PLS-based Structural Equation Modeling Research Articles

English

This study aims to analyze the effect of job satisfaction on turnover intention with organizational commitment as mediation (study of Beachwalk Shopping Center employees). This research used a sample of 78 employees. The method used in this research is a survey method using questionnaire techniques and interviews with PLS-based Structural Equation Modeling (SEM) inferential statistical analysis tools. The research results show that job satisfaction has a negative and significant effect on turnover intention. Job satisfaction has a positive and significant effect on organizational commitment, organizational commitment has a negative and significant effect on turnover intention, and organizational commitment mediates the effect of job satisfaction on turnover intention. The implication of this research is to prove the traditional turnover theory and its relationship to the research variables. This research also offers the benefits of organizational commitment, managing job satisfaction on turnover intention.

Investigation of consumer cross-border e-commerce shopping in China using the theory of EAM

Given that China's cross-border e-commerce (CBEC) industry has garnered significant attention from various overseas suppliers, this study aims to explore the CBEC shopping patterns of domestic Chinese consumers. The objective of the study is to integrate the theory of the e-commerce acceptance model (EAM) and multi-target trust to forecast the cross-border e-commerce shopping (CBECS) behavior of domestic Chinese consumers. PLS-based structural equation modeling analysis indicates that the CBECS intention is significantly influenced by perceived usefulness, perceived ease of use, and perceived risk. With regard to multi-target trust, seller trust impacts perceived risk and ease of use, whereas logistics trust influences perceived usefulness and perceived ease of use. Platform trust influences both seller trust and logistics trust. These results contribute to the advancement of CBEC literature and practices.

Artificial Intelligence (AI) for Talent Acquisition

The present study's aim is to investigate the intention to use and actual use of a artificial intelligence (AI) for talent acquisition in Bangladesh. The authors used deductive reasoning approach in a positive paradigm. The study finally collected 243 responses through self-administered questionnaire and used the PLS-based structural equation modeling to analyze the data. The findings of this study revealed that each of the predictors is significantly associated with the intention to use and actual use of AI for recruiting talents, excepting the influence of facilitation conditions on actual use of AI. The influence of age demonstrated that there is no moderating effect of the influence of users' intention to use on actual use of AI for talent acquisition. This study also advances knowledge in AI adoption for recruiting talents, and enhances literature in the fields of AI adoption for recruiting talents by providing insights for the policy makers in a developing country's context. Furthermore, the study also provides insightful directions for future researchers.

Antecedents of organic prosumption behaviour: examining the moderating effect of ease of organic prosumption practice

Purpose. The purpose of the paper is to examine the moderating effect of ease of organic prosumption practice on the causal relationships between the antecedents of organic prosumption intention and organic prosumption behaviour of organic prosumers in India. Methodology / approach. The Theory of planned behaviour (TPB) is used to examine the intention and behaviour of engaging in organic prosumption. An empirical investigation was conducted among 128 organic prosumers in Kerala State in India. Data were collected using a survey instrument. Hypotheses were tested using PLS-based structural equation modeling using Smart-PLS software. Results. The relevance of the TPB model is confirmed with modifications in the present study in Indian context. Attitude towards organic prosumption, and perceived behaviour control together accounted for 35.7 % of variation in the organic prosumption intention, and subjective norms had no effect on intention of organic prosumers. Organic prosumption intention explained 48.1 % variation in organic prosumption behaviour. Ease of practicing organic prosumption significantly moderated all cause effect relations predicting intention and behaviour. In the context of increasing awareness on the benefits of organic farming and prosumption behaviour, the study provides a theoretical explanation for explaining why people engage in organic prosumption behaviour. Originality / scientific novelty. This paper examines the Theory of planned behaviour in the context of organic prosumption behaviour in agriculture. No literature exists in Indian context to explain such behaviour. Moreover, the perception of these farmers on the ease of practising organic prosumption is also examined as a moderator. Development of a theoretical model to explain organic prosumption behaviour in an Indian context is the novelty of the present study. Practical value / implications. Organic farming and prosumption has gradually gain wide acceptance as a sustainable way of life. The United Nations have also highlighted the need for sustainable practices in production and consumption. Thus, in the immediate future, governments across the globe will have to look into policy formulations in organic farming and prosumption practices. This paper can contribute towards such efforts by throwing light into how prosumption behaviour is formed, and what are the factors that contribute to and moderate such behaviour.

