The paper elaborates on the semantics of the 11 Serbian non-basic colour terms – namely, the adjectival lexemes bordo; burgundy, tirkizna; turquoise, zlatna; gold/golden, bež; beige, srebrna; silver, teget; navy (blue), oker; ochre, lila; lilac, ciklama; fuchsia, krem; cream, and pink; vivid pink. The given terms represent a counterpart of the 11 basic colour terms, or BCTs, first named so by Berlin and Kay in 1969. Based on the free word-associations, collected from 142 examinees, all of whom are native Serbian speakers, the following conclusions were drawn: (1) primary associations for (a) lila, and (b) tirkizna are the natural colours of (a) ‘flowering plants’, and (b) ‘the sea’ (a dominant association) as well as ‘the sky’ (a secondary association), respectively. Moreover, these are descriptive definitions of the Serbian BCTs (a) ljubičasta; purple, and (b) plava; blue, respectively (lila and tirkizna are shades of ljubičasta and plava, respectively); (2) bordo, krem, and oker evoke mental images of various artificial entities from the extralinguistic context. Thus, for example, available associations for bordo are cosmet- ics, clothing items, home textiles, cars, etc. Nevertheless, the natural referents ‘a sour cherry’ (Serb. višnja), ‘a cherry’, and ‘blood’ are also mentioned. As for the non-basic term oker, it is percieved to be the colour of ‘walls’, ‘clothing items’, ‘footwear’, as well as ‘human/animal excrement’, ‘a dog’, and ‘autumn’. Finally, krem brings to mind certain ‘food’ associations, mostly ‘Eurocrem’, that is, a two-coloured (brown and white) hazelnut- and cocoa-flavoured sweet milk chocolate spread. Still, the associations here are also those of ‘skin’, ‘nails’, and ‘cof- fee’; (3) the primary associations of pink are ‘TV Pink and its owner Mr. Željko Mitrović’; (4) teget and ciklama are percieved to be predominatly the colours of ‘male and female clothing’, respectively. As a matter of fact, ciklama is a shade of pink and it is commonly associated with ‘feminine’ and ‘femininity’ as well as ‘flowers’, ‘a beetroot’, and ‘sweets’; (5) srebrna and zlatna basically evoke mental images of ‘silver and gold/golden jewelry’, respectively. Another fre- quent association here is that of ‘silver and gold(en) medals, trophies, plaques, and awards’, all of which are administered to the first and second place winners, respectively; (6) finally, beige is a neutral colour which is typically associated with ‘human/animal skin’, ‘wood’ and ‘wood products’, as well as ‘white coffee’, ‘edible or cosmetic cream’, etc.