ( second-order beliefs) may shape personal system justification beliefs ( first-order beliefs). More generally, the findings emphasize the substantial role of cultural factors in political engagement in Russia.

Diversity Dishonesty: Smoke and Mirrors in the Organization

The article aims to discuss the phenomenon known as “diversity dishonesty” (term “smoke and mirrors” was coined by Stacey Morin as a metaphor of diversity dishonesty). Diversity dishonesty is defined as encapsulating a complex scenario wherein organizations outwardly portray a façade of commitment to genuine and quantifiable progress concerning diversity initiatives, while in practice, they manifest insincerity and disingenuousness. In recent years, diversity dishonesty has garnered substantial scholarly attention, particularly within organizational dynamics. This phenomenon is characterized by a superficial and performative engagement with diversity, creating the illusion of progress and dedication while failing to bring about substantive and meaningful transformations in diversity and inclusivity. The article presents the results of systematic literature review of peer-reviewed journals that analyzed diversity dishonesty in the organization, examine diversity dishonesty in organizations, to reveal a complex interplay of psychological, social, and organizational factors. Search engines provided by Marymount University Library and such resources as: ABI/INFORM Collection, Business Source Complete (EBSCO Host), Google Scholar, JSTOR and ProQuest Research Library were used. The research introduces an infinity loop framework that leverages accountability and transparency in conjunction with stakeholder theory. The article examines the following symptoms of diversity dishonesty within an organization: pluralistic ignorance, exclusion, othering, erosion of trust and morale, inconsistency between promotional material and lived experience, limited representation in leadership, microaggression, and tokenism. The article examines the following cascade of consequences of diversity dishonesty within an organization: legal risk, reputational damage, and stifled innovation and creativity. By shedding light on the intricacies of this phenomenon, this article offers valuable insights for organizations aiming to move beyond performative diversity efforts and genuinely foster diverse, equitable, and inclusive environments.

The evolution of pluralistic ignorance

Pluralistic ignorance is a social–psychological phenomenon that occurs when individuals privately hold beliefs that differ from perceived group norms. Traditional models, based on opinion dynamics with private and public states, fail to account for a key aspect: when nonexpression aligns with normative behavior, initial social pressure can induce pluralistic ignorance. We show that pluralistic ignorance persists under infrequent imitation and strong initial minority influence. Although individuals can overcome this ignorance by the end of interactions, it reemerges in subsequent meetings. However, excessive imitation erases pluralistic ignorance, leading to a uniform state in which internal and external states align. Furthermore, incorporating memory into the internalization process shows that pluralistic ignorance peaks at moderate imitation levels.

The Job Satisfaction Paradox: Pluralistic Ignorance and the Myth of the “Unhappy Worker”

American media coverage of the “Great Resignation” may have contributed to a belief that job dissatisfaction is widespread in the United States, even though surveys show relatively high and stable levels of job satisfaction among American workers. Using data from the 2023 Quality of Employment Survey, we investigate whether individuals’ beliefs about job dissatisfaction mirror empirical evidence or align more with media portrayals of widespread discontent. While most study participants expressed personal job satisfaction, over half believed that the majority of Americans were not at all satisfied, indicative of pluralistic ignorance—a phenomenon involving a collective misperception about a group’s norms or beliefs. Dissatisfaction beliefs were more common among remote workers and those with fewer work friendships. Moreover, believing in widespread job dissatisfaction was associated with lower organizational commitment, controlling for personal job satisfaction. We discuss the role of pluralistic ignorance in reconciling personal experiences with contrasting media representations of work and the economy.

