An innovative and exceptionally responsive optical sensing device engineered to selectively identify Bi(III) ions in water-based solutions. The sensing component, 5-(2′,4′-dimethylphenylazo)-6-hydroxypyrimidine-2,4-dione (DMPAHPD), is incorporated into a plasticized polyvinyl chloride (PVC) membrane. The sensor demonstrates an exceptional selectivity for Bi(III) within a broad dynamic range spanning from 7.5 × 10−10 to 4.2 × 10−5 M at pH 2.25. Notably, it achieves lower quantification and detection limits of 7.25 × 10−10 and 2.15 × 10−10 M, respectively. The optode membrane’s response to Bi(III) proves to be entirely reversible, demonstrating remarkable selectivity for Bi(III) ions over a diverse range of other cations and anions. The sensor exhibits favorable performance characteristics, including good reversibility, a wide dynamic range, a prolonged lifespan, sustained response stability over the long term, and high reproducibility. This visual chemical sensor exhibits potential for real-world usage, offering consistent outcomes when assessing Bi(III) levels in matrices such as water, soil, plants, biological and synthetic mixtures. Importantly, the sensor’s performance is comparable to corresponding data achieved from inductively coupled plasma atomic emission spectroscopy (ICP-AES).