How does the government's sustainable consumption policy enkindle sustainable consumption behaviors in the consumer public?

Sustainable consumption is increasingly considered critical for the sustainable growth of developing countries. Consequently, these countries exert significant efforts to foster sustainable consumption behaviors among the consumer public to maximize their sustainability outcomes. This research, while making appeals to the sustainable consumption theory and the stakeholder theory, aims to determine the role of a few critical antecedents, namely the attitude of consumers towards sustainable consumption, their overall satisfaction with the consumption of sustainable products/services, consumers' environmental knowledge and sustainable consumption promotions together with social media influence in engendering sustainable consumption behaviors among consumer publics, along with the role of governments' sustainable consumption policies in enabling such effects. After performing PLS-based structural equation modeling on 500 data points, we found a significant positive role in the consumers' attitude towards sustainable consumption, their sustainable consumption promotions, the impact of social media, and the environmental knowledge possessed by the consumers in inducing sustainable consumption behaviors. In addition, the mediating effects of sustainable consumption promotions and the instrumental role of the government's sustainable consumption policy have also been empirically substantiated. Besides contributing to advancing the body of knowledge encompassing sustainable consumption and sustainable growth/development, the study puts forward several practical implications for the consumers, practitioners, and public policymakers to transmogrify sustainable consumption behaviors by influencing consumers' attitudes, enhancing their environmental knowledge and social media enabled discourse enkindled by an efficacious sustainable consumption policy put in place by the government.

Pengaruh Penggunaan Teknologi Informasi, Keahlian Pemakai, dan Intensitas Pemakaian terhadap Kualitas Informasi Akuntansi dengan Budaya Organisasi sebagai Variabel Moderasi

The aim of this research is to analyze the influence of the use of information technology, user expertise, and intensity of use on the quality of accounting information with organizational culture as a moderating variable in the Palembang city regional work unit (SKPD). The sample for this research was 266 respondents as government employees in SKPD Palembang City. Data was collected through a questionnaire and obtained 167 respondents. Data analysis in this research uses a PLS-based Structural Equation Modeling (SEM) approach using Smartpls. The tests carried out are convergent validity test, validity and reliability test, discriminant validity test, R-Square test. To test the hypothesis, the data from the research questionnaire were analyzed using bootstrapping calculations. The research results show that the use of information technology, user expertise, and intensity of use have a positive effect on the quality of accounting information. Meanwhile, organizational culture cannot moderate the use of information technology, user expertise, and intensity of use on the quality of accounting information. The implication of this research is that it can provide practical benefits for regional work units in the city of Palembang. Another implication is to support the theory of reason action in the study.

Unveiling green digital transformational leadership: Nexus between green digital culture, green digital mindset, and green digital transformation

The study's primary purpose has been to examine the association between Green Digital Transformational Leadership, Green Digital Mindset, and Green Digital Transformation Under Varying Permutations of Organizational Green Digital Culture. Using the Stimuli-Organism-Response theory and the transformational leadership theory as the underpinning theoretical frameworks, the direct, indirect, and moderated roles of in effectuating have been investigated. After performing PLS-based structural equation modeling on the data collected from 240 respondents approached via LinkedIn, a direct as well as indirect positive linkage between Green Digital Transformational Leadership, Green Digital Mindset, and Green Digital Transformation has been empirically substantiated, emphasizing the importance of Green Digital Transformational Leadership in enabling Green Digital Transformation through the cultivation of an ecologically aware mindset among their followers. The significant positive moderation effect of Organizational Green Digital Culture on the Green Digital Transformational Leadership - Green Digital Mindset relationship reveals that the nurturing of an effective Organizational Green Digital Culture could amplify the instrumentality of Green Digital Transformational Leadership in maturing Green Digital Mindset among the followers, which has been regarded as an essential precursor for Green Digital Transformation. Besides expanding the body of knowledge by offering rare insights into the interplay among Green Digital Transformational Leadership, Green Digital Mindset, and Green Digital Transformation, the newfangled model provides significant implications for the organizations'’, teams', and/or leaders' pursuits of capacitating green digital transformation through the culmination of green digital mindset among the followers, and the cultivation of an enabling green digital culture.

