The concept of ecosystem services and their valuation has gained significant attention in recent years due to the profound interdependence and interconnectedness between humans and ecosystems. As several studies on valuation of forest ecosystem services have stressed the human-nature interactions lately, in the research study area, the environmental conditions shows rapid changes while human pressures on forests intensify. Thus, the research questions are as follows: (i) what are the the monetary and non-monetary value of ecosystem services provided by forests in Piatra Craiului National Park and (ii) their relationship with other variables, focusing on identifying differences and resemblances between each approach. The R PASTECS package was utilized to analyze primary statistical indicators for both monetary and non-monetary values, revealing significant variability in the results (s% monetary 141% and s% non-monetary 62%). Both monetary and non-monetary assessments were computed at the management unit level and the data used was provided by the Forest Management plans and photograph analysis which have significant value as indicators of ecosystem services. The correlation between nature and culture was assessed through social-media based method, highly known to stimulate participant engagement while the quantitative data was assessed through forest data computation and PCA method for visualization. The research highlighted that, in monetary terms, the minimum value of identified ecosystem services was €34 and the maximum value exceeded €570,000 at management unit level and in non-monetary terms, the values ranged from 1 to 5 (kernel score). The research reveals a substantial variability in both types of valuations. Strong associations between certain variables (monetary value with carbon stock and stand volume), moderate connections (slope with stand productivity), and weaker relationships (non-monetary value with altitude, age with slope, type of flora with altitude, and altitude with stand productivity) were revealed. The findings provided valuable insights for policymakers, land managers, and stakeholders involved in natural resource management and conservation, emphasizing the importance of considering both economic and non-economic benefits in decision-making processes. The integrated approach of this study shows how we can better assess the mixed value of ecosystem services, contributing to the ongoing actions of raising awareness and social responsibility.
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