Pluralistic ignorance and occupational choice: The impact of communicating norms on graduate students' career aspirations

AbstractOccupational choices at the early stage of one's career path are influenced by the real and imagined input of mentors. This research focuses on PhD advisors and the graduate students that they mentor. Each participant in that dyadic mentoring relationship holds assumptions about the beliefs of the other regarding the students' career preferences. We propose that, in the absence of discussions surrounding career goals in such relationships, pluralistic ignorance surrounding career norms may develop. PhD students may assume that their advisors prefer that students seek academic research positions; while advisors may assume students prefer academic research positions and may not bring up alternative careers. Three studies adopt a mixed‐method approach to investigate divergent experiences surrounding career discussions. Study 1A (N = 301 faculty members in STEM fields) features qualitative and quantitative data and found that PhD advisors have experience working with students whose career preferences did not align with their expectations, and report changing their mentorship approaches while maintaining rigorous training. Study 1B (N = 195 PhD students in STEM fields) features qualitative data and found that students, although generally comfortable discussing different career options with their advisors, report several concerns that deterred them from discussing nonacademic research positions. Study 2, an experiment designed to compare perceived with actual norms (N = 200 PhD students in STEM fields) revealed that such discomfort could be alleviated by making explicit advisors' support for diverse career options and actual career preferences. The present research provides insights about pluralistic ignorance with implications for having more holistic career discussions in dyadic mentor relationships.

Pluralistic Ignorance did not Prevent Paternity Leave in Japan in December 2021: A Replication Study

AbstractIn recent times, the circumstances surrounding childcare leave in Japan have undergone substantial change. The present study aimed to replicate the study by Miyajima and Yamaguchi (2017), who demonstrated that pluralistic ignorance inhibits paternity leave. Our preregistered replication survey, which comprised 222 employed males, found that participants recognized others' attitudes toward paternity leave as more negative than they actually were. This result indicates that, as in the previous study, pluralistic ignorance about paternity leave still exists. However, unlike Miyajima and Yamaguchi's (2017) work, pluralistic ignorance did not inhibit participants' willingness to take paternity leave. The potential causes of these differences are discussed.

The complexity of pluralistic ignorance in Republican climate change policy support in the United States

Most Americans fail to recognize widespread public support for climate change action. Here we investigate how this phenomenon differs for Republican supporters versus opponents of several climate change policies. Surveying a representative sample of Republican voters (N = 1000), we find that misperception of in-group support for climate action is primarily restricted to Republicans already opposed to action. Specifically, those in the minority (i.e., Republicans opposed to climate action) were more likely to erroneously perceive other Republicans as holding views on climate change policy similar to their own. While Republican supporters recognize that most Republicans support climate change policy, they may be discouraged from expressing their support due to an information environment disproportionately portraying Republicans as opposed to climate change action.

Globally representative evidence on the actual and perceived support for climate action

Mitigating climate change necessitates global cooperation, yet global data on individuals’ willingness to act remain scarce. In this study, we conducted a representative survey across 125 countries, interviewing nearly 130,000 individuals. Our findings reveal widespread support for climate action. Notably, 69% of the global population expresses a willingness to contribute 1% of their personal income, 86% endorse pro-climate social norms and 89% demand intensified political action. Countries facing heightened vulnerability to climate change show a particularly high willingness to contribute. Despite these encouraging statistics, we document that the world is in a state of pluralistic ignorance, wherein individuals around the globe systematically underestimate the willingness of their fellow citizens to act. This perception gap, combined with individuals showing conditionally cooperative behaviour, poses challenges to further climate action. Therefore, raising awareness about the broad global support for climate action becomes critically important in promoting a unified response to climate change.

Challenges to correcting pluralistic ignorance: false consensus effects, competing information environments, and anticipated social conflict

Abstract For many policy issues, people holding the majority opinion often do not act in accordance with their beliefs. While underestimating public opinion appears as a likely cause, correcting this misperception often fails to motivate those in the majority to act. Investigating further, we surveyed a nationally representative sample (N = 1,000) of Republican voters about vaccination. Despite a majority supporting vaccines, Republicans on average underestimated other Republicans’ support. However, this misperception occurred primarily among anti-vaccine Republicans—a group that reported a greater willingness to share their vaccine views. We show how an information environment overrepresented with minority views may discourage majority view holders from speaking out even when they are aware of their majority status. That is, instead of experiencing pluralistic ignorance, those in the majority may be discouraged from expressing their views due to anticipated social conflict from engaging in an information environment disproportionately made up of minority views.

Modelling social norms: an integration of the norm-utility approach with beliefs dynamics.

