Physical Stores Research Articles

ANALYSIS OF CONSUMER BEHAVIOR IN SHOPPING CHANNEL PREFERENCES IN A DUAL CHANNEL SUPPLY CHAIN STRUCTURE

Physical stores and online stores are one way that companies can continue to survive amidst competition by increasing profits from these two channels. Clothing is one of the textile commodities that is widely traded through physical stores and also online stores. This research identifies the factors that have the most significant influence on consumer preferences in choosing physical stores or online stores. Determining the factors involved adopts the results of previously conducted research. Based on existing research, there are several factors, namely Financial Risk (FR), Performance Risk (PerR), Psychological Risk (PsyR), Perceived Risk (PR), Environment Quality (EQ), Service Quality (SQ), Internet Experience (IE ), and Switching Intention (SI). From these variables, 8 hypotheses were formed. All hypotheses from the model were processed using Structural Equation Modeling with SmartPLS 3 software, it was found that H1, H2, H3, H4, H5, and H7 were accepted. H6 and H8 are rejected.

Multi-Channel Supply Chains Considering Live Streaming Sales and Spillover Effects

Abstract: With the rapid development of e-commerce, an increasing number of companies, such as Huawei, Apple, and Adidas, are no longer confined to offline physical stores for product sales. They leverage third-party e-commerce platforms or establish online stores on their official websites. Modern consumers have access to various purchasing channels, including e-commerce platforms, offline stores, and manufacturer direct sales. In recent years, a new e-commerce model, live streaming sales, has emerged. In live streaming sales, professional salespersons or key opinion leaders (KOLs) showcase product performance, aiming to sell products online. Unlike traditional online channels, live streaming sales alleviate new consumers' uncertainty about product information through real-time interaction or comments from KOLs. Live streaming has been adopted by e-commerce giants worldwide, such as Taobao, JD.com, and Amazon, due to its significant sales revenue potential. Additionally, channels with KOLs may generate negative or positive spillover effects on other channels. These effects are crucial parameters for exploring the impact of seller profits in the multi-channel supply chain under live streaming conditions. Both domestic and international research have focused on live streaming sales, multi-channel sales, and spillover effects, with many studies yielding significant economic and social benefits. However, challenges faced by multi-channel supply chains, including complex channel management, difficulty in information synchronization, brand consistency issues, and increased costs, need to be addressed. To overcome these challenges, recommendations include integrating channel resources, optimizing channel experience, establishing cross-channel data analysis systems, strengthening supply chain coordination, continuous innovation and improvement, and strengthening brand building.

E-cigarette retail outlets in Mexico: a country that bans the sale.

Restrictive e-cigarette policies have not allowed for the characterization of the sale of these tobacco products in the countries where they are implemented. This is because it is believed that there are no stores. However, the use of e-cigarettes persists in these countries. A content analysis of electronic cigarette points of sale through the internet in Mexico was conducted. Cross-sectional study. Structured searches were performed in the Google Maps search engine with the terms "electronic cigarette store" and "vape store" in combination with the name of each state of Mexico, in the period from October 2021 to February 2022. A total of 695 e-cigarette stores were located, of which 481 (69.2%) were physical stores, 207 hybrid stores (29.8%), 4 online stores (0.6%) and 3 (0.4%) vending machines. A total of 316 e-cigarette brands and 578 vape liquid brands were identified. The sales attraction strategy they used the most was free shipping of products (85.8%). Stores used WhatsApp (92.5%), Facebook (86.3%) and Instagram (74.4%) to promote their products. Only 35.1% of stores checked the age of their customers, of which, 95.9% asked if the customer was of legal age and 4.1% asked for the date of birth. In addition, 25.6% of the stores warned about nicotine addiction and 24.2% specifically about the ingredients of the liquids. E-cigarettes are widely available and marketed in a variety of retail outlets in Mexico. The high number of stores, brands of liquids, and e-cigarettes indicates non-compliance with existing regulations. E-cigarette consumption has increased globally, even in countries with restrictive regulations. However, there is limited data on the density and characteristics of vape stores in low- and middle-income countries with restrictive regulations. This study found no significant differences in e-cigarette sales between countries with permissive and restrictive regulations. Therefore, it is suggested that, in addition to establishing restrictive policies on the sale of e-cigarettes, their enforcement should also be monitored. Countries with restrictive measures should regulate Internet sales and promotion of e-cigarettes with greater emphasis.

