Background. The article examines the scientific rank of Pavlo Chubynskyi as a harbinger of the ideas of the ethno-national renaissance, updates the methodological principles of the processing of folklore material developed by the researcher, which allows in the future to carry out a comprehensive study of the folk culture of Ukraine and the functioning of Ukrainian folklore according to geographical, genre parameters in synchrony and diachrony. Methods. Pavlo Chubynskyi and representatives of the South-Western Department of the Russian Geographical Society in the 70th of the 19th century proposed a new methodology for the scientific research of folklore as a syncretic phenomenon that preserves ethnic information in its entirety. Within the framework of the systemic approach, new, compared to the previous stages of the development of scientific knowledge, models for explaining the content of folklore texts, customary law, and rites are being developed, based on the search for the integrity of the object and the identification of the typology of connections with other objects of folk culture. The analytical method contributes to the analysis of folklore meaning in the multifaceted forms of its manifestation. The scientific novelty of this research lies in the fact that until now the figure of Pavlo Chubynskyi as a folklorist has not received proper coverage and evaluation in the Ukrainian scientific discourse. Results. An attempt to systematically review the scientist's folkloristic work, clarify his worldview beliefs and methodological principles was made. Conclusions. Update the idea that Pavlo Chubynskyi became the father of Ukrainian Ethnocultural Studies, one of the first scientists who raised awareness of the need for a comprehensive approach to folklore and who viewed the realm of folk art as collective traditional knowledge that should be researched within its social and cultural context.
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