The Role of Employees’ Attitude Towards Quality Improvement Through the Mediating Effect of Leadership

Purpose: This study investigates the intricate relationships among employee attitude, leadership, and quality improvement within organizational contexts. Leveraging a robust analytical framework, the research examines the mediating effect of leadership between employee attitudes and quality improvement. Theoretical reference: The resource-based view serves as a managerial framework employed to identify the strategic resources that a company can leverage to attain a lasting competitive advantage. Methods: Applying a cross-sectional survey methodology, structured questionnaires were distributed to employees within the private sector of Saudi Arabia. The data analysis was conducted utilizing the PLS-based structural equation modeling method. Results and conclusion: The findings affirm the hypothesis that positive employee attitudes significantly shape effective leadership. Moreover, the study illuminates the influential role of employee attitudes in steering quality improvement initiatives. The interconnectedness of these constructs underscores the importance of cultivating a positive workplace culture to foster both effective leadership and continuous quality enhancement. Implications of research: This study contributes valuable insights to the understanding of organizational dynamics, emphasizing the pivotal role of positive employee attitudes in shaping effective leadership and driving quality improvement efforts. Practical implications extend to human resource management, leadership development, and organizational policy formulation. Originality/value: The study offers actionable insights for creating a workplace environment conducive to organizational excellence.

PENGARUH LITERASI KEUANGAN TERHADAP KEPUTUSAN INVESTASI DENGAN PERILAKU KEUANGAN SEBAGAI VARIABEL MODERASI PADA MAHASISWA DI KOTA DENPASAR

This study attempted to examine the influence that financial literacy has on investment decisions and how that effect can be tempered by the financial behavior of college students in Denpasar City. Specifically, this study focused on college students in Denpasar City. This study involved quantitative methods. There were 130 pupils from the Denpasar City region that made up the sample population. Primary data were used in the analysis, which was conducted using the PLS-based structural equation modeling approach. The method of collecting data makes use of a questionnaire that is scored on a Likert scale and is submitted using a Google Form. The data are collected using a Purposive Sampling approach. According to the findings of the study, having a strong understanding of personal finance has a large and favorable impact on investment choices. Then, one's financial behavior can have an effect on the connection between financial literacy and investing choices.

Influencer Marketing in Web 3.0: How Algorithm-Related Influencer following Norms Affect Influencer Endorsement Effectiveness

Guided by previous literature on social norms and influencer marketing, we explored the relationship between algorithm-related influencer following norms and influencer marketing effectiveness. To fulfill the research goal, we surveyed 475 qualified Instagram influencer followers who use Instagram, follow at least one influencer on Instagram currently, and have encountered the influencer’s product recommendations. Using PLS-based structural equation modeling, we found that people’s influencer following norms played a significant role in shaping influencer endorsement effectiveness (e.g. influencer following gratifications, perceived influencer characteristics, and effectiveness of influencer product recommendation). Moreover, people’s exposure to the algorithmic social media environment (i.e. suggested and top posts provided by Instagram’s recommendation algorithms) is related to their perceived influencer following norms. We provide implications and future research directions.

Predicting Chinese students’ destination choice intentions for international higher education in post-COVID-19: combining the image-value-behavior framework and protection motivation theory

ABSTRACT Despite the dramatic changes COVID-19 brought to international higher education (IHE), studies investigating students’ destination choices for IHE from a pandemic perspective are limited. This study introduces an integrated model combining the destination image-perceived value-behavioral intention framework and protection motivation theory, which includes both promotion and prevention factors and captures students’ destination images regarding COVID-19, to examine factors influencing their destination choices for IHE purposes in the post-COVID-19 era. This study set China as the context, as it is the largest source country in the IHE sector. Data was collected from Chinese university students (N = 346) who were considering studying abroad. Using PLS-based structural equation modeling techniques, the results show that destination image, as a multi-dimensional construct, can be regarded as an important antecedent towards perceived risk, trust in government, and self-efficacy; destination image, trust in government, and self-efficacy positively influence perceived value; and there is a positive relationship between perceived value and destination choice intention. This study provides insights for host governments and educational providers that desire to attract more Chinese students and can help the recovery of IHE after the pandemic.

The Effect of Service Quality on Consumer Loyalty with Consumer Satisfaction as a Moderation Variable at Banyuwangi Kopiteko Shop

The purpose of this research is to obtain some information and analyze the influence of service quality on consumer loyalty with consumer satisfaction as a moderation variable in Banyuwangi coffee shops. The population in this study is all consumers who make purchases at least twice at the Teapot Coffee Shop. The sample in this study required 91 respondents. The sample criteria needed are consumers who have made a purchase at least twice and are 17 years old and over. Sampling using purposive sampling technique. Respondent data was collected from questionnaires directly. Data analysis techniques using PLS-based SEM (Structural Equation Modeling) (Partial Least Square) with the help of smart PLS applications. The results of this study show that Service Quality has a positive and significant effect on Consumer Loyalty at Teko Banyuwangi Coffee shop. Meanwhile, Consumer Satisfaction has a positive and insignificant influence on Consumer Loyalty of Teko Banyuwangi Coffee Shop.