AR atmospherics and virtual social presence impacts on customer experience and customer engagement behaviours

PurposeFew studies have examined technology-enhanced atmospheres for strengthening customer experience and brand engagement in physical store settings. This study builds on the social presence theory to test for the first time the moderating effects of virtual social presence on customer responses, through AR adoption in-store. Our study aims to understand the impact of technology-enhanced in-store atmospherics (TEISAs) with emphasis on AR elements and virtual social presence on customer experience and engagement behaviours (CEBs) in luxury settings.Design/methodology/approachHypotheses are developed and a survey using 566 responses were collected using Qualtrics. T-tests, two-way ANOVA and structural equation modelling were used for analysis of CEBs. Moreover, using PLS-SEM, we test whether virtual social presence moderates this relationship in a cross-country context; Britain and China, two of the largest economies for luxury growth.FindingsThe findings demonstrate that TEISAs have a positive impact on emotion and perceived value, with virtual social presence moderating this relationship. The cross-cultural comparison results show that the impact of TEISAs on emotion and perceived value is stronger for British than for Chinese millennials.Originality/valueOur model is the first to incorporate technology into various store atmospherics, to employ virtual social presence as a new moderator, and to provide empirical evidence on the effects of AR on customer experience and CEBs in the real-time luxury retail environment. This study is also the first to consider virtual social presence on social media as a moderating variable.

Inventory Decisions Considering Returns in Omni-channel Retailing

Omni-channel retail is a new model that is achieved by integrating online stores and offline physical stores. The inventory decision problem considering returns under omni-channel retail is studied in two cases: considering same-channel returns under omni-channel retail and considering cross-channel returns under omni-channel retail. Based on the consideration of consumer returns and resale of returned products, the newsboy model is used to construct inventory decision models with the goal of maximizing retailer profits and analyze the models. Numerical analysis shows that the online store return ratio and the cross-channel return ratio have a significant impact on the inventory and profit of the retailer's offline physical stores and online stores. In particular, when the cross-selling profit is large, the cross-channel return ratio increases, and the retailer's profit increases accordingly, but the retailer's profit may decrease with the increase of the online store return ratio.

Analysis of in-store crowdshipping in a stochastic dynamic pickup-and-delivery system

AbstractTo meet the increasing demands of home delivery resulting from the proliferation of internet shopping and compounded by the rising expectation of fast fulfillment (often within hours of request), companies seek new delivery methods supported by information and communication technologies. In this study, we consider a dispatching platform with delivery capacity consisting of a dedicated fleet of vehicles complemented by crowdsourced couriers. We consider the crowdsourced couriers to be in-store customers who, upon checking out of the store, declare themselves available to deliver one or more requests from e-shoppers. The role of the collaborative platform is to aggregate e-shopper orders from the participating businesses and then manage the routing for the pickup of the corresponding products at the physical stores and the subsequent deliveries to the e-shoppers’ locations. We model this dynamic stochastic pickup-and-delivery problem as a Markov decision process to represent the uncertainty in the e-shopper requests and in-store crowdshipper appearances. We adapt a real-time insertion method enhanced with a cost function approximation to account for differences in the temporal availability of the dedicated vehicles and in-store crowdshippers. We conduct computational experiments to demonstrate the conditions under which in-store crowdshippers provide a cost benefit.

Is Click Fading the Brick Experience of Buyers During Festivities?

This study explores the impact of technology and e-commerce on the festive shopping experience of Indian consumers. It highlights the shift from traditional in-store shopping to digital interactions and analyzes how brands enhance physical store experiences to increase foot traffic during the festive season. Findings suggest that while online shopping offers unparalleled convenience and a broad product selection, retailers must innovate and adapt to retain the charm and emotional connection associated with in-store shopping. This research aims to provide insights for both retailers and consumers regarding the evolving shopping landscape.

Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective

This paper contributes to the existing literature on the evolution of the physical retail space and its effect on customer experience (CX). Reflecting on previous research in the retail CX field, we explore the impact of accelerated change on the role of physical stores and the likely progression of CX management in the context of integrated physical and digital channels in the fashion retail domain. Qualitative exploratory research was conducted with industry experts using semi-structured interviews to reveal insights and projections regarding phygital retail and CX evolution. The Experiential Retail Territories (ERT) framework is introduced as a new perspective on the future of fashion retailing.