We review theoretical approaches for modelling the origin, persistence and change of social norms. The most comprehensive models describe the coevolution of behaviours, personal, descriptive and injunctive norms while considering influences of various authorities and accounting for cognitive processes and between-individual differences. Models show that social norms can improve individual and group well-being. Under some conditions though, deleterious norms can persist in the population through conformity, preference falsification and pluralistic ignorance. Polarization in behaviour and beliefs can be maintained, even when societal advantages of particular behaviours or belief systems over alternatives are clear. Attempts to change social norms can backfire through cognitive processes including cognitive dissonance and psychological reactance. Under some conditions social norms can change rapidly via tipping point dynamics. Norms can be highly susceptible to manipulation, and network structure influences their propagation. Future models should incorporate network structure more thoroughly, explicitly study online norms, consider cultural variations and be applied to real-world processes. This article is part of the theme issue 'Social norm change: drivers and consequences'.

Determinants of consumers’ response to eco-labelled seafoods: The interaction between altruism, awareness and information demand

Eco-labels are one of the most effective tools of environmental information policy. Several studies have been carried out in order to explore the determinants of consumers’ seafood eco-labels choice emphasizing that awareness, altruism and information demand play a key role. However, it is unclear whether these three aspects are independent of each other or have important interrelationships that deserve to be studied. To fill this gap, this study aims to explore the interaction between altruism, awareness, information demand and seafoods eco-label choice in three Mediterranean countries (Greece, Italy and Spain). Partial Least Squares Structural Equation Modelling has been used in order to identify the key determinants and the relationship between selected variable, while we used PLS multigroup analysis (PLS-MGA) to perform a cross-country analysis. The results, based on 781 respondents, found that altruism is the key factor that leads consumers to choose eco-labelled seafood acts as a significant mediator between awareness and information demand and the choice of eco-labelled seafood products. This conclusion highlights the need to spread altruistic values among consumers by encouraging pro-social and pro-environmental behaviours, reducing inhibiting factors such as pluralistic ignorance, and then increasing consumer knowledge, skills and confidence.

Is football coming out? Anti-gay attitudes, social desirability, and pluralistic ignorance in amateur and professional football

Past work consistently points to improved attitudes towards gay athletes and growing support for homosexuality, yet reports of a homophobic climate in amateur and professional football persist. Here, we explore two potential explanations for the prevalence of homophobia in football despite low levels of anti-gay attitudes: social desirability and pluralistic ignorance. We conduct an online survey among a football-affine and socio-demographically diverse sample in the UK. We find that anti-gay attitudes are rare. Importantly, estimates from a list experiment do not differ from the prevalence measured by direct questions, providing no evidence of social desirability. By contrast, second-order beliefs about anti-gay attitudes substantially and consistently exceed attitudes, pointing towards pluralistic ignorance as the most likely explanation. We conclude by emphasizing the need for transparent communication to reduce pluralistic ignorance and correct misperceptions among players, officials and supporters.

Involution and Pluralistic Ignorance Amongst Chinese Adolescents

What happens when people do not feel comfortable with competition but think others feel comfortable with the competition? How does such misaligned perception relate to peoples motivation to achieve their goals and mental health? Drawing on the psychological science of pluralistic ignorance and an emerging social phenomenon of involution, I examine the relationship between perceptions of competition and the gap between intrinsic and extrinsic motivation and levels of depression among Chinese adolescents. Using online survey platform, student participants (N = 313) consistently reported that when they did not enjoy competition but thought their classmates enjoyed competition, they were more likely to show higher extrinsic motivation but lower intrinsic motivation when completing educational tasks. Moreover, students who misperceived others to enjoy competition more than themselves tended to report more severe levels of depression. I discuss theoretical contributions to the pluralistic ignorance literature and practical implications for educational well-being.