Traditional Retailer’s Intention to opt E-commerce for Digital Retail Business in Saudi Arabia

This study investigates the factor affecting traditional retailer’s intention to opt e-commerce in the context of digital retail business in Saudi Arabia. Employing a cross-sectional survey methodology, structured questionnaires were administered to traditional retailers, providing a snapshot of their perceptions and intentions regarding e-commerce adoption. The data analysis was conducted utilizing the PLS-based structural equation modeling method. The study reveals that perceived usefulness is a pivotal driver, positively impacting the intention to opt e-commerce. Moreover, attitude towards e-commerce is significantly influenced by perceived usefulness and ease of use, highlighting the importance of user-friendly platforms. Conversely, high perceived costs can deter a positive attitude. Overcoming technological barriers is also instrumental, as they can foster a more favorable attitude. Intriguingly, organizational and environmental barriers had limited direct impact on attitude, indicating that internal and individual factors play a more substantial role in shaping the attitudes of traditional retailers in Saudi Arabia. The insights garnered from this research hold substantial significance for the traditional retail industry, government authorities, and all relevant stakeholders invested in facilitating the successful incorporation of e-commerce into Saudi Arabia's established retail sector. This integration is pivotal in ensuring a competitive edge within the dynamic landscape of digital retail. Understanding these factors is vital as the retail landscape continues to evolve, bridging the gap between traditional and digital retail models.

The Agency of Consumer Value and Behavioral Reasoning Patterns in Shaping Webrooming Behaviors in Omnichannel Retail Environments

With tremendous technological advancements, traditional retailing has progressively been transformed into an omnichannel retail environment. While making an appeal to the behavioral reasoning theory, this paper explicates consumers’ (hedonic and utilitarian) value expectations and behavioral reasoning patterns as key antecedents of the maturing of their webrooming intentions in omnichannel environments. Performing PLS-based structural equation modeling on survey data obtained from 470 consumers, it has been found that both the (perceived) value and behavioral reasoning patterns of the consumers exhibit significant direct and indirect effects on building favorable attitudes toward webrooming that eventually lead to the culmination of pro-webrooming intentions. Besides expanding our understanding of the phenomena of interest, this study offers useful insights to marketers/retailers on how to boost pro-webrooming attitudes, intentions, and behaviors by ensuring a superior alignment with (utilitarian and hedonic) value perceptions and pro- and counter-webrooming reasoning patterns of the consumers.

PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT DAN ORGANIZATIONAL EMPOWERMENT TERHADAP EMPLOYEE WELL-BEING DAN EMPLOYEE ENGAGEMENT

The purpose of the study was to analyze the effect of Perceived Organizational Support and Organizational Empowerment on Employee Well-Being and Employee Engagement and to analyze the effect of Employee Engagement on Employee Well-Being. Associative research conducted at PT. Danamas Insan Kreasi Andalan (DIKA) Denpasar Branch involved 160 respondents with the method of determining the sample using simple random sampling technique. Data were collected by questionnaire, and analyzed by descriptive analysis, PLS-based structural equation modeling (SEM) analysis. Research proves that Perceived Organizational Support has a positive and significant effect on Employee Well-Being, Perceived Organizational Support has a positive and significant effect on Employee Engagement, Organizational Empowerment has a positive and significant impact on Employee Well-Being, Organizational Empowerment has a positive and significant impact on Employee Engagement, and Employee Engagement has a positive and significant effect on Employee Well-Being. The results of this study have been able to clarify that Social Exchange has been confirmed in this study because this study reveals that Social Exchange Theory in the context of employee behavior in the work environment.