Physical stores versus physical showrooms: Channel structures of online retailers

To meet consumers’ expectations for experiential shopping, an increasing number of online retailers are expanding offline channels, with physical showrooms and physical showrooms emerging as the two most popular offline channel modes. Both channels can match consumers’ demand for on-site experiences. However, the two modes differ in terms of service cost, demand promotion efficiency, and channel differentiation generation. The article considers three channel structures: a single online channel, an online channel with physical stores, and an online channel with physical showrooms, as well as two scenarios: non-competitive and competitive. This study examines whether online retailers should integrate offline channels and which offline channel mode they should use by comparing the profit changes of themselves and rivals when three channel structures are adopted in two scenarios. It is found that: (i) If there is a significant difference between the online and physical store channels, providing physical stores help online retailer raise profits. If the physical showroom is highly effective at promoting demand, omnichannel retailers will dominate the entire online market, and expanding physical showrooms is always profitable; (ii) Whether in a competitive or non-competitive environment, online retailers should weigh channel differentiation and the efficiency of the offline channel modes in promoting demand to select the best channel mode; (iii) Due to channel differentiation, online retailers’ creation of physical stores, as well as increasing competition among physical stores, will have no impact on rival retailers. However, providing physical showrooms will result in lower sales volume and revenue for rival retailers.

The Influence of Social Influence and Perceived Usefulness on Intention to Spread E-WOM Mediated by Attitude

This study aims to analyze the influence of Social Influence, Hedonic, Perceived Usefulness, Perceived Easy to Use, and Attitude on E-WOM. A total of 238 valid data have been obtained to conduct research. The data obtained will be analyzed using the SmartPLS data analysis method to test direct and indirect relationships between variables. The results of this study show that Social Influence, Hedonic, Perceived Usefulness, and Perceived Easy to Use have a significant effect on buyer Attitude. Attitude, Hedonic, and Perceived Easy to Use have a significant effect on E-WOM. These findings provide a reference that goods sold in E-commerce or physical stores need to pay attention to Social Influence, Hedonic, Perceived Usefulness, Perceived Easy to Use, and Attitude in order to create E-WOM.

Pengaruh Inovasi Produk terhadap Keunggulan Bersaing: Studi Kasus Toko Sinar Abadi Mutiara, Kota Mataram

Indonesia is the fifth largest pearl exporting country in the world. One of the locations in Indonesia that produces pearls is the island of Lombok, which is already famous for the beauty of its pearls that attract the interest of the global export market. The pearl handicraft industry in Lombok, such as Toko Sinar Abadi Mutiara, is faced with a problem in the form of increased competition reinforced by the large number of physical and online stores selling pearl handicrafts with the presence of the MotoGP circuit in Mandalika. Despite the increased competition, the store has not utilized the e-commerce platform and has not fully adapted in terms of product innovation to changing consumer preferences, characterized by the release of new products only at the end of the year. The purpose of this study is to analyze how much influence product innovation simultaneously and the dimensions of product innovation on competitive advantage at Toko Sinar Abadi Mutiara. The quantitative approach was used in this study with questionnaires distributed through Google Form as a primary data source and analyzed using IBM SPSS 23 software. The results of this study indicate that product innovation simultaneously and the 4 dimensions of product innovation have a positive influence on competitive advantage at Toko Sinar Abadi Mutiara, Mataram City.

The lasting legacy of COVID-19 on individual shopping decisions: tracing the evolution of online shopping habits and its stability

ABSTRACT Societies are witnessing a significant increase in online shopping frequency, which has become a viable alternative to in-store shopping, a common aspect of people’s daily trips. Throughout pandemics, consumer behavior changes as a result of factors such as fear of disease, lockdowns, and physical store closures. This research aims to analyze the impact of variables accounting for health concerns and attitudes towards shopping in the increase of e-shopping during the COVID-19 and in the stability of such patterns in the post-pandemic era. A questionnaire-based survey was conducted in Tehran, employing two Binary Logit models to identify significant factors. Results indicated that positive attitudes and benefits and convenience significantly increased online shopping frequency. Additionally, factors such as loyalty, shopping enjoyment, and prior online shopping experience before COVID-19 bolstered the stability of online shopping rates. Also, health concerns, emerged as significant influencers on both the growth and stability of online shopping.

