Abstract Globally, Lower Cretaceous carbonate platforms form important hydrocarbon reservoirs. An exceptional seismic dataset allowed us to examine controls on the stratigraphy, seismic geomorphology, facies architecture and along-strike variability of a Lower Cretaceous platform. Within the platform succession, a partitioning of facies is developed between Transgressive, Highstand and Forced Regressive seismic sequences. Spectacular seismic geomorphological images of the platform using spectral decomposition techniques reveal spatial organization within both depositional and diagenetic (i.e. palaeokarst) patterns. The study was undertaken in order to optimize a well location. Predrill seismic facies interpretations were interpreted with the aid of offset well data and drill cores. Core data encompass a range of slope, platform margin and platform interior facies with inferred palaeoenvironments that are matched to the seismic geomorphology of the platform. 2D seismic forward modelling was integrated in our workflow to investigate the extent of potential sealing lithologies and the reservoir potential of the individual seismic sequences. Nearby wells were used to calibrate a modified rock physics model for the different lithofacies. Multiple seismic model realizations were generated to assess reservoir quality in alternative well locations and the continuity and quality of sealing strata. Results of the predrill forward-modelled poro-perm prediction are presented, showing a good fit with the final well observations after drilling.