Factors affecting adoption of self-service E-ticketing technology: A study on heritage sites in Bangladesh

E-ticketing as a self-service technology has become very popular in tourism, especially in the airline industry. But, the e-ticketing adoption behavior of heritage visitors received very little attention from tourism researchers, especially in developing countries. This research applied the technology acceptance model and theory of planned behavior to investigate heritage visitors' self-service e-ticketing adoption behavior. This research used primary data collected from visitors at five heritage sites in Bangladesh. The PLS-based structural equation modeling technique was applied to test the structural model. This research has found that ease of use and subjective norm have significant positive associations with attitude and intention to use e-ticketing. But, privacy concern has a significant negative association with attitude and e-ticketing intention. Perceived usefulness has a significant positive association with attitude but not e-ticketing intention. Attitude plays an important role in e-ticketing adoption behavior by moderating the relationships between e-ticketing intention and other constructs (ease of use, subjective norm, and privacy concern). This research provides valuable insights into visitors' technology adoption behavior for the academics and authorities of heritage sites in developing countries. This paper has discussed the theoretical and practical implications.

Residents' participation in rural tourism and interpersonal trust in tourists: The mediating role of residents’ perceptions of tourism impacts

Interpersonal trust is a critical psychological factor that reveals the quality of resident-tourist relationship in tourism destinations. However, residents' positive attitudes toward tourists are gradually taken for granted, with research on residents' psychological tendency (i.e., interpersonal trust) in providing tourism services and creating mutually beneficial resident-tourist interaction lagging behind. Based on interpersonal relationship theory and social exchange theory, this study employed a sequential mixed-methods design to examine the formation of interpersonal trust in tourists during resident participation in rural tourism. The dimensions of resident participation (i.e., decision-making, economic, and social participation) and the conceptual model were first identified through qualitative analysis. Subsequently, through the PLS-based structural equation modeling using a sample of 469 residents from Jiuzhai Valley, China, the study suggested that economic and social participation were instrumental in shaping residents' cognitive and affective trust in tourists both directly and indirectly through residents’ perceived benefits of tourism. This study offers implications for academia and destination management to promote sustainable tourism development and social harmony against the crisis of trust between residents and tourists caused by the COVID-19 pandemic.

항공사의 서비스 스케이프가 경험가치와 태도, 구전의도에 미치는 영향: VAB 모델을 중심으로

Nowadays, people change travel patterns and destinations based on value rather than price. And recently, airlines are trying to maximize their customers" experience by providing them with a visible physical environment. This study focused on the relationship between airline service scapes, experiential values, attitude, and word of mouth. This study applied VAB model to explain the change in value-attitude-behavior intention. An online survey was conducted for analysis and the final results were used for analysis of 394 people. In order to conduct PLS-based structural equation modeling analysis, research was conducted using Smart PLS (3.0). As a result of the study, airline service scapes had a significant positive (+) effect on aesthetics, enjoyment, and service excellence, and enjoyment and service excellence had a significant positive (+) effect on attitude. Attitude had a significant positive (+) effect on word of mouth. These research results provide academic and practical implications for aviation service companies and workers.

PERAN SIKAP DALAM MEMEDIASI PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN TERHADAP NIAT PEMBELIAN ULANG

This study aims to explain the effect of perceived usefulness and perceived ease of use on attitude and repurchase intention, and to explain the role of attitude in mediating the effect of perceived usefulness and perceived ease of use on the intention to repurchase fashion products through Instagram. This research was conducted in the province of Bali with a sample of 140 respondents who had bought fashion products through Instagram. The data of this study were collected using a questionnaire distributed through google form and measured using a Likert scale. The research data was analyzed using PLS-based Structural Equation Modeling (SEM). The results showed that perceived usefulness had a positive and significant effect on attitude and repurchase intention. In addition, perceived ease of use has a positive and significant effect on attitude and repurchase intention, and attitude function as a mediator between perceived usefulness and perceived ease of use towards repurchase intention for fashion products through Instagram.
 Keywords: perceived usefulness, perceived ease of use, attitude, repurchase intention

THE EFFECT OF JOB INSECURITY ON PERFORMANCE THROUGH JOB STRESS AS INTERVENING VARIABLE FOR RETAIL STORE EMPLOYEES IN SURABAYA

This study aims to analyze and test the influence of job insecurity with job stress as mediation to performance in employees of convenience stores (retail) in Surabaya. The sample was 105 respondents. The data collection tool used is a questionnaire with a copying method using convenience sampling. Hypothesis analysis and testing techniques using PLS-based SEM (Structural Equation Modeling) (Partial Least Square) are processed using the SmartPLS 3.0 program. This study showed that job insecurity has a negative and significant effect on job stress, job stress has a positive and significant effect on performance, job insecurity has no effect on performance, and job insecurity has an indirect effect negatively and significantly on performance