O29 LACK OF VALIDATED BLOOD PRESSURE DEVICES FOR USE IN PREGNANCY AVAILABLE FROM AUSTRALIAN PHARMACIES

Background and objective. Self-monitoring of blood pressure (BP) at home can aid in the management of hypertension, including during pregnancy. Only 20% of home BP devices have been validated for the general population. However, specific accuracy validation in pregnant women is required for use among this population. The availability of home BP devices that have been validated for use in pregnant women is unknown, which was the aim of this study. Secondary aims were to assess device cost and claims regarding use in pregnancy. Methods. A search of pharmacies with physical and online stores in Australia that sell upper-arm cuff home BP devices was conducted. Validation status in pregnant women was determined by checking model numbers on the STRIDE-BP website. Cost of device and claims about the devices’ use in pregnancy were extracted from instruction manuals and information on the pharmacy webpage. Results. Eighteen pharmacies and 40 unique home BP devices were identified. Four (10%) devices were validated for use in pregnancy, and these were more expensive than other devices (Table). Fifteen devices listed a caution warning to seek healthcare provider advice before use if pregnant, including all four that had been validated for pregnancy. Concerningly, information about four devices stated they were recommended for pregnancy, although evidence of validation was not found on STRIDE-BP. Information about one device stated it had not been tested on pregnant women and was not suitable for use, although this information was only available in the device manual and not point-of-sale. Nineteen devices had no mention of pregnancy at all. Conclusion. Very few home BP devices available from Australian pharmacies are specifically validated for use in pregnancy, are priced higher than non-validated devices and do not effectively target their intended users. To guarantee that only validated home BP devices are used in pregnancy increased awareness is urgently needed and could be assisted by clear labelling on devices provided at the point-of-sale instore or online. Table. Home BP devices sold in 18 Australian pharmacies. BP: blood pressure. Cost displayed in Australian dollars (AUD). The percentages add to more than 100% because some devices validated in the general population were also validated for pregnancy and pre-eclampsia.

Consumer Data Protection In Electronic Transaction Practices In E-Commerce

Online transactions provide huge benefits for buyers and sellers. For buyers, the convenience of shopping without having to go to a physical store is the main benefit. They can compare prices and products from various sellers, saving time and transportation costs. For sellers, online transactions open up wider market opportunities, increase product exposure, and increase sales and distribution efficiency. However, the risk of personal data leakage always lurks in online transactions. This issue is serious and can compromise consumers' privacy and information security. Data leaks can occur when personal information such as names, addresses, telephone numbers, emails, credit card details and other personal data falls into unauthorized hands. The research aims to explore the protection of consumers' personal data and examine the responsibility of marketplaces in dealing with data leaks. The author uses a normative juridical approach, which includes primary and secondary legal analysis, as well as descriptive analysis to summarize applicable regulations and legal theory related to practice. The results show that Indonesia has Law Number 27 of 2022 concerning Protection of Consumer Personal Data to protect personal data. Marketplaces that violate these rules may be subject to administrative sanctions in accordance with applicable regulations, while consumers have the right to file a lawsuit for marketplace negligence in accordance with Article 1366 of the Civil Code.

The Role of Brand Equity Mediates The Influence of Endorser Credibility and Brand Experience on Wardah Product Purchase Intention

The use of e-commerce in trade has had a big impact on Indonesian society, especially in terms of very important legal issues. Legal protection in e-commerce is crucial to protect consumers who make buying and selling transactions via the internet. This development is driven by high demand and acceptance from the public, as evidenced by the emergence of various online stores such as Kaskus, Tokopedia, Bukalapak, Shopee, and Lazada. Rapid advances in technology have changed the method of buying and selling from physical stores to online transactions via the internet. E-commerce, as an information technology innovation, allows consumers to make transactions with just the touch of a finger without having to leave the house. However, the variety of e-commerce platforms available increases the potential for legal issues in online transactions. This research aims to understand how to legally protect consumers and help them if losses occur in e-commerce transactions. The method used is a normative approach, by reviewing literature and secondary data related to consumer legal protection in e-commerce transactions.

Public health measures and retailer channel strategy during pandemics

During COVID-19, public health measures triggered shifts in consumer behavior, disrupting supply chains and challenging physical stores’ viability. To navigate this uncertainty, retailers must adjust their channel strategies. Considering consumer heterogeneity in both retailer and channel preferences, this study examines how two competing brick-and-mortar retailers integrate online channels amidst varying pandemic conditions. Square-Hotelling models indicate that perceived severity and isolation necessity outweigh coupon offerings and delivery charges in integration decisions. As severity rises, asymmetric adoption emerges first, followed by symmetric adoption, and then asymmetric adoption again. Enhanced health knowledge dissemination prolongs the transition process of channel integration equilibria. Retailers should align strategies with perceived pandemic severity and public health measures, ensuring preparedness for channel integration.

