Purpose This study aims to realize the multipurpose use of inorganic materials in adsorption treatment of pigment wastewater and preparation of core-modified Color Index Pigment Red 57:1 (C.I. Pigment Red 57:1, PR 57:1). Design/methodology/approach In this paper, the inorganic materials (sepiolite and SiO2·nH2O) were used in both PR 57:1 production wastewater treatment and its core-modification. The inorganic material firstly adsorbed 3-hydroxy-2-naphthoic acid (bon acid) in the pigment wastewater to reduce chemical oxygen demand. Then, the inorganic material adsorbed with bon acid was reused to prepare core-modified PR 57:1. Findings In the pigment wastewater adsorption experiment, it was found that under pH = 3, the adsorption percentage of bon acid by inorganic material can reached up to 46.00%. The pigment characterization results showed that the core-modified PR 57:1 had a core-shell structure. Under UV light irradiation for 1 h, the core-modified PR 57:1 prepared with sepiolite and SiO2·nH2O showed total color difference ΔE value of 1.43 and 2.05, respectively, which was lower than that of unmodified PR 57:1 (ΔE = 2.89). In addition, the transmittance of pigment water suspension test results showed that the core-modified PR 57:1 showed better water dispersibility. Originality/value This paper attempts to develop a synergistic strategy based on the multipurpose use of inorganic materials in adsorption treatment of pigment wastewater and preparation of core-modified PR 57:1.