We analyze a single-epoch Global mm-VLBI Array (GMVA) observation of the blazar BL\,Lacertae (BL\,Lac) at 86\,GHz from April 2021. The participation of the upgraded, phased Northern Extended Millimetre Array (NOEMA) adds additional sensitivity to the GMVA, which has facilitated the imaging of BL\,Lac during an unprecedentedly strong gamma -ray flare. We aim to explore the nature of the inner subparsec jet of BL\,Lac and the impact of the NOEMA participation in the observation. For the data reduction, we employed two advanced automatic pipelines: rPICARD for the flux density calibration as well as the model-agnostic signal stabilization and GPCAL for the antenna leakage calibration. The conventional hybrid imaging (CLEAN\,$+$\,amplitude and phase self-calibration) was applied to the calibrated visibilities to generate final VLBI images. We performed a ridge-line analysis and Gaussian model-fits on the final jet image to derive the jet parameters. In our data, the presence of NOEMA improves the image sensitivity by a factor of 2.5. The jet shows a clear wiggling structure within 0.4\,mas from the core. Our ridge-line analysis suggests the presence of a helical jet structure (i.e., a sinusoidal pattern). Six circular Gaussian components were fitted to the inner jet region. We estimated an apparent brightness temperature of sim 3\,times \,1012\,K in the two innermost components. They are likely to be highly boosted by relativistic beaming effect. We find four significant polarized knots in the jet. Interestingly, two of them are located in the core region. Finally, we suggest a number of physical scenarios to interpret our results.
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