The bubble tea phenomenon: understanding the role of servicescape in consumers' responses

PurposeThe consumption of bubble tea is a huge phenomenon in Southeast Asia, and many bubble tea stores have been decorated uniquely in an attempt to attract more consumers. Hence, the purpose of this study is to investigate the influence of servicescape on experiential value and its influence on consumers' responses (i.e. eWOM, revisit intentions and willingness to pay a price premium) based on the Stimulus-Organism-Response framework.Design/methodology/approachThis research project gathered survey data from 289 consumers of bubble tea. The collected data underwent analysis employing a statistical technique known as partial least squares structural equation modelling to examine and understand the relationships between different variables within the dataset, offering insights into consumer behaviour and preferences regarding bubble tea consumption.FindingsThe results show that factors such as facility aesthetics, seating comfort and cleanliness positively affect experiential value. However, layout accessibility and signs and symbols do not affect experiential value. In addition, experiential value positively affects eWOM, revisit intentions and willingness to pay a price premium.Originality/valueThe importance of servicescape in physical stores within the restaurant setting has been extensively documented in existing literature. However, there is a notable lack of research addressing the influence of servicescape on consumer responses, particularly within the bubble tea context. This study stands out as one of the few endeavours to examine the impacts of servicescape on consumer responses within the bubble tea industry.

Business Model Formulation For Yarn Store As Cultural Tourism

This study aims to develop a sustainable business model for the first physical store of Mondu Crafts, a yarn store targeting cultural tourism. Research objectives include analyzing market characteristics, identifying factors affecting the business, and designing a suitable strategy. A mixed-method approach was used, employing questionnaires and interviews, analyzed through descriptive and cross-tabulation methods. Key findings indicate strong interest in Mondu Crafts, especially among females aged 17-35. High-income groups face time constraints, while lower-income groups face budget limitations. Strategies such as offering free, short trial workshops are recommended. Results highlight the trend for one-stop shops, integrating sightseeing, food, activities, and souvenirs. Long-term sustainability suggestions include integrating AI-based language translation services and eco-friendly initiatives. Establishing Mondu Crafts Cafe & Store in Bandung is both market-viable and financially feasible, with potential expansion to Bali for a broader reach. The study provides practical insights for developing a robust Business Model Canvas for a creative economy as a cultural tourism.

In-store augmented reality experiences and its effect on consumer perceptions and behaviour

PurposeThis study aims to explore the impact of augmented reality (AR) technologies on consumer information processing and value perceptions in physical stores. Specifically, it investigates how the vividness, novelty and interactivity of AR shape utilitarian and hedonic value perceptions, and influence consumer purchase and continuance behaviour.Design/methodology/approachThe study used the store intercept survey method at 15 retail outlets across four metro cities in India, representing nine prominent retail brands deploying AR technologies. The data collected (n = 650) were subjected to exploratory and confirmatory factor analysis.FindingsMajor findings confirm a significant effect of vividness, novelty and interactivity on utilitarian and hedonic value perceptions of in-store AR experiences of customers in physical stores. Hedonic value was found to affect continuance intention but not purchase intention, while utilitarian value was found to affect purchase intention but not continuance.Research limitations/implicationsThis study extends the stimulus–organism–response model’s application to AR in physical stores by integrating the impact of vividness, novelty and interaction on both utilitarian and hedonic values and revealing their significance in influencing purchase intentions and continuance.Practical implicationsMajor findings advise retailers to increase AR experience adoption in stores and illustrate the process through which purchase and continuance intentions may be influenced.Originality/valueThis is one of the few studies that explore the impact of AR on consumer attitudes and intentions in physical stores. In addition, the study explores the effect of AR tools as a process that passes through value perceptions and then affects the consumer.

Digital payments and relational embedding: Turning relations into data and data into relations

Research on the digital economy has highlighted the assetization of data. This article argues for expanding existing research on data and datafication processes by focusing on how relationships are made and unmade through and from data. We introduce a general analytic model of “relationing” and show how relationships between users, companies, and products are created in three different moments—entanglement, dissection, and matching—first in the digital economy, then in physical stores. We show how payments with mobile phones connect the digital to the brick-and-mortar economy. Applying our model, we illustrate how a mobile phone's various data streams, money's record-keeping function, and retailers’ loyalty programs produce qualitatively and quantitatively new relations between customers, retailers, banks, app providers, and payment intermediaries. We argue that “relational embedding” captures the inherent relationality between users, their data points, and other economic actors: algorithmically relating users’ data profiles to other users’ profiles yields personalized recommendations, ads, or rebates, continuing the relationship between retailers and customers.