AbstractA computational model is developed to investigate the convective heat transfer properties and the fluid flow characteristics of cupric oxide - water nano-fluid in a horizontal circular pipe aiming to provide insights into optimizing heat transfer in such systems. A twisted tape with varied twist ratios is inserted. This quantitative investigation used five Reynolds number from 4,000 to 12,000 under a uniform heat flux scenario of 25,000 W m−2. All experiments were performed as a single-phase fluid with cupric oxide values of 0, 0.4, 1, and 2% by volume. By reducing the twist ratio and increasing volume concentration, the average heat transfer coefficient of cupric oxide-water nano-fluid was improved. For a twist ratio of 4D, the maximum heat transfer improvement was 228% greater than the plain pipe. The presence of twisted tape with modest step ratios causes the friction factor to grow.