A century of pluralistic ignorance: what we have learned about its origins, forms, and consequences

The concept of pluralistic ignorance was introduced a century ago by social psychologist, Floyd Allport. It has been broadly applied in the social sciences, including psychology, sociology, political science, and economics. Pluralistic ignorance is a situation in which group members systematically misestimate their peers' attitudes, feelings, and private behaviors. This paper reviews the range of phenomena that pluralistic ignorance has been invoked to explain, the different accounts that have been offered for its emergence, and the various techniques that have been employed to dispel it. It distinguishes between micro and macro variants of pluralistic ignorance and discusses the challenges involved in generating a theory that encompasses both variants.

“No research on a dead planet”: preserving the socio-ecological conditions for academia

Despite thousands of higher education institutions (HEIs) having issued Climate Emergency declarations, most academics continue to operate according to ‘business-as-usual’. However, such passivity increases the risk of climate impacts so severe as to threaten the persistence of organized society, and thus HEIs themselves. This paper explores why a maladaptive cognitive-practice gap persists and asks what steps could be taken by members of HEIs to activate the academy. Drawing on insights from climate psychology and sociology, we argue that a process of ‘socially organized denial’ currently exists within universities, leading academics to experience a state of ‘double reality’ that inhibits feelings of accountability and agency, and this is self-reenforcing through the production of ‘pluralistic ignorance.’ We further argue that these processes serve to uphold the cultural hegemony of ‘business-as-usual’ and that this is worsened by the increasing neo-liberalization of modern universities. Escaping these dynamics will require deliberate efforts to break taboos, through frank conversations about what responding to a climate emergency means for universities’ – and individual academics’ – core values and goals.

Using misperceived social norms as a license: does pluralistic ignorance trigger complacency in the food environment?

ABSTRACT The current food environment strongly communicates the normality of consuming unhealthy and unsustainable food products. However, it is unclear whether people truly support this unhealthy and unsustainable social norm, or that they follow the norm (reluctantly) because they believe that other people agree with it, a phenomenon that is generally known as pluralistic ignorance. While previous research has documented the existence of pluralistic ignorance in a variety of settings, it is unknown to what extent it directly influences behavior and which mechanism may account for this influence. The present study examines whether the perception that others seem to agree with unhealthy and unsustainable eating norms acts as a license to not change one’s eating behavior and leads to complacency. We assessed pluralistic ignorance by comparing self- and other-scores on the importance, frequency, normalcy, and intentions dimensions of consuming healthy and sustainable food in a large sample of Dutch participants (N = 415). To investigate the effect of pluralistic ignorance on self-licensing and complacency, we calculated healthy and sustainable ‘misperception scores’ per dimension. Healthy eating misperceptions only marginally predicted self-licensing, but healthy misperceived intentions did predict an increase in complacency. Sustainable eating misperceptions seem more influential because misperceptions on importance and frequency predicted an increase in self-licensing, and sustainable misperceived normalcy predicted a decrease in complacency and intentions predicted an increase in complacency. These findings suggest that pluralistic ignorance may be more influential in sustainable eating since people could be uncertain what appropriate sustainable food choices are. Prospects for future research and suggestions to address pluralistic ignorance to potentially increase healthy and sustainable food choices are discussed.

That’s your cue: Comparing male and female students’ perceptions of social norms around involvement on campus

Co-curricular activities have been shown to impact many measures of academic success, such as academic self-confidence, leadership abilities, identity development, personal development, and student thriving. Borrowing from established research paradigms on pluralistic ignorance, the current study sought to explore whether first-year and senior students' perceptions of themselves and others vary when it comes to attending and participating in campus activities and whether sex has an impact on those perceptions. Using data from the 2018 National Survey of Student Engagement, the study included 10,512 students attending 33 institutions. The results suggest significant differences across the sexes and within reference group (self vs. other) for attending campus activities and participating in co-curricular activities. These findings can help guide faculty, advisors, and administrators to better understand how students' perceptions of peer co-curricular activities might relate to their own, and how those perceptions might affect their behavior positively and negatively.

Levels of support for legislative bans to end physical punishment in schools and homes in a national sample

ObjectivesPhysical punishment of children remains quite common and yet has only negative effects on children's health, making it an important public health problem. This study was designed to assess positive attitudes about and perceived normative support for the use of physical punishment with children, as well as attitudes regarding prohibition of physical punishment in homes and schools. Study designThis was a cross-sectional national survey of a diverse sample of US adults (N = 3049). MethodsThis survey, conducted in Fall 2020, assessed attitudes and perceived norms regarding physical punishment use using continuous measures as well as support and perceived support for policies prohibiting physical punishment in homes and schools in the United States. ResultsRespondents who had positive attitudes toward physical punishment (39%) and who perceived normative support for physical punishment (41%) were not in the majority. While 65% agreed that there should be a federal ban on physical punishment in public schools, only 18% perceived that most US adults would support such a ban. Persons who were older (aged ≥55 years), men, living in the southern United States, or who themselves were hit more frequently as children were significantly less likely than their counterparts to support a federal ban in schools. ConclusionsBased on a national sample, there is strong support for a federal ban on physical punishment in US schools; yet this normative belief is unrecognized. Social norms campaigns should capitalize on this pluralistic ignorance to increase mobilization toward policy reform and reduction of harm to children through bans of physical punishment in public schools.

Pluralistic Ignorance and Non-Use of Modern Contraceptives in Southwestern Nigeria: A Qualitative Study Using the Social Norms Theory

Background: The 2018 National Demographic Health Survey (NDHS) revealed that out of the current non-users of contraceptives amongst married women, only 38% of them made their own decision to abstain. The remaining 62% either decided jointly with their partner or the partner solely decided for them. This elicits the notion that social expectations within reference networks could influence the use of modern contraceptives (MCs) in Nigeria.
 Methods: 16 structured qualitative interviews were used to gather the beliefs, attitudes and social expectations of the respondents as regards the non-use of MCs between March and June 2020. Through snowballing sampling method, residents in the Ibadan Metropolis, southwest Nigeria responded to the hypothetical scenarios presented by the vignettes during interviews. Data were analysed using the Social Norms Analysis Plot framework. This framework serves as the checklist for the reporting of findings. Basic ethical principles were upheld throughout the study.
 Results: Seven categories and five main themes emerged from this study. These categories include gender norms, social influence, peer pressure, myths, misconceptions, awareness and pluralistic ignorance. The themes were generated using the Social Norms Analysis Plot framework and they include empirical expectation, normative expectations, sanctions, sensitivity to sanctions and exceptions. The majority of the respondents strongly believe that most women in their community will not use contraceptives simply because of their male partners and friends. Out of those who do not use MCs due to social expectations, it was seen that the majority personally support its use.
 Conclusion: To promote the uptake of modern contraceptive use in Southwest Nigeria, it is important to update people’s social expectations. The findings of these study studies are relevant for policymakers and civil society organizations in designing effective intervention reproductive health programs in different regions of Nigeria (especially areas of lower use of modern contraceptives).

Ordinance influences individuals' perceptions towards prospects of social circumstance but not the status quo: An experimental field study on sexual minorities issues in Japan

AbstractScientific evidence shows that institutional decisions can change individuals' private attitudes towards relevant issues. However, little is known about their effect on individuals' perceptions of social norms. This intriguing question has gained the attention of scholars. Nonetheless, the findings are primarily observed only in samples of the Western, Educated, Industrialised, Rich, and Democratic countries, leading to doubts about their generalisability. This study experimentally tested residents' (N = 411) reactions to the new Tokyo ordinance prohibiting discrimination against sexual minorities enacted on October 5, 2018, and tested whether it dispelled self–other discrepancies regarding tolerance towards sexual minorities (i.e., pluralistic ignorance). The results showed that exposure to information about enactment increased future perceptions of support and understanding of sexual minorities. By contrast, private attitudes, perceptions of current social norms, and willingness to speak out did not change. Willingness to speak out was indirectly enhanced through increased perceptions of gaining future support. Furthermore, Tokyo residents overestimated other residents' negative attitudes towards sexual minorities. However, even when informed of the new ordinance, this self–other discrepancy in intolerance towards sexual minorities was not corrected. These findings suggest that institutional decisions can shape the perception of social norm change in the future beyond Western countries.